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Exhibitor prospectus 2021 - The Inspired Home Show...IFA BERLIN Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting

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Page 1: Exhibitor prospectus 2021 - The Inspired Home Show...IFA BERLIN Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting

1

IT’SWHAT’S

BEENMISSING

EXHIBITOR PROSPECTUS MARCH 5-8, 2022

McCormick Place | Chicago, USATheInspiredHomeShow.com

Page 2: Exhibitor prospectus 2021 - The Inspired Home Show...IFA BERLIN Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting

3

63%

54%

50%

of adults

are excited

to

TAKE A VACATION

SOCIALIZE IN PUBLIC SPACES

EAT OUT AT RESTAURANTS

Source: Morning Consult Public Opinion Polling, Poll Conducted March 18-21, 2021

REMEMBER

It’s clear— buyers want to

explore, and you’ll

be there to guide

them during The Inspired Home Show 2022.

For the past few years our experiences

have been limited to endless scrolling and constant

dreaming for when we could get out into the world

again. And that time? It’s now.

Much has changed since we were last together.

But there is so much to look forward to. While our virtual

events kept the home + housewares industry engaged,

we know our members long for what’s live.

Retailers are eager to restore inspiration through

exploring new products and renewing supplier

connections. And that happens through enlivening

conversation with industry leaders, global manufacturers,

and creative thinkers.

Read on to learn why The Inspired Home Show® 2022

is the ultimate place to engage and delight top

decision-makers from all across the industry.

As consumers shifted spending toward making living spaces amenable to extended working and learning from home, demand for thoughtfully designed products soared. Designers, manufacturers, and retailers snapped into action. The result? Two extraordinary years of growth for the home + housewares industry.

Our industry is ready to explore, too. During the past two years, the International Housewares Association has produced some stellar virtual events that connected manufacturers with buyers, explored key trends, and provided thoughtful guidance from home + housewares leaders. We plan to take the best of these ideas and keep producing fantastic virtual content all year long.

But it’s time to go beyond the breakout room and meet in person, again.

Exploration is a sensory experience. Buyers want to get up close with your products and see beyond what a screen can o�er. They want to feel the weight and balance of a carving knife, see light shimmer through a specialty shade, and hear the satisfying click of a storage container.

And we’re ready to meet in person. In a recent survey, 85% of respondents say in-person events are irreplaceable as a way to drive networking, buying, partnership, and innovation.

Our industry helped homes thrive through crisis.

Just imagine what that number will be

next March during The Inspired Home Show 2022.

Consumers are starting to explore again. But as this crisis abates, Americans are eager to get out into the world and engage in on-premise dining, domestic travel, and live entertainment. This means that consumers will shift some spending toward in-person activities.

Source: PR Newswire, Freeman Research Survey,

March 2, 2021

78% 94%of attendees expect to

return to face-to-face events in the fall of 2021

of attendees plan to return by winter 2021

DISCOVERY?

2

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54

CONNEC TION?

REMEMBER

An amazing aspect of an event like The Inspired Home Show is that an attendee can find surprises in every aisle and amazing conversations at any booth. These small serendipities often lead to business success and lasting industry relationships.

That’s why The Inspired Home Show attracts such a powerful audience of elite buyers. Because these attendees know that this event showcases the entire home + housewares industry, across all verticals and levels.

The Inspired Home Show attracts exactly the kind of verified, influential attendees you’re looking to connect with:

At The Inspired Home Show,

AND our attendees are incredibly loyal, returning year over year to look for the best products across the home + housewares industry:

87%

83%

69%

73%

81%

83%

70%

85%

96%

44%

89%

83%

86%

86%

78%

93%

83%

77%

13%

62%

PURCHASE DECISION MAKERS* CMO, SVP, VP, Director, GMM, DMM

OF U.S. RETAILERS ATTEND EVERY YEAR*

OF INTERNATIONAL RETAILERS ATTEND EVERY YEAR*

PURCHASE INFUENCERS* Assistant Buyer, Merchandise Manager, Store Planner

* Source: The Inspired Home Show registration data, 2019; IHA Post-Event Retailer Survey, 2019

you can connect with high-level attendees you won’t find anywhere else:

