Embed Size (px)
Citation preview
EuroComm 2017London, 27-28 March
TRANSFORMATIONadapt • invent • evolve
@iabceme#EuroComm17
www.iabcemena.com
This is the 13th EuroComm, and we’reproud that it has evolved into one ofEurope’s leading events for businesscommunicators. It’s the only practitioner-ledconference of its kind and I honestly thinkit’s one of the best-value communicationsevents on the annual calendar. I’dencourage comms teams from all disciplinesto think about using it as a regularprofessional development opportunity. It’s agreat forum for networking with peers,influencers and thought leaders alike.
This year’s conference theme,TRANSFORMATION: Adapt • Invent •Evolve, reflects our ever-changing andgrowing profession. Presentations will covereverything from constantly reinventingourselves as communications professionals,to keeping pace with technology, tonavigating a 21st Century political, socialand workplace landscape.
The two-day agenda offers plenty ofopportunity to network with your peers andtake part in lively debate and discussion –active participation is going to be a key
hallmark of this year’s event,with plenaries, presentations,workshops, discussionpanels and social forumsfor networking.
Make the most of it, mingle, network, learn and#createconnection and – mostimportant – have fun!
Be more involved with IABCIf you would like to get more involved inIABC, why not consider applying for aleadership role? The next EMENA Regionboard term runs July 2017 to June 2018.
Join our speaker bureauIf you would like to join our line-up ofspeakers visit our website to apply:iabcemena.com/speaker-bureau.
Nikki EdwardsEuroComm Conference ChairIABC EMENA Region Chair, [email protected] • @nikkice
Welcome to London and EuroComm 2017!
Be an IABC VIP! Join or Renewduring March and we’ll give you10% off international dues ANDwaive the US$40 application fee.
PLUS be entered to win a VIP prizepackage for IABC World Conference
* Prize package includes registration,hotel, car service and more. See iabc.com/membership for details.
Thank you to our association partners:
Thank you to our media partners:
Thank you to our event app providers:
An enormous thank you to our generous Gold Sponsor, Instinctif Partners, for offering a venue for EuroComm 2017 and for providing the bubbly!
Thank you!
@CommunicateMag
@instinctif_egmt
@IC_Kollectif @holmesreport
Registration & networking breakfast
WELCOME - Nikki Edwards, IABC EMENA Region Chair
Future Fit: #IABC1720 Forward LookSharon Hunter, IABC Vice Chair
KEYNOTE: The burning questionAntonio Meza, Akrobatas
STREAM 1:LANGUAGE & LEADERS
Whose language is it anyway?Communicating effectively in aglobalised worldClare Lynch, Doris and Bertie
Take Pride: Building organizationalsuccess through peopleSheila Parry, theblueballroom
Bad Bosses Be Damned!Robin McCasland, Tenet Healthcare
Speaking Truth to Power: How towork with leaders to create a'speaking up' cultureDik Veenman, The Right Conversation
STREAM 2:ORGANISATIONAL CHANGE
Transformation from within:facilitation techniques can expandorganizational impact of commsCharlotte Ditloev Jensen, CopenhagenAirports
CASE STUDY: Our transformationjourney: building trust comes firstTereza Urbankova, Amec FosterWheeler
Bootstrapping Change: The needfor Organizational Self-AwarenessJohn Burger, John Burger Consulting
CASE STUDY: Revitalising LloydsBank and You. A gripping story ofchange against the oddsLouise Wadman, Lloyds TSB
MORNING
08:30
09:00
10:15
10:45
12:45
BREAK
LUNCH
#EuroComm17 | PROGRAMME – DAY 108:30 START | 17:00 CLOSE
TOP TIP!
Visit iabcemena.com to
find out more about local
IABC events, FREE
webinars, and to
connect with us on
social media.
INTERACTIVE SESSION: From collecting to connecting: next-levelnetworking for communication professionalsLin McDevitt-Pugh, Netsheila, and Mike Klein, Changing The Terms
Brexit: What are the big questions for communicators?Warwick Smith, Instinctif Partners
CLOSE
Informal networking & drinks reception
Dine Around
STREAM 1:CRISIS COMMUNICATION
Crisis leadership and preventing areputation train wreckCaroline Sapriel, CS&A International
CASE STUDY: Managingcommunications and reputationduring high-profile crisis anddisasters (Government of Alberta’sEvacuee Outreach)Carl Mavromichalis, ConversoEngagement Services, and Alan Lane,Independent Consultant in risk, crisisand disaster management
STREAM 2:B2B & PUBLIC SECTOR
B2B companies: it is time totransform with inbound marketing?Jasna Suhadolc, Virtua PR
CASE STUDY: The complex life ofan NHS communicatorTim Hart, Nel Healthcare Consulting(NHS)
Adapting, reinventing andtransforming UK GovernmentCommunicationRussell Grossman, UK ParliamentOffice for Rail and Road
AFTERNOON
13:30
15:00
15:30
17:00
17:15
18:00
BREAK
Networking breakfast
KEYNOTE: Supporting transformation – insights from behavioural scienceHilary Scarlett, Scarlett & Grey
INTERACTIVE SESSION: Creativity and change: How to turn uncertaintyinto innovationEzri Carlebach, The PR Network, and Martha Muzychka, Praxis Communications& Research
Rápido – Rapid-fire presentations on a variety of topics
INTERACTIVE SESSION: Facilitating transformation: reviewing the past toprepare for the futureMartin Gilbraith, independent facilitator, trainer and consultant
MORNING
08:30
09:00
11:00
11:30
12:30
BREAK
LUNCH
A picture speaks a thousandwords …
A big thank you to our graphicrecorder, Caroline Chapple, forcapturing #EuroComm17 live!Find out more:chapplecartoons.co.uk
The future of IC is OD? Danielle Spencer, Walking the Talk
Modern careers – what's your strategy?Jill Allemang, Jallé
Power of One – benefits of being an independent practitionerRachel Miller, All Things IC
What communicators of the future will need to "know, do and be"Kate Hamilton-Baily, Taylor Bennett
PANEL DISCUSSIONAn interactive careers discussion, moderated by Rachel Miller
CLOSE
#EuroComm17 | PROGRAMME – DAY 208:30 START | 17:30 CLOSE
STREAM 2:NEW COMMUNICATION PLATFORMS
Employee engagement in the digitalworkplaceSiobhan Newmarch, PortlandCommunications
The giant step change in socialKaty Howell, immediate future
Harnessing digital to engageemployees globallyVictoria Lewis-Stephens & Alys O’Neill,Instinctif Partners
STREAM 1:INSIGHTS, MEASUREMENT & ROI
Measurement Evolves toEvaluation – Outcome vs outputSusan Walker, AES Research
How to Augment Your Intelligencewith Big DataNeville Hobson, independentconsultant, and Jonathan Oldershaw,madano
AFTERNOON
13:15
14:30
15:00
17:30
BREAK
Jill AllemangManaging Director, jallé@jalle_zurich
jallé helps leaders of globalcompanies communicate
their strategies to raise teamenthusiasm and contributions.
