• Automation• CAD/CAM/CAE• Electronics• FluidPower• Materials• MotionControl• PLM/PDM• PowerTransmission• RapidPrototyping• Sustainability

Canada’s definitive information source for Mechanical Engineers, Product Designers, and OEMs

MediaPlanner

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FastFacts:Print• Published 6 times per year• 100% request circulation• 18,178 qualified subscribers• 49,000 readers per issue• 92% are original equipment manufacturers• 80% recommend or specify products for purchase• Publish Canada’s only Motion Control Buyers’ Guide• Publish Canada’s only Fluid Power Buyers’ Guide• Publishing team 100% dedicated to DE• ABC audited

FastFacts:Online• Website content updated daily• 9,000 unique website visitors per month• 20,000 page views per month• Publish a weekly e-newsletter• Publish 26 new product e-blasts per year• Publish 12 3D Dojo e-newsletters per year• 32,000 e-newsletter subscribers• 30,000 opt-in subscribers for 3rd party mailings• 16,000 new-product e-blast subscribers• 4,200 Twitter followers

Reader Testimonials“My must-read trade publication.”

“Excellent range of disciplines covered -

helps me to stay current with new developments.”

“Excellent magazine with excellent content.”

MarketingPlatformsOffered:• Display Advertising• Buyers’ Guide Listings• Inserts / Tip-ins• Poly-bags• Over-covers• Reprints• Classifieds• List Rental• Website Advertising• E-Newsletter Advertising• New Product E-Blasts• Technical Paper E-Blasts NEW!

• Digital Issue Sponsorship• Single Sponsor E-Directs• Sponsored Supplements• DE Hosted Webinars• E-List Rental • Market Research• Reader Surveys/Polls• Regional Tabletop Shows NEW!

PrintCirculationComparisonofCompetitiveU.S.BasedPublicationsPublication TotalU.S. TotalCanada Circulation CirculationDesign News 114,682 130

Design World 40,000 0

Machine Design 125,618 84Hydraulics & Pneumatics 36,565 101Product Design & Development No audit No auditDesignEngineering 0 18,178

Information extracted from latest available BPA statements

In today’s highly competitive environment, it is imperative that mechanical engineers, product designers and original equipment manufacturers stay informed on the products, technologies and trends that impact their current and future operational needs. DE produces a range of proven media platforms to meet those needs; adopting traditional and new technologies to reach, inform and influence our print and digital audiences.

Canada’s definitive information source for Mechanical Engineers, Product Designers and OEMs

DesignEngineering

EXPO2013EditorialMissionTo foster innovation by providing timely and leading-edge coverage of a broad range of engineering topics relevant to mechanical engineers, product designers and original equipment manufacturers.

RegularFeaturesUpFrontMergers, award announcements and promotionsDesignNews The latest in industry event coverageCADReportCoverage of the latest products, trends and issues related to computer aided design softwareDesignApplicationsApplication stories focused on various industriesIdeaGeneratorAn overview of the latest industrial productsCanadianInnovatorProfiles of inventive Canadian engineers and their projects

SpecialSupplementIssuesApril Fluid Power & Controls Buyer’s Guide SupplementSeptemberMotion Control Buyer’s Guide SupplementOctober Design Tools & Technologies Supplement

TopicsCovered• Automation• CAD/CAM/CAE• Electronics• Fluid Power• Materials• Motion Control• PLM/PDM• Power Transmission• Rapid Prototyping• Sustainability

IndustriesCovered• Aerospace• Automotive• Defense• Machine Building• Medical• Metal Fabrication• Packaging• Power Generation

2012ReadershipStudyHighlights98% rate overall quality from Excellent to Good98% rate editorial from Excellent to Good89% rate the website from Excellent to Good88% indicate meets the needs of their industry80% have purchasing influence

Publisher:Alan Macpherson • (416) 510-6756amacpherson@design-engineering.com

Editor:Mike McLeod • (416) 442-5600 Ext.3231mmcleod@design-engineering.com AccountsManager:Laura Gergley • (416) 510-5230lgergley@design-engineering.com

ProductionManager:Jessica Jubb • (416) 510-5194jjubb@bizinfogroup.ca CirculationManager:Cindi Holder • (416) 442-5600 Ext.3544cholder@bizinfogroup.ca

CONTACTS:

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NEW!: DesignEngineeringExpo2013Launched in October, 2012, our inaugural one-day table top show featuring 75 manufacturers and distributors from across South West Ontario was a huge success. We are introducing more regional shows in 2013. Call to find out if we are visiting your area.Checkoutour2012eventwebsiteat:www.dex2012.com

