Everybody needs an expertMatt Roberts

ACSM Key TrendsStrength Training WearablesExpert Guidance Small Group Training

Demographic Bespoke Training

40 – 60 market

- Highest spending power- Most loyal- Available time- Morality fear!

Personal relationships create adherence

• Using data, not just taking data• Listening & fine tuning on a day to

day basis• Going the extra mile on soft skills• Providing value for the extra price• Highly trained experts who have

experience

Bespoke RetreatsLime Wood HotelAnanda in the HimalayasThe Langley

Adherence is price linkedLowest level of loyalty is at the lowest price point.

- Fitness First turnover more than 2/3 of it’s members- MRPT less than 1/3

Delivering high service allows higher pricing at any level

Giving a client a vision

• What do you want to be?• What could you be?• What are you now?• What is stopping you?• What is the road map to success?