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Mojo Magazine

Colour Scheme

The main colours used on the cover are dark colours. Like black and grey which make it look funeral like, they also make the cover look very retro and dated, Also it has red and dull gold features that make them stand out on the black background. These colours that draw attention to certain parts of that magazine that the target audience will be interested in and would buy the magazine for.

Photography

The main photo on the cover is a studio photo and seems to be posed. The colours of the photo are black and white so it is dull and the photo has been taken form an eye level and is focused on the person in the foreground, George Harrison. The photo on the album cover links into this photo it is at the same angle, same colours and focus so the audience know that they are linked to each other. The other little photos on the cover are more colourful and are close up on the peoples face, but are still are at an eye level. These draw attention to specific parts of the cover and the articles that are inside.Writing Style

The style of writing on the cover is that very shot and snappy so there isn’t much writing on the cover but it is informative on what the magazine includes with quotes from articles and people inside. The actual writing on the cover is quite basic language so it is accessible for many age ranges to read, but in particular their target audience.

Overall Look

The overall look of the cover is very retro due to the colours that come together especially the dull gold and black. The magazine is like this as the type of music that this magazine is focused on is a retro type of music .

Publisher

The publisher of MOJO magazine is Emap and have also have published other magazines like Q. These magazines both have the same type of target audience.

Fonts

There is only one type of font on the cover this gives the cover a clear style to it and the target audience would like this sort of thing as it has more of a more mature style.

The text/picture RatioThe amount of text on the cover compared to the pictures is high, it has a lot of text and not many pictures. This shows the target audience of a older person as they would prefer to have more text to read rather than pictures.

Colour Scheme

The main colours used on the cover are brighter colours than the cover. The main colours are white, black and red. These colours that draw attention to certain parts of that magazine that the target audience will be interested in as that is the types of colours they are normally associated with and would buy the magazine for.

Overall Look

The overall look of the contents is quite formal and structures, this shows the target audience as the older person would prefer a structured and classic style and not too contemporary.

Fonts

There is inly one type of font on the contents this gives the cover a clear style to it and the target audience would like this sort of thing as it has more of a more mature style.

Photography

The main photo on the contents is a studio photo and seems to be posed and taken from eye level. The colours in the photo is black and white and carries on the retro and old look from the cover. There is only on main picture on the cover. This reflects the target audience as it is simple and not too modern and complicated for the older reader to look at.

Writing Style

The style of writing on the contents is a bit different to the cover as it has more sophisticated and has a more formal description of that each page has to offer.

The text/picture Ratio

The amount of text on the contents compared to the pictures is high even compared to the cover this has a lot more text. The contents has a lot of text and not many pictures, his shows the target audience of a older person as they would prefer to have more text to read rather than pictures.

Photography

The main photo on the DPS is a studio photo and seems to be posed again and from eye level. The photo again is from eye level like the ones on the contents and front cover. The other smaller picture on the page is different to many of the other as it is a bright colour but is still posed and is at an eye level. This would appeal to the target audience as the lack of photos and the plainness of them doesn't detract from the article that they wont to read. The target audience would typically prefer writing rather than many pictures to look at due to their maturity.

Overall Look

The overall look of the contents is quite formal and structures, this appeals to the target audience as the older person would prefer a structured and classic style and not too contemporary.

Writing Style

The style of writing on DPS is quite long as there is a lot of writing in the article but is split up into smaller paragraphs. The sentence length also is quite long with developed vocabulary. This would appeal to the target audience as they are a older and well educated people that would appreciate the language and length of the article.

Fonts

There is inly one type of font in the article and throughout the DPS. This gives it a clear style to it and the target audience would like this sort of thing as it has more of a more mature style that suits them as a group.The text/picture Ratio

The amount of text on the contents compared to the pictures is pretty even as there is one page of text and another with one whole picture on. This would appeal to the target audience as it would allow them to have enough to engage them on the intellectual size with the article but is also is visually stimulating for them.

Colour Scheme

The main colour on the double page spread (DPS) are black and white, with a little bit of gold on the key elements. This appeals to the target audience as it is simple and is not over colour full to detract from whet they want to read and look at.

