A wide range of information & resources for the conservation restoration, care and repair ofperiod and listed buildings.

@projectbook

+ Are you missing a trick?

By James Mott – Founder of ProjectBook.co.uk

Social Media for the Heritage Sector?!

Social Media

Heritage

Sector?!

3 Social Media Platforms

facebook More than 500 million active users

twitter 175 million registered users

Linkedin 100 million members

The Big 3 - facebook

Case Study:

http://www.facebook.com/projectbook

facebook - tasks

Facebook Tasks:

• Create a facebook page

• Start Posting

• Promote your page from everywhere

• Email and blog it

• Send updates to your fans

• Subscribe to similar fan pages and groups

• Get onto and search directories

The Big 3 – LinkedIn

Case Study:

Personal Account:http://www.linkedin.com/in/projectbook

Business Account:http://www.linkedin.com/company/projectbook.co.uk

LinkedIn - tasks

LinkedIn Tasks:

• Join Linkedin

• Fill out your profile properly

•Start Connecting to People you Know

• See your Contacts, Contacts.

• Join groups

• Interact and comment

Twitter Model

A U D I E N C E O F 1 0 0 0

E N G A G E A N D E D U C A T E Y O U R A U D I E N C E

EngageTalk

InformRSS | Info | Re-tweets

Your Website New ContentBlog

ArticlesNewsEvents

Engaged50

Semi – engaged300

Not engaged – inconsistent | info resources650

AUD

IEN

CE

EngageTalk Regularly

MeetTweetup or privately

ContactDM or phone

D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E

The Big 3 - twitter

Case Study:

http://twitter.com/projectbook

Twitter applications

Two main applications:

1) Tweet deck

2) Hootsuite

http://hootsuite.com/dashboard

What can you do with twitter?• Get Connected • Build Relationships• Make Friends• Communicate• Inform• Customer Relations• Building your Brand• News • Promotion• Events• Crowd Sourcing• Get Advice • Information• Collaborating• Referral• Job Hunting• Meet People

Twitter – who will tweet?

The Four Types of Twitter Profiles

1) Pure Corporate Brand http://twitter.com/#!/Telegraph 2) Corporate With Personahttp://twitter.com/#!/SPAB1877 3) Employee With Corporate Associationhttp://twitter.com/#!/johnkatcrittall 4) Pure Personal Accounthttp://twitter.com/#!/quinny105

Each Profile Type Serves A Different PurposeSetting guidelinesHow much time should I spend tweeting?Choose your twitter names

Twitter

Get started with Twitter – The basics 1. Setting up an account – the essentials2. Location: choose the nearest town or area and add UK3. Do not protect your tweets4. Bio: Should be non sales and clear about what you offer and include

info about your interests – needs to be human

www.twitter.com/projectbook

Basic twitter terminology

The use of @, RT, DM & #Hashtags

@username

RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers)

DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc

#Hashtags use to promote a given subject e.g. #election

Who to follow

Four types of twitter user

• Conversational peoplehttp://twitter.com/#!/HeritageHUB • Information sourceshttp://twitter.com/#!/englishheritage• Your target audience• Sales http://twitter.com/#!/toppstiles

Get social!

Get Social - 10 Do's and don’ts Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself. Here are 10 helpful do's and don’ts:

1. Do be honest, courteous and reply to others posts 2. Do decide how often you will tweet and be consistent3. Do take an interest in what others are talking about and comment on it4. Do show an avatar and bio – it builds trust when people can see who they're engaging with5. Do choose someone trustworthy to post tweets – they will be representing your business! 6. Don’t blatantly try to sell7. Don’t advertise for followers8. Don’t follow more people than you have followers9. Don’t witter on – no-one’s interested in verbal diarrhoea 10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect

Building your audience

1) Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.)

2) When people follow you back, talk to them to start building a relationship.

3) When you reach 300 - 500 followers start to talk more about your business or organisation etc.

4) Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story..

5) As relationships with people build consider contacting them and attending meet ups organised by other twitterers.

Q & A

But what does that mean!? Q&A