U.S. INT’L

Catalog/InternetAmazonCinmar FrontgateGroupon GoodsHammacher SchlemmerHarriet CarterKing Arthur Flour CompanyLTD CommoditiesOverstockPampered ChefPrincess HousePublishers Clearing HouseThe GrommetVermont Country StoreWayfairZulily

Department/Specialty + Multi StoresBeallsBed Bath & BeyondBelkBest BuyBJ’s Wholesale ClubBlains Supply (Farm & Fleet)BloomingdalesBurlingtonCost Plus World MarketCostcoCrate & BarrelDillard’s

Fleet FarmHobby LobbyIkeaJC PenneyKohl’sMacy’sMeijerMichaelsNebraska Furniture MartNordstromQVCSam’s ClubSearsSur La TableTargetThe Container StoreWalmartWilliams Sonoma

Design StoresDenver Art MuseumMilwaukee Art MuseumMuseum of Contemporary Art, ChicagoMuseum of Science and IndustryNational Building MuseumNY MOMASF MOMA

Home + HardwareAce HardwareDo It BestGordons AceHome DepotLowesMenardsTrue Value

Independent Specialty Buying GroupsBoth major independentspecialty buying groupsare present:– Gourmet Catalog– HTI

Supermarket + DrugAhold USAAlbertsons/SafewayAldiBartell DrugBashas MarketsCVSH-E-BHy-VeeKrogerPublixRite AidWalgreensWegmansWhole Foods

Value99 Cents OnlyBig LotsDollar GeneralDollar TreeHomeGoodsRoss StoresTJXTuesday Morning

Thousands of Independents including ...Cook’s Warehouse (ATLANTA, GA)

Cook’s World (ROCHESTER, NY)

Fante’s (PHILADELPHIA, PA)

In The Kitchen (PITTSBURGH, PA)

Kitchen Collage (DES MOINES, IA)

Kitchen Kaboodle (PORTLAND, OR)

Kitchen Kapers (CHERRY HILL, NJ)

Kitchen Window (MINNEAPOLIS, MN)

Leon & Lulu (CLAUSEN, MI)

Marcel’s Culinary Experience (GLEN ELLYN, IL)

That’s in addition to scheduled meetings and educational sessions. Our attendees truly make the most of their time at The Inspired Home Show—and that’s a massive benefit for exhibitors like you.

NEVER GO TO

AMBIENTE

ATLANTA GIFT SHOW

LAS VEGAS GIFT SHOW

NEW YORK NOW

NY TABLETOP

CES

DALLAS GIFT SHOW

IFA BERLIN

Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting exhibitors like you:

15.5 HOURS

18.2 HOURS

2.5 DAYS

3.2 DAYS

U.S. ATTENDEES SPEND:

INT’L ATTENDEES SPEND:

The Inspired Home Show attracts 99% of the top retailers in 13 channels – and thousands of independent specialty stores from across the U.S.*

* Source: The Inspired Home Show registration data

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76

By the industry— for the industry The Inspired Home Show enjoys a sterling

reputation throughout the home + housewares

world because it is among the only events

designed by insiders specifically to meet the

needs of buyers across the globe.

We are grateful to these professionals who share

their insights and knowledge to shape The Inspired

Home Show into the premier destination for the

entire home + housewares industry.

Retail Advisory Council Taren Bachmann, Target

Sheri Best, H-E-B

Tom Hayes, HomeGoods

Paige Kelly, Wayfair

Sunipa Kreuzer, Crate & Barrel

Robert LeBrun, Big Lots Stores, Inc.

