eReolen stockholm oktober 2012 eng til nordic meeting

The e-book project of the Public Libraries // www.eReolen.dk

Nordic meeting in Stockholm

October 2012


”The Public Libraries’ e-book project”A project subsidised by the Development Pool – The Danish Agency for Culture 2011-2012

• Vendors: – DBC (Danish Library Center)– Publizon: Digital

distribution service– Web agency

• Litteratursiden.dk (Literaturesite)

• Netlydbog.dk (Audio books)• Licensgruppen (Info databases)

BeginningSpring 2011

Launch1 November 2011

Project end31 December 2012

Operation2013 -

Partners• Nine large Danish

libraries

• Two publishers: Gyldendal and Lindhardt & Ringhof


Status october 2012• All Danish public libraries

participate

• 127 publishers (oct.)

• 3637 titles (oct.)

Extra subsidy from theAgency for Culture

• 1 m Danish Kroner for content

New service by Danish Libraries 1.November 2011


The Project Idea (1)

Establishing a new and durable,national library service withDanish e-books - fiction and nonfiction

• New service with access to online loans of new and up-to-date e-books from Danish publishers

• Focus on dissemination of literature as well as editors and news

• Analysis, testing and choosingnew price models and business models which meet the demands of both publishers, authors and libraries

• Contributing to ensuring the libraries’ role in the development towardselectronic media

– the digital shift


The Project Idea (2)

• Builds on modern architectureand new IT solutions

• Platform independent• Standard interfaces with

the opportunity for severalvendors

• Integrable in the libraries’ interfaces

• Builds on the T!NG data repository (”brønden”)

• Focus on mobile dissemination

• Focus on user interface and user-friendliness(DRM download/Stream)

• Will be a part of the DDL Danish Digital Library


Statistics - visits8

6.1

56

86

.55

6

12

7.3

38

15

4.1

08

16

6.9

66

18

6.8

48

16

8.8

82

18

6.9

39

21

3.1

69

21

7.1

39

22

1.6

83

48

.11

9

42

.78

6

58

.51

4

77

.35

3

72

.96

2

74

.27

8

76

.66

4

80

.45

6

89

.65

9

98

.39

3

10

1.9

43

-

50.000

100.000

150.000

200.000

250.000

no

v-1

1

dec

-11

jan

-12

feb

-12

mar

-12

apr-

12

maj

-12

jun

-12

jul-

12

aug-

12

sep

-12

okt

-12

An

tal b

esø

g

Month

Number of visits / unique visits per month for all libraries2011-12

Antal besøg

Unikke besøg

66,%

33 %

Number of visitors mobile platforms September 2012

Mobil besøgende

Besøgende PC / Mac


Statistics – ”downloans”1

9.0

10

24

.49

4

37

.46

1

47

.54

2

54

.76

4

51

.47

5

58

.17

3

65

.43

8

87

.97

2

74

.40

7

73

.55

0

43

.50

4

80

.96

5

12

8.5

07

18

3.2

71

23

4.7

46

29

2.9

19

35

8.3

57

44

6.3

29

52

0.7

36

59

4.2

86

-

100.000

200.000

300.000

400.000

500.000

600.000

700.000

no

v-1

1

dec

-11

jan

-12

feb

-12

mar

-12

apr-

12

maj

-12

jun

-12

jul-

12

aug-

12

sep

-12

Nu

mb

er o

f “d

ow

nlo

ans”

Number of ”downloans” per month / accumulated ”downloans”

Antal downlån

Antal downlån akkumuleretRabattrappe pris Over / Under 12 mdr.

70.000: 18,50 - 15,0095.000: 18,00 -14,50120.000: 17,50 -14,00145.000: 17,00 - 13,50170.000: 16,50 - 13,00


Negotiated agreement withpublishers Gyldendal og Lindhardt & Ringhof (Nov. 2011 – Nov. 2012)

• Pay- per–download model• Discount ”staircase”• Price depending on the

topicality of the book• 30 days loans• 1 renewal• Free samples• ”Buy -it-now link”

Business Model - Result


Negotiated agreement withpublishers Gyldendal og Lindhardt & Ringhof (Nov. 2011 – Nov. 2012)

• Selection of materials

• If possible, publishers provideaccess to loans from the entirecatalogue for sale

• Libraries have the opportunityto choose materials – centrally

• Libraries can place limitations on

• the number of loans per month• budget per month

• Option: 15 days’ loan for 25% reduction in price – three libraries

Business Model – Result (2)


Prices: 30 days downloan/stream – Discount ”staircase”

Titles 0-12 monthsafter the e-book waspublished Dkr.

Titles more than 12 months after the e-book was published

0 – 70,000 18.50 15.00

70,001 – 95,000 18.00 14.50

95,001 – 120,000 17.50 14.00

120,001 – 145,000 17.00 13.50

145,001 - 16.50 13.00


Negotiation parametres

”Friction”

• Library card

• Loan period

• Renewal

• Number of loans per borrower per month

• Max. number of loans of new titles per month

• Waiting period

• Number of copies (Overdrive)• Technical solution with

selected limitations

Price

• Discount steps – quantitydiscount

• Price differentiation based on the age of the title


Negotiation parametres

Integration to buying

”The-buy-it now” link• Discount if loan results in

buying• Integrated presentation

of loans and buys

Others

• Editors/dissemination

• Learning and courses at the library

• Marketing/knowledge of e-books

• Using libraries’ space/promoting authors

• Collaboration ondigitising backlist


Business Models

• Pay-per-loan

• Subscription/Flat rate/big deals

• Licence/ Overdrive

• Overdrive with limitations in number of loans per copy

• Patron Driven Acquisition, PDA


Libraries – future plans

• eReolen continues in operation 2013 as a DDB service

• New agreement withpublishers for 2013

• New ebooks still part of content

• New vendors areincluded

• Streaming tecnologyimplementet

• Buying integratet

• More focus and more resources ondissemmination

• Pilot project: digitalization of books 3-10 years old (More volumen - relevant titles)

• Selfpublishers included

• Public domain titels


New dissemination•Themes – presentation of selected titles•Better subject categories•Greater focus on editors’ news•Reading lists (Libraries’, users’)•More use of social media•Better collabotaion withpublishers oninformation/films, etc.


Technical solution - players

Publishers Publizon•Adm.•Validation of borrowers

•Security•Metadata and files

DBC•Cata-loguing

•Host

Librarysites

TING Brønd

eReolenWebsite

Mobile theme



Integration with library catalogue


Marketing• Web banners• Logo• Files ready for press for

– Physical banners– Posters– Flyers

• Press releases• Instructions/Handouts• Graphics for big screens can be found

here• Suggestion for text for info screens• Summer campaign• Bogforum/Krimimesse• Local initiatives – Teaching/instruction https://ereolen.dk/presse

http://mosaik.ereolen.dk/

https://ereolen.dk/presse


http://ebibnyt.dk/

Communication for libraries about development

http://ebibnyt.dk/


www.ereolen.dk

http://www.ereolen.dk/

Documents

eReolen stockholm oktober 2012 eng til nordic meeting