EPRA Socio - Economic and Environmental Outlook - EPRA TRUSTepratrust.com/wp-content/uploads/2014/04/SEEO-FEB... · Journal of the EPRA Trust Vol-1 February 2014-15 ISSN : 2348 -

MARKET ORIENTATION PRACTICES OF HOTELS IN UAE

Dr. Shohab Sikandar Desai*

ABSTRACT

This study presents some dimensions of the market orientation of firms inthe hotel industry that have been classified according to their competitive

positions. Kotler (1996; 2000) has classified firms into four competitive positions as: MarketLeader, Market Challenger, Market Follower, and Market Nicher. According to academicliterature, there are three components of market orientation (1) Customer Orientation (2)Competitor Orientation (3) Inter-functional coordination. ‘Customer orientation’ refers toa company-wide commitment to continuous information gathering relating to customer’sneeds to deliver superior value to customers. ‘Competitor orientation’ involves constantmonitoring of competitors’ actions and capabilities in order to develop strategies that willmatch or counter the strategies used by competitors. ‘Inter-department or inter-functionalcoordination’ refers to the nature of relationships among different functional units, marketagents and authorities. The objectives of this study are twofold: to examine the marketorientation of firms in the hotel industry and to determine whether market orientation offirms varies with a competitive position of firms. Hotels based in the Emirates of Dubai,Sharjah and Ajman have been selected for study. Primary data have been collected from asample of 150 UAE-based hotels on the competitive position/market orientation linkage.Major findings of the study are: The sample companies revealed significant differences intheir level of market orientation. The market leaders showed stronger market orientationcompared to both the challengers and followers.KEYWORDS: Marketing Practices, Competitive Position, Market Orientation, CustomerOrientation

*Assistant Professor, American University in the Emirates Academic City, Dubai, United Arab Emirates.

EPRA International Journal of

Journal of the EPRA Trust

Vol-1 February 2014-15

ISSN : 2348 - 4101

Socio - Economic andEnvironmental Outlook

1

Socio - Economic and Environmental Outlook

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THE IMPACT OF MICRO CREDIT ON SELF

EMPLOYMENT OF WOMEN – A SURVEY ON JAFFNA

DISTRICT, SRILANKA.

Rathiranee Yogendrarajah*

ABSTRACT

The micro-credit programmes provide a two-tiered approach to the credit facilitiesfor the purchase of capital equipments in order to promote the self-employment

and the noncredit services.This paper addresses the challenging issue of whether microcreditprogrammes are tools for enhancing the self employment activities of poor women. The studyfocused the way to increase the self employment activities through micro credit program. Forthis purpose the problem is identified as “To what extent micro credit programmes influenceon providing self employment opportunities to the poor women in rural areas”. The primeobjective of the research is to identify the role of the micro-credit programmes on selfemployment opportunities.It was assumed that the micro credit positively correlated withself employment. For this purpose, the households who get loan facilities from micro financeinstitutions ie, Cooperative Rural Banks (CRBs), Thrift Credit Cooperative Society (TCCSs),and Samurdhi Bank Societies (SBSs) from Jaffna region are selected to meet the researchobjectives. The information has been gathered from 96 women aged below 60 years and whoare involved with self employment activities by using primary and secondary data. The resultswere tabulated by using statistical method analysis with the help of the SPSS software package.Although, the self employment opportunity reduces the poverty line of women andempowering them in various activities finally, it is concluded that there is need to increasethe loan facilities and training dprogrammes regarding various types of skills ie, business,marketing and negotiation skills also need to go hand-in-hand with credit-delivery. Furtherwith the micro creditelivery, the marketing facilities also are important to the selfemployable persons to market their products successfully in order to increase the selfemployment activities.

KEY WORDS; Micro credit, Self employment, noncredit aspects, poor women.

*Head & Senior Lecturer, Department of Financial Management, Faculty of Management Studies &Commerce, University of Jaffna, Jaffna, Sri Lanka.