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IssueDates IndustrySpotlight NewProductFocus

DesignTools&Technologies

Automation&Control

SpecialFeatures

Jan/FebSpace Close: Jan 18 Matl. Close: Jan 23Mail Date: Feb 19

Aerospace:The engineering behind Canada’s aerospace industry

IdeaGenerator:• Valves & Pumps• Bearings• Ballscrews• Encoders …

MCAD:CAD RoundupRapidPrototyping:Metal-Based Systems

Automation:Industrial Wireless

PowerTransmission

MachineSafety

ResourceExtraction:A look at the design behind Canada’s mining industry

March/AprilSpace Close: Mar 15 Matl. Close: Mar 20Mail Date: Apr 16

EnergyProduction:Designing for Canada’s energy industry, from the oil sands to wind and solar

IdeaGenerator:• Linear motion• Controllers• Switches• Sensors…

Plus: The Fluid Power Product Showcase

MCAD:Computational Fluid Dynamics

FluidPowerRoundtable:Industry leaders discuss the trends and issues of the Canadian fluid power market.

FluidPowerBuyers’Guide:An annual guide to fluid power products and suppliers

May/JuneSpace Close: May 17 Matl. Close: May 22 Mail Date: June 18

Automotive: The tools, techniques and trends in Canada’s automotive industry

IdeaGenerator:• Motors• Electronics, • Drives, • PLCs…

MCAD:Product Data Management

RapidPrototyping:Build Materials

Automation:Robotics

Motors&Drives

FluidPower

Mechatronics:An overview of robotics theory and application

SeptemberSpace Close: Aug 9 Matl. Close: Aug 14Mail Date: Sept 10

Packaging:Trends in machine building for Canada’s packaging market

IdeaGenerator:• Guides• Fasteners • Test & Measure• Enclosures…Plus:The MotionControl Product Showcase

MCAD:Motion Analysis and Computer Aided Engineering

MotionControlRoundtable:Industry leaders discuss the trends and issues of the Canadian motion control market

MotionControlBuyers’Guide:An annual guide to Motion Control products and suppliers

OctoberSpace Close: Sept 20 Matl. Close: Sept 25 Mail Date: Oct 22

Defense:A look at the opportunities and design challenges of the defense industry

IdeaGenerator:• Actuators• Cylinders• Industrial

Networking• HMIs…

AdditiveManufacturing:An overview of 3D fabrication technologies and techniques

Automation:Machine Vision

Sensors

Motors&Drives

DesignTools&TechnologiesSupplement:An annual guide to the latest CAD software and engineering design hardware

Nov/DecSpace Close: Nov 01 Matl. Close: Nov 06 Mail Date: Dec 03

EngineeringCareerGuide: An in-depth look at the trends, issues and op-portunities within the mechanical engineer-ing profession

IdeaGenerator:• Pumps• Motion Control• Couplings• Motors…

MCAD:Direct Modeling

RapidPrototyping:Case Studies

Automation:Controllers

FluidPower

PowerTransmission

IndustryInsight:DE investigates the engineering employ-ment market to reveal which disciplines are in demand

INEACHISSUE: UpFront: Mergers, award announcements and promotions; DesignNews: The latest in industry event coverage; CADReport: Indepth cover-age of the latest products, trends and issues related to computer aided design software including MCAD, PDM, CAE, etc.; DesignApplications: Application sto-ries focused on various industries; IdeaGenerator: An overview of the latest industrial products; CanadianInnovator: Profiles of inventive Canadian engineers and their projects

2013 PRINT EDITORIAL CALENDAR

Marketing Solutions: PRINTPrint advertising is a vital component of most successful marketing campaigns that target manufacturers and DE offers a wide range of ‘paper and ink’ options to help ensure you not only reach our readers – your customers and prospects – but successfully sell to them as well. Our print solutions include:

•DisplayAdvertising•Buyers’GuideListings•ContractPublishing•Inserts•Tip-ins•Poly-bags•Over-covers•Reprints•Classifieds•ListRental

AdvertisingRatesRates are gross $CDN Call for quote in $US and/or B&W rates.FrequencyRates

AdSize 1-2X 3-4X 5-6X

1 page $4,880 $4,670 $4,5052/3 page $4,150 $3,915 $3,5451/2 island $4,150 $2,510 $3,8101/2 page (hor/vert) $3,290 $3,190 $2,9501/3 page (hor/vert) $2,785 $2,725 $2,6001/4 page (hor/vert) $2,330 $2,280 $2,230

PositionRatesOBC add $1,000 per page IFC add $500 per pageIBC and requested positions add $300 per page

Rates&AgencyCommission• All advertising rates are quoted in gross Canadian dollars. Prices are subject to the addition of applicable provincial and federal taxes. US$ orders are tax exempt.• Agency Commission: 15% of gross billing allowed on space, colour and position charged to recognized agencies only.

