Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA PUERTO RICO : TENNESSEE : WISCONSIN : SOUTH CAROLINA : NORTH CAROLINA : COLORADO
2 0 2 0 M E D I A K I T
2 0 2 2 M E D I A K I T
REJUVENATE
JOURNEY RELAX
DISCOVER EXPERIENCE
ENJOY
EXPLORE
PLAY
2 0 2 2 A A A L I V I N G M E D I A K I T
AWARDS
NATJA AWARDS: HONORABLE MENTIONCATEGORY 150: HEALTH AND WELLNESS TRAVEL - ONLINE PUBLICATION: “Ship Shape: River Cruising for Fun and Fitness,” AAA Living Magazine (Online Version), published 3/29/19
COMMUNICATOR AWARDS: GOLDMAGAZINE-ASSOCIATION FOR MARKETING / PROMOTION: AAA Living Magazine - Jan/Feb 2019
HERMES GOLD AWARD CATEGORY DESIGN 41 PUBLICATION COVER: AAA Living Magazine March/April/May 2021 issue
MARCOM AWARDS: PLATINUMAAA LIVING WEB ANIMATION: “DRIVING WITH DOGS QUIZ”Digital Media | Design (Web) | 276. Web AnimationThe Auto Club Group (AAA)https://aaaliving.acg.aaa.com/auto/driving-with-dogs/
MARCOM AWARDS: PLATINUMAAA LIVING MAGAZINE FEATURE STORY: “MOVING MOUNTAINS”Print Media | Writing | 129. Brand JournalismThe Auto Club Group (AAA)
MARCOM AWARDS: GOLDAAA LIVING MAGAZINE REDESIGN:Print Media | Magazine | 59. Association (Magazine)The Auto Club Group (AAA)
MARCOM GOLD AWARDAAA – 5 GOOD HABITS AAA DRIVE TEACHES YOU: Video/Audio | Digital Video Creation | Animation 2020
MARCOM GOLD AWARDAAA – AUTO LOANS – DEFERRED PAYMENTS: Digital Media | Social Media | Social Video 2020
MARCOM AWARDS: HONORABLE MENTIONAAA LIVING JULY/AUGUST 2019 COVER:Print Media | Design (Print) | 105. Magazine CoverThe Auto Club Group (AAA)
MARCOM AWARDS: HONORABLE MENTIONAAA LIVING MEMBER TESTIMONIAL VIDEO and SOCIAL CUTDOWNS: HURRICANE MICHAEL RECOVERYDigital Media | Web Video | 251. MarketingThe Auto Club Group (AAA)
MARCOM HONORABLE MENTIONAAA LIVING MAGAZINE, MAY/JUNE ISSUE 2020: Print Media | Magazine | Association (Magazine)
TELLY AWARDS: SILVER Branded Content > Campaign - Promotional category Expect Something More insurance video seriesJune 2019
2 0 2 2 A A A L I V I N G M E D I A K I T
1CONTENTS
WHO WE ARE The AAA Brand ............................................................................................................... 2
Multiple Touchpoints ................................................................................................. 3
OUR READERS Take Action, Travel Frequently .............................................................................. 4
Demographics ................................................................................................................ 5
AAA Road Trippers .......................................................................................................6
AAA Living Editorial ...................................................................................................7-8
Print Circulation ............................................................................................................9
ADVERTISING Advertisers .....................................................................................................................10
Advertising Options ....................................................................................................11
Print Rates ............................................................................................................... 12-13
Michigan and Florida Zones ...................................................................................14
Sponsored Content Program .................................................................................15
Digital Strategies ........................................................................................................16
Print Specs ................................................................................................................17-18
Deadlines - Policies ....................................................................................................19
Advertising Reps ........................................................................................................20
2 0 2 2 A A A L I V I N G M E D I A K I T
2
• More than 100 years of dedication to serving members has made AAA one of today’s strongest and most trusted brands• AAA is a federation of member-owned clubs serving more than 61 million members in the U.S. and Canada*
• AAA Living is delivered to AAA members in 14 states and one U.S. territory
THE AAA BRAND
AAA MEMBERS**
Travel More 3+ Domestic Travel Vacations: AAA Members 21.2%, Non-Members 11.6%
Stay Longer 5+ Domestic Nights: AAA Members 40.4%, Non-Members 23.5%
Spend MoreDomestic Travel: AAA Members $2,243, $1,897 Non-Members.AAA Members spend 15.4% more than Non-Members.