Vol. 1 February 2014-15 ISSN : 2348 - 4101

3

STUDY ON EXTENT AND PATTERN OF FARM

MECHANIZATION IN WEST BENGAL

Debashis Sarkar* & Debajit Roy**

*Associate Professor, Department of Agricultural Economics & Agricultural Statistics (EES), Institute ofAgriculture, Visva-Bharati (Central University), Santiniketan, Birbhum-731235, West Bengal.

**Agro-Economic Research Centre, Visva-Bharati, Santiniketan, Birbhum-731235, West Bengal.

An attempt has been made in the present study is to make an assessment onthe extent and pattern of farm mechanization in West Bengal. It comes out

from the study that ownership of expensive machines like shallow tube-wells, tractors,etc. is fairly limited in numbers owing to the involvement of higher capital cost, but theyare extensively used on hiring basis to perform various farming operations in the studyregion. Clearly, the time-advantage in mechanization of farming is reflected in this study,especially at comparable costs. This is why it has been found that with comparable costs,the tractor operated machines are gaining popularity in the study region especially inoperations like ploughing, marketing and transportation. However, in case of sowingactivities, the study finds that the farmers do not use any machines. Similarly, in case ofweeding and intercultural operations, no machines are used in the study region. In case ofplant protection, manual sprayers are used while in harvesting manual sickles are used.In threshing, it has been found that manually operated thresher machines are usedextensively, and irrigation activities are carried out using a diesel pump sets. Nevertheless,animal operated plough and carriages are still operative on a large scale in the studyregion, particularly among the smaller farms. The study reveals that there is a definiteproductivity gain in mechanization of farming; the government can further promotemechanization across the farming community.

KEY WORDS: extent and pattern of farm mechanization, higher capital cost, small farms

ABSTRACT


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COASTAL TOURISM, COASTAL DISASTERS AND THEIRMANAGEMENT

Dr. Seemin Mushir*

*Lecturer, Department of Geography, Jamia Millia Islamia, New Delhi – 110025.

ABSTRACT

Tourism is a leisure oriented temporary mobility which has spatial andtemporal dimensions. A tour represents a journey in that it is a round trip, i.e.,

the act of leaving and then returning to the original point. In 1941, Hunziker and Krapfdefined tourism as people who travel, the sum of the phenomena and relationships arisingfrom the travel and stay of non-residents, they do not lead to permanent residence andare not connected with any earning activity. Tourism is the only industry that sells aproduct, but does not own. WTO defines tourism as “the activities of a person travellingoutside his or her usual environment for less than a specified period of time and whosemain purpose of travelling is other than the exercise of an activity remunerated from theplace visited”. Tourism is a popular leisure activity, people travel for recreation, leisureor business purposes. Tourism is a highly fragmented activity, it requires specificenvironments and destinations for its location. The growth of tourism in general is relatedto three main factors: increased level of incomes, well developed transport facilities andgreater public awareness of tourist places.


5

ATTITUDE OF CHILDREN’S TOWARDS TELEVISION

ADVERTISEMENT

Ms. D. Gomathi* & Dr. S. Vasanthi**

*Assistant Professor, Department of Commerce,PSG college ofArts and Science,Coimbatore-641014Tamil Nadu.

ABSTRACT

Advertising is a form of communication used to encourage or persuade anaudience, viewers, readers or listeners; sometimes a specific group of people

to continue or take some new action. Most routinely, the yearned outcome is to propelbuyer behaviour with esteem to a financial proposing whereas political and ideologicaladvertising is also common. It is clear-cut from the literature that TV promotion, leveragechildren, especially in foods like chocolate, cookies, nourishment supplements, toothpaste,toys, etc. advertising is second only to films as far as its influence on the society is worried.Advertising is the most influential and powerful intermediate in the present financialhumanity. The major target of this study is to find out, how children are influenced by thetelevision advertisements. There are both good and bad impacts of promotion. The aim ofthe study is in effect of TV advertisements on young kids with exceptional reference toCoimbatore town. An attempt has been made to understand the children’s perceptionabout products & their advertisements, Primary facts and figures have been collectedthrough a questionnaire. The study arrives out with useful insights and recommendations.