Before founding jallé, Jill was MD (Europe) ofRoot Learning Inc. where she helped “Global2000” companies engage their employees instrategy through Learning Maps®. She wasformerly Global Business Director at TheDow Chemical Company where she co-chaired their global women’s network. She ispast President of the Professional Women’sGroup of Zurich. Jill has a Master’s degree inLearning & Organizational Change fromNorthwestern University, and Master’s inJournalism and Bachelor’s in Education fromOhio State University.
Modern careers – What's your strategy?We will explore why it matters to talk aboutcareers directly in the business strategy as akey step in strategy communication. Strategycommunication brings clarity. Clarity bringsconfidence and the belief that we canimplement our goals (business andpersonal), effect change, have an impact.That’s the conversation we aim to bringdirectly into the business and to everyemployee who contributes to it. Through thepragmatic, engaging approach that inspiresboth insight and a smile, you will:• Identify elements of “my great career” • Explore why career vision matters to
business strategy • Consider the impact we can make as
communications professionals• Walk away with a new idea about how to
communicate your own career vision in yourorganization
John BurgerFounder, John BurgerConsulting@johnburger
John has more than 25years’ experience in leading
people, teams, projects,communication and change in international,publicly listed companies. In 2012 hemanaged communication before, duringand after an IPO. In 2013, he started JohnBurger Consulting, aimed at helpingcompanies to transform from caterpillarsinto butterflies on the basis of the valuechain: identity - engagement - action -experience - reputation. John believes aconsulting approach should favour truthover beauty.
Bootstrapping Change – The need forOrganizational Self-AwarenessOrganisations are complex adaptivesystems, like ant colonies, but withintelligence agents as constituents. Thishas implications for which types of changeinterventions are successful. Manychange interventions fail because the topof the organisations sees itself as distinctfrom the rest of the organization. Althoughthey are inside the same sphere, theypush, or they pull, but this does not movethe sphere. They need to walk to bring theorganization with them and recognise boththe power and influence they have andtheir limitations. By developing strategiesto build up organizational self -awareness,organisations can learn to avoid many ofthe pitfalls of failing change initiatives.
Speakers A to Z
Ezri CarlebachConsultant, writer, lecturer,and Senior Associate atthe PR Network@ezriel
A consultant, author andspeaker with more than 20 years’
experience in senior roles for public sector,FTSE 100 and non-profit organisations, Ezrihas led major change communicationsprojects in the financial services sector andhigh-profile rebrands in the higher educationand arts worlds. He has written forpublications on employee communication,international higher education policy, skillsand employability issues and generalbusiness communication topics. His currentportfolio includes a variety of consulting andfreelance writing work and a visitinglectureship at the University of Greenwich.
WORKSHOP: Creativity and change –How to turn uncertainty into innovationPeople fear change because it isunpredictable. Yet change in work, life andcommunity is constant. How do we engagein change practices that encouragecreativity and innovation? How do werecognise how fear of failure keeps us frombeing innovative? In this session, we willtalk about what we have learned aboutengaging in simple, creative strategies thatresult in big ideas that will change andtransform how we do business. Participantswill practice strategies and learn to developtheir own toolbox to support innovation andcreativity in their work spaces.(Co-presented with Martha Muzychka)
Charlotte Ditloev JensenStrategic CommunicationsAdvisor, CopenhagenAirports@CDitloev
Charlotte has bothCommunication and Service
Design as fields of expertise. She is aCertified Professional Facilitator (IAF), NLPMaster Practitioner & Trainer, and holds anACSTH certification as coach with the ICF.She has a diploma in Journalism from TheDanish School of Journalism in Aarhus and aBA in language theory and philosophy fromthe universities of Copenhagen & Aarhus.Along with 11 other elected candidates fromthe three-year-old and innovative politicalparty ‘The Alternative’, representingCopenhagen, she will campaign for a seat inthe Danish Parliament at the next election.
Transformation from within – Howfacilitation techniques can expand theorganizational impact of communicationIn this session, everyday tasks will bepresented via three core communicationcompetencies; production, counselling andfacilitation. The red thread that runsthrough the three is the concept ofownership: yours, his/hers or theirs.Facilitation is a specific set ofcompetencies that a communicator caninclude in their personal toolbox.Facilitation skills are a useful tool for:• engaging and committing employees and
managers alike, with the purpose ofstimulating user-centric approaches toinnovation and development, and
• strengthening communication with bothcustomers and employees, expecting yourorganization to interact in an inclusive andauthentic way on social media.
