ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 1 ExpoMediaGroup Staraya Krepost Complex solution for your business objectives

ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005

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ExpoMediaGroup Staraya ExpoMediaGroup Staraya KrepostKrepost

Complex Complex solution solution

for your for your businessbusiness

objectivesobjectives


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Staraya Krepost at a glance

Privately owned international company Established in 1993 Association of companies: Staraya Krepost – cosmetic marketing

(Moscow), CosmoPress (Moscow), Cosmetic Expo Media (Kiev), and Polmedia Expo (Warsaw)

Offices in Moscow (Russia), Kiev (Ukraine), and Warsaw (Poland) Agents network in all major perfumery & cosmetics markets Representatives in all major regions & cities of Russia and CIS

countries (33 offices) Number of corporate clients – over 1000 Member of perfumery & cosmetics Association of Russia (PCAR)

since 1995, International Union of Exhibitions & Fairs since 2001, and Moscow Chamber of Commerce & Industry since 2001

Partner of ITEC, organizer of Cosmeeting beauty event Staraya Krepost and Messe Frankfurt, organizer of Beauty World

events, formed Global Beauty Network in March 2004


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Fields of activity

Event organizing (total number of exhibitions and educational events -9) Publishing activity (total number of publications - 8)

Internet projects (number of projects - 4)

Services: Beauty Business Program, Beauty Business Consulting


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EVENT ORGANIZINGEVENT ORGANIZING


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InterCHARMInterCHARMGLOBAL BEAUTY EVENTGLOBAL BEAUTY EVENT

In te rC H A RMM oscow , R uss ia

N ovem ber 10 - 14 , 2005O rgan ize r: S ta raya K repost - cosm e tic m a rke ting

In te rC H A RM U kra ineK iev , U kra ine

F eb rua ry 9 - 11, 2006O rgan ize r: C osm e tic Expo M ed ia

In te rC H A R M P o lskaW arsaw , P o land

M ay 20 - 22 , 2005O rgan izer: P o lm ed ia E xpo

IN T E R C H A R M p ro fess ionalM oscow , R uss ia

A p ril 20 - 22 , 2006O rgan izer: C osm op ress P ub lish ing H ouse


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InterCHARMInterCHARMmain exhibit categories:

Perfumery and color cosmetics Personal hygiene Natural cosmetics Professional cosmetics and equipment Professional hair care products Equipment and accessories for

hairdressers Nail care products and accessories Packaging and raw materials for

perfumery & cosmetics manufacturers (InterCHARMpack)

Niche brands, latest innovative products and services

Gift packs Trade press Internet-technologies


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InterCHARM (Moscow)InterCHARM (Moscow)in facts and figuresin facts and figures

InIn 20052005 wewe expectexpect eveneven greatergreater

results!results!

First edition – 2002, May Net exhibition area – 6 400 sqm, total

area with seminars halls - 22 830 sqm (2005)

Exhibitors – 342 companies (2005): producers and distributors of cosmetics & equipment for beauty salons, wholesalers, exporters and importers from about 20 countries

27 145 industry professionals: cosmetologists, hairdressers, aesthetic surgeons, beauty salon owners, representatives of trade media

Over 9 500 professionals assisted at conferences, symposium and seminars


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The benefits of participation are The benefits of participation are evident:evident:

Presenting yourself in the booming Russian market for perfumery & cosmetics

Real opportunity for a brand owner to find a distributor, manufacturers to find suppliers of ingredients and packaging, retailers to find perfect star brand (and vice versa), etc.

