Erica Elk Innovation Presentation

8/9/2019 Erica Elk Innovation Presentation

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organisational

box

thinkingnout o f the

Tellyouabitaboutusandwhatwedo


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StartedinNovember2001

In7thyear

Missionisaconslidationof7yearsoflearning

Section21 notforprofit

Jointlyinitiated

by

DED&T

and

CPUT

Govtidentifiedcraftasjobcreator/incomesupport

CPUTidentifiedneedtochangedemographicsoflearners;andget graduates

involvedindevelopment(notjustmainstreameconomy)


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dynam ic, crea tive, confidentpeople producinginnovative world-class

handmadeproducts reflec ting theWestern Cape a nd South Africa

vision

Some of you may not know our vision


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best practice Institute

developingpeopleto build profitable ente rprises

with marketable productsfor glob al ma rkets in an ena bled environment

mission

And our Mission

Whats important here is our emphasis on People and products. Without theconfident, creative and resourceful people there would be no product or atleast no product worth selling.


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co re p rogrammes

We have three core programmes:

Developing businessesSupporting their access to markets and finding new marketsAnd facilitating the development of creative skills and innovative thinking


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supp ort programme s

These are supported by another three programmes

- getting us out there- Documenting and developing mateirals that have wider application-- communicating, spreading information, networking and marketing the sectorto increase opportunities and the consumer base


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9years

Ive stopped saying were a new organisation weve been around the block afew times; have learnt lots of lessons which we keep learning. And we andthe sector are growing

(also a hint that next year we turn 10 and were the answer to your post-MegaEvent blues)


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what d oes a 9-yea r o ld look like?

2 staff >25R250k/annum >R18m/annum

63 prod uc ers>1353ave rag e turnover grow th o f 94%

383 outlets (from 10) >ove r ha lf withover half WC p rod uc ts

(from 5% in 1999)

From 2 people in a little corner office at CPUT we are 20+ occupying 3 floorsof a small building in the East City. Our reach is much greater because ofservice providers.

Producers have grown we started with a list of 63 and this now is 1353

Retail has grown started with a list of 10 now 383. But more importantlyfrom 5% WC stock now over 50% have over 50% WC stock


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who do we work with?

Ma r

08

Craft Enterprisesa 965

Retailersa 376Servic e Prov ide rsa 202

Assoc iate Sta kehold ersa 818

Ma r

09

Nov

09

Craft Enterprisesa 1,105 1,369

Retailersa 377 383Servic e Provide rsa 218 315

Assoc iate Stakehold ersa 837 1,037

While the focus of our work is on producers we network and reach people allacorss the value chain and beyond and growing


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what d o they look like?

58% new businesses (2001) forma l | informa l

skilled | unskilled surviva list | exp ort rea dy

Bla ck (79.5%) | white young | o ld

rura l | urban (72%) a ll med ia

d iverse markets d iverse motiva tions

They have nice legsNearly 60% of the businesses on our database have started in the last 8years. This makes them vulnerable


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how ma ny peop le d o they supp ort?

Year Jobs EnterprisesAverage

jobs/e nterprise

2004 2,855 396 7

2005 4,437 609 7

2006 5,344 830 6

2007 5,913 995 62008 6,169 1,105 6

2009 8,860 1,369 6.5

A signifnicant number of people are getting an income from the sector


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wha ts our imp ac t?

21 c ase stud ies

now emp loy 450 peop le

average earnings R2,200-R4,100

annua l turnover from R40k to R350k

supp ly on average 18 outlets

70% exporting (to 12 c ountries)

Last year did some research for TIPS in the Presidency of 21 producers growth in jobsGrowing in turnover-growth in income-growth in turnover-growth in formalisation supplying to retail as opposed to friends and family-growth in export

21 people who have been serious, motivated, committed theyve done thehard work. We just supported them.


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Most important impact is were moving people from the margins to themainstream. No amount of number crunching can find a value for what thatmeans to the people whos lives we are changing


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so whereis the innova tion

in this?

