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Evolving Our Products to Meet Your NeedsSTEVE ALBERT – CHIEF REVENUE OFFICER
“[Brick-and-mortar retailers] who adapt the
best and change and find a way to meet
consumer demands win.”
– Former Walmart US CEO, Bill Simon, January 2017
“It’s called omni-commerce,
and it’s the idea that digital
permeates every step of the
purchase chain from
product discovery to trial to
pricing to actual purchase.”
– Co-President, Jordan Edmiston
Group (JEGI), Tollman Geffs
"The retail industry is going
through a disruption right
before our eyes.”
– Starbucks CEO,
Kevin Johnson, April 2017
“We will continue to see a
convergence of the digital and
physical world. Those who conquer
that trend will be market leaders.”
– SVP Supply Chain, John Phillips
“Digital isn't just part of the
shopping experience. Digital
is the foundation of it.”
– Nike CEO Mark Parker,
March 2017
Consumer journey shifting Brands increasingly going
direct to consumer
New market entrants with new
concepts and business models
Shifting brand loyalty Spend shift from “things”
to “experiences”
Private label options increasing
Changing Consumer Behaviors Are Disrupting the Marketplace
We Help Clients Navigate The Changing Market Environment Through Data
USER-FRIENDLY INTERFACE
CLIENT
PROVIDED
DATA
NEW,
INTERESTING
DATA
TRADITIONAL
DATA &
RESEARCH
1010data Solutions Today
UNDERSTAND DECIDE ACT MEASURE
CONSUMER
BEHAVIORS
ALTERNATIVE
SOURCES
PURCHASE-
ORIENTED
We Believe A MultiSource Approach Is Essential
Clickstream
Credit Card Transactions
Email Receipts
Mobile
Bank Transactions
Our Product Portfolio Today
E-COM MARKET SHARE
E-COM PATH TO PURCHASE
LOCAL MARKET & SHOPPING CENTER INSIGHTS
COHORT
REPORTS & INDEXES
DATASETS
Provide deeper,
more actionable insights
Clients Are Telling Us We Can Do More to Help Them
Deeper, More Actionable Insights
MARKET SHAREPATH TO
PURCHASE
LOCAL MARKET
INSIGHTSCOHORT
SHOPPER
PROFILESLOYALTY
PERFORMANCE
DRIVERS
VINTAGEAFFINITYBASKET
AFFINITYNEW PRODUCT
MERCHANT INSIGHTSECOMMERCE INSIGHTS
CROSS
SHOPPING
Who are my
shoppers?
How do they
shop?
What opportunities
do I have?
Ecommerce Insights: Shopper Profiles
Improving assortment
Cross marketing & bundling opportunities with complementary products
Optimizing media spend and better targetting
Tailoring content to my demographic
Ecommerce Insights: Shopper Profiles
Identifying opportunities to promote on pages of complementary products
13%
12%
9%
6%
4%
4%
2%
2%
2%
2%
Quaker
Bob's Red Mill
Cheerios
Nature's Path
Kashi
Special K
Cinnamon Toast Crunch
Mini-Wheats
Life Cereal
Frosted Flakes
Cereal
Ecommerce Insights: Breakthrough Brands
Health Bars
25%
13%
6%
5%
4%
4%
4%
3%
3%
3%
Quest Nutrition
RxBar
ThinkThin
Pure Protein
ISS OhYeah
CLIF Bar
Lenny & Larry's
Power Crunch
MusclePharm
Atkins
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Toothpaste buyers All Ecommerce Shoppers Over/Under Index (Right Axis)
Cross Shopping: Where else do my customers shop online? Toothpaste Buyers
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
0%
1%
2%
3%
4%
5%
6%
Toothpaste buyers All Ecommerce Shoppers Affinity Index (Right Axis)
Cross-Category Affinity: Are You Considering Affinities When You Plan Promotions?
Pack sizes? Variety? Assortment adjustments? Bundling Opportunities?
What other items do my consumers buy? Toothpaste Buyers
Baby’s Only Organic
Diary Formula
Kleenex Ultra Soft
Facial Tissue
FIJI Natural
Artesian Water
Bounty Select-a-Size
Paper Towels
Greenies Pill Pocket
Dog Treats
Charmin Ultra Soft
Toilet Paper
Oral-B Glide Pro-Healthy Comfort Plus Mint Floss
Merchant Insights: Grocery Delivery Spend
>2x Growth
Grocery Delivery Customers
Grocery Delivery Customers California
Grocery Delivery Customers Massachusetts
100
59 53
94
Q1 2016Customers
Lost Customers NewCustomers
Q1 2017Customers
Grocery Delivery Retention and New Customer Acquisition Massachusetts
100
67
86
119
Q1 2016Customers
LostCustomers
NewCustomers
Q1 2017Customers
$100
$19 $22 $0
$103
Q4 2015Customers
LostCustomers
NewCustomers
ReturningCustomers
Q4 2016Customers
TGT - CA
Merchant Spend Drivers: Lost, Repeat, and New Customer Spend California
$100
$17 $20 $2
$105
WMT - CA
$100
$64 $66
$0
$102
BBY - CA
$100
$18 $24
$11
$117
Q4 2015Customers
LostCustomers
NewCustomers
ReturningCustomers
Q4 2016Customers
AMZN - CA
$100
$19 $22 $0
$103
Q4 2015Customers
LostCustomers
NewCustomers
ReturningCustomers
Q4 2016Customers
TGT - CA
Merchant Spend Drivers – Lost, Repeat, and New Customer Spend
$100
$17 $20 $2
$105
$100
$24 $25 $1
$103
Q4 2015Customers
LostCustomers
NewCustomers
ReturningCustomers
Q4 2016Customers
TGT - MA
$100
$24 $27 $0
$103
California Massachusetts
6.5
4.8
1.4
Grocery Delivery Affinity to Brick & MortarNew York, Q4 2016
Affinity Index
Provide deeper, more
actionable insights
Make it simple to navigate and
find the insights
Clients Are Telling Us We Can Do More to Help Them
Single Integrated View of Metrics
AEOAEO – American Eagle Quarterly YOY
Biggest Movers: Easy to Find Inflections
Provide deeper, more
actionable insights
Make it simple to navigate
and find the insights
Fill my other blind spots
Clients Are Telling Us We Can Do More to Help Them
We Plan on Integrating Additional Datasets
Purchases
Ad and Promo Spend
Location & Movement
App Usage
Suburban and Rural
Coverage
New Analysis-Ready Dataset: Credit Union & Local Bank Transaction Data
500K Consumers &
rapidly growing
Credit, Debit, Bank
Transactions
Provide deeper, more
actionable insights
Make it simple to navigate
and find the insights
Fill my other blind spotsMake it easy to combine &
integrate your data with my data
Clients Are Telling Us We Can Do More to Help Them
Unify all your data on a single platform
EXTERNAL
DATA
INTERNAL
DATA
NIELSEN
DATA
UNLEASH THE POWER OF YOUR
NIELSEN DATA WITH 1010DATA
The Next Generation of Data Insights & Measurement
Clickstream
Credit Card
Transactions
Receipts
Mobile
Bank
Transactions
The Next Generation of Data Insights & Measurement
OMNICHANNEL VIEW OF CUSTOMER JOURNEY
TRANSPARENCY • TIMELINESS • ACCURACY
UNDERSTAND DECIDE ACT MEASURE
