ECOsmart3Dby Cristian Fuentealbab

ook.

proj

ect

welcome

3 EcoSmart 3D Project Book

conte

nts1 .0 Narrat ive & Tone of Voice

2.0 Di f ferent iat ion & Need

3.0 Competet ive Review

2. 1 Competitors

2.2 Map

2.3 Competitors

4.0 Target Audience

3. 1 Camilla

3.2 Adam

5.0 Moodboards

5. 1 Static

5.2 Dynamic

6.0 Logo Development

6. 1 Concepts

6.2 Survey Results

6.3 Size & Space

6.4 Animated

4-5

6

7

8

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10

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12-13

14-15

16-17

18-19

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24-25

26-27

28-29

30-34

35

7.0 Tagl ine

7. 1 Aligned Below

7.2 Tagline

7.3 Spacing

7.0 Assets

8.0 Strategies

8. 1 Social Media

8.2 Print

8.3 Guerrilla

9.0 Future Ideas

welcome

< Contents 4EcoSmart 3D Project Book

narr

ativ

e &

to

ne o

f vo

ice Eco-friendly

Committed Nurture Motivated Efficient

5 EcoSmart 3D Project Book < Contents

6EcoSmart 3D Project Book< Contents

differentiation & need

OPPORTUNIT IES

* Open up to different industries.

* Implementation of new processes.

* To expand across the US.

* Find partners across the US.

WEAKNESSES

* Being a national company.

* Shipping costs.

* Low on resources.

* No 24/7 customer service.

STRENGHTS

* Services in the US only.

* Unique online software.

* Prefers clay over plastic.

* Uses recyclable plastic.

THREATS

* Drop on machinery value.

* International competitors.

* Competitions service costs.

* Economy downturn.

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Com

pe

titivere

view

ECOsmart3DTHREATS* Drop on machinery value.* International competitors.* Competitions service costs.* Economy downturn.

VistaTek

< Contents 8EcoSmart 3D Project Book

9 EcoSmart 3D Project Book < Contents

Moddlercompetitive review

PRGPrototyping

< Contents 10EcoSmart 3D Project Book

target audienceAge: 40

Income: $80,000 /yr

Free Lance Designer

CamillaNew York City, New York, US.

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target audienceAge: 35

Income: $60,000 /yr

Care Coordination Manager

AdamHarlem, New York, US.

< Contents 12EcoSmart 3D Project Book

Sta

tic

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Mo

od

bo

ard

< Contents 14EcoSmart 3D Project Book

dynamic moodboard

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https://www.youtube.com/embed/20l4QntoRYw

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1 2

3 4

5

Logo DevelopmentCo

nce

pts

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1 2

3 4

5

Logo Development

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Logo DevelopmentSu

rvey

Resu

lts

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Logo Development

< Contents 20EcoSmart 3D Project Book

Sizing is based on thewidth of the master logo.

Minimum size(20mm)

ECOsmart3D

ECOsmart3D

ECOsmart3D

Logo DevelopmentSi

ze &

Sp

ace

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Logo DevelopmentA

nima

ted

https://www.youtube.com/embed/rWJYvUzAsOg

< Contents 22EcoSmart 3D Project Book

Tagline01

ECOsmart3Dthink green, print green.

02

ECOsmart3Dthink green, print green.

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ECOsmart3Dthink green, print green.

03

ECOsmart3Dthink green, print green.

< Contents 24EcoSmart 3D Project Book

Ass

ets

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< Contents 26EcoSmart 3D Project Book

Soci

al M

ed

ia

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< Contents 28EcoSmart 3D Project Book

Print Advertising

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Print Advertising

< Contents 30EcoSmart 3D Project Book

Social Media Advertising

Gue

rrill

a T

act

ic

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< Contents 32EcoSmart 3D Project Book

Gue

rrill

a T

act

ic

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< Contents 34EcoSmart 3D Project Book

Gue

rrill

a T

act

ic

35 EcoSmart 3D Project Book < Contents

Future Ideas1. Reach out to a previously untapped audience.

2. Give something away for free.

3. Create a referral program.

the endthanks.

2.1 Competitors