Meeting relevant customers and finding out their needs

Sharing in the business potential of the event, sheltering most interesting offers


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InterCHARMInterCHARM

Supported by: Moscow Government, Chamber of Commerce and Industry of Russia, Perfumery and

Cosmetics Association of Russia (PCAR), International Union of Exhibitions and Fairs

Highly appreciated by specialists for its high professional level of organization

In 2001 awarded the UFI quality label, that makes the show still more prestigious


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Among your visitors:

Retailers Distributors & wholesalers Importers & exporters Producers of perfumery &

cosmetics Product developers Packaging manufacturers Specialists in professional

beauty Representatives of research

companies and government institutions

Innovative newcomers of the market

Key international decision makers


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INTERCHARM professional Combination of International Beauty Fair for

professional cosmetics & equipment for beauty salonsprofessional cosmetics & equipment for beauty salons and Training Events & Workshops

First edition – 2002, May Net exhibition area – 6 400 sqm,

total area with seminars halls - 22 830 sqm (2005)

Exhibitors – 342 companies (2005): producers and distributors of cosmetics & equipment for beauty salons, wholesalers, exporters and importers from about 20 countries

27 145 industry professionals: cosmetologists, hairdressers, aesthetic surgeons, beauty salon owners, representatives of trade media

Over 9 500 professionals assisted at conferences, symposium and seminars


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INTERCHARM professional:Congress on Aesthetics

Applied

First edition in 1998 Seminars & lectures of

cosmetologists, dermatologists, aesthetic surgeons, nail specialists, and trichologists from all over the world

A Fair of professional cosmetics & equipment is held parallel to the Congress

Rich concurrent program


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INTERCHARM professional:Symposium on Aesthetic

Medicine

First edition in 2002 Reports and discussions on

skin pathologies and effective treatment methods, anti-aging medicine, and application of modern technologies in aesthetic medicine

A specialized exhibition is held parallel to the Symposium


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INTERCHARM professional: Conference Beauty Salon

Management

Seminars & master-classes on salon management, staff recruitment, and customer services

Created in 2002 Among visitors – managers and

owners of beauty clinics, hairdresser’s and nail salons


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INTERCHARM professional:International Anti-Ageing

Conference

First edition in 2005 How to make our life longer

and better? Latest achievements in anti-

ageing medicine Best specialists from over

the globe Specialized exhibition is held

during the Conference


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InterCHARM UkraineInterCHARM Ukraine

The major event in the third largest cosmetics market in Eastern Europe

6235 sqm of net exhibition area (2005)

362 companies from 10 countries

33 000 of industry professionals

Year of creation – 2003 Rich concurrent program ZOOM, InterCHARMpack


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InterCHARM PolskaInterCHARM Polska

First edition – 2004 217 companies from 21

countries Over 6000 professional visitors

from 35 countries 10 000 sqm (4127 sqm of net

exhibition area) The unique opportunity for

production and services promotion in the Polish market – the second largest cosmetics market in Eastern Europe and the most stable one


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Cosmetique News ForumCosmetique News Forum

Forum on key problems of the industry

The current and prospective trends in manufacturing and distribution

Designed for CEOs and marketing specialists of cosmetics companies

Created in 2000 450 industry professionals

(2004)


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Global Beauty Networkalliance of trade show operators

Staraya Krepost, ExpoMediaGroup

InterCHARM (Moscow) INTERCHARM professional

(Moscow) InterCHARM Ukraine InterCHARM Polska

Messe Frankfurt

BeautyWorld Frankfurt BeautyWorld Middle East/ Gulf Beauty BeautyWorld Japan Cosmesur BeautyWorld

Buenos Aires


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PUBLISHING ACTIVITYPUBLISHING ACTIVITY


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Cosmetics in RussiaCosmetics in Russia

The first edition on tendencies in Russian market for perfumery & cosmetics in English

Established in 2000 Circulation – 3000 copies, periodicity – 3 times a year Readership – 9000 (3 readers/copy) Audience – product developers,

manufacturers and distributors of perfumery & cosmetics and packaging, all those exploring opportunities of Russian and CIS countries’ markets

Distributed at major international beauty events and by subscription


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Les Nouvelles EsthetiquesLes Nouvelles Esthetiques(Russian edition)(Russian edition)

Russian edition of international

magazine for cosmetologists and specialists of applied aesthetics Established in 1997 Circulation – 11 000 copies, periodicity – 6 times per year Readership – 44 000 (4

readers/copy)


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Novosty v Mire Kosmetiki Novosty v Mire Kosmetiki (News in the World of (News in the World of

Cosmetics)Cosmetics)

