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EXECUTIVE SUMMARY
GENERAL GUIDELINES
I. LESS IS MORE.
Be brief. People will rarely take time to read more than the 3 slides. We propose a template here, so use it.
II. DON’T REPEAT YOURSELF.
There is one specific place for each aspect of your company. Clear, concise language is key.
III. SPEAK TO BUSINESSMEN, NOT ENGINEERS.
People who will read this need a clear explanation of a problem, and a clear explanation of the solution you propose.
IV. DEVELOP AN ELEVATOR PITCH.
At the end of this, if there is one thing your reader should remember, what would it be? Think hard about that.
V. DON’T FORGET ABOUT AESTHETICS & GRAMMAR.
Failure to present your company in a professional manner drastically reduces your chances of selection, no matter how innovative your technology is.
This is a two-parts executive summary.
PLEASE FILL OUT ENTIRELY and send it until September 12th to: [email protected]
EXECUTIVE SUMMARY
For Brazilian partners
LOGOCOMPANY NAME
WEBSITE
SOLUTION PROPOSED
What kind of product/service do you propose ? What does it do ?What are the features of your solution ? What are the benefits of each of them ?What makes you stand out from the competition?
Mention here some key metrics : amount of money or time your client will save/earn using your product, customer
retention, etc.
PROBLEM ADRESSED
What problem are you adressing ?What is your target market ?What solutions currently exist ? What is wrong with them ?
TECHNOLOGY
What are the technologies your product relies on ?What is the architecture ?How many years of research did you spend to develop your product ?Is your technology proprietary ?
CASE STUDY
Present here a significant case study for your technology, as it is used in your target sector.
EXECUTIVE TEAM
Names, titles, short biographies
Major investors / board of advisors
REFERENCES & CLIENTS
Press articles, awards, etc.
Major clients/partners
Total funding to date
Total revenue to date
SCREENSHOTS – DIAGRAMS (optionnal)
CONTACT INFORMATION
Name/title/phone/email
EXECUTIVE SUMMARY
For Cap Digital eyes only
FINANCIAL STATEMENT
2011 2012 2013 2014
Turnover
Number of clients
Operating cash flow
Net operating result
Capital stock
Workforce
BRAZIL & YOU
What are your reasons for applying?
What is your experience to date in trying to access the Brazilian market? (missions you’ve already taken part in, potential partners you may have contacted,…)
