Essex Cares Brand Guidelines

®

brand identity guidelines

Version 2 January 2013

LMC17 Essex Cares & HomeSafe Brand identity guidelines | Version 2 | January 2013 Page 2 of 31

1

Contact - Tel: 0800 035 9770 Email: [email protected]

Contents1.1

1 Introduction1.1 Contents1.2 Welcome – About these guidelines

2 Essex Cares2.1 Basic design elements overview2.2 Logo – Essex Cares2.3 Logo – Exclusion zone and size guide2.4 Logo - Using the symbol on its own2.5 Strapline2.6 Colours2.7 Design elements2.8 Design elements in use2.9 Photography

3 HomeSafe3.1 Basic design elements overview3.2 Logo – HomeSafe3.3 Logo – Exclusion zone and size guide3.4 Logo - Using the symbol on its own3.5 Strapline3.6 Colours3.7 Design elements3.8 Design elements in use

4 Typography4.1 Typography primary typeface4.2 Typography secondary typeface

5 Stationery5.1 Business stationery

6 Accreditation logos6.1 Accreditation logos and uses6.2 Accreditation logos and uses continued

7 Work Based Training logos7.1 Work Based Training logos and uses

8 Signage8.1 Signage external

9 Company Vehicles 9.1 Company Vehicles

10 Short Guidelines10.1 Essex Cares Short Guidelines10.2 HomeSafe Short Guidelines10.3 West Sussex Short Guidelines

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Page 21Page 22

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Page 24Page 25

Page 26

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Page 29Page 30Page 31

Page 13Page 14Page 15Page 16Page 17Page 18Page 19Page 20

Page 4Page 5Page 6Page 7Page 8Page 9Page 10Page 11Page 12



1.2 welcome - about these guidelinesWelcome to the brand identity guidelines for Essex Cares Limited.

This document is relevant for everyone creating communications and other design work on behalf of the company using either the corporate brand of Essex Cares or the product brand of HomeSafe.

These guidelines give you specifications for our logos, colours, typefaces, straplines and photography style. They also illustrate the templates for stationery items, signage and other important applications.

If you are unsure about any aspect of our brand identity, please get in touch.

ContactPlease contact either Gail Clark or Katie Webster if you have any queries regarding these guidelines on 0800 035 9770.

Gail ClarkHead of Marketing and CommunicationsE [email protected]

Katie WebsterMarketing and Communications ExecutiveE [email protected]

Artwork

Artwork files of the various logo versionsare available from Essex Cares’ Marketing and Communications department.

Important note

Essex Cares should always appear in print as two words and not referred to as ECL. Essex Cares should always be referred to as Essex Cares Limited in the first use, and there after Essex Cares. Where possible the name should remain on one line of text.

HomeSafe should always appear as one word using a capital ‘S’ in the middle.



2.1 Essex Cares - basic design elements overviewThese are the visual identity tools you should use to help communicate our brands. There are five main identity elements: logo, strapline, colours, typography and photography. See 2.9 for photography.

By using these guidelines carefully and creatively our communications will be both distinctive and consistent.

Logo Strapline

® Promoting Independence

Colours Typography

Our primary font is VAG

Our secondary font is Arial.

See 4.1 and 4.2 for more information.

Quick Find

For more details check out:

Photography: see section 2.9 on page 12

Logo: see section 2.2 on page 5

Strapline: see section 2.5 on page 8

Colours: see section 2.6 on page 9

Typography: see section 4.1 and 4.2 on pages 21 and 22



Important note

Artwork files of the various logo versions are available from Essex Cares’ Marketing and Communications department - call 0800 035 9770

2.2 Essex Cares - logoWherever possible, the standard version with the strapline must be used. The preference is to use the logo on a white background.

Occasional use on dark backgrounds is expected, for this the logo is also available with a white wordmark. The black-and-white versions must only be used where printing in colour is not possible for technical or cost reasons. Please note that (except in the black-and-white version for dark backgrounds) the heart within the symbol appears white – not transparent.

Artwork is available as EPS files in 4-colour (CMYK) and spot colour (Pantone) versions. JPEG files are also available in colour (RGB) and black and white. Please don’t attempt to re-create or alter the logo in any way.