Martin GilbraithCertified ProfessionalFacilitator, Trainer & Consultant@martingilbraith
Martin is an independentfacilitator, trainer and consultant
based in London, UK. He is a CertifiedProfessional Facilitator of the InternationalAssociation of Facilitators, and former IAFChair and IAF Europe Director. He isPresident of the Institute of Cultural AffairsInternational (ICAI), and an Associate andformer Chief Executive of ICA:UK. He hasbeen facilitating and training, specialising inICA’s ToP facilitation methodology, since1986.
WORKSHOP: Facilitating transformation –reviewing the past to prepare for thefutureIn this workshop Martin will demonstrate aparticipatory approach for a group to reviewthe past to prepare for the future, byapplying the ToP (Technology ofParticipation) Historical Scan method toreflect together on the journey ofdevelopment of our profession ascommunicators. Martin will be joined byIABC past -chair Michael Ambjorn(@michaelambjorn) of AlignYourOrg andAlastair Mcphail of ETF to share an award -winning case study of the method in action"Celebrating 20 years with the EuropeanTraining Foundation in Turin – #ETF20"(IABC 2015 Gold Quill Award & IAF 2015Facilitation Impact Award). Participants willhave an opportunity to reflect on how theymight apply the method themselves.
Russell Grossman(ABC, DipPR, FRSA,FCIPR, FCIM)Director of Comms, UKParliament Office For Rail
and Road (ORR)@russellgrossman
A communications practitioner for over 30years, Russell is head of profession forinternal communications for UK Governmentand a board director of the voluntary “Engagefor Success” movement for the advancementof employee engagement. Previous positionsinclude Group Director of Comms at the UKGovernment Department for Business; Headof Change & Internal Comms at HMRC;Head of Internal Comms at the BBC; andDirector of Comms at Royal Mail. He hasbeen a visiting Fellow at CASS BusinessSchool, and is a Past Chair of the IABC.
CASE STUDY: Adapting, reinventing andtransforming UK GCSOne of the largest cohorts of communicationpractitioners in Europe, the UK GovernmentCommunication Service (GCS) comprisessome 4,400 people and over 300government organisations, from the PrimeMinister’s office down. It invests over £300meach year in communication. Since 2013, theservice has been significantly upskilling theprofession in an ongoing programme of 11major reforms covering every facet of itscommunication activity from insight toevaluation, including a special focus oninternal and digital comms. Russell willdiscuss the programme and why a rigorousmanagement approach, commitment toexternal insight, and forcing the pace ofdelivery has significantly improvedgovernment comms while cutting its cost byover three quarters in the last five years.
Speakers A to Z
Kate Hamilton-BailyDirector, Taylor Bennett@K8HB
Kate works on senior levelCorporate Affairs and
Communications searchesacross all sectors in the UK and
internationally. She has worked in executivesearch since 2004, initially at WhiteheadMann and then Odgers Berndtson whereshe led the Corporate CommunicationsPractice. Her earlier career was spent as anOfficer in the British Army. Kate graduatedfrom Edinburgh University with an MA(hons) in History of Art.
What communicators of the future willneed to "know, do and be"How do you ensure that what you do nowwill develop your experience and skill set tomeet the challenges of the future? Fromgeo-political changes through to technologyadvances, we are living in a time ofconsiderable change. Kate will be talkingabout the trends they are starting to seeemerge in terms of the structure of thecommunications function and theexperience and skillset that clients arelooking for when hiring senior talent andwhat that means for your careerdevelopment.
Tim HartAssistant Director, NELHealthcare Consulting(NHS)@hartcomms
For more than 20 years, Timhas served some of the world's
top health, consumer and charity brands.Originally from San Francisco, his broadhealth sector experience includes hospitalsand speciality clinics, pharma, biotech,medical and nursing education, diagnostics,drug discovery, medical devices, clinicaltrials, and pure and applied science. He nowleads the comms, digital, marketing andfreedom of information teams for NELHealthcare Consulting, a unique consultancythat is part of the NHS, providing strategicadvice and services for public-sector healthand social-care clients.
CASE STUDY: The complex life of anNHS communicatorThe NHS is the UK’s largest employer anda world- recognised brand. It sits not only atthe heart of British civil life but is also adaily lightning rod for media, interest groupsand politicians alike. For communicatorswho work there, it is a place of constantchange, an often pressured environmentthat requires a steely will and an ability topivot from issue to issue and from skill toskill to keep it all in hand. This presentationwill describe the life and work of NHScommunicators, including a look at theirrole in the latest hot topic, Sustainabilityand Transformation Plans (STPs) – large -scale plans to meet the ‘triple challenge’ ofbetter health, transformed quality of caredelivery, and sustainable finances, withcommunications at the heart of thisambitious and contentious effort.
Neville HobsonCommunication and socialmedia leader, digitalchange agent, speaker@jangles
For over 15 years, Neville hasbeen a voice of experience and
influence about digital technologies,disruptive change in workplaces andmarketplaces, relevant trends to pay closeattention to, and what it all means for yourbusiness. Since leaving IBM earlier this year,he has started working with clients to helpthem understand the rise of artificialintelligence; digital communication andengagement strategy and development; andleveraging social media for stakeholdernurturing and development. Neville co-presents the Small Data Forum monthlypodcast, to make Big Data less intimidating.
