EXECUTIVE DEVELOPMENT AND INDUSTRY LINKAGES UNIT (EDIL)

2nd & 3rd AUGUST 2021INTERMEDIATE LEVEL TO STRUCTURAL

EQUATION MODELING (SEM) FOR SURVEY RESEARCH USING SMARTPLS 3.0: A HANDS-

ON APPROACH Registration Fee: RM250.00/person

Focus and Features:

This workshop introduces participants to the intermediate level of state-of-the-art of Partial

Lease Square Structural Equation Modeling (PLS-SEM) using the SmartPLS 3 software. PLS-

SEM is a family of statistical models that seek to explain the relationships between multiple

variables, which is the most popular analysis software at the moment. The goal of PLS-SEM is

the explanation of variances (prediction-oriented character of the methodology) rather than

explaining covariances (theory testing via Covariance-Based SEM). The application of the

PLS-SEM method is of particular interest if the premises of covariance-based SEM are

violated and the assumed relations of cause-and-effect are not sufficiently explored.

Participants will be able to have some recap on basic issues in PLS-SEM, explore in depth

regarding prediction, Consistent PLS, Mediation Effect Analysis and grab the opportunity to

discuss or make an inquiry to the speaker about any PLS-SEM related questions regarding

their own research models.

Further inquiries: Executive Development and Industry Linkages Unit (EDIL)School of Business and Economics

03 - 9769 7611 / 7734 / 7791 edil_fep@upm.edu.my

INTERMEDIATE LEVEL TO STRUCTURAL EQUATION MODELING (SEM) FOR SURVEY RESEARCH USING SMARTPLS 3.0: A HANDS-ON APPROACH Date: 2 and 3 August 2021

Intermediate Course Content:Recap on basic issues in PLS-SEM

► In-depth Fundamentals of SEM

►Measurement Model Assessment – Reflective, Formative & Single Item Model

► Structural Model Assessment

► Control Variables

► Importance and Performance Map Analysis

Prediction

► PLSpredict

►Model Selection Criteria & Model Selection Uncertainty

Consistent PLS

► Confirmatory Model

► Goodness of Fit in PLS-SEM

Mediation Effect Analysis

► Reap on Single Mediation Analysis

► Sequential and Multiple Mediators

Moderation Effect Analysis

► Single Moderator

►Multiple Moderators

►Measurement Invariance

►Multi-group Analysis (MICOM)

PLS-SEM Clinic

ABOUT THE SPEAKER

He conducts courses and workshops in the area of Research Methodology and BusinessStatistics in few universities, colleges and bodies such as Scholar Zone and SarawakResearch Society (SRS) in Malaysia. From all those trainings, he is currently a qualifiedtrainer under Human Resources Development Fund (HRDF) in Malaysia.

He is proficient in several advanced statistical tools, such as SPSS, JASP, STATA, RaschModel, AMOS, EQS, SmartPLS, WarpPLS, ADANCO, XLSTAT, and R Studio. With theresearch knowledge, he is currently a visiting scholar and invited research trainer forseveral international universities, namely, Otto-von-Guericke-Universität Magdeburg(Germany), National Tsing Hua University (Taiwan), National Kaohsiung University ofHospitality and Tourism (Taiwan), Ming Chuan University (Taiwan), Universitas IslamBandung (Indonesia), Padjadjaran University (Indonesia), and Atma Jaya CatholicUniversity (Indonesia).

Additionally, he has also been appointed as an external consultant from companies inMalaysia and Indonesia, namely, Brilliant Inspiration Academy Sdn. Bhd. from Sarawak inMalaysia as well as Research Synergy Foundation from Indonesia.

Some of his publications are in British Food Journal, Quality and Quantity, InternetResearch, Information Systems Management, International Journal of Human-ComputerInteraction, Tourism Management, International Journal of Hospitality and ContemporaryManagement, International Journal Strategy Property Management, Social IndicatorResearch, Journal of Management Development and etc. He also co-authored two bookson the application of PLS-SEM.

As a committed trainer and researcher with over eight years of teaching and researching experiences, Dr Jacky Cheah Jun Hwa has proven his ability to provide a motivational environment for undergraduate and postgraduate students to learn and grow in Faculty of Economics and Management, Universiti Putra Malaysia. He is currently appointed as an external member of Relationship Marketing for Impact cluster at Griffith University in Australia, Scientific Board Members for Research Synergy Foundation (RSF) in Indonesia, and Adjunct Lecturer under Faculty of Hospitality and Tourism Management, UCSI University.

GUIDELINESAll participants are required to complete the Zoom Registration and Pre-Workshop Survey form by 31 July 2021 (Saturday). At the end of theworkshop, participants are required to complete the Post-WorkshopEvaluation form. The School of Business and Economics strives to deliverthe best online learning experience to all participants. Your cooperation incompleting the survey forms is greatly appreciated.

Zoom RegistrationTo be filled by 31 July 2021

Pre-workshop Survey FormTo be filled by 31 July 2021

Post-workshop Survey FormTo be filled at the end of the workshop

2nd AUGUST 2021 (MONDAY)

SCHEDULE

9.00 a.m – 11.00 a.m • Recap on basic issues in PLS-SEM• In-depth Fundamentals of SEM• Measurement Model Assessment –

Reflective, Formative & Single Item Model• Structural Model Assessment• Control Variables• Importance and Performance Map Analysis

11.00 a.m – 11.30 a.m Break

11.30 a.m – 1.00 p.m • PLSpredict• Model Selection Criteria & Model Selection

Uncertainty

1.00 p.m – 2.00 p.m Lunch Break

2.00 p.m – 4.00 p.m • Confirmatory Model• Goodness of Fit in PLS-SEM

3rd AUGUST 2021 (TUESDAY)

9.00 a.m – 11.00 a.m • Reap on Single Mediation Analysis• Sequential and Multiple Mediators

11.00 a.m – 11.30 a.m Break

11.30 a.m – 1.00 p.m • Single Moderator• Multiple Moderators• Measurement Invariance• Multi-group Analysis (MICOM)

1.00 p.m – 2.00 p.m Lunch Break

2.00 p.m – 4.00 p.m PLS-SEM Clinic