So where is the innovation. Well it depends how you define it


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innova tion a new wa y of do ing something or new stuff

tha t is made useful

inc remental and emergent or

radica l and revolutiona ry c hanges

in thinking, products, processes, ororganisations

Invention an idea ma de m anifest

innovation idea s ap plied in p rac tice

[Wikipedia]

The placement is consistent with the demographics of the province


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The question we hate to but have to ask.


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value c hain

market de mand

origination

materials

who lesale / retailproduction consumption

service s | d istribution

enab ling environment

va lue c ha in

In terms of our approach - we take a value chain approach - unique in the sector when we started whichwas dominated by supply side interventions- but has now become quite common practise

While focus has been on producer - look at the producer in context of the market

Value c hain/ ec onomic sec tor basedapproach

Business and market-driven focus

Ac t as a catalyst to ensure enab lingenvironment

Develop Added Value servic es

Build c apac ity o f entrepreneurs fo rIndependence

Crea te a professional operating environment

Build Partnerships to sp rea d benefit andincrease imp ac t (dont c omp ete)

Promote the princ ip les of Fair Trade


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CRAFTWHATISIT?

What is Craft. In the 8/9 years I have been doing this job I spend a lot of my time

trying to explain what craft is or what it could be if we can help it shed some of the

baggage its accumulated over the last century or so

and dispelling the pejorative myths of craft


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CURIO

as curio


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ARTEFACTCULTURAL

as cultural object that needs to be preserved and protected


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JOB CREATION

INCOMEGENERATION

and as mediocre object that can easily be taught en mass to poor, marginalised people

to generate sustainable livelihoods.

Of course it is all of these things but theres more


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CRAFT?art?design?

andiledyalvane

What about the huge school of ceramicists who turn and handbuild original, high

quality objects


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DESIGN?craft?art?

haldanemartin

the designers who make reference to local materials and skills in their products.

Are they crafters? Artists? Designers? Producers? Makers? Artisans? Do they produce

functional items or useless objects. What is the difference? Does it really matter?

In my journeys I came across the writings of Paul Greenhalgh


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My last word for tonight

Buy local buy Handmade Cape

Do your Christmas shopping at any one of the 383 shops in the Western Cape

Buy your bulk gifts through our wholesale service


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its not(only) abouttechnology


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the myth of theepiphany

themagicmoment;themuse;ideaasadiscreetthing.

Insteadvaluehabits;thetimeputintoseekalternatives


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Onecannotbeforeverinnovating.Iwanttocreateclassics.

CocoChanel(FrenchFashiondesigner,18831971)

Google20%rule(20%oftime gmail,adwordsetcstartedas20%projects)


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b ig vision

sma ll steps

Big Vision Small steps

Need to understand the problem and the change that is required foundationfor innovation

"Innovationdistinguishesbetweenaleaderandafollower."SteveJobs


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ba lanc ing la tera l thinking

with due d iligenc e

Lookingoutwards notinwards(seewhatisneeded) rigorousprocess;

havingmanyideas,honingthemdown;understandingtheprobleminthefirst

place;peopledontwantasixinchdrilltheywantasixinchhole

Habits(andprocesses)ofinnovation

Systematicwayyourunabusiness cantconstantlyiterateanddevelopnew

ideas

Needsleadership,communicationandcontrol(dealwithfearofchange)


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lea rning by doing

Mistakeswillbemade youwantthemtohappen(alongwithtakingrisks,seekingalternatives,Believeinanideaandfollowit..Pursuehunch failureisnecessary

learnfromlessons

Explorationandinnovation timelineis1015years

Cultureof

innovation


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3rulesfromWilliamMcKnight(MinnesotaMining&Manufacture 3M).

Trust


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c rea ting hea lthy

and limitless bound aries

Moreaboutsociology;innovationmeanschange;mostpeoplefearchange

Requiresinitiative(spacetodoso 15%timetoworkonnewideas) provemymanagerwrong(difficultthingforamanagertobeopento)


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Some of the people and some of the activities


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what wedo

Welcome MEC, CCDI Board, Staff, Craft Producers, Service Providers, Partners,

Funders, friends..

I get to do the boring stuff while Reuben and the MEC can say the nice things thats

a clue gentlemen. But Im going to try and distract you with pretty pictures.


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thankyou|enkosi|dankie

Documents

Erica Elk Innovation Presentation