How to Augment Your Intelligence with Big DataWe’ve all heard the term “Big Data” but dowe really understand what this means? Canwe see what we must do right now toenable our competitive differentiation,operational effectiveness and early-moveradvantage that are essential in thecognitive business era of the comingdecade? In this session, you’ll learn howproviding colleagues and customers withknowledge and insights will enableeveryone to work more effectively andefficiently; to focus on achieving anoutcome and not the task list; to leave themundane to tech tools that excel at themundane; to amplify your cognitive prowessby leveraging (augmenting) the intelligenceyou have with the help of machines,algorithms and computer processing power.(Co-presented with Jonathan Oldershaw)
Katy HowellCEO, immediate future@katyhowell
Named fourth mostinfluential social media
marketing expert by theDrum, a BIMA HOT100 (twice)
and Digerati top 100, Katy is CEO atimmediate future, a 12-year-old socialdigital consultancy that helps brandssucceed in social media and deliver valueto the business. Katy’s social expertisespans many industries with clients includingFujitsu, lastminute.com, Thomson Reuters,Post Office, IBM, Selfridges, StaplesEurope, Cineworld, Diageo, HSBC, JDWilliams, Sony Music, Ubisoft, bmibaby,and IBM Tealeaf.
The giant step change in socialFrom thumb-stopping content to paidtargeting, social has become a serious partof the communications mix. This sessionwill explore the latest trends in socialmedia, including: • The need for a content tilt and flexible
messaging,• The shift to audience first and always-on,• How this effects interaction with the public,
and• Why trolls don’t matter and fake news
needs a plan.We’ll look at the new era of serious socialmedia – the data, the art, the psychologyand the everyday.
Speakers A to Z
Sharon HunterVice Chair, InternationalAssociation of BusinessCommunicators@SharonHunter
Sharon is an independentconsultant with over 20 years
marketing and communication experienceacross the private, public and nonprofitsectors. Her services focus on integratedstrategic planning, targeted content strategyand facilitating change. Most recently withConcordia University, Montréal, sheoversaw engagement strategies focused onthe student experience journey and changecommunication for a two-year, enterprise-wide student IS implementation. An activevolunteer, Sharon supports professionalskills training and mentoring initiatives forstudents and young professionals.
Future Fit: #IABC1720 Forward LookSharon has served eight years in IABCexecutive leadership roles where, as theincoming Chair of the InternationalExecutive Board (IEB) 2017-18, she isleading development of the association’snext three-year strategy, #IABC1720. In thissession, she will give us a sneak preview ofthe IABC forward strategy and some of theinsights about communications rolerelevancy we are drawing on for it, includingmember survey data and other industryopinions gleaned through an appreciativeinquiry process and thought leaderinterviews across the globe. The results ofwhich point to what communicators need toevolve toward to stay relevant into 2020and beyond.
Mike KleinPrincipal, Changing The Terms@mklein818
Changing The Terms is acommunication practice
focused on identifying,connecting and mobilising informal leadersat all levels of organisations. Based in Delftin the Netherlands, Mike has worked withlarge global organisations on internalcommunication issues for nearly 20 years –including VimpelCom, Cargill, Shell,easyJet, Barclays and the United StatesDepartment of Transportation – and is alsoa former political campaign consultant. Heis a graduate of London Business Schooland the University of Wisconsin, and is theauthor of From Lincoln to Linked In, the 55Minute Guide to Social Communication.
WORKSHOP: From collecting toconnecting: next-level networking forcommunication professionalsNetworking is one of the most critical skills ofcommunication professionals. Indeed it is theengine that causes information to flow,knowledge to be obtained, and relationshipsto be initiated, sustained and grown. Much ofwhat is being pushed in today’s networkingindustry is purely transactional – of the“collect lots of business cards” variety. Forcommunication professionals to progress inorganizational centrality and career influence,we must become adept at giving to people inour networks as well as receiving what theyoffer. This session will look at what it takes todevelop network building habits, and willprovide participants with hands -on practiceand coaching in how to practice these habitsand spread them among their peers.(Co-presented with Lin McDevitt-Pugh)
Alan LaneIndependent consultant inrisk, crisis and disastermanagement
Alan is founder/CEO of aUK-based independent
strategic communicationsconsultancy offering counsel in Public Affairs,Communications, Risk/Crisis and ReputationManagement. Previously, he was a PublicAffairs Adviser at Shell, a mandate covering25 countries. He has held senior commspositions with global corporates and theOntario Government. He works with teamsmanaging global issues and crisis and hasbeen part of corporate 24/7 media responseteams and consultant teams with nationalmilitary, security and government DNA; andmentors clients on managing risk, crisis, themedia response and business continuity.
CASE STUDY: Managing comms andreputation during high-profile crisis anddisastersIn May 2016, a wildfire raged throughNorthern Alberta, forcing the evacuation ofover 80,000 people. The fire destroyed 2,500structures – the largest natural disaster inCanadian history. As part of its emergencyresponse, the Government of Alberta usedVirtual Town Halls to communicate directlywith evacuees who had dispersed all acrossCanada, to keep them up to date on thelatest information: condition of theirneighbourhoods, distribution of financialassistance, predictions for when they couldreturn to their homes and what to expectonce they were able to return. Thegovernment conducted 17 events over fiveweeks during the evacuation and early returnof residents back into the city.(Co-presented with Carl Mavromichalis)
Victoria Lewis-StephensGlobal ExecutiveEngagement Director andManaging Partner,Instinctif Partners
@vlewisstephens
Victoria is a passionateadvocate for the impact employee andcustomer engagement can have onbusiness growth and performance. She isresponsible for developing compellingengagement strategies for some of theworld’s biggest brands, helping to engagetheir people during periods of significantchange, turning them into growth drivers andbrand advocates. She has worked withDirect Line Group, Starwood Hotels, HSBC,eBay, Lloyds Banking Group, ThomsonReuters, Unilever, Royal Bank of Scotland,Wolseley plc, British Gas, and Coach.
