EXPERIENCE ANOTHER LIFE

THE BRIEF

• Deafblind children from birth does not know they are deaf and blind. Their family find it is very hard to either communicate or educate them.

• Moreover, it is a big burden on their family & society when the child grow up but they cannot live independently.

• But the hope are still there…

• Sense International empowers deafblind people and parent groups by offering them the training, backing and financial support their need to set up sustainable self-run projects.

OBJECTIVE

Increase the public profile of Sense International

Develop a younger audience & supporter base to fundraise or campaign for the organization.

TARGET AUDIENCE

• Aged 18-25• Being well educated• Prefer reading news & using social networks• They can use their time and money to party & shopping, pay for their

personal needs.• May interested in international development, willing to contribute to social

charities.• Most of them only volunteer if the program / organization is trustable.

IDEA

Build the trust by putting target audiences into the shoes of

deafblind children.

Our target will experience the

difficulties

Then they will well aware

about deafblindness

and have proper further action

Picture Audio sound

SOLUTION – SOCIAL GAME

Share the experience or ask

TA to join the campaign

Feature on Facebook desktop and mobile screen

A game simulating the difficulties of

deafblindness, help the target understand the

situation

Social game: “Can you finish this easy game?”

The game has 02 level:• 1st level is for normal-people

mode• 2nd level is for deafblind-

people mode

How to play: find and match 2 pictures.

Picture Audio sound

SOLUTION – SOCIAL GAME

SOLUTION – DAILY PROBLEM

Share the experience or ask TA to join the campaign

Navigating to social app with scenarios: the

problems in deafblind people life

Show the offer: Experience your

problem in another way?

PR & display ad: choose your daily problem

SUMMARY

OBJECTIVEIncrease the public profile and develop a younger audience & supporter base to fundraise or

campaign for

TARGET AUDIENCE Aged 18-25

Being well educatedMay interested in international

development

IDEA Build the trust by putting target

audiences into the shoes of deafblind children.

SOLUTION

SOCIAL GAMEA game simulating the difficulties of deafblindness,

help the target understand the situation

DAILY PROBLEMExperience your daily problem in a deafblind way.

Sharing the experience and joining in the campaign

THANK YOU