Facebook & google adword pico

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  • Dch V

    FaceBook Ad

    Google Adwords

  • Digital Marketing

    Vi kinh nghim v Digital Makerting

    ti th trng Vit Nam, BOC xy dng

    v pht trin cc k hoch Digital

    Marketing nhm ti t sut li nhun

    cao trn vn u t (Return on

    Investment) cho khch hng

    Mc tiu

    ca khch hng

    Social Media

    SEO

    PPC

    Banner Display

    Online PREmail

    marketing

    Mobile marketing

    Web Analytics

    Web Design

  • Digital Marketing cho Dr Thanh

    Mini games

    Facebook Fansite

  • Xy dng mng x hi

  • Were tremendously impressed with the results generated by the AdWordscampaign. With a minimal investment on the channel, weve achieved 400%ROI in the first month of launching the campaign.Mr. Nguyen Huu Huan, LibertyInsurances Marketing Director.

  • Google Display - Facebook bannerHng triu ngi dng:

    - 2, 515, 720

    i Vit Nam

    - ung 10.2011

    - Sp th 6 trong top cc website hng u Vit Nam (Alexa)

    Hiu qu truyn thng cao

    o

    Tip cn ngi dng chnh xc bng vic chn lc i tng khch hng mc tiu thng qua nhng thng tin c khai trn Facebook

  • ng thm.

    u

    ng 10.2011

    nh

    t

    t Nam

    n: Google Ad Planner

  • Cng c

    Hnh

    thc/

    kch

    thc

    Loi hnh

    booking

    Thi gian

    (thng)

    S Click

    booking

    n

    gi/click

    Tng chi

    ph

    (USD)

    Tng chi

    ph

    (VND)

    IDM

    Tng chi

    ph

    (USD)

    IDM

    Tng chi

    ph

    (VND)

    Faceboo

    k

    Ads

    Right

    Banner

    (110 x

    80) CPC 1 9,000 $0.16 1,440.00 30,240,000 1,282.50 26,978,670

    T gi

    USD

    VND

    21,000

  • PPC

    PPC

  • Qung co Pay Per Click

    Hu dng hin th nhanh chng mang tnh CHIN THUT

    trong vng 15 pht

    Kh nng thay i v truyn ti thng ip qung co n khch hng mc tiu

    Thng ip ca bn c m bo hin th trang kt qu tm kim u tin

    Kh nng nhm ng i tng khch hng mc tiu vo ng thi im

    Bn ch tr ph khi ngi s dng click vo qung co v truy cp website cng ty bn.

  • Nhanh chng tng s lng truy cp n website ca DU HC H NAM thng qua vic s dng

    nhng t kha lin quan n: thng hiu v dch v ca DU HC H NAM.

    S dng khng gii hn s lng v a dng kiu t kho c chuyn i v tnh tng quan

    cao.

    Xc nh/ Ngng nhng t kho no c gi trn mi click (CPC) cao, t l chuyn i (CTR) thp v

    tng quan thp.

    S dng chin lc qun l gi mi click hiu qu tng th hng mu qung co v gim CPC.

  • 15

    Tit kim chi ph

    Tng lng ngi tng tc

    Tm kim s tng s tc ca khch hng v tng nhn bit thng hiu mt cch tch cc

    Tng lng khch hng tim nng truy cp

    Tng lng ngi ch ng tm kim vo website bn, tm hiu cng ty bn v chia s vi nhng

    ngi khc

    Kh nng o lng v hon ton minh bch

    Cho php ngi lm marketing bit c c th h nhn c bao nhiu doanh thu t chi ph ban u

    Kh nng tip cn v tng tc website

    Qu trnh ti u ho website c th gip website bn tr nn thn thin v d s dng hn i vi

    ngi truy cp

    Ti u ho hin qu ca qung co trc tuyn

    Khch hng thng khng nh a ch website hoc chnh xc tn cng ty bn, do s s dng

    Google/Yahoo tm

    ng nht chin lc truyn thng

    Kt hp qung co trc tuyn v truyn thng truyn ti cng mt thng ip qung co n khch

    hng

    Qung co lin tc

    Hot ng 24/7, 7 ngy 1 tun, 365 ngy 1 nm

    Tng nhn bit thng hiu

    Chin lc lu di

  • Cng cS ln

    hin th

    Loi hnh

    booking

    Thi gian

    (thng)

    S Click

    booking

    n

    gi/click

    Tng chi ph

    (USD)

    Tng chi ph

    (VND)

    IDM

    Tng chi

    ph

    (USD)

    IDM

    Tng chi

    ph

    (VND)

    Facebook

    Ads

    Khng

    gii hn CPC 1 15,000 $0.12 1,800.00 37,800,000 1,425.00 29,976,300

    T gi

    USD

    VND

    21,000

  • Trn trng cm n

    Thng tin chi tit, vui lng lin h:

    Phng Tho Nguyn

    Senior Account ExecutiveM: (+ 84)945 883 086

    E: phuongthao.nguyen@blueocean-ad.com

    Phng Kinh Doanh

    CNG TY CP QUNG CO-TRUYN THNG I DNG XANHLu 3 | Ta nh Khnh Nguyn | 63 Phm Ngc Thch

    Qun 3| TP.HCM | Vit Nam

    T: (+ 848) 3820 8218 | F: (+ 848) 3820 3577|W: www.blueocean-ad.com