KEYWORDS: Television Advertisement, Chocolate Brands, Children’s Preference

**Associate Professor, Department of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-620002. Tamil Nadu.


6

FINANCIAL PERFORMANCE OF DEPOSITORIES IN

INDIA: A COMPARATIVE STUDY WITH REFERENCE

NSDL AND CDSL

Dr.B.Venu Gopal* & Dr.Ch.Rama Prasada Rao**

*Assistant Professor,Srikrishnadevaraya Institute of Management, Srikrishnadevaraya University,Anantapuram-515 003, Ahdhra Pradesh.

**Professor in Srikrishnadevaraya Institute of Management,Srikrishnadevaraya,University,Anantapuram-515 003, Andhra Pradesh.

ABSTRACT

A vibrant and efficient capital market, which ensures an orderly developmentand contains measures for protection of the investor’s interest, is the most

important parameter for evaluating the health of any economy. The practice tradingimposed limits on trading volumes and hence the speed with which new information wasincorporated into the stock market. Dematerialization is the processes by which a clientcan get physical certificates converted into electronic from and balances maintained in itsaccount with the participants in the depository system. Hence the depository participants(DP) are very important in the stock market. A very few studies are there on the depositorysystem in India. As such a study is taken up on The paper entitled “Financial Performanceof Depositories in India: A Comparative Study with Reference NSDL and CDSL” focuseson financial performance of both the depositories i.e. CDSL and NSDL of India. This studyis purely based on secondary data and the period of the study is April – 2007 to March –2012 i.e. five consecutive financial years. The main objectives of the study are (i) To commenton the financial soundness of the depositories during the period under study, (ii) To checkTotal Expenses to Total Income ratio of both the depositories, (iii) To check OperationalIncome to Total Income ratio of both CDSL and NSDL during the study period and (iv) Toanalyze Return on Investment of depositories during the period under review. The scopeof the study is limited to Depositories and its profitability during the study period. Statisticaltool has been used as a from using Mean, Standard Deviation and Coefficient of Variance.

KEY WORDS: Financial Performance, Depositories, Profitability, DP, CDSL and NSDL


7

ISSUES AND CHALLENGES TO DEVELOPMENT – A

STRATEGIC DISCUSSION

Prof. Kedar Nath Bishoyi* & Dr. Govinda Chandra Panda**

*Principal & Professor, Department of Political Science, Science College, Konkorada, Ganjam, Odisha-761144.

**Assistant Professor in Economics, Science College, Konkorada, Ganjam, Odisha, 761144.

ABSTRACT

India has traversed a long distance on the road to development since herindependence. The country has achieved a lot in terms of utilization of both

physical and human resources. The growth rate of the national economy in all the threesectors i.e. primary, secondary and service may not be so high but not moderate at all.But, very recently, there is a paradigm shift of the concept of development from “Growth”to “Inclusive Growth”. So, it becomes a matter of high concern for a developing countrylike India, particularly in the area of setting up development strategies, policy formulationand execution to ensure the abode objectives of “Inclusive Growth” when and where theeconomy as a whole is strangled with the unabated problems like unemployment, poverty,inequality. mal-nutrition, uneven income distribution among the stake holders, decliningperformance of agricultural sector, stagnancy of the economy, corruption and poorprovisions of health, education and other such basic infrastructures. In this back drop,attempts have been undertaken in this research write-up to discuss and explore the issuesand challenges pertaining to the development (inclusive growth) of India economyparticularly in the context of new economic era of Liberalization, privatization andGlobalization (LPG).