AAA Members are InfluentialGfk Roper identifies influencers as consumers who are:• Deeply familiar with their category• Frequent recommenders across broad social networks• Highly trusted• Word-of-mouth leaders for products and services
Source: * Newsroom.aaa.com: This includes Puerto Rico. Minnesota excludes Hennepin County. Illinois includes the northern and central regions. Indiana the northern region of the state. **2020 Doublebase Gfk MRI (in the AAA Living footprint)
AAA Living Territory
AAA Members are more likely to recommend vacation travel AAA Member Non-Member Index IndexFamily/Friends 136 89Neighbors/Colleagues 148 91People you don’t necessarilyknow (in store, online, etc) 127 99Category Influential Consumer 182 88
2 0 2 2 A A A L I V I N G M E D I A K I T
3 MULTIPLE TOUCH POINTS
Roadside Assistance
AAA Discounts & Rewards®
AAA.com/AAALiving
AAA Diamond Ratings &Best of Housekeeping Award
Auto, Home, Life Insurance, AAA Bank
AAA Living
AAA Branches
AAA mobile app
AAA Bicycle Service
Travel Agents: call, click, visit
AAA Podcast
2 0 2 2 A A A L I V I N G M E D I A K I T
4
AAA LIVING READERS TAKE ACTION
AAA LIVING READERS TAKE DOMESTIC VACATIONS
*Source: AAA Living Reader Profile Online Study, Gfk MRI – Simmons, June 2020
76%took a domestictrip in the last12 months
68%
of AAA Living readers took action as a
result of reading
visited/contacted AAA office traveled to a destination advertised or written about
visited AAA.com
Became aware/used/receivedAAA discounts
visited an advertiser’s website
22% 35% 35% 14% 11%
VACATION TRIP ACTIVITIES IN THE LAST 12 MONTHS
Dined Out ............................................. 64%Beach .....................................................47%Historic Sites ..................................... 40%Museums ............................................. 33%National Parks ................................... 31%Celebrated Special Occasions ............................................ 28%Festivals/Special Events .............. 30%Outlet Center/Mall Shopping ...... 25%
Theme Parks or Local Recreation Attractions ................. 26%Zoos/Aquariums ................................24%
AAA MEMBERS TRAVEL WITH OTHERSSpouse .................................................. 56%Child(ren) ...............................................37%Partner................................................... 12%Friends/Co-workers ...................... 29%Grandchild(ren)....................................14%Parent(s)/Grandparent(s) .............. 10%
MEANS OF TRAVEL WHEN TAKING A DOMESTIC TRIP
Personal Vehicle............................... 84%Plane .......................................................57%Rental Vehicle ................................... 33%Other (e.g. motorhome, RV, bus, train)...........8%
INTERNATIONAL TRAVELOwn a valid passport .................... 68%
OUR READERS*
5.8Average number of trips in the last 12 months
$3,700Average domestic
vacation spending in the last 12 months
2 0 2 2 A A A L I V I N G M E D I A K I T
5
*Source: AAA Living Reader Profile Online Study, Gfk MRI – Simmons, June 2020
AAA MEMBERS READ AAA LIVING 66% are regular readers, having read at least 3 of the past 4 issues. They spend an average of
27 minutes reading the publication. On average, AAA Living is read by 2 members in a household.