Harnessing digital to engage employees globallyHow do some of the world’s most iconicbrands leverage digital platforms andgamification to engage employees? JoinInstinctif Partners to learn how to foster aconnected global community, inspire brandfans and drive change for yourorganization, globally. Key insights include:• How to use gamification to engage a
disparate global audience in your strategy;• How to capture your employees’
imagination using social platforms;• Techniques to help drive change during
periods of business transformation; and• How to leverage digital to create a
connected brand(Co-presented with Alys O’Neill)
Speakers A to Z
Dr Clare LynchDirector, Doris and Bertie@DorisandBertie
In the 1990s Clare workedat the Financial Times and
has since trained people towrite at the European
Commission, the European BankingAuthority, the Prince’s Trust, Ofcom,Schroders, the Royal Bank of Scotland,UBS Investment Bank and Mavens ofLondon. Clare has a PhD from theUniversity of Cambridge and teacheswriting skills to international students at theUniversity’s Language Centre. She hasdesigned and taught modules on businessEnglish for the University’s Judge BusinessSchool. As a trainer, speaker and writingcoach, Clare has been described asinspiring, engaging and entertaining.
Whose language is it anyway?Communicating effectively in aglobalised worldBusiness communication should be clear anddirect, right? As any professionalcommunicator will tell you, to get yourmessage across you need to keep thingsconcise and jargon -free. But this view ofcommunication isn’t universal. Rather, itreveals deep -seated, culturally determinedattitudes to the way content and ideas shouldbe structured, phrased and presented.People whose first language isn’t Englishmay have different ideas of what constitutes‘good’ communication. Clare will highlightsome of the challenges professionalcommunicators face when providing advicein a cross -cultural context and explore howyou can adapt to a world where ‘ownership’of the English language itself is increasinglyshared by speakers around the globe.
Carl MavromichalisManaging Director,Converso EngagementServices Inc.@carlmav
Carl is one of Canada’sleading authorities on the use of
Virtual Town Halls, having completed over200 events since 2012. He is an AccreditedBusiness Communicator with 20 years ofexperience in communications, stakeholderengagement and public affairs in non-profit,government, corporate and small-businessenvironments. Carl has an HonoursBachelor of Arts Degree from the Universityof Guelph (Canada), a Post-GraduateCertificate in Public Relations from RyersonUniversity (Toronto, Canada), and hasreceived additional training in crisiscommunications.
CASE STUDY: Managing comms andreputation during high-profile crisis anddisastersIn May 2016, a wildfire raged throughNorthern Alberta, forcing the evacuation ofover 80,000 people. The fire destroyed 2,500structures – the largest natural disaster inCanadian history. As part of its emergencyresponse, the Government of Alberta usedVirtual Town Halls to communicate directlywith evacuees who had dispersed all acrossCanada, to keep them up to date on thelatest information: condition of theirneighbourhoods, distribution of financialassistance, predictions for when they couldreturn to their homes and what to expectonce they were able to return. Thegovernment conducted 17 events over fiveweeks during the evacuation and early returnof residents back into the city.(Co-presented with Alan Lane)
Robin McCasland (FRSA)Director, CorporateCommunication, TenetHealthcare@robinrox
Robin is known for hercreative approaches to strategic
communication planning, employeeengagement and coaching senior leaders tobecome more effective communicators. Priorto Tenet, Robin has held communicationleadership roles at Dell, Buck Consultants, aXerox Company, and Texas Instruments.Robin is a Past Chair of the IABC and hasserved as a board member for Keep TexasBeautiful and the Dallas Zoological Society.She is a fellow of the Royal Society for theArts, Manufactures and Commerce. She isan alumnus of Leadership Texas and agraduate of The University of Texas at Austin.
Bad Bosses Be Damned!A key tenet of strategic communication andengagement is that both are more effectivewhen organizational leadership is onboardand involved in your efforts. Can you still besuccessful without their support? Yes! All isnot lost when you work with or for a leaderwho doesn’t understand the transformativenature of great communication. You simplyhave to work around them to demonstratehow your efforts can influence behaviors andimprove culture. It involves greater ingenuity– and sometimes a bit of bravery – but it canbe done! You can even win over the moststubborn of leaders so they’re willing toparticipate in future. In this session, Robinwill offer practical tips and share examples ofhow she and her teams have moved pastleader roadblocks to provide the real valueof creative, effective communication. (Andthey did it without getting fired.)
Lin McDevitt-PughAuthor, facilitator,consultant, Netsheila@LinMcDevittPugh
Lin is a leading expert inbuilding and using networks
as resources. Her passion fornetworks stems from her passion forcommunities and the idea that together wecan accomplish so much more thanseparately. She has worked with schools,universities, entrepreneurs and NGOs tocoach people to get beyond the fear ofinvolving others, which is a very effectiveway to speed up work processes. Lin is anaward-winning writer and author. She hasan MBA from Henley Management College(UK) and was awarded an A+ for herresearch on the value of networks tocompanies.
WORKSHOP: From collecting toconnecting: next-level networking forcommunication professionalsNetworking is one of the most critical skills ofcommunication professionals. Indeed it is theengine that causes information to flow,knowledge to be obtained, and relationshipsto be initiated, sustained and grown. Much ofwhat is being pushed in today’s networkingindustry is purely transactional – of the“collect lots of business cards” variety. Forcommunication professionals to progress inorganizational centrality and career influence,we must become adept at giving to people inour networks as well as receiving what theyoffer. This session will look at what it takes todevelop network building habits, and willprovide participants with hands -on practiceand coaching in how to practice these habitsand spread them among their peers.(Co-presented with Mike Klein)
Speakers A to Z
Antonio MezaConsultant and GraphicFacilitator, Akrobatas@Akrobatas
An independent consultant,coach and trainer, Antonio is
the founder of Akrobatas,provider of “creative empowerment tools”.His training programs focus on diversesubjects like storytelling, public speaking,generative visual expression, body language,and emotional intelligence. A native ofMexico, Antonio has degrees inCommunication Sciences, Film Studies,Scriptwriting and Documentary Film. He is anaccomplished cartoon artist and has co-authored four books. He has been asemifinalist in Toastmasters' WorldChampionship of Public Speaking anddelivered “The Mirror” in French for TEDx.