Standard version with strapline

®

Standard version without strapline

® ® ®®

Logo version for whitebackgrounds

Logo version for darkbackgrounds

Black and white version forlight backgrounds

Black and white version fordark backgrounds

®

symbol strapline

wordmark

Elements of the logo

®



2.3 Essex Cares - logo exclusion zone and size guideExclusion zone

To ensure prominence and legibility, the logos are always surrounded by an area of clear space which remains free of other design elements, such as type and other logos. This is also the minimum distance the logo can be placed from the edges of the page.

For the Essex Cares logo, the exclusion zone is the same as the height of the letter ‘e’ in the word ‘essex’.

Exclusion zone - logo with strapline

®

Standard Logo Size Minimum size

Document size

Business card 10mm

DL (100 x 210mm) 14mm

A5 (148 x 210mm) 14mm

A4 (210 x 297mm) 19mm

A3 (297 x 420mm) 27mm

A2 (420 x 594mm) 38mm

A1 (594 x 840mm) 54mm

Minimum logo size

5mm

Logo sizes

The logo size is specified by measuring the height of all elements of the logo. The logo should never appear smaller than 5mm. The list on this page shows the recommended logo size for commonly used page formats.

Exclusion zone - logo without strapline

®

10mm

The logo should only be used below 10mm in extreme cases. If shown below 10mm the logo must appear without the strapline

®



2.4 Essex Cares - logo using the symbol on its ownGenerally, the symbol and the wordmark that form the logo must never be separated and the logos should always appear as described on the previous pages of these guidelines.

However, there are certain applications, such as vehicle livery, literature, bullet points and advertising campaigns, where the symbol can be used on its own, in addition to the full version of the logo. In these circumstances the ‘e’ can be rotated slightly but never more than 45 degrees. As displayed below the ‘e’ symbol can also have a transparency effect added to it.

Artwork files for the symbol are available from the Essex Cares’ Marketing and Communications Department.

We currently employ over 800 people, delivering care to over 115,000 customers in Essex each year

Our employees are highly trained, caring and committed to putting our customers at the heart of everything we do

We primarily deliver services supporting vulnerable adults in the community and have career and job opportunities within front line teams working directly with our customers as well as within business support functions.

Our current vacancies are all available online at www.essexcares.org or call our recruitment team on 01245 476931

Come and join the Essex Cares team!

Important note

The Essex Cares logo should be used wherever possible for corporate items, including:

Stationery Uniforms Vehicles Promotion of Work Based Training units

The use of the logo as a bullet point above illustrates how the symbol can be used in word documents.

Our HomeSafe services are tailored to your individual needs, helping you to achieve independence.

Head Office, 69 Duke Street, Chelmsford, Essex, CM1 [email protected] 434 925

Essex Cares Limited: Registered in England and Wales Co No 06723149

Ask your GP for more details or call 0845 835 0150

More information about all our services and a detailed price list is available in our full catalogue. Ask your GP or call us on 0845 835 0150 to get your copy.

Similar services may be available free of charge via Essex County Council for those meeting certain eligibility criteria.

This leaflet is available in large print format, please contact us on 01245 434925 to request a copy.

®



2.5 Essex Cares - strapline“Promoting Independence” is the Essex Cares strapline. The strapline should be written as shown here, using the VAG typeface.

The logo should appear with the strapline where possible unless space dictates that the strapline cannot be read clearly.

®

symbol strapline

wordmark

Important note

Standard Logo Sizes with strapline

Minimum size 10mmBusiness card 10mmDL (100 x 210mm) 14mmA5 (148 x 210mm) 14mmA4 (210 x 297mm) 19mmA3 (297 x 420mm) 27mmA2 (420 x 594mm) 38mmA1 (594 x 840mm) 54mm

®

Minimum logo size with strapline

10mm



2.6 Essex Cares - coloursPrimary Colours

The colour palette for all Essex Cares companies consists of Essex Cares blue, red, grey, white and black. Please only use the tints in the specified percentages below.