OUR READERS*
EDUCATION
Age
15%
27% 41%
18%
18 - 44
55 - 64
45 - 54
65+
Marital Status: Married
READER PROFILE
43% Male57% Female
EMPLOYMENT
Employed full time .......................... 43%Employed part time ......................... 9%Retired ..................................................40%
AAA MEMBER – AVERAGENUMBER OF YEARS: 11
90% 24% 15%
10%30%55%Any College
Graduated4 year college
or more
GraduateSchool degree
Associatedegree
Bachelor’sdegree
High SchoolGrad
Average age: 59.8 years
PRIMARY RESIDENCE
80%
Own Home
Average home value: $283,000
Average: $92,900
HOUSEHOLD INCOME$150,000 or more ........... 20%$100,000–$149,999 ........ 19%$75,000–$99,999 ........... 18%$50,000–$74,999 .......... 22%$40,000–$49,999 ........... 10%
55%
2 0 2 2 A A A L I V I N G M E D I A K I T
6AAA ROAD TRIPPERS
AAA MEMBERS HAVE TRAVELED WITH:• Spouse ..................................................................................................................................................57%• Children ............................................................................................................................................... 33%• Partner ...................................................................................................................................................13%• Friends/Co-workers ........................................................................................................................24%• Other Family Members .................................................................................................................. 19%• Grandchildren ......................................................................................................................................11%
ACTIVITIES WHILE ON ROAD TRIPS INCLUDE:• Historic Sites .....................................................................................................................................57%
• Beach .....................................................................................................................................................49%• Festivals/Special Events ............................................................................................................. 40%• Museums ............................................................................................................................................ 35%• Outlet Center/Mall Shopping ..................................................................................................... 33%• Wine Tasting and Brewery Tours ........................................................................................... 23%• Zoo or Aquarium .............................................................................................................................. 22%• Theme Parks ..................................................................................................................................... 22%• Sporting Events ................................................................................................................................. 17%• Kayaking/Stand Up Paddle Board .............................................................................................. 7%
AAA LIVING READERS ARE AVID ROAD TRIPPERS*
While 76% of readers have taken a domestic trip in the last 12 months, 50% have taken a Road Trip
Described As: An extended trip in a motor vehicle (excluding driving only to get from Point A to Point B)
*Source: 2020 AAA Living Reader Study - Conducted by MRI-Simmons June 2020
3.4Average Number
of Road Trips in the last12 months
6.1Average Number
of Days spent on a typical
road trip
4.2Different
Destinations on average visited
during a typical road trip
2 0 2 2 A A A L I V I N G M E D I A K I T
7AAA REGIONAL EDITORIAL
AAA LIVING READERS ARE AVID ROAD TRIPPERS*
Florida Michigan
Minnesota
Tennessee Georgia North & South Carolina Colorado
Iowa
North Dakota
Illinois
Nebraska Wisconsin
2 0 2 2 A A A L I V I N G M E D I A K I T
8AAA LIVING EDITORIAL
Timely or newsworthy information on travel, discounts, community and more.
Enjoying life and making the most of it.
Feeling secure and prepared for the present and future.
Simplifying life and finding everyday value.
2 0 2 2 A A A L I V I N G M E D I A K I T
9
Source: USPS Postal Report Sept/Oct. 2021
Colorado ...................................................................................................................................................................................................................................425,000
Florida .....................................................................................................................................................................................................................................1,583,897
Georgia ...................................................................................................................................................................................................................................... 407,916
Illinois/N. Indiana .................................................................................................................................................................................................................520,345
Iowa ...............................................................................................................................................................................................................................................131,124
Michigan ...................................................................................................................................................................................................................................... 744,171
Minnesota ................................................................................................................................................................................................................................261,332
Nebraska ...................................................................................................................................................................................................................................92,658
North Carolina ...................................................................................................................................................................................................................... 983,000
South Carolina ..................................................................................................................................................................................................................... 358,000
North Dakota ............................................................................................................................................................................................................................32,352
Tennessee ...............................................................................................................................................................................................................................301,822
Wisconsin ................................................................................................................................................................................................................................328,286
TOTAL CIRCULATION................................................................................................................................................ 6,169,903
PRINT CIRCULATION
2 0 2 2 A A A L I V I N G M E D I A K I T
10AAA ADVERTISERS INCLUDE:
2 0 2 2 A A A L I V I N G M E D I A K I T
11ADVERTISING OPTIONS
VISIT FLORIDA Special Section Co-op Sections
Co-ops Advertorial Pages
Photo Listings
2 0 2 2 A A A L I V I N G M E D I A K I T
12
5 printed issues: Jan./Feb. • March/April/May • June/July/Aug. • Sept./Oct. • Nov./Dec.
