eventive marketingbrand guide

The following brand guide is the official eventive marketing brand usage outline. All communicating pertaining tothe eventive marketing brand should be followed as outlined.

the eventive marketing brand

eventive marketing’s positioning is the basis of all brand communication. As such, all materials inclusive of newbusiness development communication and proposals, corporate and marketing collateral, and any documents suchas training manuals, should incorporate this message.eventive marketing’s positioning is simple - we reach consumers at play. Any and all communication should ensurethat it is in alignment with this positioning.

The following pages contain definitions and descriptions of the company, our positioning and our services.

Positioning: eventive marketing reaches consumers at play.

Tagline: reaching consumers at play

Key Points of Communication:• eventive marketing reaches consumers in a positive frame of mind, when they are most likely to embrace

a marketing message. • eventive marketing knows consumers: who they are, where they live, what they do. But most importantly

we know what drives them.• eventive marketing focuses on events and activities that consumers care about. We reach them at a time

and place when they are receptive, and we create relationships that cultivate emotional preference for abrand.

• eventive marketing has over a decade of experience, partnering with globally recognized brands toconceive, design, develop and execute programs that address key brand objectives and marketingstrategies.

• eventive marketing combines strategic execution with vision, creativity and passion to address keymarketing and business objectives, by connecting consumers and brands on a uniquely emotional level.

eventive marketing copy

All the copy found in the company brochure, marketing materials and website is considered approved copy, and canbe used in communication. Following are sections of copy that can be used.

eventive marketingeventive marketing redefines event marketing by reaching consumers in unique, creative and motivating ways. Forover ten years, we have created successful events to build brand awareness for leading companies nationwide.

Capture consumers in a positive frame of mind, and they will embrace a new message. By forging relationships andemotional bonds between brand and consumers, you separate the brand from the pack. It’s how you turn a productinto a preference. It’s the foundation for brand loyalty.

Combining strategic execution with vision, creativity and passion, we address key marketing and business objectives,by connecting consumers and brands on a uniquely emotional level.

make marketing matter ... connect passion to your brand.

we know consumers...their passions, pastimes and preferencesIf a brand connects with consumers’ lives at the moment of key decision, you gain their attention. If the brandexperience is infused with great emotional and personal value, you win their hearts.eventive marketing knows your consumers. We know who they are, where they live and what they do. Mostimportantly, we know what drives them.By focusing on the events and activities they care about, and by reaching them at a time when they are receptive, wecreate relationships that cultivate emotional preference for your brand.

building brands is...about appealing to the sensesTraditional marketing practices no longer deliver desired results. With consumers bombarded daily by thousands ofmessages, and increasing cynicism about brand promises, it’s easy for your message to get lost.eventive marketing connects your consumers with your brand by touching them one at a time, at the right time.We supplement words with action and feelings, Your brand’ personality comes to life. Consumers are invited toexperience your products on multi-sensory levels. As a result, your brand message is communicated, and consumersare moved to desired action.

brand identity

eventive marketing’s brand identity is centered around key themes:

• the eventive swirl• use of square and circle shapes in all marketing materials• use of rounded and playful fonts• reaching consumers at play• red and yellow as predominant colors, with black as supporting color

Each of these elements are an important part of the brand identity and positioning of eventive marketing, and assuch should be used as specified in this guide.

the swirl

The emi swirl is the foundation of the logo treatment, and the identifiable icon for the company.

The swirl communicates motion and movement, as well as being arepresentation of the letter “e”.The logo is circular for application across multiple mediums, and works wellwithin a square.

Swirl can be used on it’s own as an icon, or as part of the overall logotreatments.

the logo font

The approved fonts for eventive marketing are:

• VAG Rounded Bold for logo and corporate name use.

• VAG Rounded Thin for copy.

• Longhand as support and highlight

VAG ROUNDED BOLDa b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

VAG ROUNDED THINa b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

LONGHAND

For example:

emi tagline

the colors

The eventive marketing colors are:

• RED PMS 186 C• YELLOW PMS 106 C• BLACK

Red is the predominant color associated with eventive marketing. Yellow is equally as prominent in support to the red,and often used reversed out. Black is used as a support color, mainly for font / textual use.

Other colors may be introduced for marketing purposes, however, no other colors should be used in brand identityuse, other than those specified.

186C 106C Black

the logo

The eventive marketing core logo:

Swirl in Red 186C. Positionedfront and center as thehighlight icon.

“eventive marketing” justifiedbeneath the swirl in black VAGRounded Bold font. Focus on the word eventive.

the logo: alternate uses

The eventive marketing logo and its elements are designed to be flexible, so that they can be used in multipleenvironments and mediums, while still maintaining the key brand properties.

The following are uses of core logo and alternatives, with explanation of use.

Core Logo: All marketingmaterials, corporate collateral,

signage etc.

Core Logo: B/W version for faxand memo correspondence, orcommunication printed in B/W.

Horizontal Logo: for use on reports that areclient branded (footer). Alternate use in areas

where Core Logo does not work due to shape.

Tagline Version: For use on marketing materials.

brand identity application

55 fifth ave new york ny 10003 t.212.463.9700 f.212.727.1716eventivemarketing.com

Ghosting of the Swirl can occurin Yellow on Yellow to create

depth or movement.

Tagline can appear inconjunction with the Swirl if

placed off the page.

On Yellow Background: Logoshould appear in Red & Blk.

On red background, Logo andSwirl should appear in Yellow.

logo application: incorrect uses

Logo should never appearbound in a box.

Logo cannot be manipulated,stretched or contorted.

Individual elements (such asswirl and corporate name)

cannot be useddisproportionately to the other.

eventive marketing

eventive marketing font use

As noted, the official eventive marketing font is VAG Rounded.

This font should be used on all written internal and external correspondence and communication.

Body Copy Text• VAG Rounded Thin at 11pt for body copy text.• Line spacing should be at 1.3

Titles & Headers• VAG Rounded Bold at a maximum 28pts.

Given that VAG is not a standard font, any documents sent out electronically must be sent out as PDF (Adobe Acrobat)documents. This way the integrity and look of the document will be maintained (and the document cannot bemanipulated).

eventive marketingIn all communication, when the company name or acronym is used, it must always appear in all lower case and inbold only:

eventive marketing, inc.eventive marketingeventiveemi

stationery & forms

The official shape for communication is square. All brochures, sales kits, direct mail, promotional pages etc. aredesigned in square format.

Therefore the main stationery items are square in shape, including letterhead.

Some items have been designed in regular letter size (letterhead, envelope) for the purposes of items that requirelarger space (invoices, training manuals, forms etc.).

However, where possible, the square letterhead or note paper should be used.

Business CardFront & Back

8.5 x 11Letterhead

8.5 x 8.5 squareLetterhead

Note / With Comp.

Black Envelope with logoSticker Seal

Black Envelope with Address Label

Standard Envelope

Memo Form&

Fax Form

Corporate Collateral:Sales Kit

&Company Brochure