Essex Cares colour palette

Essex Cares Red

Pantone 199CMYK 0-100-70-0RGB 208-16-58Hex # D0103A

Essex Cares Blue

Pantone 2735CMYK 100-95-0-3RGB 39-54-145Hex #273591

Black

CMYK 0-0-0-100RGB 0-0-0Hex # 000000

White

CMYK 0-0-0-0RGB 255-255-255Hex # FFFFFF

20%

Grey

Pantone 429CMYK 0-0-0-40RGB 150-153-156Hex # 96999C

80% 60% 40%

Essex Cares Light Blue

Pantone 298CMYK 100-0-0-0RGB 0-174-239Hex # 00AEEF

Important note

Where possible for external communications the logo should always be printed in full colour, unless the volume makes it cost prohibitive.

For all marketing communications full colour should be used.

For internal communications the black and white versions should be used for cost reasons.

20%80% 60% 40%



Important note

Quotes

Where possible only use the Essex Cares blue, red or grey to highlight quotes or other pieces of important information. Quotes can be placed in an Essex Cares’ grey gradient box.

2.7

We can assess, coordinate and deliver a whole range of services through a single point of contact in an efficient and streamlined way.

Essex Cares - design elementsShapes

We have introduced a series of shapes that can be used on Essex Cares’ Marketing materials. They can be used for image placement as well block colours.

Images

When placing images in these shapes take into consideration the orientation of the image i.e. landscape or portrait. Images can have a white gradient added to the top or bottom.

We’re here when you need help quickly



2.8 Essex Cares - design elements in use

Community based support to prevent hospital admissions

Mobile Assessment and Enablement ServiceEssex Cares Reablement service has developed a ‘mobile assessor service’ which combines the Reable-ment assessment with the ability to assess for and deliver a range of equipment which supports inde-pendent living.

The majority of our customers benefit from the provision of equipment which enables them to progress through the Reablement programme and gain optimum function and increased independence. By of-fering the assessment and equipment delivery within a single visit we are able to provide ‘first contact resolution’ to our customers and an immediate start to the Reablement programme.

Supporting best practice in End of Life Care through Enabling ChoiceEssex Cares is piloting an End of Life Reablement service which will model national best practice guid-ance as per the Department of Health End of Life Care Strategy.

National statistics highlight that 80% of people die in a setting not of their choosing. Essex Cares service solution will seek to address this national statistic by enabling more people to be able to die in a setting of their choosing, with dignity and respect.

HomeSafe – helping you live independentlyHomeSafe is a range of products and services offered by Essex Cares which enables individuals to re-main living independently in their own home and enjoy being active members of their local community. Our dedicated call centre monitors quality and offers customers ongoing support. Products and services currently available through HomeSafe include:

• Home Support – services that are designed to support independence including help and support with personal care, meal preparation, domestic tasks, mobility and help to attend appointments.

• Active Life – support to access the local community, meet new people and discover new hobbies and interests.

• Home Help – tasks completed such as gardening, shopping and cleaning that a service user may no longer be able to manage to do themselves.

• Aids and Adaptations – assessment, delivery and installation of aids that help service users feel more safe and secure in their own home

This service is available to both private funders and people in receipt of personal budgets, offering a flexible and personalised alternative to traditional state provision.

‘I have regained 90% of my previous abilities and this is thanks to the encouragement, patience and support I have received from the HomeSafe team, without them my progress wouldn’t have been so rapid’

We can Assess, Coordinate and Deliver a whole range of services through a single point of contact in an efficient and streamlined way.

Ward led hospital discharge to ReablementThis discharge pathway provided by Essex Cares has been proven to significantly re-duce re-admission to hospital within the first 30 days of discharge and to increase the number of people requiring no further ongoing support at the end of the Reablement programme.

Essex Cares perform bedside Reablement assessments on wards when a referral is re-ceived directly from the ward nursing staff and OT teams. Patients are discharged directly to the Essex Cares Reablement team who then provide up to 6 weeks of support to max-imise independence at home. Support includes the provision of aids and adaptations as well as assistive technologies.

Crisis Response ServiceEssex Cares’ Crisis Response assessment & support commences within 2 hours of initial referral. Identified equipment is delivered & installed within 24 hours of our assessment. This means that 80% of individuals referred to our Crisis Response service avoid unneces-sary admission to hospital.

Essex Cares Crisis Response service provides equipment and support to individuals who urgently need assistance in order to avoid unnecessary emergency admission to hospi-tal.

