Evaluation - Question 5

How did you attract/address your audience?

How did I attract / address my audience?

From looking at existing products and constructing research I found out ways to attract my target audience. These included using images and feature stories which would initially appeal to the readers. Many of the stories I produced featured popular bands and artists from the pop music genre. I researched top music charts of the week and highlighted my music genre, in which I was able to find out popular artists to use within my magazine.

I also looked for popular festivals and concerts to use as prizes in competitions and offers through out my magazine products. These included popular festivals like V fest, where many pop artists perform. This was a good way to address my audience because of the popularity of the concerts already; it would be a way to get readers to purchase the magazine.

Finally, I used the colour scheme to relate back to my music genre, creating an obvious look and used colours which stereotypically reminded me of my music genre. This would help attract my target audience by being able to recognise the magazine products and remember the magazine genre.

Audience Feedback Questionnaire

I asked a group of ten people for some audience feedback on my magazine, in the form of a questionnaire. The questionnaire asks questions from the layout and music genre to the price and content.

I displayed the answers in forms of pie charts and bar graphs, showing the difference between the negative and positive answers. This benefited me because I was able to see the results from the questionnaire clearly and it gave me knowledge on how to improve my magazine for future reference.

This pie chart creates a strong opinion on my magazine music genre, showing the majority of my target audience recognising the genre. This also shows there are areas for improvements to portray my music genre more, showing it clearly.

This pie chart shows a clear view of the music choices I have made within my magazine. It also shows the majority of my target audience listen and enjoy the music included in the products. To incorporate the minority’s opinion; including some variations of music genres could appeal to a wider population of my target audience.

This bar graph shows that my magazine is in the right price range for many of my target audience and because most of them are students, this reassures my price choices, knowing it’s affordable for the majority. For improvements, a lower price would appeal to all my target audience, creating a wider popularity through readers.

This bar graph shows the reasons why my target audience is attracted to the magazine. The majority of readers voted for music content, reflecting the music genre and what they want to listen to. The competitions and prizes also show a popular choice, which interests more audience.

This pie chart shows the amount of readers who would recommend the magazine. I think the result for the majority of the audience is good and shows where some improvements could be made, like adding more features for different music genres and toning down the colour scheme.

This bar chart shows the amount of people who find the competitions and offers appealing to them. I think this is an important feature for my magazine because, from the result of the graph, it’s ideal to address the audience with what they would want to see.

This bar chart shows the amount of people who find the competitions and offers appealing to them. I think this is an important feature for my magazine because, from the result of the graph, it’s ideal to address the audience with what they would want to see.