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Rick WielensVice President – NineSigma Europe
From Idea driven innovation to Need Driven InnovationEuropean Technology Transfer Office Circle
2011 © NineSigma, Inc.
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Agenda
Open InnovationNineSigma Need Driven InnovationBusiness model & IP Future of TTO?
Open InnovationNineSigma Need Driven InnovationBusiness model & IP Future of TTO?
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In challenging companies on how they innovate and growIn challenging companies on how they innovate and grow
We believe
R&D OwnershipChessRiskIdea driven
R&D OwnershipChessRiskIdea driven
S&D /Collaborate & Integrate Access
PokerOpportunity Need driven
Enable and engage organizations to use open innovation and develop the right capabilities Enable and engage organizations to use open innovation and develop the right capabilities
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Innovation is shifting outside the large entreprise …
Company size in # employees
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It is not about ownership it is about Access
e.g. Car share (not rental!)ZipCar: a fleet of 1,000 cars in 2 years for rental
WhipCar: no fleet but within 6 months over 1,000 cars available to rent
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Definition of OI
Professor Frank Piller (MIT smart customization & RWTH Aachen):
“Open Innovation is the formal discipline and practice of leveraging the discoveries of unobvious others as input for the innovation process through formal and informal relationships”
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Some history on NineSigma
Internet ExplosionLinux & open source software emerge.
HBR ArticleOutlines P&G Connect and Develop strategy including use of NineSigma as an “open network” intermediary
NineSigmaJapan Subsidiary Forms
1,000thOI Project
NineSigmaEurope Office Opens
Dr. Henry Chesbrough,Harvard Business School, coins “Open Innovation”
1990’S 2003 2005 2006 2007 2008 2009 2010 2011
NineSigma Founded
2000
1,500thOI Project
NineSigmaBenchmarks companies using OI
2,000thOI Project
Jeff HoweCoins term “crowdsourcing”
NineSigmaInaugural OI Leadership Summit
NineSigma’s 2011 OI Leadership Summit
NineSigmaLaunches OI Scorecard
1st OI Project
Expand broadly across multiple industries
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Our holistic approach to collaborative innovation
DISCOVERY &
SOLUTIONS
COLLABORATIVELEADERSHIP
INTELLIGENCE&
PROTOTYPING
MANAGINGTECHNICAL
CROWDS
INNOVATION PROCESS
& COACHING CollaborativeInnovation
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“The significant problems we have, cannot be solved at the same level of thinking with which we created them”Albert Einstein
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions”Albert Einstein
Need driven innovation
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A Straight forward Process supported by Proven Services
Project Selection
NeedTranslation
Connecting Evaluation/Selection
Acquisition
Innovation Sourcing (RFP) Service SuccessMAP*
Request forProposal (RFP) Report
*MAP=Method to Assess Providers
Request for proposal
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Your InnovationEcosystem
OthersOthersRetireesRetirees
SuppliersSuppliers
UniversitiesUniversities
ConsultantsConsultants
UniversitiesUniversities
Large CorporatesLarge Corporates
Small entrepreneurialSmall entrepreneurialcompaniescompanies
Private LaboratoriesPrivate Laboratories
University Technology University Technology Transfer OfficesTransfer Offices
IndividualsIndividuals
NineSigmaNineSigmaAffiliatesAffiliates
NationalNationalLabsLabs
Research Research InstitutesInstitutes
NonNon--profitsprofits
Business Business UnitsUnits
Business Business DevelopmentDevelopment
Research Research Center Center
OtherOther
New solutions and ideas come from internal and external networks
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Leveraging the Global Network
Over 2 millionsolution
providers
IndustryAcademia
Labs & InstitutesInventors
Providers in virtually every
country
Viral networking extends our reach further
Continuallyexpanding
network
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Unexpected connections