The service provides short term care and support needed to help individuals regain their strength or confidence to be independent at home again. Referrals to the service are made by Health (including Community Nurses, A&E, GPs) and Social Care teams.

We provide support with:

• personal care

• dressing/undressing

• toilet assistance

• meal preparation

• shopping

• laundry

• assistance with medication and equipment

• devising an individual, outcome focused support programme

We work closely with the Community Nurse and Primary Care Trusts to ensure that the required health support is provided at home, to allow a complete, integrated program.

Essex Cares’ provision has demonstrated that it:

• Speeds up the hospital discharge process

• Reduces the number of assessments and hand offs between health and social care teams

• Reduces discharge delays

• Improves the patients experience

• Avoids duplication of social care assessments.

‘…..We have used the pilot service and have found it extremely good for those patients they have had referred needing both Health and social input rapidly and has prevented admission to hospital. It is a very good responsive service’.Mid Essex Community Health team

80% of individuals referred to our Crisis Response service avoid

unnecessary admission to hospital.

We currently employ over 800 people, delivering care to over 115,000 customers in Essex each year

Our employees are highly trained, caring and committed to putting our customers at the heart of everything we do

We primarily deliver services supporting vulnerable adults in the community and have career and job opportunities within front line teams working directly with our customers as well as within business support functions.

Our current vacancies are all available online at www.essexcares.org or call our recruitment team on 01245 476931

Come and join the Essex Cares team!

®



2.9 Essex Cares - photographyPhotography plays an important role in our communications. It is much easier to communicate a message through an image than with words. Therefore we have to make sure we always select appropriate and relevant photos for everything we publish. Our pictures should be positive, uplifting and always represent at least one aspect of what we do.

Please make sure that photography is of high quality and that you have the necessary rights to use the images for the intended application including consent from those pictured. This page shows examples from our image library.



Logo Strapline

Colours Typography




Quick Find

For more details check out: Photography: see section 2.9 on page 12

Logo: see section 2.2 on page 5

Strapline: see section 2.5 on page 8

Colours: see section 2.6 on page 9

Typography: see section 4.1 and 4.2 on pages 21 and 22

3.1 HomeSafe - basic design elements overviewThese are the visual identity tools you should use to help communicate our brands. There are five main identity elements: logo, strapline, colours, typography and photography. Photography examples can be found in section 2.9.

By using these guidelines carefully and creatively our communications will be both distinctive and consistent.

TM helping you live independently






Important note

Artwork files of the various logo versions are available from Essex Cares’ Marketingand Communications department - call 0800 350 9770

Standard version with strapline Standard version without strapline

Logo version for whitebackgrounds

Logo version for darkbackgrounds

Black and white version forlight backgrounds

Black and white version fordark backgrounds

Elements of the logo

TM

3.2 HomeSafe - logoThis page displays the Essex Cares HomeSafe logo. Wherever possible, the standard version with strapline must be used.

For use on dark backgrounds, the logo is also available with a white wordmark. The black-and-white versions must only be used where printing in colour is not possible for technical or cost reasons. Please note that (except in the black-and-white version for dark backgrounds) the heart within the symbol appears white – not transparent.

Artwork is available as EPS files in 4-colour (CMYK) and spot colour (Pantone) versions. JPEG files are also available in colour (RGB) and black and white. Please don’t attempt to re-create or alter the logo in any way.

TM TM TM TM

TM

symbol strapline

wordmark



Minimum logo size

TM7mm

3.3 HomeSafe - logo exclusion zone and size guide

Standard Logo Size Required size

Minimum size 7mm

Business card 10mm

DL (100 x 210mm) 14mm

A5 (148 x 210mm) 14mm

A4 (210 x 297mm) 19mm

A3 (297 x 420mm) 27mm

A2 (420 x 594mm) 38mm

A1 (594 x 840mm) 54mm

Exclusion zone



Logo sizes

The logo size is specified by measuring the height of all elements of the logo. The logo should never appear smaller than 7mm. The list on this page shows the recommended logo size for commonly used page formats.