KEYNOTE: The burning question …What gives meaning to my professional life?It is the burning question that people askthemselves when engaging with a companyor brand. Professional communicators mustbe ready to offer answers. Corporate valuesused to be a "nice to have" piece of textdisplayed on the walls of an office. But ascompanies transform and evolve, they arebecoming much more customer-centric, theywant to listen to the real needs of the end-user of their services. And they are alsoconcerned with finding and retaining the bestnew talents. Today, companies need toembody their values and act congruently –internally and externally. The corporatecommunicator's role is transforming, fromsomebody who shapes the output of a top-down message, to becoming the bridge thatpermits the creation of true value.
Rachel Miller (FCIPR, FIIC,PG (Dip), MPRCA)Director, All Things IC@AllThingsIC
Rachel is an award-winningcommunication professional
and Fellow of the CIPR and IoIC.She offers senior-level counsel to the likes ofHarrods, Cambridge Assessment, HeathrowExpress, Jamie Oliver Group, LondonAmbulance Service, O2, PRS for Music,Tullow Oil, and the Zoological Society ofLondon. She previously worked at Visa,Novartis Tube Lines and London OvergroundRail Operations. Rachel has contributed tobest-selling PR books, conducts regularmasterclasses and has published over 1,000articles on her blog. She holds a post-graduate diploma in Internal CommunicationManagement from Kingston University.
Power of One – benefits of being anindependent practitionerRachel will be sharing how she hasadapted, invented and evolved her career.A former journalist, she spent a decadeworking in-house before establishing herconsultancy four years ago. Through thissession, Rachel will be revealing the twistsand turns her career has taken and howshe has made up the rules to create hercareer path. She’ll be highlighting theimportance of creating and maintainingpersonal brand to build a business and whyblogging is a good use of time. In a worldwhere we know the power of peer-to-peercommunication, what’s the reality ofworking independently? What are thechallenges, why are 47-page documentsessential, and how can “the power of one”be multiplied? Rachel is going to shareinsights into all these areas.
Martha Muzychka(ABC,MC)Principal, PraxisCommunications & Research
@marthamuzychka
Martha is an accredited andaward-winning communications professionalwith more than 25 years' experience instrategic communications and policy analysisin the health, social policy, gender, andnatural resource sectors. As Principal atPraxis and a partner in WordWorksCommunications, Martha helps clientsnavigate competing priorities to make changehappen. A believer in life-long learning as partof embracing change and uncertainty, Marthais working on using more creative approachesto make workflow, planning, and writing moreefficient, inspiring, and entertaining.
WORKSHOP: Creativity and change –How to turn uncertainty into innovationPeople fear change because it isunpredictable. Yet change in work, life andcommunity is constant. How do we engagein change practices that encouragecreativity and innovation? How do werecognise how fear of failure keeps us frombeing innovative? In this session, we willtalk about what we have learned aboutengaging in simple, creative strategies thatresult in big ideas that will change andtransform how we do business. Participantswill practice strategies and learn to developtheir own toolbox to support innovation andcreativity in their work spaces.(Co-presented with Ezri Carlebach)
Siobhan NewmarchDirector, PortlandCommunications
Siobhan works with clients on integrated
communications campaigns,and specialises in employee
and membership engagement. She leadswork for the LSE and CambridgeUniversity’s Woolf Institute, as well aspharmaceutical, technology and bankingclients across the UK, US and Asia.Siobhan joined Portland from Barclayscorporate communications team, where shebuilt and led a global CSR communicationsteam and developed the post-LIBORcultural change programme, includingproactive work for then CEO, AnthonyJenkins.
Employee engagement in the digital workplaceThe presentation will use existing andexclusive research to describe the evolving relationship of employees withcommunications in the workplace, in lightof increased digitalisation of channels, andthe blurring of boundaries between privateand professional life. It will use casestudies encountered at Portland to identifythe best ways for communicationprofessionals to understand, target andengage internal stakeholders.
Speakers A to Z
Alys O’NeillSenior Engagement Lead,Instinctif Partners (NewYork)
Alys has done a range ofin-house and agency roles in
the UK and the US. She hasdelivered consumer, digital and internalengagement projects for global brandsoperating across a variety of differentsectors – from professional services andretail through to healthcare and technology.She’s worked with such clients as ThomsonReuters, Starwood Hotels and Coach,helping them engage senior stakeholdersand disparate workforces with theirstrategies.
Harnessing digital to engage employees globallyHow do some of the world’s most iconicbrands leverage digital platforms andgamification to engage employees? JoinInstinctif Partners to learn how to foster aconnected global community, inspire brandfans and drive change for yourorganization, globally. Key insights include:• How to use gamification to engage a
disparate global audience in your strategy;• How to capture your employees’
imagination using social platforms;• Techniques to help drive change during
periods of business transformation; and• How to leverage digital to create a
connected brand(Co-presented with Victoria Lewis-Stephens)
Jonathan OldershawDirector, Insights &Intelligence, Madano
Jon is a research analystwith experience in a range
of industries and governmentpolicy areas. He has a particular
interest and expertise in generating insightsthrough combining rigorous methodologicalthinking with a range of big data sources. His role at Madano involves providingstrategic insights for clients in thepharmaceuticals, energy and infrastructuresectors, as well as developing innovativenew methodologies – from web harvesting tonetwork visualisation. Jonathan previouslyworked for Enterprise UK, focusing on policyand research in the former Department forBusiness, Innovation and Skills’entrepreneurship support organization.