KEY WORDS: Inclusive Growth, Economic Development, Expropriators, SustainableDevelopment


8

INVESTORS’ PERCEPTION ON BIRLA SUN LIFEINSURANCE COMPANY: A CASE STUDY WITH

REFERENCE TO UDUPI DISTRICT

Dr. Umesh Maiya*

*Assistant Professor and Head, Department of Commerce & Management, Government First GradeCollege, Byndoor – 576214, Karnataka.

ABSTRACT

The reforms in India, which were started in the early 1990s absolutely alteredthe comparable scenario in the insurance sector. The Malhotra Report

submitted in 1994 proposed a skew of measure encompassing the stepwise unfasteningup of insurance business, the segregation of non-life and life insurance business andintroduction of solvent-based regulation of the insurance sector. An insurance regulatoryadministration Act was promulgated in 1999 to incorporate these recommendations. Anew insurance regulator, Insurance Regulatory and Development Authority (IRDA) wasestablished to proceed as market regulator. Present paper shows the Investors’ Perceptionon Birla Sun Life Insurance Company: A Case Study with Reference to Udupi District.

KEY WORDS: Babylonian traders, Mutual assurance, Birla Sun Life Company, investors.

CREDIT REQUIREMENT VARIATIONS AMONG THECOFFEE GROWERS- CAUSES AND EFFECTS

Lt Beena S. N*

*Research Scholar, Mysore University & HOD, Department of M. Com, Cauvery College, Gonicoppal,S. Kodagu, Karnataka- 571213.

ABSTRACT

As the coffee bushes have a long gestation period, the cost of maintainingthe plants till the yielding period is a net expense for the grower which requires

not only maintaining the plant but also the fence and the shade trees. Coffee cultivation isvery much labour intensive. Labour is not only costly, but also short in supply. The growersdo not have any say in fixing the price for their crop. It is rightly said by a grower, “evena road side paani puri seller has a price tag for his product but a coffee grower cannothave a price tag for his product.” The prices depend on the international market. Presentstudy highlights the credit requirement variations among the coffee growers.

KEYWORDS: Price Tag, Gestation Period, Electric Fencing, Sprinkler Type, Bushes.


9

A CRITIQUE ON ECONOMIC DEVELOPMENT ANDBIRD’S VIEW OF DIFFERENT DIMENSIONS OF

DEVELOPMENT

Raveesh. S*.

*Research Scholar, Department of Sociology, Bangalore University, Bangalore – 560 056, Karnataka,

ABSTRACT

The only currency is not the indicator of development. Currency is the mediumof exchange and we have a shrink understanding towards development and

the term development is not just restricted to economic development but it ismultidimensional in nature. The world’s countries are focusing more on the economicsector and judging the level of development through currency. But in reality only economicdevelopment can not represent the development of all sectors of a nation. Culture withembedded values, rich knowledge to invent new things and handle the difficulties, freedomto think and act and most importantly, equality without any kind of discrimination arethe key issues to decide whether a country is developed or developing or underdeveloped.The currency may jump and fall in the world market, but the above mentioned ‘jewels ofdevelopment’ never change in a short span of time. In reality they are the pillars ofsustainable development.

This paper attempts to criticize the approach of economic development and giveslight on different dimensions which surround the term ‘development’.

KEY WORDS: Development, Dimensions of Development

RISK MANAGEMENT IN INDIAN BANKING INDUSTRY

Ms. Amruta Girish Belgaonkar*

*LL. M. Student, Department of Law, University of Pune, Pune-411007, Maharashtra.

ABSTRACT

Risk is the fundamental element that drives financial behavior. Without risk,the financial system would be vastly simplified. In ideal risk management, a

prioritization process is followed whereby the risks with the greatest loss (or impact) andthe greatest profitability of occurring are handled first, and risks with lower probability ofoccurrence and lower loss are handled in descending order. The primary responsibility ofunderstanding the risks run by the Bank and ensuring that the risks are appropriatelymanaged should clearly be vested with the Board of Directors. The Board should set risklimits by assessing the bank’s risk and risk bearing capacity.