Exclusion zone - logo with strapline

Exclusion zone - logo without strapline

TM10mm

The logo should only be used below 10mm in extreme cases. If shown below 10mm the logo must appear without the strapline

TM

TM



3.4 Homesafe - logo using the symbol on its ownGenerally, the symbol and the wordmark that form the logo must never be separated and the logos should always appear as described on the previous pages of these guidelines.

However, there are certain applications, such as vehicle livery, literature and advertising campaigns, where the symbol can be used on its own, in addition to the full version of the logo. In these circumstances the ‘e’ can be rotated slightly but never more than 45 degrees. As displayed below the ‘e’ symbol can also have a transparency effect added to it.

Artwork files for the symbol are available from the Essex Cares’ Marketing and Communications Department.

ChooseIndependence

We’re here to help.Call 01245 357601www.essexcares.org

HomeSafe offer support to help you remain living independently at home and in the community.

Through a single point of contact we can arrange, coordinate and deliver a whole range of services for you in a fast and hassle-free way.

• HomeSupport – supporting your independence with acitivities like washing, dressing and meal preparation

• ActiveLife – helping you access your local community

• HomeHelp – day to day tasks like shopping, cleaning and laundry

• AidsandAdaptations – Equipment such as walking frames, bath seats and grab rails.

Call 0845 835 0150 for more information and to book your free assessment

We’reherewhenyouneedsupporttoregainyourindependence

Important note

The HomeSafe logo should be used specifically for the promotion of products and services to self-funders. The company Essex Cares logo should be used wherever possible for corporate items, including:

Stationery Uniforms Vehicles Promotion of Work Based Training units

The use of the logo as a bullet point above illustrates how the symbol can be used in word documents.



Important note

Standard Logo Sizes with strapline

Minimum size 10mmBusiness card 10mmDL (100 x 210mm) 14mmA5 (148 x 210mm) 14mmA4 (210 x 297mm) 19mmA3 (297 x 420mm) 27mmA2 (420 x 594mm) 38mmA1 (594 x 840mm) 54mm

3.5 HomeSafe - strapline“Helping you live independently” is the HomeSafe strapline. The strapline should be written as shown here, using the VAG typeface.

The logo should appear with the strapline where possible unless space dictates that the strapline cannot be read clearly.

TM

symbol strapline

wordmark

Minimum logo size with strapline

10mm TM



Important note

Where possible for external communications the logo should always be printed in full colour, unless the volume makes it cost prohibitive.

For all marketing communications full colour should be used.

For internal communications the black and white versions should be used for cost reasons.

3.6 HomeSafe - coloursPrimary Colours

The colour palette for Essex Cares HomeSafe consists of Essex Cares blue, red, grey, white and black. Please only use the tints in the specified percentages below.

Accent Colours

It is extremely important that the accent colours are not over used. The colours can be used to highlight elements within designs e.g. for text boxes, quote boxes in printed brochures, advertising and on the website.

Primary colour palette Accent colour palette

Essex Cares Red

Pantone 199CMYK 0-100-70-0RGB 208-16-58Hex # D0103A

Essex Cares Blue

Pantone 2735CMYK 100-95-0-3RGB 39-54-145Hex #273591

Black

CMYK 0-0-0-100RGB 0-0-0Hex # 000000

White

CMYK 0-0-0-0RGB 255-255-255Hex # FFFFFF

Grey

Pantone 429CMYK 0-0-0-40RGB 150-153-156Hex # 96999C

80% 60% 40% 20%

HomeSafe Green

Pantone 368CMYK 65-0-100-0RGB 106-176-35Hex # 6AB023

HomeSafe Orange

Pantone Warm RedCMYK 0-75-92-0RGB 233-94-36Hex # E95E24

Essex Cares Light Blue

Pantone 298CMYK 100-0-0-0RGB 0-174-239Hex # 00AEEF

60% 40% 20%80%



Important note

Quotes

Where possible only use the Essex Cares blue or red to highlight quotes or other pieces of important information. Quotes can be placed in an Essex Cares grey solid box with the slanted ‘e’ symbol added. They can also be added to an Essex Cares grey gradient box

3.7 HomeSafe - design elementsImages

Images for the HomeSafe brand are placed in circles where possible. They have an outer glow effect added to them with the Essex Cares blue. Images placed within circles can be grouped to create a collage as shown below. Circles can be placed anywhere within a design as long as they do not dominate the text.

