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10440 North Central Expressway, Dallas, TX - 75231
April 4, 2005
Michael Reichartz
Expedia and Hotels.com
Confidential.
2
Agenda
• Showcasing Resorts
• Reporting Tools
Confidential.
3
DRR’s
Dynamic Rate Dynamic Rate RulesRules
Advance PurchaseAdvance PurchaseLength of StayLength of StayDay of weekDay of weekDynamic MerchandisingDynamic Merchandising
Confidential.
4
DRR’s
Rule Applied:Stay 3 nights or longer Save 25% on your entire stayValid seven days a week
Confidential.
5
DRR’s
Rule Applied:• Arrive Sunday• Stay 1 or 2 nights only• Save 20% on Sunday night only
Confidential.
6
Enhanced hotel Infosite
• New brochure-like look and feel invites deeper exploration
• Photos on overview page gently rotate (like Tablet Hotels)
Confidential.
7
Infosite: Room-specific photos
• Room-specific photos (where available) provide relevancy
• Thumbnail-size photos expand for closer viewing
Confidential.
8
Virtual Tours
• Excellent Tool to Showcase a property
Confidential.
9
Infosite: Room photos/tours
• Expanded in-context room photo
• Room-based virtual tours can also show in context
• Room layout drawings for top 1400 hotels coming in during next few months
Confidential.
10
Rate calendar
• Gives the customer price context for the hotel
• Great for flexible travelers
• Interactive• Also shows availability
Confidential.
11
Increased emphasis on maps
• Based on customer feedback, we are increasing our emphasis on map views.
• Large “button” tabs have proved discoverable in usability testing.
Confidential.
12
New area maps tab
• Area map view on search results (similar to destination stores maps) lets users:
Display hotels filtered by neighborhood by clicking mapObtain descriptive neighborhood information
Confidential.
13
Hotel map view
• Hotel map view is now more discoverable.
Accessed via Hotel map view button.Functionality unchanged.
Confidential.
14
Amenities Filter
Confidential.
15
“All Inclusive” Section
Confidential.
16
Destination Activities
Confidential.
17
Custom Landing Pages
Confidential.
18
Reporting Tools
Confidential.
19
Weekly Market Share Report
Confidential.
20
Booking Window Reports
23%
13%16%
11%
38%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 - 3 Days 4 - 7 Days 8 - 14 Days 15 - 21 Days 22+ Days
Confidential.
21
Booking Window Report by Hotel
0 - 3 Days 4 - 7 Days 8 - 14 Days
15 - 21 Days 22+ Days
Statistics for Boston / Cambridge 19% 15% 16% 11% 39%Statistics for your HotelSheraton Boston 22% 14% 15% 10% 39%Westin Copley Place 35% 16% 14% 13% 22%
Booking Window on Expedia
Builds an early
of rooms
Short term
Bookings
10440 North Central Expressway, Dallas, TX - 75231
0
20
40
60
80
100
120
140
160
1-A
pr2-
Apr
3-A
pr4-
Apr
5-A
pr6-
Apr
7-A
pr8-
Apr
9-A
pr10
-Apr
11-A
pr12
-Apr
13-A
pr14
-Apr
15-A
pr16
-Apr
17-A
pr18
-Apr
19-A
pr20
-Apr
21-A
pr22
-Apr
23-A
pr24
-Apr
25-A
pr26
-Apr
27-A
pr28
-Apr
29-A
pr30
-Apr
T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F
Future Pace for April for Palm Springs – By Day
10440 North Central Expressway, Dallas, TX - 75231
0
20
40
60
80
100
120
140
1601-
Apr
2-Ap
r3-
Apr
4-Ap
r5-
Apr
6-Ap
r7-
Apr
8-Ap
r9-
Apr
10-A
pr11
-Apr
12-A
pr13
-Apr
14-A
pr15
-Apr
16-A
pr17
-Apr
18-A
pr19
-Apr
20-A
pr21
-Apr
22-A
pr23
-Apr
24-A
pr25
-Apr
26-A
pr27
-Apr
28-A
pr29
-Apr
30-A
pr
T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F
Key Dates requiring Attention
10440 North Central Expressway, Dallas, TX - 75231
0
200
400
600
800
1000
1200
1400
1600
18004/
12/2
004
5/12
/200
4
6/12
/200
4
7/12
/200
4
8/12
/200
4
9/12
/200
4
10/1
2/20
04
11/1
2/20
04
12/1
2/20
04
4th Of July
Thanksgiving
Convention
Labor Day
Future Pace – by Week – for Palm Springs
10440 North Central Expressway, Dallas, TX - 75231
Inventory Remaining – by Week – from EXPE
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,0004/
5/20
04
5/5/
2004
6/5/
2004
7/5/
2004
8/5/
2004
9/5/
2004
10/5
/200
4
11/5
/200
4
12/5
/200
4
Confidential.
26
Future Pace Report
StrengthsBuilding an early
base
Oct Nov Dec Jan Feb Mar Apr May Jun Total11215 6595 2304 318 131 217 381 241 214 21616
Oct Nov Dec Jan Feb Mar Apr May Jun Total298 183 124 17 3 39 92 58 104 918
Oct Nov Dec Jan Feb Mar Apr May Jun Total2.66% 2.77% 5.38% 5.35% 2.29% 17.97% 24.15% 24.07% 48.60% 4.25%
Future Room Nights booked into Boston / Cambridge by Month on Expedia in 2003 (as on 14 Oct 2003)
Future Room Nights booked into Your Hotel by Month in 2003 (as on 14 Oct 2003)
Your current market share by month for 2003 (as on 14 Oct)
Confidential.
27
Future Pace Report – By Hotel
StrengthsBuilding an early
base
OpportunityIncrease share
Slow down pace
Oct Nov Dec Jan Feb Mar Apr May Jun Total11215 6595 2304 318 131 217 381 241 214 21616
Oct Nov Dec Jan Feb Mar Apr May Jun Total298 183 124 17 3 39 92 58 104 918
Oct Nov Dec Jan Feb Mar Apr May Jun Total2.66% 2.77% 5.38% 5.35% 2.29% 17.97% 24.15% 24.07% 48.60% 4.25%
Future Room Nights booked into Boston / Cambridge by Month on Expedia in 2003 (as on 14 Oct 2003)
Future Room Nights booked into Your Hotel by Month in 2003 (as on 14 Oct 2003)
Your current market share by month for 2003 (as on 14 Oct)
10440 North Central Expressway, Dallas, TX - 75231
Thank you!