How to Augment Your Intelligence with Big DataWe’ve all heard the term “Big Data” but dowe really understand what this means? Canwe see what we must do right now toenable our competitive differentiation,operational effectiveness and early-moveradvantage that are essential in thecognitive business era of the comingdecade? In this session, you’ll learn howproviding colleagues and customers withknowledge and insights will enableeveryone to work more effectively andefficiently; to focus on achieving anoutcome and not the task list; to leave themundane to tech tools that excel at themundane; to amplify your cognitive prowessby leveraging (augmenting) the intelligenceyou have with the help of machines,algorithms and computer processing power.(Co-presented with Alan Lane)
Sheila ParryFounder and Chair,theblueballroom@Sheila_Parry
Sheila has worked withsome of the world’s most
visible brands, advising,consulting, creating and coaching CEOs,Project Managers, Team Leads andCommunicators. She has worked on thecommunications strategies behind M&As,transformations, change, culture, corporate risk, products and processes, and has created multiple channels. Attheblueballroom she moved further into thestrategic communications space, pushingboundaries and building a reputation forcreative and effective work that makes adifference. Sheila is a regular contributor tothe sector’s professional bodies and media.
Take PRIDE: Building organizationalsuccess through peopleThis session will invite you to thinkdifferently about life at work, from the dualperspectives of the organization and theindividual. It will bring together the interestsof the employer and the employee in anexploration of five key components – Purpose, Reputation, Integrity, Directionand Energy – that together achieveorganizational and personal performance.The PRIDE model has been built on morethan 15 years of experience working withoutstanding people and organisations. It isaccessible, intuitive, pragmatic but alsosupported by a rigorous diagnostic and setof proven methodologies. Sheila will shareher inspiration for the model, briefly explaineach component part and then discusscase studies and implementation ideas.
Caroline SaprielManaging Partner, CS&A International@Csacrisiscom
Caroline is the founder of a global risk and crisis
management consulting firmworking with multinational clients around theworld. With over 25 years’ experience in riskand crisis management and corporatecommunications she is recognized as aleader in her profession and acknowledgedfor her ability to provide customized, results-driven counsel and training at the highestlevel. She won a Gold Quill award in crisiscommunication in 2010 and contributed the chapter on crisis communication inIABC’s Handbook on OrganizationalCommunication. She has also co-authoredtwo books on crisis management.
From Crisis Response to CrisisLeadership – Understanding what’s atstake to steer your organization throughdisruptionIn today’s highly volatile and unpredictableworld, crisis management must do morethan help organisations respond to crises.Having the ability to detect, prevent,mitigate and recover from a crisis is theonly way to build resilience successfully.Taking an integrated approach byconnecting the dots between riskmanagement, crisis management andbusiness continuity will help build a robustcontingency framework for yourorganization. Communicators have a keyrole to play in crisis preparedness and crisisleadership and can help executive teamsbuild the right mindset to prevent areputation train wreck.
Speakers A to Z
Hilary ScarlettFounder and Director,Scarlett & Grey@Hilary_Scarlett
Hilary’s work concentrateson the development of
people-focused changeprogrammes and employee engagement,helping leadership teams in the private andpublic sectors to build resilience andintroduce change efficiently and effectively.Hilary delivers leadership and appliedneuroscience masterclasses for senior UKcivil servants. She is a published author andhas won various global awards for her workin employee engagement and changemanagement. Hilary holds an MA fromCambridge University, and a post-graduateCertificate in the Psychology of OrganizationDevelopment and Change.
KEYNOTE: Supporting transformation –insights from behavioural scienceWork has changed hugely but our brainshave not; they are not designed to deal withthe 21st century workplace. Althoughbehavioural science and appliedneuroscience are still in their infancy, theyare already providing significant insights intopeople, teams and organisations. They bringto light what enables us to be focused, learnand perform at our best, especially duringtimes of transformation and uncertainty.Communication professionals need tounderstand what helps the brain at work andwhat gets in the way. This presentation willbe ‘brain friendly’ so we will use film andexercises to illustrate points, provideresearch and scientific evidence, and allowtime to reflect and discuss (when the reallearning is done) and encourage you toapply the thinking to your organization.
Warwick SmithManaging Partner andFounder of InstinctifPartners’ Public PolicyPractice
Warwick advises a range ofclients on domestic and
international legislative, regulatory and publicpolicy issues. He has worked as a policyadviser, ministerial aide and internationalnegotiator, representing the UK in ECCWorking Groups, Steering Committees of theCouncil of Europe, and the International CivilAviation Organisation’s Working Group.Warwick was chair of the Association ofProfessional Political Consultants, a memberof the London Chamber of Commerce andIndustry’s Policy Committee, and was votednumber 1 in Total Politics list of the Top 100public affairs professionals.
Brexit: What are the big questions for communicators?With Brexit looming, the rules for newsmedia being rewritten, and the expectationsplaced on us as communicators to manageit all with a clear head, this session will beone of the highlights at EuroComm. UKPrime Minister Theresa May has announcedthat Article 50 will be triggered by the end ofMarch, so communicators now need to shiftinto high gear to understand the impact thiswill have on people and businesses in theUK and across Europe, especially those thatemploy foreign workers. In this sessionyou’ll hear what every businesscommunicator needs to know to weather the Brexit storm, including:• The process• The players• The timescales• How to be heard and influential
Danielle SpencerFreelance Communications& OD Practitioner, GoodCoaching
Danielle has 20 years’experience in implementing
cultural and organizationalprogrammes and interventions that improveemployee experience, and deliver desiredcustomer outcomes and superior businessperformance. She has held consultant andsenior in-house roles across financialservices, healthcare, professional servicesand the travel industry; she was formerlyGroup Director of Organization Developmentfor Bupa and Director of InternalCommunications for Barclays. She nowworks with leaders from the likes ofMcKinsey & Company, Universal Music,Credit Agricole and Boston Scientific.