Text can be wrapped around the circles. Please allow at least a 3mm text wrap around the circles.

For more information call the HomeSafe team on 0845 835 0150


What Support Do We Offer?

The support we offer includes:

• Personal Care• Dressing/Undressing• Hygiene cleans• Toilet assistance• Meal preparation• Shopping• Laundry• Assisting with medication• Devising an individual support program• Assist with identified equipment

The support we offer is “short term” which means that we work with you to help you get back to how you were before the crisis. The length of time we spend with you and the type of support offered will be worked out with input from you, the Community Nurse and your family. Through the Community Nurse and with the Primary Care Trust, your health needs will also be taken care of in your own home.

If at anytime we feel that you need longer term support or may need the benefit of being admitted into hospital then we will work with the PCT and with Essex County Council Social Services to ensure this happens.

4



3.8 design elements in use87

Through our warehouse and remanufacturing facility at Colchester, Essex Cares offer one of the country’s leading selection of aids to daily living, adaptations to homes and safety solutions.

The aids to daily living include all types of equipment for mobility and safety around the home, nursing beds, patient moving and help with toileting and bathing. Through our adaptations division we can install minor aids such as grab rails, access ramps and key safes. We also install level access showers, wet rooms and a complete range of other accessibility solutions.

Turning to your safety, we can install entry and exit sensors and a wide range of monitoring and alarm equipment, linked to your relations or carers by a telephone line connection.

Our Equipment Service has over 4500 product lines available and serves around 100,000 people a year with its own fleet of vehicles

and qualified technicians and installers, so you can have

complete confidence in their power to deliver.

Equipment Service

We’re here when you need equipment and adaptations for your home

What Support Do We Offer?

The support we offer includes:

• Personal Care• Dressing/Undressing• Hygiene cleans• Toilet assistance• Meal preparation• Shopping• Laundry• Assisting with medication• Devising an individual support program• Assist with identified equipment

The support we offer is “short term” which means that we work with you to help you get back to how you were before the crisis. The length of time we spend with you and the type of support offered will be worked out with input from you, the Community Nurse and your family. Through the Community Nurse and with the Primary Care Trust, your health needs will also be taken care of in your own home.

If at anytime we feel that you need longer term support or may need the benefit of being admitted into hospital then we will work with the PCT and with Essex County Council Social Services to ensure this happens.

What is Crisis Response?

Essex Cares provides this service if you need help and support urgently. With our support you can avoid the need to be admitted into hospital and instead have all the care you need to get back on your feet, at home. For example you might need this support for a short time while you are recovering from an illness and need to regain your strength or confidence before you can be fully independent at home again.

Normally it will be the Community Nurse who will contact us to explain your situation and agree which type of support will help you get better at home. We will then arrange with you, your family and the Nurse to begin supporting you at home within four hours of receiving your information.

Our HomeSafe services are specially designed to help you live as independently as possible with peace of mind. We have four services which can be provided either separately or as a combination and we will work with you to make sure you get the service you need, when you need it.

Crisis Response Service

Essex Cares HomeSafe Services


43



4.1 typography primary typefaceOur primary typeface for printed communications on all Essex Cares and HomeSafe materials is VAG Rounded Std, Arial is used for internally produced communications, and Verdana for website text. Like our logo, it is an integral part of our identity and should be used wherever possible to make our communications consistent and more recognisable. Use VAG Rounded Std Light for headlines, VAG Rounded Std Thin for body text and VAG Rounded Std Bold can be used to highlight individual words or text passages. Headlines should always appear in lowercase. Segoe Script can also be used to highlight quotes.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

VAG Rounded Std Light

VAG Rounded Std Thin


VAG Rounded Std Bold


Segoe Script




Important note

Titles should appear in Arial 16

Subtitles should appear in Arial 14

Body text should appear in Arial 11

Line spacing should be 1.25 throughout all written content

If graphs or charts are to be incorporated into the document reference should be made to the specific colour palette.

4.2 typography secondary typefacesThese are the secondary typefaces for all Essex Cares and HomeSafe marketing materials.

Arial

Arial should be used wherever it is not possible to use VAG Rounded Std. It should also be used for letter writing, in presentations and for general office use. Arial is available on most computer systems.

