ExclusiveExclusive

Invitation Invitation

Is invited to participate in an new marketing opportunity Is invited to participate in an new marketing opportunity that may help to increase your profits by as much as that may help to increase your profits by as much as

50%.50%.You were selected, either because of a recommendation You were selected, either because of a recommendation from one of your satisfied customers, or because of the from one of your satisfied customers, or because of the particular type of products or services you provide to particular type of products or services you provide to

commercial customers in your geographic business areacommercial customers in your geographic business area

Your business...Your business...

This offer is exclusively for your business and may This offer is exclusively for your business and may not be passed on to anyone elsenot be passed on to anyone else

On the following page you will find the total number of business On the following page you will find the total number of business participants that will be allowed to participate in this exciting participants that will be allowed to participate in this exciting

opportunity. They are listed by category. Each business category opportunity. They are listed by category. Each business category is followed by a number. This is the TOTAL number of participants is followed by a number. This is the TOTAL number of participants

that will be allowed for each business categorythat will be allowed for each business category

The business participants for eachThe business participants for eachcategory have already been selectedcategory have already been selected

If you are interested in referring another business to this program it is possible that If you are interested in referring another business to this program it is possible that positions and categories may become available in the future. You may inquire with the positions and categories may become available in the future. You may inquire with the

representative from whom you received this invitation.representative from whom you received this invitation.

Couriers & Moto Boys

Restaurants

Printers

Office Supplies

Hotels

Medical / Dental

Insurance Companies

Events / Promotions

Locksmiths

Imovies

Comp Tech Assistance

Taxis

Flower Stores

• 10• 25• 10• 5• 5• 5• 10• 5• 5• 10• 10• 5• 5

Dry Cleaners

Propaganda agencies

Mechanics

Car Washes

Bookstores

Software / Hardware

Consulting Firms

Coffee Breaks

Airline Reservations

Language Schools

Car Rental

Office Furniture

Hair Dressers

• 3• 2• 5• 5• 2• 5• 3• 10• 3• 10• 5• 5• 10

By 2002 the Internet will reach approximately 70% of all By 2002 the Internet will reach approximately 70% of all businesses in this countrybusinesses in this country

The Internet is growing 3 times faster than television and 10 The Internet is growing 3 times faster than television and 10 times faster than radiotimes faster than radio

A small business with an Internet presence grows 46% faster A small business with an Internet presence grows 46% faster than one without an Internet presencethan one without an Internet presence

You don’t need Internet access, computer You don’t need Internet access, computer knowledge, or even a computer to have knowledge, or even a computer to have

a web pagea web page

Did you know…Did you know…

Why do you need the Internet?Why do you need the Internet?

Being on the Internet is like having an electronic Being on the Internet is like having an electronic billboard, available to your customers 24 hours billboard, available to your customers 24 hours a day, 7days a week, 365 days a yeara day, 7days a week, 365 days a year

The Internet provides a professional appearance The Internet provides a professional appearance and presentation of your companyand presentation of your company

Allows you to effectively reach new customers Allows you to effectively reach new customers that are in need of your products or servicesthat are in need of your products or services

There are many more reasons, but the most important one is.…There are many more reasons, but the most important one is.…

YOUR COMPETITION MAY YOUR COMPETITION MAY ALREADY HAVE A WEB PAGEALREADY HAVE A WEB PAGE

Internet AdvantagesInternet Advantages Leverage your existing advertising dollarsLeverage your existing advertising dollars

You probably already do some form of advertising. And if you don’t… well everyone has company letterhead, business cards etc.. Even restaurants pass out flyers and give menus to their guests. When you're on the Internet you can print your web address on of your materials or advertising, allowing those who otherwise wouldn’t contact you to do so in the privacy of their own home or office. Internet businesses boast a whopping 40% increase in business on the average. You must use the Internet as a tool to grow your business, not just as a place to advertise.

A web page is a salesperson for your businessA web page is a salesperson for your business

The Internet represents you perfectly on every sales call and never misses work because it is sick. A web page is a storefront that that is open to your customers 24 hours a day, everyday. Your customers will appreciate the fact that you have made it easier for them to do business with you.

Reach new customersReach new customers

If you are not on the Internet then think about the business or industry you are in. Ask yourself this. When one of the thousands of potential online customers is looking for the type of service or product you offer, what are the chances that they will find you?

If you are not on the Internet then the chances are 0If you are not on the Internet then the chances are 0

Increase profitsIncrease profits

With a web page you will increase your profits. Even if you do not actually sell anything from your web page, you will still increase your profits as a result of the new customers that will see your business, not to mention the new traffic you will generate by using your Internet address on your existing marketing materials.

