Who would be the audience for your magazine?

The core buyer of my magazine with is 17 to 25 year old males and 16 to 24 year old females, 65% are male and 35% female and they are of white Caucasian race. According to audience research, they will read WHO magazine anywhere in their spare time but more specifically, at home or school/ college/ university because the majority of my audience are students. They spend roughly around three pounds each month on music magazines and therefore the price of WHO will be slightly lower than this amount so that the audience are more inclined to buy it. Cost is a big issue for my audience as students are usually not particularly well off, being in the Socio economic group of E. However, despite this, they attend festivals often, most commonly; Reading, Glastonbury , V Festival and Isle of Wight. Therefore offers and competitions to win tickets to festivals are in WHO magazine. They also

read magazines such as NME and this means that this could be a big competitor. However, if WHO and NME were distributed by the same institution, they could work to together to promote each other. The target audience tend to watch music videos on TV which shows that they are more relaxed than some audiences and do not need to know the latest music new quickly and constantly: They are old school. 40% of the audience own a Nokia phone and therefore there are offers on Nokia contracts for WHO readers.

They are mostly high street shoppers and their favourite shops are cult and Topshop. In their spare time, the target audience go to the cinema, usually once per month and see live music at least once a week. They are usually strugglers but sometimes explorers in psychographic profiling.