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EUTELSAT CIRRUS: OUR INNOVATION TO SOLVE ALL OF AMERICAS VIDEO DISTRIBUTION NEEDS

Combining the best of both worlds: Satellite and OTT

Alejandro Guerra, Senior Sales Director LATAM Data and Video, Eutelsat

ITU-T Workshop on "The Future of TV for the Americas"

26 November - Bogotá, Colombia

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Turnkey TV distribution service

Multi-screenvia cloud OTT

WE HAVE RECENTLY LAUNCHED TWO NEW SERVICES

A modular service

Fully scalable

Skinned applications enable quick time-to-market

All IOS and Android devices supported

An innovative roadmap of new features constantly being added to the platform

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Turnkey TV distribution service

STATE-OF-THE-ART USER EXPERIENCE

A rich EPG feature set with a constantly innovating roadmap of new features: VOD, recommendations, targeted advertising…

Customised channel numbering

Customised channel categorisation

Detailed programme information Multi-language support

Content security

Customer-branded EPG Grid and mosaic displays

Subscriber management

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STATE-OF-THE-ART USER EXPERIENCE

Reverse-EPG /7 day catch-up

Start-over feature

Multi-screen via cloud OTT

Customised channel numbering

Customised channel categorisation

Detailed programme information

Customer-branded EPG

Content security

Grid and mosaic displays

Subscriber management

A rich multi-screen feature set with more features and innovation The TV and multi-screen user experiences are fully integrated

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CIRRUS PHASE 1: WE LAUNCH IN THREE MAIN TERRITORIESBUT THEN LAUNCH GLOBALLY

1. MIDDLE EAST, NORTH AFRICA

7/8°W, 7°E

1. SUB-SAHARAN

AFRICA7°E, 16°E

2. Americason a future release.

Probably 2019

1. EUROPE5°W, 9°E, 13°E, 16°E

3. Russia, Central Asiaon a future release

Asia Pacificon a future release

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Unified head-end

Unified back-end

: SEAMLESS HYBRID PLATFORM FOR A OPTIMAL REACH AND SIMPLIFIED OPERATIONS

TV channelcontribution

Broadcaster IT systems

(CRM, billing)

EncodingMux / uplink

Origin server

Business rulesManagement

CAS

DRM

End userNetworkEutelsat CIRRUS PlatformTV operator

Eutelsatfleet

Worldwide CDNprovider

Only One new integration pointCRM to manage offers and customers

One offer,multiscreen

Metadata management

Broadcast

OTT

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ECOSYSTEM

OPEN APIs

EUTELSAT CIRRUS LEANS ON 3 TECHNOLOGY LAYERS

CORE PLATFORM

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PARTNERING WITH BEST-IN-CLASS TECHNOLOGY PROVIDERS

CORE PLATFORM

Content Delivery

Conditionnal AccessUnified Back-End

Continuous Delivery

Native hybridSatellite/OTT

Head-End, Teleport & Customer Operations

Fully scalable

GDPR compliant

Mix of on-premisesand cloud infrastructures

Managed by Eutelsat

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ECOSYSTEM

OPEN APIs

END-TO-END SOLUTION AND EXTENDING ECOSYSTEM

CORE PLATFORM

Subscribermanagement

EditorialMetadata

OTT devices

Set-Top BoxesHbbTV TV sets

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EUTELSAT CIRRUS WILL CONTINUE TO INNOVATEON A REGULAR BASIS THAT ALL CUSTOMERS WILL BENEFIT

TV services

Multi-Screen services

Home products

Analytics & advertising

Home Page Advanced Search Box Sets

Full OTTIntegrationE.G Netflix

Interactive Services

Prominent EPG Listing

PVR

Push VOD Pull VODForced Recommendations

GenreMosaic Pages

Google HomeAlexa

Integration

Smartbeam Integration

Push to screenGoogle Home

Alexa Integration

AdvancedSearch

ForcedRecommendations Boxsets

AndroidSTBs

CA ModuleinnovationHD PVR+

DSAT OTT USBSticks

Satellite Audience Measurement

Panel

OTT AudienceMeasurement

Panel

Regional TVAdvertising

Targeted TVAdvertising

Regional OTTAdvertising

CustomerAnalytics

Tools

AI and Machine Learning

Innovations

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TEN REASONS WHY CIRRUS IS THE FUTURE OF TV?

1. Minimal set-up costs with no initial large capex outlay

2. Minimal operational costs

3. Quick time-to-market

4. All mobile and tablet devices supported

5. Service designed and branded to customer needs

6. Simplified operations: all device upgrades included

7. A modular approach: add the services you only need

8. State-of-the-art end-user experience

9. Guaranteed continuous product evolution

10. An end-to-end managed service with one simple invoice