FULL CIRCULATION RATES; Full Coverage Circ: 6,169,903*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $108,803 $103,363 $98,195
2/3 Page $76,880 $73,036 $69,384
1/2 Page $60,889 $57,845 $54,952
1/3 Page $42,744 $40,607 $38,577
1/6 page $23,082 $21,928 $20,831
COLORADOCirc: 425,000*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $15,356 $14,588 $13,821
2/3 Page $10,852 $10,309 $9,767
1/2 Page $8,600 $8,170 $7,740
1/3 Page $6,040 $5,738 $5,436
FLORIDA (Includes Puerto Rico)
Circ: 1,583,897*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $46,131 $43,825 $41,518
2/3 Page $32,599 $30,969 $29,340
1/2 Page $25,834 $24,542 $23,250
1/3 Page $18,145 $17,238 $16,330
GEORGIACirc: 407,916*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $15,425 $14,654 $13,883
2/3 Page $10,900 $10,355 $9,810
1/2 Page $8,638 $8,206 $7,774
1/3 Page $6,067 $5,764 $5,460
ILLINOIS/INDIANACirc: 520,345*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $17,333 $16,466 $15,599
2/3 Page $12,248 $11,636 $11,024
1/2 Page $9,706 $9,221 $8,736
1/3 Page $6,818 $6,477 $6,136
IOWACirc: 131,124*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $7,913 $7,517 $7,122
2/3 Page $5,592 $5,312 $5,033
1/2 Page $4,431 $4,210 $3,988
1/3 Page $3,112 $2,957 $2,801
MICHIGANCirc: 744,171*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $23,830 $22,639 $21,447
2/3 Page $16,840 $15,998 $15,156
1/2 Page $13,345 $12,678 $12,011
1/3 Page $9,373 $8,905 $8,436
MINNESOTACirc: 261,332*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $9,999 $9,499 $8,999
2/3 Page $7,066 $6,713 $6,359
1/2 Page $5,600 $5,320 $5,040
1/3 Page $3,933 $3,736 $3,540
NEBRASKACirc: 92,658*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $6,030 $5,728 $5,427
2/3 Page $4,261 $4,048 $3,835
1/2 Page $3,377 $3,208 $3,039
1/3 Page $2,372 $2,253 $2,135
NORTH CAROLINACirc: 983,000*
FOUR-COLOR DISPLAY 1-2x 3-4x 5x
Full Page $30,390 $28,871 $27,351
2/3 Page $21,476 $20,402 $19,328
1/2 Page $17,019 $16,168 $15,317
1/3 Page $11,954 $11,356 $10,758
SOUTH CAROLINACirc: 358,000*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $12,194 $11,584 $10,974
2/3 Page $8,617 $8,186 $7,755
1/2 Page $6,828 $6,487 $6,146
1/3 Page $4,796 $4,556 $4,317
NORTH DAKOTACirc: 32,352*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $1,969 $1,870 $1,772
2/3 Page $1,391 $1,322 $1,252
1/2 Page $1,103 $1,047 $992
1/3 Page $774 $736 $697
TENNESSEECirc: 301,822*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $11,400 10,830 $10,260
2/3 Page $8,056 7,653 $7,250
1/2 Page $6,384 $6,065 $5,745
1/3 Page $4,484 $4,260 $4,035
WISCONSINCirc: 328,286*
FOUR-COLOR DISPLAY1-2x 3-4x 5x
Full Page $12,299 $11,684 $11,069
2/3 Page $8,691 $8,257 $7,822
1/2 Page $6,887 $6,543 $6,199
1/3 Page $4,838 $4,596 $4,354
DISPLAY AD RATES**
Source: *USPS Postal Report Sept/Oct. 2021 **Volume and/or frequency discounts may apply
AAA LIVING 2022 : NET RATES : PRINT
2 0 2 2 A A A L I V I N G M E D I A K I T
13
5 printed issues: Jan./Feb. • March/April/May • June/July/Aug. • Sept./Oct. • Nov./Dec.