MARKET RESEARCH

Q Magazine

Colour Scheme

The main colours used on the cover are red and black and little bits of a dull gold colour. This would appeal to the target audience as it is a bit more bold and modern looking as it the target audience for Q is of a slighter younger age than MOJO.

Photography

The only photo on the cover is a studio photo and seems to be posed and taken from eye level. The colours in the are bright as in real life but with a few added to the photo with the smaller picture in the mother of the Foo Fighters performing in a background of fire. This would appeal to the target audience as the main focus is on the picture and the band itself which would appeal to the music lovers of Q as it is all about the bands and nothing else.

Overall Look

The overall look of the cover is quite modern looking but also has a clear structure to it. This would appeal to the target audience as it is easy to understand and look for something you could be interested in.Fonts

There is only one type of font on the cover that is bold and clear to understand and read. This gives the cover a clear style to it and the target audience would like this sort of thing as it has more of a more specific style that suits them.

Writing Style

The style of writing on the cover is that very shot and snappy so there isn’t much writing on the cover but it is informative on what the magazine includes a quote from the main article inside. The actual writing on the cover is quite simple so it is accessible for many age ranges to read, but in particular their target audience.

The text/picture Ratio

The amount of text on the cover compared to the pictures is high, it has a lot of text and not many pictures. This shows the target audience of a older person rather than a teenager that would prefer not to have to read than to look at pictures.

Publisher

The publisher of Q magazine is Emap and have also have published other magazines like MOJO. These magazines both have the same type of target audience.

Colour Scheme

The main colours used on the contents is pretty much the same as the cover they are red and black and little bits of the dull gold colour. This would appeal to the target audience as it is a bit more bold and modern looking as it the target audience for Q is of a slighter younger age than MOJO.

Photography

The two photo on the contents are taken from a set location for a shoot and will have been posed and taken from eye level. The colours in the are a brightness close to what normal things look like also the colours in the photo look the same sort of way. This would appeal to the target audience as it gives them as music lover a look at the style of the band that would inspire the reader.

Overall Look

The overall look of the contents is very structured and modern looking as it is all in lists and all the elements seem to have a specific place that it is supposed to be. This would appeal to the target audience as the audience is younger and would prefer a modern look which this is.

Fonts

There is only one type of font on the contents this gives the contents a clear style to it and is easy to understand and read. The target audience would like this sort of thing as it has more of a more mature style.

Writing Style

The style of writing on the contents page is a lot more informative letting the reader know what is going on on each page. This would appeal to the target audience as it allows them to understand what is on each page easily. The text/picture Ratio

The amount of text on the contents compared to the pictures are about the same as they both seem to take up the same amount of room. This would appeal to the target audience as it would allow them to see and read what is on the page and because of the younger audience of the magazine this is the typical thing they would prefer.

Overall Look

The overall look of the DPS is quite formal and structured, this appeals to the target audience as it does not detract from what they want to read about which would primarily be the music.

Writing Style

The style of writing on DPS is quite long as there is a lot of writing in the article but is split up into easier paragraphs. The sentence length also is quite long with mature language in it. This would appeal to the target audience as they would as music lover know the sorts of words to do with music (jargon) and so putting it in would be appropriate for them and will understand.

Colour Scheme

The main colour on the double page spread (DPS) are black and white, with a little bit of red to make certain points stand out This appeals to the target audience as it is simple and is not over colour full to detract from what they want to read and look at as the target audience are typically music lovers.

Photography

The main photo on the DPS is a photo that has been taken on a specific set and seems to be posed again and from eye level. The photo again is from eye level like the ones on the contents and front cover. This would appeal to the target audience as the lack of photos and the plainness of them doesn't detract from the article that they wont to read. The target audience would typically prefer writing rather than many pictures to look at due to their interest in the music rather than the photos.

Fonts

There is only one type of font on the DPS this gives the it a clear style to it and is easy to understand and read. The target audience would like this sort of thing as it has more of a more mature style.The text/picture Ratio

The amount of text on the DPS compared to the pictures is high, it has a lot of text and not many pictures. This shows the target audience of a older person rather than a teenager that would prefer not to have to read than to look at pictures.