10

PAYMENTS FOR ENVIRONMENTAL SERVICES (PES):

EMERGING ISSUES IN SOUTH ASIA

Shakti Mohan Tandi*

*Research Scholar, School of Economics, University of Hyderabad, Hyderabad-500046,Andhra Pradesh,

ABSTRACT

PES, a market-based instrument has emerged as a conservation financingmechanisms during the past decade in both developed and developing

countries. The main idea behind PES is to internalize environmental externalities throughappropriate incentive mechanisms. This paper aims at reviewing the PES case studies inSouth Asia and highlights the emerging issues on the implementation of PES schemes.The practical experiences of PES in South Asia are very limited. Therefore, this studyhighlights the issues and implications for South Asia on the basis of theoreticalunderstanding of the PES concept. It demonstrates a number of challenges that may hinderthe design and implementation PES programs in South Asia.

KEYWORDS: EVS, South Asia, Market-based instruments.


11

AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS

GREEN HOUSEHOLD PRODUCTS

K.Sudhalakshmi* & Dr.K.M.Chinnadorai**

*Ph. D (full-time) Research Scholar, PSG College of Arts and Science, Coimbatore-641 014,Tamil Nadu.**Head, Department of Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu.

ABSTRACT

Evolving more environmentally sustainable utilization and productionsystems counts upon consumers’ enthusiasm to engage in “greener” utilization

behaviors. Study efforts have sought to identify, investigate, and realize the “greenconsumer.” Initial marketing and economics study, focusing on buying undertakings, hasbeen complemented by research from areas such as developmental ecology and sociology,providing a more holistic picture of green consumption as a method. Much of the studyhas concentrated on localities with the utmost ecological influences, namely peoples’dwellings and household administration, their food alternatives and behaviors, and theirtransport behaviors for work, leisure, and journey. The emerging image of green utilizationis of a method that is strongly influenced by consumer values, norms, and customs, yet ishighly complex, varied and context reliant. There are possibilities for future research thatprovides larger interdisciplinary and challenges our assumptions and anticipations aboututilization and the environment of the consumer society.

KEY WORDS: Green marketing, Green energy, Consumer behavior, Household greenproducts


12

EFFECTIVENESS OF PERFORMANCE MANAGEMENT

SYSTEM (A STUDY WITH REFERENCE TO SELECTED

MANUFACTURING COMPANIES)

K. Anuradha* & Dr.K.Uthayasuriyan**

*Research Scholar, Department of International Business and Commerce, Alagappa University, Karaikudi-630 003, Tamil Nadu.**Professor ,Department of international Business and Commerce, Alagappa university.Karaikudi, -630 003, Tamil Nadu.

PMS play vital role in making the employees feel motivated, giving adequatetraining in performance management, helping them to develop the skill

required and making employees to relate their objectives to the organization’s needs. Theobjective of this study is to analyze the performance management system in selectedmanufacturing industries. The basic principles of the study were based on the opinions ofthe employees and employers of selected manufacturing companies at Chennai region. Italso outlines how the concept of PMS improves the overall performance of the company.The result shows that there is a complete agreement among the employees in top andmanagement level that PMS motivates employees and helps them to express their views,either useful or not to the organization but useful to other departments also. The studyalso reveals that PMS plays an important role in helping employees to do their job, fullyunderstand their objectives / performance standards relate the business needs of theorganization, seeing their objectives / performance standards agree with their managerto be realistic.

ABSTRACT

KEYWORDS: Performance management, employee performance, Effectiveness of PMS.