A popular periodical for everybody interested in perfumery & cosmetics

Established in 1998 Circulation – 50 000 copies,

periodicity 10 times per year Readership – 250 000 (5

readers/copy)


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Nogtevoy Service Nogtevoy Service (Nail (Nail Service)Service)

The magazine for professionals in manicure and pedicure

Established in 2000 Circulation – 17 000 copies,

periodicity – 5 times per year Readership – 85 000 (5

readers/copy)


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YOU ProfessionalYOU Professional

Russian edition of international hair fashion magazine for professionals in hairstyling and hairdressing

Established in 2000 Circulation – 12 600 copies, periodicity – 4 times per year Readership – 63 000 (5

readers/copy)


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Esteticheskaya MedizinaEsteticheskaya Medizina(Aesthetic Medicine)(Aesthetic Medicine)

Magazine for plastic surgeons and dermocosmetologists

Established in 2001 Circulation – 2500 copies, periodicity – 4 times per year Readership – 5000 (2

readers/copy)


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Kosmetichesky Rynok Kosmetichesky Rynok SegodnyaSegodnya

(Cosmetic Market Today)(Cosmetic Market Today)

The first in Russia newsletter, containing business-oriented information on perfumery & cosmetics industry

Established in 2001 Circulation – 4500 copies, periodicity – 20 times per year Readership – 18 000 (4 readers/copy) Audience – manufacturers of products,

packaging, raw materials, distributors, importers, exporters


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BEAUTYTIMEBEAUTYTIME

A glossy newspaper on life-style & beauty for sophisticated women, already existing and potential clients of beauty salons

Established in 2003 Circulation – 100 000 copies in

Russia, 30 000 in Ukraine, periodicity – 19 times per year Readership – 390 000 (3

readers/copy)


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INTERNET PROJECTSINTERNET PROJECTS


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www.Intercharm.netwww.Intercharm.net

Perfumery & cosmetics professional portal

Created in 2000, redesigned in 2005

Some 2 500 industry professionals per day

Latest news, market research, tendencies, on-line conferences, companies and their brands, event calendar

How to participate in the events

Business offers for market professionals Bilingual (English/Russian)


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www.CosmeticsInRussia.comwww.CosmeticsInRussia.com

Professional web-site in English for those, interested in the Russian and CIS countries’ perfumery & cosmetics markets

Project was launched in 2000 The easiest and quickest way to

access news, market research, key problems, main streamlines, statistics, trade associations, etc.

Some 1500 industry professionals per day


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www.CosmoPress.comwww.CosmoPress.com

Information agency, supplying media with news on the industry

Over 700 media from Moscow and regions of Russian and CIS countries are among subscribers


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www.Beautytime.ruwww.Beautytime.ru

Internet women’s magazine Created in 2000 Beauty, style, health,

children, psychology, tourism, flowers, leisure, salon – all in one site

Female audience of 60 000 per month


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SERVICESSERVICES


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Beauty Business ProgramBeauty Business Program

A unique program for effective work of specialists at perfumery & cosmetics exhibitions

Complex of services dedicated to assist in search for new partners and to establish business links, development of individual business program, providing with invitations, catalogues, official arrangements’ documents, translating services

Complex of travel services: hotel reservation at special rates, air tickets booking and sale; business visa support; excursions, city tours and related programs; additional individual services on request


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Beauty Business Beauty Business ConsultingConsulting

(Marketing research department)

Marketing and information services for companies working in perfumery & cosmetics market in Russia and other countries upon request

Updated assessment of the local market for the product

Advice on approaching the Russian market for perfumery & cosmetics


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ExpoMediaGroup Staraya ExpoMediaGroup Staraya KrepostKrepost

In case of questions & business offersplease, do not hesitate to contact:

Anna Dycheva-SmirnoffVice President for Information

[email protected]

Marina OsadchayaPR, advertising, promotion

[email protected]

tel. +7 095 995 2880, fax +7 095 995 2840

Documents

ExpoMediaGroup Staraya Krepost Moscow, Russia, 2005 1 ExpoMediaGroup Staraya Krepost Complex solution for your business objectives