Verdana

Verdana should only be used as body text for the website.

Verdana Regular


Verdana Bold


Arial Regular


Arial Bold




This page shows an example of the Essex Cares Letterhead, Fax, Compliment Slip and Business Card.

Any external document should be printed onto between 100-120gsm.

5.1 business stationery

FacsimileTo: [Click here and type name] From: [Click here and type name]

Fax No: [Click here and type fax number] Pages: [Click here and type # of pages]

Phone: [Click here and type phone number] Date: 15/12/2011

Re: [Click here and type subject of fax] CC: [Click here and type name]

Letterhead

Arial is the font that should be used at all times in Microsoft Word.

Fax

Arial is the font that should be used at all times in Microsoft Word.

Compliment Slip

Compliment slips should be printed onto between 100-120gsm.

Business Card

Business cards should be printed on 400gsm.



6.1 Accreditation, membership and partner logosMain Logos

The main logos below MUST appear on all marketing materials. They should always appear on the bottom of the piece. For leaflets or brochures they should always appear on the back page at the bottom.

A4 documents recommended logo Size A5 documents recommended logo sizes

15mm 12mm

OHS 560702/EMS 560701/FS 560700

OHS 560702/EMS 560701/FS 560700



Additional accreditation, membership and partner logos and uses

Other Logos

Certain marketing materials will be sponsored or created in collaboration with any of the organisations below. In these cases one or more of these additional logos should be used in addition to those in section 6.1. For leaflets or brochures they should always appear on the back page at the bottom. All logos should be of a consistent and legible size.

6.2

NCFTHE NATIONAL CARE FORUM

ISO 14001

ISO 9001

ISO 18001

*

*

*Discussions of logo usage underway

Changing Places



7.1 Work Based Training logos and usesEssex Cares supports a number of Work Based Training units. To ensure a consistent representation of the Essex Cares brand all marketing materials for the enterprises below should feature the Essex Cares Logo. The logo should never appear smaller than its minimum size. Please see section 2.3 for more details. The only exception to this rule is on the business card.

The Work Based Training logos must always be used with the following statement and logo. The statement can sit on any part of the design, but must apprear at least once. The statement is written in Segeo Script font. Part of the Essex Cares Family

®

TreeTopsemployment & inclusion



8.1 Signage ExternalThis is an example of external signage. Wherever possible, signs should be white and use the VAG Rounded Std typeface (see section 4.1 for more details).

All building signage is reviewed separately. The Essex Cares logo should be presented at a maximum possible size.

Head Office

69 Duke Street, Chelmsford, Essex, CM1 1JP www.essexcares.org

Head Office, Chelmsford - 210 x 297mm - 1 off

For all sites except Work Based Training Work Based Training sites

www.essexcares.org0800 035 9770

®


1


Company VehiclesAll company vehicles should be branded with the Essex Cares logo and should display the HomeSafe telephone number as well as company website.

The livery should be striking and reflect one of the services from the Essex Cares’ portfolio. Please see below proposed artwork.

9.1


1


Title10.1The Essex Cares Limited logo should always be used with the strapline. The preference is to use the logo on a white background however a logo is also available with a white wordmark for use on a dark background where necessary. The black-and-white versions must only be used where printing in colour is not possible for technical or cost reasons.

®

For use on white backgrounds

For use on dark backgrounds

Black and white logo for use on light and dark backgrounds



®

On A4 publicationsUse 19mm logo height

On A5 publications Use 14mm logo height

On DL publications Use 14mm logo height

® ®®

®

®

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The Essex Cares logo is available in .JPG and .EPS formats from the Marketing and communications Team.

Email a request to:

[email protected]

or

Telephone: 01245 434941

In the first instance Essex Cares Limited must be written in full, thereafter please use Essex Cares. The acronym ECL should not be used.

Essex Cares short guidelines


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Title10.2 HomeSafe short guidelines


For the HomeSafe logo, the exclusion zone is the same as the height of the letter ‘e’ in the word ‘Safe’.

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The Essex Cares HomeSafe logo should always be used with the strapline. The preference is to use the logo on a white background however a logo is also available with a white wordmark for use on a dark background where necessary and a black-and-white version may be used where printing in colour is not possible for technical or cost reasons.