13

ECONOMIC BURDEN OF CANCER TREATMENT AMONG

THE GOVERNMENT HOSPITAL IN COIMBATORE CITY

Mr.M.Jeyakkodi* & Ms.A.Vasanthi**

*Ph.D Research Scholar, Department of Economics, Bharathiar University, Coimbatore-641 046,Tamil Nadu.**Ph.D Research Scholar, Department of Econometrics, Bharathiar University, Coimbatore, -641046, Tamil Nadu.

ABSTRACT

Wellbeing is an input as well as an output. It is connected with development.An adequate and equitable wellbeing care scheme stimulates the

development through advancing human productivity. Investment into in wellbeing isan buying into in human capital. A wholesome individual is an asset to a communitywhile a sick person is liable. Personal and mental rank of human resources are centreof all undertakings and also very much significant to improve the value of human life.Cancerous disease is the second most common origin of morbidity and mortality inthe world today after cardiovascular problems. Six million persons pass away due tothe cancer diseases, disease every year. It is approximated that by 2020 there will be 15million new situations every year. It is approximated that by 2020 there will be 15million new situations every year. The difficulty of cancer is universal; the only variationhappens in types, location or other clinic epidemiologic parameters. Tobacco masticatingwas identified as its origin about a century before, but proceeded practice and studyproved it as the most significant avoidable component of oral cancerous disease. Inpersonal hospitals the patients pay huge additions to the medical practitioners for theirtreatment. The costs of the private clinics are an affordable for the poor persons thatpush the patients to public or municipal hospitals and are entangled in substandardsituations (Landman, et al, 2001).

KEYWORDS: Health Care, Cancer, Diagnosis, Treatment, Hospital.


14

FARMER SUICIDES IN KARNATAKA: FOCUS WITH

GLOBALIZATION PERIOD

Naveen Kumar .C*

*Research Scholar, Department of Political Science and Public Administration, University of Mysore,Mysore, Karnataka 570005.

ABSTRACT

Agriculture is a big financial part and plays a significant role in the overallsocio financial development of our country. More than 80 per hundred of the

ranchers working in this part are marginal and small scale ranchers. They count on lendingfrom personal money lenders or from economic institutions for the cultivation of theirland. They count on farming income for their family expenses, education and weddingceremony of the children. The agriculture in India is in crises and ranchers of diversestates Karnataka in particular is in anguish due to indebtedness, recurring malfunction ofplantings, expanding cost of production, poor value of seeds, influence of globalization,exploitation by money lenders and businessmen and the other components are the majorcauses for their anguish which lead to suicides.

KEYWORDS: Agriculture, Crops, Distress, Economy, Farmer, Marginal, Suicide.

A COMPARATIVE STUDY OF EFFECTIVENESS OF

QUALITY CIRCLES IN SELECT PUBLIC AND PRIVATE

SECTOR COMPANIES IN TAMIL NADU

Dr. M.Sakthivel Murugan*

*Principal, Dhanraj Baid Jain College (Autonomous), Thoraipakkam, Chennai – 600 097,Tamil Nadu.

ABSTRACT

Quality circle is one of the employee participation methods. It implies thedevelopment of skills, capabilities, confidence and creativity of the people

through a cumulative process of education, training, work experience and participation.It also implies the creation of facilitative conditions and environment of work, which createsand sustains their motivation and commitment towards work excellence. Quality circleshave emerged as a mechanism to develop and utilize the tremendous potential of peoplefor improvement in product quality and productivity. The purpose of this paper is to findout the members’ perceptions and overall effectiveness of quality Circle participationamong the employees in Public and private sector companies.


15

HOUSEHOLD DOMESTIC EXPENDITURE

MANAGEMENT AND THE ROLE OF SOLAR ENERGY: A

CASE STUDY OF DHARWAD AND BIJAPUR CITIES OF

KARNATAKA

Dr. Manoj Dolli*

*Assistant Professor, Department of Studies and Research in Economics, VijayanagaraSri Krishnadevaraya University, Bellary-583104, Karnataka.