The future of IC is OD?In the past 5- 10 years the lines betweencommunications and HR have blurred, withHR practitioners coveting the creativity,planfulness and audience orientation ofcomms and IC practitioners seeking toexpand our influence to important culturallevers that are usually the domain of ODpractitioners – leadership and linemanagement behaviours and capabilities,performance management and behaviourchange. Often the two disciplines cometogether (or come into conflict) around anorganisation's change management,engagement or employee experienceapproach. In this presentation, a former ICDirector who 'crossed over' into OD and HRroles describes her career and personaljourney, how and why she made the changeand what she has learned and observedalong the way that may be helpful to others.
Jasna SuhadolcManaging Director, Virtua PR@jasna
Jasna is owner atcommunications agency
Virtua PR and an experienceddigital communications professional. Sheworks with Slovenian and internationalclients and provides consulting, training andspeaking services. She is a specialist indigital PR, social media, internalcommunications, corporate communications,content marketing, and more. Jasna is also an author of the book New opportunitiesin e-communication (published in Slovenian)and a frequent speaker at conferences.
B2B companies: it is time to transformwith inbound marketing?Generating quality leads, better conversionrates and increasing awareness of thebrand are just some of the results createdby changing the perspective with inboundmarketing and truly focusing on targetaudiences and their needs. By consistentlyproviding helpful, relevant information,creating useful content and using digitaltools available, inbound marketing can helptransform B2B companies’ marketing thatgoes beyond trade fairs, cold calling oradverts in trade publications.
Speakers A to Z
Tereza UrbankovaHead of GlobalCommunication, AmecFoster Wheeler
Tereza is a PR,communications and
marketing professional with over15 years’ experience and proven success inindustries such as hospitality, retail, IT,defence, broadcast, logistics andengineering. She has lived in London for thepast 10 years and is currently Head of GlobalCommunications for Amec Foster Wheeler,an international engineering and projectmanagement company. Tereza also works asa freelance communications and PRconsultant. In 2015, she became a memberof the Executive Committee of the CzechBritish Chamber of Commerce. She speaksCzech, English, Spanish and Russian.
CASE STUDY: Our transformationjourney: building trust comes firstGlobal engineering project managementand consulting firm Amec Foster Wheelerhas embarked on a huge transformationjourney that represents a major change forthe organization. This includes restructuringthe company, improving efficiencies,systems and processes; basically turningthe business around. And of course,employee communications andengagement are paramount to the successof this transformation. The ongoingtransformation of the business is aboutadapting to challenging markets,reinventing itself and creating a sustainablebusiness based on strong existingfoundations. This session will focus on thejourney they are taking employees on andwill outline the challenges, successes andeven failures along the way.
Dik VeenmanFounder, The RightConversation@dikveenman
Dik has 20+ yearsexperience working at senior
executive levels and hasadvised business leaders on all aspects oforganizational dialogue in many differentsectors and geographies. Much of hisrecent work has focused on researching theenablers and barriers to better dialogue inthe workplace and he frequently writes andspeaks on all aspects of dialogue in themodern business world. Dik has an MBAfrom London Business School and a degreein Chemical Engineering from ImperialCollege, London. He is also a qualifiedExecutive Coach and is a licensedEmotional Intelligence practitioner.
Speaking Truth to Power – How to workwith leaders to create a 'speaking up'cultureThis session will explore the recent seriesof scandals where corporate wrongdoingswere seemingly well known by those insidethe organization but where these were notdiscussable. The session will present thefindings from a unique 18-month researchprogramme conducted by The RightConversation in conjunction with Ashridge /Hult Business School on the subject of“How Truth Speaks to Power”. You will beinvited to consider the five dimensions ofhow, as leaders, we silence ourselves andhow we silence others, and explore howthey can start a conversation about'speaking truth to power' in their ownorganisations. The session will be a mix ofpresentation and highly interactivediscussions.
Speakers A to Z
Louise WadmanHead of InternalCommunication, GroupExecutive FunctionsLloyds Banking Group
Louise is an innovative,internal communicator who has
helped leaders better engage their teamsduring times of unprecedented upheaval.Her communication has changedbehaviour, retained staff and improved trustin executive teams. For the last 25 yearsshe has worked in financial service and ITin London, Brussels and Paris. Currentlyshe is leading the Group ExecutiveFunctions Internal Communication team atLloyds Banking Group, working three daysa week, as part of a job-share.
CASE STUDY: Revitalising Lloyds Bankand You. A gripping story of changeagainst the odds Faced with a business that neededsubstantial change to become morecustomer-centric, Louise created a three-year behavioural change programme. Byactivating the workforce, stimulatingmanagers and using emotional triggers, the‘revitalisation programme’ has resulted inenduring change. In her presentation,Louise will provide a high-level overviewand then as an audience you can decidewhich aspects of the programme you wantto learn more about.
Susan Walker (ABC)Director, AES Research@Suseew
Susan is an author andspecialist in communication
measurement and employeeresearch. Her career includes
six years as internal communicationmanager with Thomson Holidays, afterwhich she joined Market & OpinionResearch International (MORI) where sheheaded the engagement and communicationresearch practice. She now worksindependently, with a particular focus onaligning research with business, to show itsvalue, gaining deeper insights through dataanalysis, focus group discussions andpractical action planning. She has spoken fora variety professional associations, and thePrime Minister's office in Downing Street.
Measurement Evolves to EvaluationWhy just ‘measure’ when you can identifythe value of communications to yourorganization? Evolve your researchprogramme on to proactive evaluation withthree essential steps. Make a real link withthe organisation’s strategy, vision andvalues to ensure it becomes an integral partof business planning. Excavate thatgoldmine of data to gain deeperunderstanding and reveal where to focusfor greatest impact so you can identify ROI.Ensure that effective action brings practicalbenefits to the business. Advancingtechnology, social media, listening nottelling and new business models all bringchanges which mean the old traditionalannual survey is being transformed into themore proactive, flexible, relevant andeffective evaluation.
@iabceme#EuroComm17
www.iabcemena.com
#createconnection