FULL CIRCULATION RATES
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $21,372 $20,303 $19,288
COLORADO
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $3,020 $2,869 $2,726
FLORIDA (includes Puerto Rico)
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $9,072 $8,619 $8,188
GEORGIA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $3,034 $2,882 $2,738
ILLINOIS/INDIANA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $3,409 $3,238 $3,076
IOWA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $1,556 $1,478 $1,404
MICHIGAN
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $4,687 $4,452 $4,230
TRAVEL DIRECTORY RATES
MINNESOTA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $1,966 $1,868 $1,775
NEBRASKA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $1,186 $1,127 $1,070
NORTH DAKOTA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $387 $368 $349
NORTH CAROLINA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $5,977 $5,678 $5,394
SOUTH CAROLINA
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $2,398 $2,278 $2,164
TENNESSEE
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $2,242 $2,130 $2,023
WISCONSIN
FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x
1/6 page $2,419 $2,298 $2,183
Reader Service Information Card
Reader Service Page
READER SERVICE
AAA members respond to offersfor additional information through reader service.
OVER THE LAST 10 MONTHSTotal Respondents ..............69,218 Total Selections .................292,536
AAA LIVING 2022 : NET RATES : PRINT
2 0 2 2 A A A L I V I N G M E D I A K I T
14MICHIGAN & FLORIDA ZONES : NET RATES : PRINT
ZONE 1: NORTHERN FLORIDAPanama City, Tallahassee-Thomasville, Jacksonville, Gainesville, Mobile-Pensacola
RATES (NET): 1-2x 3-4x 5x Full Page $7,525 $7,149 $6,772
2/3 Page $5,317 $5,052 $4,786
1/2 Page $4,214 $4,003 $3,792
1/3 Page $2,960 $2,812 $2,664
TOTAL CIRCULATION* .....................................................197,292
ZONE 2: CENTRAL FLORIDAOrlando, Daytona Beach, Melbourne, Tampa, St. Petersburg, Sarasota
RATES (NET): 1-2x 3-4x 5x Full Page $27,729 $26,343 $24,956
2/3 Page $19,595 $18,616 $17,636
1/2 Page $15,528 $14,752 $13,976
1/3 Page $10,907 $10,361 $9,816
TOTAL CIRCULATION* .....................................................828,626
ZONE 3: SOUTHERN FLORIDAFt. Myers, Naples, West Palm Beach,Ft. Pierce, Miami, Ft. Lauderdale
RATES (NET): 1-2x 3-4x 5x Full Page $19,465 $18,491 $17,518
2/3 Page $13,755 $13,067 $12,380
1/2 Page $10,900 $10,355 $9,810
1/3 Page $7,656 $7,273 $6,890
TOTAL CIRCULATION* .....................................................552,417Source: Internal count by DMA August 21, 2021
MICHIGAN ZONES Geographic targeting: available all issues
ZONE 1: DETROIT DMA(counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne)
RATES (NET): 1-2x 3-4x 5x Full Page $16,708 $15,872 $15,037
2/3 Page $11,807 $11,216 $10,626
1/2 Page $9,356 $8,888 $8,421
1/3 Page $6,572 $6,243 $5,914
TOTAL CIRCULATION* ......................... 522,408
ZONE TWO: OUT STATE RATES (NET): 1-2x 3-4x 5x Full Page $9,177 $8,718 $8,259
2/3 Page $6,485 $6,161 $5,837
1/2 Page $5,139 $4,882 $4,625
1/3 Page $3,610 $3,429 $3,249
TOTAL CIRCULATION* ........................ 221,763
Source: Internal count by DMA August 21, 2021
FLORIDA ZONES BY DMA Advertise to Targeted Zones Available March/April/May, June/July/Aug. and Sept./Oct.