Open longer hoursOpen longer hours

What would it mean to your business if you could keep your doors open 66% longer? Of course you would conclude that your business would increase. The only problem is that so would the overhead like electricity, employees etc.. With a web page you can stay open longer without the extra costs. You can service thousands of potential customers at the same time without any need for extra employees.

Expand and penetrate your markets locallyExpand and penetrate your markets locally

You will reach the thousands of potential customers in your local area that might not of ever seen your business before. Your business will be exposed to every single business person in your area that has a computer and is using it to find local products and services like yours. If you are a small company you can compete against larger companies on a level playing field. This is why the Internet is called “The great equalizer”.

Service existing customersService existing customers

With a web page you can increase the efficiency of everyday operations as well as customer service. Your web page can answer many of the questions customers commonly either call or come in to ask. This can free you to do more important things like run your business.

Internet AdvantagesInternet AdvantagesContinuedContinued

IN THE TIME IT TOOK YOU TO READ IN THE TIME IT TOOK YOU TO READ THIS FAR, HUNDREDS OF THIS FAR, HUNDREDS OF

POTENTAIL CUSTOMERS, IN YOUR POTENTAIL CUSTOMERS, IN YOUR BUSINESS AREA, LOGGED ON TO BUSINESS AREA, LOGGED ON TO

THE INTERNET TO FIND A PRODUCT THE INTERNET TO FIND A PRODUCT

OR SERVICE.OR SERVICE. IF YOUR BUSINESS IS NOT IF YOUR BUSINESS IS NOT

THERE, HOW WILL THEY FIND THERE, HOW WILL THEY FIND YOU?YOU?

Internet MythsInternet MythsIf my business is only targeted at local customers the Internet would be a If my business is only targeted at local customers the Internet would be a

waste of time and money.waste of time and money.

Hundreds of thousands of companies and millions of people all around the world have connected to the Internet over the last five years, proving that this medium is not only effective but that it is here to stay. Unfortunately as with all great successes there are also sad tales of intense failure.

One mans misfortune often leads to another mans fortuneOne mans misfortune often leads to another mans fortune

As with most great failures there are often equally great lessons to be learned. The companies and individuals who have discovered and applied those lessons are achieving great results. Today we have learned lessons about this phenomenal medium (the Internet) that could only have been gained through trail and error. We have the multimillion dollar investments of big business to thank for these lessons.

The e-commerce business students of today are, for the first time since the inception of the Internet, being taught that LOCALIZATION, not globalization is the key to success on the world wide web. The power of the Internet is not only its global reach but also, its ability to effectively target customer bases on a local level.

The truth is that you don't have to invest heavily to profit heavily The truth is that you don't have to invest heavily to profit heavily THINK LOCALIZATION - NOT GLOBALIZATIONTHINK LOCALIZATION - NOT GLOBALIZATION

Internet MythsInternet MythsContinuedContinued

It takes thousands of dollars and a great commitment of time to build a web pageIt takes thousands of dollars and a great commitment of time to build a web page

For as little as R$30 per month you can For as little as R$30 per month you can have your products or services only a have your products or services only a

click away from thousands of customers click away from thousands of customers that may already be looking for you.that may already be looking for you.

Your business is located in one of the business areas serviced by Click Menu. Click menu is an innovative service providing Internet marketing solutions for specific types of business aimed at commercial customers. We provide several LOW COST options to help you not only create an Internet presence, but also to effectively market your Internet investment.

Internet MistakesInternet Mistakes

A critical mistake that many Internet ventures made was to try and expand their business into vast geographic regions or even globally, without having first prepared for the logistical challenges or the enormous marketing costs involved.

Those who did realize this, made an entirely different mistake. They offered too much information. Often most of the information these enterprises offered was irrelevant and of no relation to the reason which originally attracted visitors to their web sites. The result was that people came, looked once and, not wishing for another information overload, never came again.

Eventually people will use the Internet to purchase everything.Eventually people will use the Internet to purchase everything.

The Internet is most effective as a global market?The Internet is most effective as a global market?

Believing this was probably the biggest mistake made by both big and small businesses alike.

The truth is that 95% of people who use the Internet do so The truth is that 95% of people who use the Internet do so primarily to find information.primarily to find information.

Internet MistakesInternet Mistakescontinuedcontinued

The more you invest, the more you will profit.The more you invest, the more you will profit.