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For use on white backgrounds

For use on dark backgrounds

Black and white logo for use on light and dark backgrounds

The HomeSafe logo is available in .JPG and .EPS formats from the Marketing and communications Team.

Email a request to:

[email protected]

or

Telephone: 01245 434941

On A4 publicationsUse 19mm logo height

On A5 publications Use 14mm logo height

On DL publications Use 14mm logo height

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In the first instance Essex Cares HomeSafe must be written in full, thereafter please use HomeSafe.


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Title10.2 West Sussex short guidelinesWhen referring to the West Sussex County Council contract, the West Sussex strapline shown below should appear on the same page as the Essex Cares Limited logo.

The service should at all times be referred to as the Regaining Independence Service.

Both the Essex Cares and West Sussex County Council logos are available in .JPG and .EPS formats from the Marketing and communications Team.

Email a request to:

[email protected]

or Telephone:

01245 434941If you have any questions regarding the West Sussex Regaining Independence Service please email:

[email protected]

®

Working with West Sussex County Council

Examples of the logo and strapline in use.

Please note that the strapline “Working with West Sussex County Council” does not need to sit along side the Essex Cares logo, as long as it appears on the communication somewhere.

“

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”

I am really pleased that we are now at the point where Dee and I will be able to work

together to ensure that your transition from West Sussex County Council to Essex Cares is

managed as efficiently as possible. One of my key objectives will be to ensure the continued

wellbeing of staff and customers alike. I want to reassure you that I will be around in West Sussex for

the majority of the working week as I feel that it is important that we

have the opportunity to get to know each other and work

together to develop the service going forward.

Nina Worley (Consultant Project Manager) and I are planning

to visit each team mid-July following the consultation road

shows. I hope that we will all enjoy a very positive working

relationship.

Want to get in touch?

Email [email protected]

A message from

Head of HR at Essex Cares

Liz Rymell

A message from

Head of Reablement Service at Essex Cares

Zara Nightingale

”

Hello everyone,

I would just like to take this opportunity to

introduce Essex Cares HR services. I was TUPE’d

from Essex County Council into Essex Cares in July

2009 so I understand and appreciate some of the

concerns and anxieties you may have about a

transfer situation. It’s our job over the next few

weeks and months to work alongside West Sussex

HR and your managers to support you during this

transfer. This is something that is not new to us,

as the Essex Cares HR team have a broad

experience in supporting staff during change.

I’ll be attending the road shows and I am looking

forward to meeting you all and taking you

through the steps from now until the transition

process is complete. There will be plenty of

chances for you to ask questions when we meet

in July however if you prefer to email your

questions, at any time, then we have set up a

contact email address [email protected].

Essex Cares is a friendly and reputable employer,

all our employees work to our values and

behaviours, which means that we all share the

same hard working approach and are committed

to delivering quality support to our customers.

See you all very soon!

“

July 2012

A message from

your Managing Director Mark Lloyd

”

Firstly I would

like to extend

a w a r m

w e l c om e t o y o u

all. We are delighted

that we have been

awarded the contract

to provide Reablement services across West

Sussex effective from 1st October 2012. As a

team we very much look forward to working with

you all.

Essex Cares has many years of experience in

delivering Reablement services across Essex. We

have supported over 3,800 people to remain

independent and able to stay in their own homes

in the last year alone.

As a local resident of West Sussex, I am

passionate about delivering exceptional levels of

care to our customers and recognise the

importance of working together to ensure

continuity with your current service.

We have a number of visits arranged over the

coming weeks and we look forward to meeting

you all in person.

“

Meet the team

Liz Rymell Head of HR

[email protected]

Jon Manzoni Director of Home Support

Services [email protected]

Nina Worley Project Manager

[email protected]

Zara Nightingale Head of Reablement Services

[email protected]

We are here to support you and work with you during this period of change. We’ would like to take

this opportunity to put some faces against the names of the primary contacts from Essex Cares all of

whom will be working closely with you to ensure we offer a seamless service to our customers.

Working in Partnership to Deliver Reablement

West Sussex Staff Newsletter

Documents

Essex Cares Brand Guidelines