ABSTRACT

There is saying ‘every rupee saved is a rupee earned’. Thus, not only it isimportant to earn more, but it is wise to save every single penny. The effective

management of the domestic expenditure of a family is very critical factor in increasingthe real income of the family. The energy expenditure is one of the major domesticexpenditure of a family. Thus, for the development of a family it is wise to control andreduce this kind of expenditure. It is more appreciated if the expenditure control andreduction technique are environment friendly. In this context, renewable energy like solarenergy fulfills both the conditions. In light of the above, the present paper analyses theempirical evidence of domestic sector solar energy users and the economic benefits andother perceived benefits after using solar energy. The survey was mainly confined toDharwad and Bijapur cities of Karnataka State. The structured interview scheduled isexecuted for the collection of data.

KEY WORDS: household, energy management, domestic expenditure, solar energy


16

CUSTOMER REFRESHMENT IN RIVAL FORCE: A CASESTUDY OF HOTEL BUSINESS

Dr. Chalawadi. C.I*

Due to the help of the globalization system in India abroad companies areentering to produce/ market their goods and services to ultimate customer.

It is said that today’s market is not only considered as customer centric as also competitor’scentric. When the number of customers is increasing leads to increase of competitors. Soin this competitive era firms are always thinking about to make lots of profit by neglectingcustomer satisfaction. Satisfying customers is critical to a firm’s success. Firms that cannotsatisfy their customers are likely to lose market share to rivals who offer better serviceand products at lower prices. Fornell (2001) says that “satisfied customers may be themost consequential of all economic assets; indeed, they may be proxies for all othereconomic assets combined” (120). More broadly, customers are a key stakeholder groupthat affects the firm’s legitimacy and long-term survival (Post, Preston, & Sachs, 2002).

It is fact that the service sector is giving a good contribution to the national incomeof the country. The hotel industry is also one of the service industries. It is getting a lot ofprofit by investing minimum investment and less number of workers. In India tourismindustry is developing at a higher level. Belgaum district of Karnataka state is takingcrucial role in tourism. It has its own heritage. It leads to increase number of hotels inBelgaum city. The city contains many hotels like National and International. So manyhotels are putting many strategies to attract/ remain a customer. The main objective ofthe paper is to know about customer satisfaction in competitive pressure.

ABSTRACT

*Assistant Professor, Department of Studies and Research in Commerce, Vijaynagar SriKrishnsdevaraya University Bellary, Post Graduate Centre, Nandihalli, Sandur. Karnataka -583119.


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A STUDY ON EMPLOYEE ABSENTEEISM WITHSPECIAL REFERENCE TO HANDLOOM TEXTILE

Dr. S. Beulah Mabel* & Ms. R.C.A Vetriselvi**

*Assistant Professor, Department of MBA, Fatima College (Autonomous), Madurai-625018,Tamil Nadu.** Research Scholar, Fatima College, (Autonomous), Madurai-625018, Tamil Nadu.

ABSTRACT

Absenteeism is a major problem which adversely affects the entire industrialeconomy, hence the extent to which absenteeism of the workers can be reduced

is of great importance to the success of an industry. This study assists to recognize andanalyze the absenteeism and its components that sway the organization’s productiondevelopment. The reason of the study is to control foremost absenteeism prevailing in theorganization which affects the production. In an administration, it outcomes in productiondeficiency; an increase work cost and decreases effectiveness of procedure. The losses andadditional charges initiated by absenteeism conveyed in periods of money will be alarming.The expanded productivity of a commerce mostly depends upon the best likely use ofmanpower which is the most precious and hampers the whole output process. It is adifficulty which needs everybody’s attention.

KEY WORDS: Absenteeism, Organisational Pressure.