The same people who made the first two mistakes that we discussed most likely made this mistake as well. As with every form of marketing, it is always wise to test a new idea before you invest heavily in promotion. Why so many businesses ignored this obvious fact, with regards to their Internet investments, is a mystery to us. It is true that the Internet has enormous potential to increase profits in almost every business venture imaginable, but, it is also true that the amount of money needed to realize this potential does not have to be equal to the potential. The Internet is, by it’s very nature, a perfect medium for placing information about your businesses product or service in clear view of your prospective buyers. This does not require big financial investment , but...

it does require an effective Internet strategyit does require an effective Internet strategy

Click Menu StrategyClick Menu Strategy

Click Menu allows it’s partners to target their specific customers with the Click Menu allows it’s partners to target their specific customers with the

information that they need to make a purchasing decision.information that they need to make a purchasing decision. The most successful Internet businesses today are Search Engines. They connect people with information.Next are Auction Sites. They connect buyers with sellers.The third most successful Internet ventures are Business to Business Web Sites, or B2B Sites. They focus on providing products and services exclusively to commercial customers. Experts say that B2B is the future of the Internet.

Click Menu effectively combines the three most successful Internet Click Menu effectively combines the three most successful Internet

strategiesstrategies

At click menu we have spent considerable time and resources studying Internet commerce trends both in Brasil and abroad. We have identified what separated the successes from the failures. As well, we studied software, hardware, systems, hosts and everything else imaginable with regards to operating not only an efficient and web site but an effective enterprise. All of our various research efforts come to the same conclusions. Most Internet ventures that have failed, did so because they failed to realize the true power of the Internet.

•Click menu is a comprehensive web site aimed specifically at Click menu is a comprehensive web site aimed specifically at commercial Internet users. Commercial Internet use accounts for commercial Internet users. Commercial Internet use accounts for more than 80% of all Internet use in Brasil today. more than 80% of all Internet use in Brasil today.

•Click Menu provides a medium from which select businesses can Click Menu provides a medium from which select businesses can advertise their products and services directly to commercial advertise their products and services directly to commercial customers in their local areas.customers in their local areas.

•Click Menu provides commercial Internet users the name, telephone Click Menu provides commercial Internet users the name, telephone number, location number, location **and a web page linkand a web page link to whatever type of service to whatever type of service they are searching for.they are searching for.

•Click menu limits the types of categories and and the number of Click menu limits the types of categories and and the number of business participants within each category in order to provide the business participants within each category in order to provide the Internet user with a fast and effective tool respective to their Internet user with a fast and effective tool respective to their particular needs. particular needs.

* If you don’t have a web site of your own Click Menu has plans starting at R$40 per month that will provide you with one.

Click Menu StrategyClick Menu Strategycontinuedcontinued

Conventional Internet Investments and CostsConventional Internet Investments and CostsVS.VS.

Click Menu Internet StrategyClick Menu Internet Strategy

ComputerComputer

Internet Service ProviderInternet Service Provider

Web Site DesignWeb Site Design

Monthly Maintenance FeeMonthly Maintenance Fee

Monthly Domain FeeMonthly Domain Fee

Domain RegistrationDomain Registration

Advertising of SiteAdvertising of Site

• R$0R$0

• R$0R$0

• R$0R$0

• R$30-R$75R$30-R$75

• R$0R$0

• R$0R$0

• R$0-your prerogativeR$0-your prerogative

Computer

Internet Service Provider

Web Site Design

Monthly Maintenance Fee

Monthly Domain Fee

Domain Registration

Advertising of Site

• R$2000-R$5000

• R$0-R$115 per month

• R$2000-R$50000

• R$100-R$1500

• R$20-R$70

• R$25-$80

• R$0-Thousands of R$

Conventional

Click MenuClick Menu

From From R$4000R$4000

ToToR$55000R$55000

*Plus monthly maintenance

fee

From R$30From R$30ToTo

R$75R$75per monthper month

Service Plan Service Plan AAYou can have a place on the Internet starting at R$30 per monthYou can have a place on the Internet starting at R$30 per month

R$30R$30per per

monthmonthBanner with your Banner with your logo, telephone, logo, telephone,

location and location and **your your own web siteown web site, on , on your business / your business /

category area pagecategory area page

The price includes all The price includes all Click Menu Click Menu

marketing benefitsmarketing benefits*included only if you already

have your own web site

Service Plan Service Plan BBInternet web page starting at R$40 per monthInternet web page starting at R$40 per monthR$40R$40

per per monthmonthAll the benefits of All the benefits of

plan A plus your own plan A plus your own

web pageweb page