FileFormatThe preferred format for ad submission is high resolution PDF. This ensures the accurate reproduction of your ad, with minimal preparation time. Please ensure your PDF is Acrobat 5 (PDF 1.4) compatible. Images must be 300 dpi minimum, with all fonts embedded, and crop marks included. Please contact our production manager if you intend to submit ad material using a different format.

FileSubmissionAll magazine ad files are to be sent to our FTP server. The file must be named to allow for easy identification, i.e.: “CompanyName_IssueOfDesignEngineering.pdf”. Please relay the method and time of transmission of the ad file to our production manager so we may know where and when to expect your file.

FTPaddress:bigftp.businessinformationgroup.caUserID:desPassword:des223

NeedAssistance?For all print production inquiries, please contact our Production Manager, Jessica JubbTel: (416) 510-5194Fax: (416) 510-5140e-mail: jjubb@bizinfogroup.ca

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AdvertisingSpecsAdSize Width Height

Full page bleed* 8.375” x 11.125” 2/3 page vertical 4.5” x 10” 1/2 island 4.5” x 7.5” 1/2 page (horizontal) 7” x 4.875” 1/2 page (vertical) 3.375” x 10” 1/3 page (vertical) 2.125” x 10”1/3 page (square) 4.4” x 4.875” 1/4 page (horizontal) 7” x 2.375” 1/4 page (vertical) 3.375” x 4.875”

* Full page trim size is 8.125” x 10.875” *Full page live area is 7” x 10”

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DE’s online offerings reach your target audience where they work – right at their desktops. Our large and growing digital audiences extend the magazine’s reach well beyond the traditional print audience and offer our advertisers targeted, time-sensitive and measurable marketing opportunities. Our digital solutions include:

•WebsiteAdvertising•E-NewsletterAdvertising•NewProductE-blasts•TechnicalPaperE-Blasts•DigitalIssueSponsorship•SingleSponsore-directs•SponsoredSupplements•DEHostedWebinars•E-ListRental•MarketResearch•ReaderSurveys/Polls

WebAdvertisingRates are gross $CDN. Call for quote in $US.TypeofAd Size Position PerMonth

Leader-board 728x90 Home or News $550 All other pages $340Big Box 300x250 Home or News $655 All other pages $395Wide Skyscraper 300x600 Home or News $760 All other pages $500Narrow Skyscraper 160x600 Home or News $550 All other pages $340

File Specifications: Animated gif, jpeg or flash (72 dpi)

Leader-board(728x90)

WideSkyscraper(300x600)

NarrowSky-

scraper(160x600)

BigBox(300x250)

E-NewsletterAdvertisingRates are gross $CDN. Call for quote in $US.Typeofad Size PerWeek

Big Box 300x250 $825Text Ad 620x130 $655

File Specifications: Animated gif or jpeg (72dpi)

3-DDojoE-NewletterAdvertisingRates are gross $CDN. Call for quote in $US.Typeofad Size PerMonth

Big Box 300x250 $1035Text Ad 620x130 $835

File Specifications: Animated gif or jpeg (72dpi)

TextAd(620x130)

BigBox(300x250)

BigBox(300x250)

Marketing Solutions: ONLINE

WEBSITE

E-NEWSLETTER

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Marketing Solutions: ONLINE

Design4FluidPowerMailDates Mar-19 Jun-18 Sep-17 Dec-17

Design4MotionControlMailDatesFeb-19 May-21 Aug-20 Nov-19

TechnicalPaperE-BlastMailDatesJan-30Mar-27May-29Jul-31Sep-25Nov-27

NewProductE-blastsRates are gross $CDN. Call for quote in $US.Title Schedule Peradunit:

Design Generator Monthly 1X: $890, 3X: $835, 6X: $735, 12X: $690Design 4 Motion Control Feb, May, Aug, Nov 1X: $890, 4X: $690Design 4 Fluid Power March, June, Sept, Dec 1X: $890, 4X: $690

TechnicalPaperE-blastsRates are gross $CDN. Call for quote in $US.Title Schedule Peradunit:

How 2: Technical Papers Jan, Mar, May, Jul, Sept, Nov 1X: $890, 3X: $835, 6X: $735, 12X: $690 File Specifications: One image (125 x 125 pixels) + up to 125 word of copy + URL*Full contact leads reporting is available with our New Product and Technical Paper E-Blasts, and other select digital platforms. Call for details.