2 0 2 2 A A A L I V I N G M E D I A K I T
15DIGITAL STRATEGIES : WITH AAALIVING.COM
Member ENewsletter: A content box will promote your article and link directly to it.
ARTICLE PROMOTION
Paid Social Media Campaign!Creative execution of your story will be promoted in a 10 day co-branded social media campaign through our regionalized social media accounts directed at an audience we collaboratively design.
One Sponsored Story will rotate on articles throughout the site and link to the Sponsored Content article.
AAA.com/AAALiving
SPONSORED CONTENT ARTICLEUp to 1,000 words with graphics. Our team will write the article and post it to AAA.com/AAALiving.
2022 CUSTOMIZED SPONSORED CONTENT PROGRAM*
Reach AAA members with this program that combines digital content and promotion.
For more details about the Advertiser Partner Content Program and all of our digital options, contact your Advertising Representative.
• AAA Colorado • AAA Chicago • AAA Florida • AAA Georgia • AAA Michigan • AAA Minnesota-Iowa • AAA Nebraska • AAA North Carolina • AAA South Carolina • AAA North Dakota • AAA Tennessee • AAA Wisconsin
*subject to availability and subject to change
2 0 2 2 A A A L I V I N G M E D I A K I T
16DIGITAL STRATEGIES : WITH AAALIVING.COM
LEADERBOARD SPECIFICATIONS:Desktop: 728 pixels x 90 pixelsMobile: 300 x 50 pixelsOne is available on the homepage, each category page and article pages.
2022 NET RATES
PACKAGE #1: SPONSORED STORY, LEADERBOARD, MOBILE LEADERBOARDNorth $1,020South $1,175FL $560GA / TN $240IL $225MI $295IA / MN / NE / ND / WI $280CO $220NC/SC $375
PACKAGE #2: LEADERBOARD, MOBILE LEADERBOARD, SIDEBAR North $580 South $650
PACKAGE #3: SPONSORED STORYNorth $825South $800FL $385GA / TN $165IL $155MI $200IA / MN / NE / ND / WI $192CO $151NC/SC $250
Note: Digital advertising is served “Run of Site”and can be targeted
geographically. Metrics are provided. Limited inventory available.
Available to AAA Living print advertisersSubject to availability and subject to change
SIDEBAR SPECIFICATIONS:Desktop: 300 pixels x 250 pixelsMobile: 300 pixels x 250 pixelsOne is available on the homepage and each category page.
SPONSORED STORIES SPECIFICATIONS: Digital assets required: • Image (at least 400 pixels wide) • Headline • Sponsor nameThese ads will be positioned at the bottom of the articles pages. Up to 6 Sponsored Stories will be available per article. The URL’s need to link to advertorial content.
DIGITAL DEADLINE SCHEDULE
ISSUE ON-LINE DATES DIGITAL RESERVATIONS MATERIALSJan./Feb. Jan. 4 - March 4 Dec. 3, 2021 Dec. 17, 2021
March/April March 5 - May 2 Feb. 4, 2022 Feb. 18, 2022
May/June May 3 - June 27 April 4, 2022 April 19, 2022
July/Aug. June 28 - Aug. 36 May 31, 2022 June 14, 2022
Sept./Oct. Aug. 27 - Nov. 4 July 29, 2022 August 12, 2022
Nov./Dec. Nov. 5 - Jan. 5 Oct. 7, 2022 Oct. 21, 2022
2 0 2 2 A A A L I V I N G M E D I A K I T
17
FOUR-COLOR DISPLAY
FOUR-COLOR TRAVEL DIRECTORY
MECHANICALSPrinting Process: Web Offset (Heatset)Binding: Saddle-stitched (jogged to the foot)
* For all bleed ads, create page layout document to Trim Size, then add .125" bleed to all four sides. It is highly recommended that all critical design, type and copy elements stay within the Live Area dimensions (.25" in from trim size on all sides, or .375" in from bleed on all sides) to ensure all pertinent information is within trim safe zone.