MARKET RESEARCH

NME Magazine

Colour Scheme

The main colours used on the cover are a mainly red black and white and the eye catching red draws the attention of the reader to the certain parts. This would appeal to the reader because it is clean and modern and focusing on what they want.

Photography

The photos on the cover is a studio photo and seems to be posed and is taken from eye level. All the photos on the cover are bright and don’t just capture the peoples faces but their bodies showing their individual styles on the cover. This would appeal to the target audience as it is not just about the music but the style as well.

Overall Look

The overall look of the cover is like the colour scheme clean and modern looking and it is also simple. This would appeal to the target audience as it doesn’t make detract from what they want to look at and what they will read the magazine for.

Writing Style

The style of writing on the cover is informative but still quite concise. This would appeal to the target audience because it is short and they would prefer to not read much but still get the same information out of it.

Fonts

There is main type of font on the cover is simple and easy to read but some of the text is different more stylish than the other these will appeal to the audience as it had a younger and more stylish just like their readers.

The text/picture Ratio

The amount of text on the cover compared to the pictures is pretty much equal as there is still a large image in the background but there is plenty of text on the cover as well. This would appeal to the target audience as it gives them just enough to get them into reading it and also enough pictures to draw them in.

Publisher

The publisher of NME is Tracy Cheesman and has published another magazine called uncut which has a similar .target audience to the other magazines I have looked at.

Colour Scheme

The main colours used on the contents are a mainly red black and white like he cover. Again the eye catching red draws the attention of the reader to certain parts. This would appeal to the reader because it is clean and modern and focusing on what they want.

Photography

The photo on the contents page is unlike any of the other as it have a live shot on the front rather than a photo that is poses . The photo is quite a dark colour as it is a live shot. This again like the cover would appeal to the target audience as it is not just about the music but the style as well as the photo is more than just the artists face but their whole body.

Overall Look

The overall look of the contents is like the cover as the colour scheme clean and modern looking again and it is also not cluttered with too much stuff. This would appeal to the target audience as it doesn’t make detract from what they want to look at and what they will read the magazine for.

Writing Style

The style of writing on the cover is informative and put into a full paragraph to give more of an in depth idea . This would appeal to the target audience because it is short but not too short that they get nothing out of it so even the contents has something for them to read and be interested in.

The text/picture Ratio

The amount of text on the contents compared to the pictures is pretty much equal like the cover is. This is because there is still a large image in the background but there is plenty of text on the cover as well. This would appeal to the target audience as it gives them just enough to get them into reading it and also enough pictures to draw them in.

Fonts

There is main type of font on the contents is simple and easy to read This would appeal to the target audience as it is easy to read and takes no effort trying to read it so the younger readers would appreciate that as they don’t want to have to put any excess effort into anything.

Overall Look

The overall look of the DPS is quite structured and fresh looking, this appeals to the target audience as it does not detract from what they want to read and the younger audience would like this sort of thing too.

Colour Scheme

The main colours used on the double page spread (DPS) is black and white and a splash of red in the photo. Again this make it look modern and stylish and the red stands out well to emphasize the photo. This would appeal to the target audience as it is modern and younger people would like that sort if thing so therefore prefer this magazine and colour scheme.

Photography

The main photo on the DPS is a photo that has been taken on a specific set and seems to be posed again and from eye level. The photo again is from eye level like the ones on the contents and front cover. This would appeal to the target audience again like the other DPS’s as the lack of photos and the plainness of them doesn't detract from the article that they wont to read. The target audience would typically prefer writing rather than many pictures to look at due to their interest in the music rather than the photos.

Writing Style

The style of writing on DPS is quite long as there is a lot of writing in the article but is split up into easier to read paragraphs. The sentence length also is quite long with mature language in it. This would appeal to the target audience as they would appreciate a lot more information that will inform them on what they want .

Fonts

The main type of font is stylish and modern, the femininity of the text also links also to the photo that is on it. The target audience would like this sort of thing as it has more of a more stylish text that would be liked by the younger audience.

The text/picture RatioThe amount of text on the DPS compared to the pictures is low as the photo take up much of the two pages. This would appeal to the target audience as they younger people wont be too overawed by the amount of text and feel like they can read it.