MailDates Jan-03 Apr-04Jan-10 Apr-11Jan-17 Apr-18Jan-24 Apr-25Jan-31 May-02Feb-07 May-09Feb-14 May-16Feb-21 May-23Feb-28 May-30Mar-07 June-6Mar-14 June-13Mar-21 June-20Mar-28 June-28

3DDojoE-Newsletter MailDate Jan-28 Feb-25 Mar-25 Apr-29 May-27 Jun-24 Jul-29 Aug-26 Sep-30 Oct-28 Nov-25 Dec-16

E-Newsletter Deployment Schedule: 2013

New Product E-Blast Schedule

Note: All website, e-newsletter, new product and technical e-blast ad material is due no later than one week prior to mail date.

E-NewsletterSchedule

DesignGeneratorMailDates Jan-08 Feb-05 Mar-05 Apr-02 May-07 Jun-04

Jul-09 Aug-06 Sep-03 Oct-01 Nov-05 Dec-03

July-04July-11July-18July-25Aug-01Aug-08Aug-15Aug-22Aug-29Sep-05Sep-12Sep-19Sep-26

Oct-03Oct-10Oct-17Oct-24Oct -31Nov-07Nov-14Nov-21Nov-28Dec-05Dec-12Dec-19Dec-26

Accuride Intl.Ace ControlsAerotech Inc.All Metric Small PartsAlps Welding Ltd.Altair Engineering Canada Ltd.Aurora Bearing CompanyAutodesk Canada Inc.Automation DirectBaldor Electric CompanyBaumer Inc.Beckhoff AutomationBerendsen Fluid Power Ltd.Berg Chilling Systems Inc.Bosch Rexroth Canada Corp.Brant Radiant Heaters Ltd.Brecoflex Corp L.L.C.CEJN Products Inc.Century Spring CorporationCheckfluid Inc.Clippard InstrumentsConsulate General of ItalyCowperCross Manufacturing Inc.CSA GroupDaemar Inc.Degelman Industres Inc.DellDendoff SpringsDesign FusionDiequa CorporationDrive Products Inc.Drive Systems Group Inc.Dura-BarEcoairElectromate Industrial SalesEncoder Products CompanyExair CorporationE-Z Lok Tool ComponentFabco-Air Inc.

Festo Inc.Fluid Power Inc.Forest City GearGeneral Magnaplate Corp.Great Lakes HydraulicsGreat West LifeGTC Falcon Inc.Harting Canada Inc.Helander Products Inc.Henkel Loctite CanadaHercules Bulldog Sealing ProductsHewlett Packard (Canada) Ltd.Higginson Equipment SalesHodgson Custom Rolling Inc.Hoskin ScientificHydac CorporationHY-PRO FiltrationIndustrial Encoder CorporationItem International America L.L.C.J.R. Merritt Controls Inc.JEC CompositesKSB Pumps Inc.Kuri Tec CorporationLee Spring CompanyLenze America CorporationMain ManufacturingMaster Bond Inc.MICROMOMoogMotion CanadaMP Filtri Canada Ltd.Myostat Motion Control Inc.N R Murphy LimitedNational DefenceNewark / Element 14Nord Gear LimitedNordson EFD L.L.C.North American Laser Systems Inc.NovotechnikNSK Canada Inc.

Omega Engineering Inc.P.S.I Fluid Power Inc.Parker HannifinProto LabsQuality Transmission ComponentsRAM Industries Inc.Renum Hydraulics Ltd.Rittal Systems Ltd.Rosta Inc.Roto Precision Inc.RYCO HydraulicsSchaeffler Canada Inc.Schneider Electric Canada Inc.Schunk Intec CorporationScott Rotary SealsSeal Master CorporationSEW-Eurodrive CompanyShaver IndustriesSiemens CanadaSiemens PLMSolidworks CorporationSpez-Tech Spirol International CorporationSprings & ThingsStaubli CorporationStock Drive ProductsStratasysSwagelok CompanySwitching SolutionsTecom Inc.Toro Hydraulics & MachineryTrio Motion Technology L.L.C.Tsubaki Of Canada Ltd.VL MotionWainbee Ltd.Webster InstrumentsX-Pando Products CorporationYaskawa Electric Company

A very special THANK YOU to all of our 2012 advertisers!

Please send all contracts, insertion orders, printing materials and proofs to: Design Engineering, Business Information Group80 Valleybrook Drive • Toronto, Ontario, M3B 2S9, CanadaTel: 416-510-6756 • Fax: 416-510-5140

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