** For spread ads, create page layout document as two facing pages each sized at 7.0" x 10.0". Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Allow at least .25" safety at gutter of each page for design and type running across gutter.
ADVERTISING MATERIALS Preferred File: PDF created using the PDF/x-1a:2001 standard setting.
Other File Types Accepted:Macintosh InDesign, Photoshop and Illustrator. Please supply all links and fonts used in the document.
1) Convert all spot colors to 4 color process (CMYK)
2) Our maximum Total Area Coverage (TAC) or ink density is 300.
3) Make sure that all images are high resolution (300 ppi) and are in CMYK color mode. Note that enlarging an image with a resolution of 300 ppi over 125% in the page layout file will lower the resolution to the point that image quality degradation may be noticeable when printed.
AD UNIT BLEED AD SIZE* TRIM SIZE NON-BLEED AD SIZE Spread** 14.25" x 10.25" 14.0" x 10.0" 13.5" x 9.5"Full Page 7.25" x 10.25" 7.0" x 10.0" 6.5" x 9.5"Back Cover 7.25" x 7.875" 7.0" x 7.625" 6.5" x 7.125"2/3 Page Vertical --- --- 4.25" x 9.5"1/2 Page Horizontal --- --- 6.5" x 4.6875"
1/3 Page Square --- --- 4.25" x 4.6875"
1/3 Page Vertical --- --- 2.125" x 9.5"1/6 Page Vertical --- --- 2.0625” x 4.6875”
1/6 Page Vertical --- --- 2.0625” x 4.0”1/12 Page Vertical --- --- 2.0625” x 1.9375”
Full Page Ad Size:
Trim Size : 7.0" x 10.0"
Bleed Size : 7.25" x 10.25"
Live Area : 6.5" x 9.5"
Safety Margin: 0.25"
AD SPECIFICATIONS : PRINT
2 0 2 2 A A A L I V I N G M E D I A K I T
18
BRC CARDS
FOUR COLOR CO-OP : NON-BLEED
GATEFOLD
AAA Living BRC Card(Front and Back)
Trim Size : 6.0" x 4.0"
Bleed Size : 6.25" x 4.25"
Live Area : 5.5" x 3.5"
Safety Margin: 0.25"
Cover 2 Flap : Back Cover 2
13.375" Trim 13.625 with Bleed
Trim Size : 6.75" x 10.0"
Bleed Size : 7.0" x 10.25"
Live Area : 6.25" x 9.5"
Safety Margin: 0.25"
Trim Size : 6.625" x 10.0"
Bleed Size : 6.875" x 10.25"
Live Area : 6.125" x 9.5"
Safety Margin: 0.25"
Gutt
er
AD SPECIFICATIONS : PRINT
Cover 2 Flap : Front
Trim Size : 6.625" x 10.0"
Bleed Size : 6.875" x 10.25"
Live Area : 6.125" x 9.5"
Safety Margin: 0.25"
4 COLUMN AD UNIT 4 COLUMN AD SIZE 3 COLUMN AD UNIT 3 COLUMN AD SIZE1/2 Page 6.5" x 4.0" 1/3 Page 4.25" x 4.0"1/4 Page 3.125" x 4.0" 1/6 Page Vertical 2.0625" x 4.0"1/8 Page Vertical 1.5" x 4.0" 1/12 Page 2.0625" x 1.9375"1/8 Page Horizontal 3.125" x 1.9375" --- ---1/16 Page 1.5" x 1.9375" --- ---Listing with Logo (+ 20 words of copy)
1.5" x .9063" --- ---
2 0 2 2 A A A L I V I N G M E D I A K I T
19DEADLINES : POLICIES
AD POLICIES
MAILING AND SHIPPING INSTRUCTIONS
Advertising submissions via email are
preferred for files less than 10 MB. The file
should include the advertiser's name, the
region(s) the ad is to run in, the issue date
and advertiser contact information.