Eva Lorenz, Amazon.com

Alex Ogof, Bed Bath & Beyond

Mark Russell, Dollar Tree Stores

Russell Winters, Walmart Stores, Inc.

Specialty Retail Advisory Council Michele Catalfo-Crowley, Wegmans

Mary Liz Curtin, Leon & Lulu

Jill Foucre, Marcel’s Culinary Experience

Michael Higdon, National Building Museum

Doug Huemoeller, Kitchen Window

Janis Johnson, Gourmet Catalog & Buying Group

Bob Kratchman, Kitchen Kapers

KC Lapiana, In The Kitchen

Chris Wiedemer, Cook’s World

Global Retail Advisory Council Maximo Bach, MercadoLibre, Argentina

Michelle Dickinson, Burton McCall, UK

Sandra Dobbins, Master Distributors, Australia

James Ge, Euroidea Corporation, China

Leonella Gomez, Kado, El Salvador

David Nourse, Koola World, South Africa

James Karani, Yuwa, Japan

Jackson Liang, Genesis, China

Jonathan Lim, Katrin BJ, Malaysia

Meir Maryena, Tendencias y Conceptos, Mexico

Liz Oldfield, Milly’s, New Zealand

Ben Phillips, Divertimenti, UK

Chris Shipton, Jascor Housewares Inc.

Pavel Stanek, Potten & Pannen, Czech Republic

Susan San Miguel, Gourdo’s, Philippines

Helen Widjaja, PT ACE Hardware, Indonesia

Exhibitors report real results that translate into immediate sales success, increased media attention, and long-term business development.

88%

76%

67%

57%

* Source: IHA Post-Show Exhibitor Survey 2019

82% MEDIA EXPOSUREACHIEVED

80% WRITINGORDERSACHIEVED

93% LEAD GENERATIONACHIEVED

RATED AS PRIMARY OBJECTIVES BY EXHIBITORS

57

EXHIBITOR SUCCESS:2019

Generated new leads

Plan to return for the next Show

Gained new business within 3 months of the Show

Wrote orders on the Show floor

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8

All Recipes Magazine

America’s Test Kitchen

Better Homes & Gardens

CBS – The Talk

CNET

Consumer Reports

Cook’s Illustrated

Country Living

Domino

Eating Well Magazine

Engaged! Magazine

Food Network Magazine

Gluten Free + More

Good Housekeeping

Good Morning America

Hearst Food Group

Good Housekeeping

Woman’s Day

Dr. Oz

Redbook

HGTV.com

HGTV Magazine

House Beautiful

HouseSmarts TV

The Kitchn/Apartment Therapy

O—The Oprah Magazine

QVC

Rachel Ray Every Day

Real Simple

Taste of Home

Traditional Home

Tribune Content Agency

Techlicious.com

Universal Uclick

Voice of America

Wirecutter / New York Times

More than 375 consumer and trade-media outlets attend. Here’s just a small sample:

The Inspired Home Show o�ers you a wealth of introductions to consumers through exposure to media and powerful influencers, from niche trade publications to global mass media.

LIGHT? SPOTREMEMBER THE

Make lasting relationships with social-media superstars during this exclusive event—co-located with The Inspired Home Show.

During this conference, home + housewares brands can build relationships with content creators and influencers, from focused food bloggers to social-media lifestyle mavens.

MARCH 3-4, 2022CO-LOCATED EVENT • CHICAGO, IL

450+VETTED INFLUENCERS

WITH A COLLECTIVE CONSUMER REACH OF SOCIAL MEDIA,

WEBSITES + MORE

3 M+3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M

The Tastemaker Conference features a wide array of creative sponsorship opportunities, such as farm-to-table dinners, curated beverage table, and wi-fi placement. Please reach out to your International Housewares Association representative for an up-to-date list of influencer-connection opportunities.

SABRINA SOTO Host of HGTV’s The High/Low Project, featured designer on HGTV’d, and interior designer, consultant and entrepreneur.

