Examples of Partnerships for a Digital Campus:

Working with MSU Global

Brendan Guenther – Michigan State University

For Common Solutions Group – Winter 2014 Meeting

International Capacity BuildingDeveloping a Knowledge Platform

Agricultural College – strong tradition of extension education

Mission increasingly involves work abroad Cost heavy with travel expenses and reliance on U.S.

experts

Challenge: create a knowledge platform that could be used by experts (within university and abroad in public and private sectors); Allow content to be linked to competencies developed by private-sector

How did we do it? What result?

MSU - working with Creative Commons (part of a Hewlett OER Grant) to create Web 3.0 tools for OER Discoverability

Exposure of extended meta-data to search engines & harvesters

Creation of Drupal & Wordpress Modules for use by schools and NGOs

Result:  We produced some good open code, advanced the debate, but changed little.  Incentives to participate unable to overcome drag. Did lead to subsequent grants/projects.

For-Profit PartnershipGaining marketing capacity Bisk has capital for program development and

marketing MSU College of Business retains authority on

curriculum and academic staffing Broad advertising and marketing, full sales program

with lead-development, and results-oriented enrollment marketing

Revenue sharing Other colleges passed, only want successful

masters programs, not high-scale. Result:  Successful so far, generates enrollment and

$, faculty are satisfied

For-Profit Partnership - Go-To-Market Partner for Edutainment Opportunity to tie an already developed MOOC into

a marketing partnership with a major science-fiction entertainment product from traditional media. 

Online engagement for media channel; Lifelong learning prospects for us; Department had Online MA program, but this is a

different audience converting casual interest into revenue & deeper learning

Already developed the course and offered it to ~400 students

Result of Edutainment Experiment

Retread LMS company - as MOOC provider, was go-between with media company

Course was a non-factor in strategic planning up until then, became fodder for Dean and Provost

Would have been a huge audience, but partnership collapsed at midnight-hour over conflicts re: faculty control of content.

Result:  Tension over academic vs. corporate values existed throughout, finally terminated the relationship.