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Mood Boards Purpose – Ideas and concepts for a new creative media product development – Generating ideas / moods / atmospheres – Sharing ideas & concepts using examples & abstracts – It is a visual tool to give a sense of feel/flow and look to assist with the generation of ideas. Use – Fashion – Interior Design – Architecture Content – Colours – Fonts – Photos – Images/Graphics – Fabrics – Textures Devices to help capture a digital mood board – Scanner – Visualiser – Scanner – Camera