MICHELLE TAM Webby Award-winning blogger, NY Times best-selling author, and app developer from Nom Nom Paleo.

TESSA ARIAS Food writer and cookbook author of noted baking website Handle the Heat.

CHUNGAH RHEE Food blogger and cookbook author specializing in trend-driven cuisine at Damn Delicious.

SUSIE BULLOCH Food writer and world record-holder, focusing on grill-and smoker-recipes at Hey Grill, Hey.

JUSTINA BLAKELY Design writer, product designer, and proprietor of the nature- and color-centric online store Jungalow.

Just a few of the notable names expected to attend:*

*As of May 2021

9

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1110

OPPORTUNITY?REMEMBER

DISCOVER | design — Find unique, trend-setting items sure to catch the eye of well-heeled consumers who value high-style signature pieces from established and new designers. Plus, select from stylish storage and organization tools.

Clean + Contain — Help consumers put organization and storage on full display throughout the home with products that are aesthetically pleasing and ultra functional.

Dine + Décor — As consumers gather with friends and family again, they’re investing in those grace notes needed to welcome folks back to the table. This expo features cookware, serving pieces, and accent pieces that make a get-together into a celebration.

Wired + Well — Find those tech-forward products that offer consumers connectivity, information, feedback, and control. From cleaning tools to personal care, home electronics to kitchen appliances, here’s where you’ll discover smart goods worth paying more for.

International Sourcing — Develop relationships with 500+ exhibitors offering value-driven products from China and Taiwan, plus find goods from around the globe in country-centric Global Design Points pavilions.

Hall of Global Innovation — Transform your retail environment through technology such as interactive displays, augmented reality, and experiential in-store activities designed to engage consumers. Be prepared to be dazzled—and inspired.

For the past few years, businesses, brands, and buyers have missed out on face-to-face opportunities to explore, discuss, and enliven the home + housewares industry. So this March when we can all get together again, we’re going all in.

BOOTH INFORMATION & RATES

The Inspired Home Show + 6 Distinct Expos & Exhibits

Become a member and save 30% on booth space—plus enjoy year-round benefits

Industry Service Provider ResourcesUnlock valuable industry partnerships that can help grow your business, enhance your customer relationships, and maintain profitable operations.

During the Show, take this opportunity to engage with service providers in these key areas:

Marketing & Communications+ Content creation+ E-commerce solutions+ Direct to consumer+ Online marketplaces+ Social/influencer marketing+ Website development

Supply-Chain Challenges+ Freight and shipping+ Inventory management/logistics+ Intellectual property+ Legal advice+ Materials strategy and advice+ Product design

Industry Data and Reports+ Consumer trends+ Forecasting+ Product information

management solutions

10

IHAMEMBERS

EARLY BIRD RATE:$20.50/SQ FT

STANDARD RATE:$21.00/SQ FT

CORNER FEES:$450/CORNER

NON-MEMBERS

EARLY BIRD RATE:$29.50/SQ FT

STANDARD RATE:$30.00/SQ FT

CORNER FEES:$450/CORNER

STANDARD BOOTHS:10'w x 10'd (100 sq ft) / 3m x 3x (9 sq m)+ Includes raw square footage only.

+ Booth structures and services are not included in the cost.

+ Exhibitors must make their own booth arrangement, including back wall, carpeting and furnishings.

+ The use of pipe and drape is prohibited.

DISCOUNTS AVAILABLEFrom now until July 2, 2021, enjoy early-bird pricing on your exhibition space.

PLUS, save extra on discounted booth packages from Freeman.

Company Annual Housewares Sales $10 million or Less More than $10 million

Learn more about becoming an IHA Member at Housewares.org/Members

Secure your space today at TheInspiredHomeShow.com/Exhibit.

$$$

Annual Membership Dues $1,000 $2,000

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1312

PRE-SHOW OPPORTUNITIES Choose from exciting opportunities through

online advertising placements, email

communications, newsletters, and more.