Email files to: [email protected]. For electronic
submissions larger than 10 MB, we require
advertisers to submit their ads through our
secure FTP site. For login and password
information, please contact the Advertising
Service Manager at 248-691-1800, ext. 128. Advertising submissions via CD-ROMs and
DVDs are also permissible. If art is mailed, a
hard-copy color proof is required. Ship to
AAA Living, Attn: Advertising Service Manager,
5750 New King Drive, Suite 100,
Troy, MI 48098.
READER SERVICE
Available to all advertisers placing insertions in
print editions. Insertions received after Closing
Date may not receive a listing.
PAYMENT TERMSNet in 30 days. First-time advertisers required
to pay in advance. Publisher reserves the right
to hold advertiser and/or advertising agency
jointly and severally liable for such monies as
are due and payable to the publisher.
ADVERTISER PROOFS
Press proof required with each ad. AAA Living
shall not be held responsible for reproduction
if no proof is provided.
CANCELLATION
Cancellation will not be accepted by the
publisher after Closing Date. Cancellation
must be in writing.
ADVERTISING ACCEPTANCE
The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising as depicted whether in print or digital medium) and also assumes responsibility for any claims arising thereof made against the publisher. An advertisement that simulates editorial content will be labeled with the word “Advertisement.” When a change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.
ISSUE RESERVATION MATERIALS IN HOME
Jan./Feb. Oct. 11, 2021 Nov. 5, 2021 Jan. 4, 2022
March/April/May Dec. 13, 2021 Jan. 7, 2022 March 5, 2022
June/July/Aug. March 14, 2022 April 8, 2022 June 4, 2022
Sept./Oct. June 6, 2022 July 1, 2022 Aug. 27, 2022
Nov./Dec. Aug. 15, 2022 Sept. 9, 2022 Nov. 5, 2022
PRINT DEADLINE SCHEDULE
2 0 2 2 A A A L I V I N G M E D I A K I T
20
Advertising Service ManagersElizabeth Kowalik [email protected] 248-691-1800, ext. 128
Tammy Herrera [email protected]
Business DevelopmentBrenna Andersen [email protected]
Stephanie [email protected]
Alabama/Georgia North Carolina/KentuckyDan Tomkiewicz [email protected] 770-640-1681
ArizonaKevin McCaw [email protected] 623-229-6378
CanadaCyndy Fleming [email protected] 416-998-6020
Florida/OhioMichael Eisman [email protected] 813-289-5931
Illinois/Indiana/WisconsinLisa Rose [email protected] 312-755-1133
Susan Rose [email protected] 708-784-9905
Michigan—Eastern/ToledoLaurie Burger [email protected] 586-416-4195
Michigan—Western and Upper PeninsulaKim Amesbury [email protected] 616-291-1008
Minnesota/North DakotaJenny Kollander [email protected] 952-405-9640
Missouri/Iowa/Nebraska/Kansas South Dakota/Colorado/Montana Wyoming/Idaho/HawaiiJenni Mitten [email protected] 402-616-2151
South Carolina/TennesseeScott Rickles [email protected] 770-331-9562
Texas/Oklahoma/Louisiana Arkansas/MississippiNelson Gumm [email protected] 713-942-7676, ext. 11
Angela Kulfan : Media Sales [email protected] : 313-614-9050
ADVERTISING REPRESENTATIVES
A A A L I V I N G 2 0 2 2 M E D I A K I T
IMAGINE ADVENTURE
CULTURE
WONDER MEMORIES
EXCITEMENT
BONDWANDER