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With non confidentialInformation exchange
The non confidential exchange:-Of your needs to the global innovation community-Of solution characteristics to you -Preventing IP leakage-Allowing IP development and transfer to your own domain
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The connector to the global innovation community
A vehicle enabling the exchange of non-confidential information with the global research and innovation community
A clear, concise and compelling statement of a technical / business need in terms of
Business opportunity Technical specifications Project timing Evaluation criteria
Circulated broadly to a customized network
Global responses from universities, companies, research labs, inventors…
Typically receive ~10 - 15 proposals per RFP
Request services: The RFP
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Our People- They make the process work!The NineSigma Program Managers -Seasoned professionals with deep technical backgrounds (Ph.D. level) who can work with your technical team, the world technical community and your business leaders as equals
Team approachThe shared experience of many of similar people brought to bear on your projects
Specialty SupportDedicated Respondent Search, Help Desk and Deal Facilitation Resources
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RFP: ID and topic*
Institution Solution Technology
new known new knownmore info required
66198: Durable, non-lubricated gear materials
23 3 16 6 4
66204: Extraordinary fine particle removal from lubricated mechanisms
10 0 3 7 0
66207: Translational research in bio-similar particle capture
7 0 6 0 1
66201: Low-friction hard surfaces 33 2 n.A. n.A. n.A.
VDMA Study / FVA (drivetrain / machine buildingfederation Germany)
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Traditional pattern of university-firm technology transfer
Transfer-Datenbank
11 2 3Wissenschaftler Unternehmen
stellen Wissen ein
Suche nach Bestandteilen der Lösung
Motivation durch:
• Externe “Zwänge“
• Erwartungswert einer potentiellen Abfrage der Informationen durch ein Unternehmen
• Reputationserhöhung
Annahme über einen Lösungsweg:
• Zugriff nur auf bekannte Wissensbasis
• Unterliegt „local search bias“ bei Suche / Evaluation
• Motivation durch „Not Invented Here“ begrenzt
Incentives for transfer- Part of grant contract
- Expected value of potential demand of knowledge by a firm
- Increasing reputation
Search for research in universities etc.- Screening of usual suspects
- Using existing networks
- Local search bias
- Transfer often stopped by "Not-invented-here"
University scientists Companies
Transferdatabase
Search for interesting
technologiesdocument results
From Frank Piller
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Using Open Innovation for Technology Transfer
Plattform fürOpen
Innovation
Broadcastingder Probleme
Broadcast of search
• Wissenschaftler screenen Probleme
• Reaktion nur wenn Lösung bekannt oder Lösungsweg “einfach“
• Übermittlung konkreter Lösungen
• Unternehmen übermitteln Fragestellung an Plattform
• Screening und Bewertung der Lösungen
• Belohnung des besten Beitragenden
33 2 1Wissenschaftler Unternehmen
Übermittelt
Lösungsvorschlag
Activities on research site:- Screening of problems
- Reaction only when problems seems to be known and cost to answer affordable
- Transfer of solution idea
- Transfer of suggestion for contract research
Activities on company site:- Transfer of problems
- Screening and evaluation of problems
- Transfer of "best" solution
- Contracting of further directed research
University scientists Companies
Broadcasting problems
screening of problems Open innovationplatform
transfer of
possible solution
From Frank Piller
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A sample of our clients
Program delivery in:
North America • Brazil • South Africa • Europe • Japan • Korea • Australia
MITSUBISHI MATERIALSOLYMPUS
NEC suntory
TOSHIBA
ISUZU MOTORSKOMATSU
HITACHICONSTRUCTION
SUMITOMO
OSAKAGAS
ASAHI BREWERIES
The Coca-Cola Company
DENKA
DENSO
OMRON
SHISEIDO
IDEMITSU
TEIJIN
SHOWA DENKO
SUMCO
KIRIN HOLDINGS
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THANK YOUTHANK YOU
www.ninesigma.com
Rick WielensVice President – NineSigma EuropeE-mail: [email protected]
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