SHOW FLOOR OPPORTUNITIES Connect with actively engaged attendees

by showcasing your brand on high-visibility

materials and in strategic gathering spots.

EDUCATIONAL OPPORTUNITIES Make meaningful connections with

home + housewares leaders by sponsoring

these in-depth learning sessions.

NETWORKING OPPORTUNITIES Attendees will be flocking to in-person

events outside the Show floor, such as parties

and city tours.

Learn more at

TheInspiredHomeShow.com/Exhibit

CONFIDENCEEXHIBIT WITHShow

Sponsorship Opportunities

BE PART OF 2022: A SHOW LIKE NO OTHER

At The Inspired Home Show, you can feel safe and be successful, too. We are

working closely with our host, McCormick

Place, to adhere to industry-leading

protocols that center on the health and

safety of our attendees and exhibitors.

Our science-driven approach is shaped

by guidance from the Centers for Disease

Control, the City of Chicago, and other

pertinent organizations.

McCormick Place also holds a GBAC STAR™

accreditation from the Global BioRisk

Advisory Council, which outlines

a comprehensive system of

cleaning, disinfection, and

infectious-disease prevention.

We are actively monitoring these

evolving conditions and will customize

our plans to ensure a safe and healthy

business environment.

For information on our health and safety

plan, please visit TheInspiredHomeShow.com/Covid-19-updates.

Advisory Council, which outlines

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1514

MORE THAN THE SHOW—REACH BUYERS ALL YEAR LONGBy participating in The Inspired Home Show, your company is beginning a relationship with buyers across the globe that can grow throughout the year. Learn about the many opportunities that home + housewares brands like yours can use to build connections.

COMMUNITY?REMEMBER

It’s time to come together with your industry peers and enjoy year-round

exclusive benefits through membership in the

International Housewares Association. EXECUTIVE NETWORKING Enjoy learning opportunities and conferences aimed at key decision-makers, centered around topics chosen by members, featuring professional facilitation.

BUSINESS RESOURCES Gain real market advantages through networking opportunities with sales representatives, negotiated freight and logistics rates, discounts on booth space at The Inspired Home Show, and more.

GLOBAL BUSINESS DEVELOPMENT Delve into a world of opportunities by exploring international trade issues and markets, developing global partnerships, and refining your global knowledge, connections, and business strategy.

CONSUMER ENGAGEMENT Connect directly with end users via our stylish lifestyle website featuring custom content and curated product collections.

ONGOING INDUSTRY LEARNING Stay in touch with the ever-changing home + housewares market with exclusive access to IHA Market Watch, premier research and year-round virtual events.

Now you can tap into a powerful online B2B buying platform with more than 290,000 registered retailers. Powered by Brandwise, this e-commerce market is exclusive to IHA members and retail buyers. Just sign up and set up your online storefront and get ready to see your sales take off.

Your participation in The Inspired Home Show includes a year-round listing in Connect 365, IHA’s digital marketplace. Showcase your brands, products, and company contacts through layered, in-depth postings that feature catalogs and videos, perfect for engaging online buyers. In fact, customers can use Connect 365 to buy directly from your company.

290,000

members and retail buyers. Just sign up and

Page 9: Exhibitor prospectus 2021 - The Inspired Home Show...IFA BERLIN Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting

IT’SWHAT’S

BEENMISSING

Join us for what promises to be a truly remarkable, utterly memorable event—The Inspired Home Show 2022. We’re ready to reconnect as an industry and move ahead, together.

Learn more about exhibit and sponsorship opportunities, what we have planned for this year’s Show, and how you can be a part of it all.

Get started at TheInspiredHomeShow.com/Exhibit.

Remember the Show?

MARCH 5-8, 2022McCormick Place | Chicago, USATheInspiredHomeShow.com

© 2021 International Housewares Association. All Rights Reserved.