Exhibitor Marketing Campaign - ?· product demonstration. ... B2C │ Marketing Campaign 4 ... sponsoring…

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  • Exhibitor Marketing Campaign

  • B2B Marketing Campaign 1

    Exhibitors Presentation

    TA Senior Executives and Investors from Biotech & Pharma Industry, General Publics

    Introduction

    You are welcome to reserve one of the conference rooms to deliver a presentation or

    product demonstration. This is an excellent opportunity to get feedback from your

    potential client in a more personalized environment.

    NOTE Application will be accepted on a first come first served with payment basis.

    B2B Marketing Campaign 2

    BioTaiwan One-on-One Partnering

    TA Senior Executives and Investors from Biotech & Pharma Industry

    Introduction

    If you are interested in doing business in the biotech and pharma industry from all

    over the world, our partnering system makes it easy to search and request meetings

    to your potential partners and investors.

    NOTE Application is free of charge limited to 50 exhibitors. Application will be accepted

    on a first come first served basis.

    B2B Marketing Campaign 3

    Press Conference

    TA Biotech Media, General Media

    Introduction

    If you are planning a new product launch or major company announcement, this is

    an excellent way to generate editorial coverage and to brief media representatives in

    person.

    NOTE The organizer reserves the right to approve or disapprove any application for any

    reason.

    B2C Marketing Campaign 4

    Visitor Freebies Sponsorship

    TA General Publics

    Introduction

    The perfect opportunity to ensure a long-lasting exposure of your brand, by

    sponsoring your product or promotional items you would like for visitors freebies

    campaign.

    NOTE The organizer reserves the right to approve or disapprove any application for any

    reason.

    B2C Marketing Campaign 5

    Exhibitor Event Catalogue

    TA General Publics

    Introduction

    The BioTaiwan Exhibition website will deliver an online catalogue with the hottest

    discount campaign and lists of exhibitor booth events. It will be also distributed to

    visitors through eDMs prior to the show and is a must read for attendees.

    NOTE The organizer reserves the right to approve or disapprove any application for any

    reason.

    Application Period : May.7 -18 on Exhibitor Management System

  • Exhibitor Service Publications

    Show Directory

    TA Biotech & Pharma Industry

    Introduction

    The Show Directory is an official publication listing exhibitors introduction and

    contact details and will be distributed to the show visitors. It is an ideal platform to

    reinforce exhibitors brand image.

    NOTE Login to the Exhibitor Management System and submit your company profile and

    product introduction by May 10.

    Exhibitor Service Webpage

    Exhibitor Product List & Press Release

    TA Biotech & Pharma Industry, General Media, General Publics

    Introduction

    The BioTaiwan Exhibition website provides an exclusive webpage for each

    exhibitors to upload company brief, product introduction, and submit press release

    for visitors and media to review.

    NOTE Login to the Exhibitor Management System and submit your company profile,

    product introduction and press release at any time.

    Steps

    1. Go to www.biotaiwanexhibition.com/en

    2. Click For Exhibitors - Exhibitor Login

    3. Login your account

    4. Apply as instructed

    http://www.biotaiwanexhibition.com/en

  • Exhibitor Marketing Campaign Client Invitation

    Client Invitation

  • How to Invite Your Clients and Drive More Booth Traffic ? You can invite your clients via the following methods. This allows every invited client to visit the

    event in a quickest and most convenient way. Invitation resources listed below are created to help

    exhibitors with marketing and invitation preparations leading to the show. Exhibitors are strongly

    encouraged to use all opportunities to maximize the exposure at BioTaiwan Exhibition.

    1. E-Invitation

    You can generate an exclusive e-invitation (eDM) and forward the eDM or its url to your clients.

    Those invited would be able to visit the event once they have finished their pre-registration via the

    eDM. You can monitor the status of your client registration on the system.

    NOTE Application Deadline : July 22, 2018

    Exhibitor Steps

    1. Login to the Exhibitor Management System

    2. Click Invitation - E-Invitation

    3. Create your exclusive e-invitation

    4. Or copy the url and forward to your clients

  • Visitor Steps

    1. Receive eDMs from exhibitor, click register 2. Login or create an account, complete the visitor registration

    MemberLoginComplete Non MemberCreate an accountComplete

    2. Telephone Registration You can apply for clients who does not have an email address by contacting the organizer. Simply

    provide the name and phone number of the clients, and remind them to check-in at the dedicated

    counter onsite.

    NOTE

    Please contact our sales representative for the application form and return the form

    via email by 17:00, July 18 2018. The organizer reserves the rights to denied the

    application in the case of incomplete application form. For a more efficient process,

    please only submit the form when it is all completed.

  • 3. Client Registration You can register in advance for your important client. Once you fill in the email of your clients, an

    eDM will automatically send to the address. Those invited would be able to visit the event once

    they have finished their visitor pre-registration via the eDM.

    NOTE Application Deadline : 18:00, July 22, 2018

    Steps

    1. Login to the Exhibitor Management

    System

    2. Click Invitation - Client Registration

    3. Fill in your client information

    4. Client Registration complete 5. Remind your client to finish the

    registration process left

    4. VIP Invitation You can provide an exclusive VIP badge for your most important clients. Those invited may acquire

    their VIP badge with their business cards at the VIP Reception onsite.

    Sample There is a quota for VIP Invitations,

    please use them wisely.

    No. Booths No. Badge

    21 20

    Application Deadline : 17:00, July 5, 2018

    Badge Entry Hours : 10:00 - 18:00, July 19 22, 2018

    Exhibitors Steps

    1. Login to the Exhibitor Management System Invitation - VIP Invitation 2. Fill in your client information and click confirm 3. Remind your client to pick up the badge with their business cards at the VIP Reception

    VIP PASS

    Taiwan Bio Industry Organization

    Chairman Johnsee Lee

  • Client Steps

    1. Receive an invitation from exhibitors

    2. Pick up an VIP Badge at VIP Reception onsite

    3. VIP Badge entry hours 10:00 - 18:00, July 19 22, 2018

  • Chan Chao Intl Co Ltd., 886-2-2659-6000 #340 Dept. of Integrated Marketing Communications

    Maki maki@chanchao.com.tw