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ERCOT Communications

ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

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Page 1: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

ERCOT Communications

Page 2: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

ERCOT Communications

• Communications and Emergency Alerts • ERCOT Communications Matrix • Communication Delivery

Page 3: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Communications and Emergency Alerts

Page 4: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

General Communications

• Market Notices – Subscription service

• News Releases – Public

• Conservation Spotlight – Public

Page 5: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Four Types of Emergency Communications

Operating Condition Notice

Emergency Notice

Advisory

Watch

Page 6: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Energy Emergency Alert

At times, it may be necessary for ERCOT to reduce

System Demand because of a temporary decrease in available supply.

The Energy Emergency Alert (EEA) provides orderly pre-determined procedures for operating under short supply conditions.

Page 7: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Energy Emergency Alert

Energy Emergency Alert (EEA) • Goals

• Provide maximum possible continuity of service • Maintain the integrity of the ERCOT System • Reduce the chance of cascading outages

• Outlines method of curtailing demand by utilizing • Load Resources • Interruptible Load • Firm Load, when necessary

Page 8: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

ERCOT Communications Matrix

Page 9: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

ERCOT Communications Matrix

Page 10: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Communication Delivery

Page 11: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

Communication Delivery

Page 12: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

ERCOT Conservation Spotlight

Conservation Spotlight Notice Condition Worsens Condition Improves Normal Conditions N/A Normal spotlight N/A Energy Emergency Level 1 POWER WATCH

Automated notice from control room triggers notice: “POWER WATCH - Conservation needed. ERCOT at level 1 emergency. No rotating outages at this time.”

Notice triggers ERCOT.com spotlight to automatically change from “Normal Conditions” green to the “Conservation Needed” yellow spotlight.

Cancelation notice triggers ERCOT.com spotlight to automatically return to “Normal Conditions” green spotlight Note: Ad Hoc modification can launch “Conservation Encouraged” spotlight although no EEA is in effect.

Energy Emergency Level 2 POWER WARNING - Conservation Critical

Automatic notice from control room triggers notice: “ERCOT at EEA 2-Reserves below 1750 MW. Load resources are being deployed. There may be a need to implement rotating outages. ERCOT is urging consumers and businesses to reduce electricity usage.”

Notice triggers ERCOT.com spotlight to automatically changes from “Conservation Needed” yellow to the “Conservation Critical” red spotlight.

Cancelation notice triggers ERCOT.com spotlight to automatically return to “Normal Conditions” green spotlight If EEA Level 1 notice is sent: Spotlight returns to “Conservation Needed” yellow spotlight Note: Ad Hoc modification can launch “Conservation Encouraged” spotlight although no EEA is in effect.

Energy Emergency Level 3 POWER EMERGENCY - Rotating Outages

Automatic notice from control room triggers notice: “ERCOT at EEA 3 - Rotating outages are in progress to maintain frequency. ERCOT is asking consumers and businesses to reduce electricity use.”

Notice triggers ERCOT.com spotlight to automatically changes from “Conservation Critical” red to the “Rotating Outages” black spotlight.

Cancelation notice triggers ERCOT.com spotlight to automatically return to “Normal Conditions” green spotlight If EEA Level 2 notice is sent: Spotlight returns to “Conservation Critical” red spotlight Note: Ad Hoc modification can launch “Conservation Encouraged” spotlight although no EEA is in effect.

Page 13: ERCOT Communications...– Text alerts • Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging • Social media delivery expanding

2012 Enhancements

• ERCOT Conservation Mobile Application – Conservation appeals – Conservation tips – Text alerts

• Series of consumer communications messages will be sent in parallel to the ERCOT market emergency messaging

• Social media delivery expanding to include YouTube and Pinterest

• Social media response to follower feedback and questions • ERCOT website redesign that will include a new look and

feel, as well as new features