DISADVANTAGED COMMUNITIES OF INDIA: ISSUESOF URBAN SLUMS EDUCATION

Dr. B. Jishamol*

ABSTRACT

This paper is an attempt to answer questions related to lack of education inurban slums in India. It begins with an introduction and a brief summing up of

Indian slum education and then makes an overview of the issues and factors that preventthe progress of education. It also tries to analyze the measures taken by the Governmentof India for the improvement of slum children’s education. The alternative approachesand to create a space for discussion on the issues involved with education in the context ofurban slums. Outcomes from this paper include a diverse collection of suggestions. Thisarticle helps in bringing forth the different problems of slum education that should betackled. The paper concludes with a few suggestions that would cause the entiredevelopment and economic emancipation of the slum dwellers in India.

KEYWORDS: Deprived Children, Primary, Education, Slum, Poverty.

*Post Doctoral Fellow, Department of South Asian Studies, UMISARC, Pondicherry University,Pondicherry.


18

GROUP DYNAMICS IN A VIRTUAL ENVIRONMENT

Dr. Sanjay Bhayani* & Mr. Vaju Jadav**

*Professor, Department of MBA, Saurashtra University, Rajkot - 360 005, Gujarat,

**Assistant Professor, Department of MBA, Saurashtra University, Rajkot 360 005, Gujarat,

Any group task set in a tertiary institution brings with it specific challenges.However, when the groups are working in a virtual environment, with a large

majority of the work done in an online mode, the challenges are even greater. This situation,however, creates a unique opportunity for the lecturer to observe the group interactionsand group dynamics first hand. This paper explores students’ reactions to an online learningenvironment, and in particular it explores the group dynamics of groups studying anundergraduate course at Saurashtra University, Rajkot In this paper, the five-step modelproposed by Salmon (2000) relating to computer-mediated communication is integratedwith the Tuckman (2001) model of group development. One group in particular wasstudied in depth, taking into consideration the nature of the group’s interactions duringthe course of the entire term. Key learning outcomes pertaining to online groupdynamics are highlighted taking into account the model of teaching and learning onlineadvanced by Salmon (2000).

ABSTRACT


19

A STUDY ON BUYER BEHAVIOUR WITH SPECIAL

REFERENCE TO ONLINE SHOPPING

J. Gokulavani* & Dr. K. Punithavalli**

*M. Phil scholar, Department of Commerce, Sri G. V. G. Visalakshi College for Women (Autonomous),Udumalpet- 642 128, Tiruppur District, Tamil Nadu,**Head & Associate Professor, Department of Commerce, Sri G. V. G. Visalakshi College for Women(Autonomous), Udumalpet- 642 128, Tiruppur District, Tamil Nadu.

Online Shopping has been all over the world. Online buyer behaviour andoffline buyer behaviour are completely different from one another and

that the two categories must be approached by companies in totally different ways.Customer behaviour is more complex than ever before with greater disintegration ofpurchasing patterns. The customer is the king, but the Internet makes the customerseven more powerful and demanding with tools like search engines, price comparisonsites, an expectation of real time and multi-channel offering user-friendly technology.Understanding online consumer behaviour helps marketers design, marketing mixesthat provide value added and thus attract and retain customers. Present paper focuson buyer behaviour with special reference to online shopping.

KEYWORDS: Computer, Merchants, Online Shopping, Online Store, CustomerService

ABSTRACT


20

WRITINGS ON ENVIRONMENTAL HISTORY INMODERN INDIA: AN OVERVIEW

V. Raj Mahammadh*

*Assistant Professor& Head, Department of History, S.T.S.N Govt. Degree College, Kadiri, AnantapurDist, Andhra Pradesh.

ABSTRACT

The history of environment and forest economy are two emerging areas ofstudy in the South Asian environmental history. The environmental, ecological

and local themes have attracted the attention of scholars working on twenty first centuryIndia. The responses from different sections of the writings have been concentrated on thebroad lack of historical perspective about environmental history is neglect andmisinformation. As a result, contemporary environmental issues often emerge in the massmedia without context and then disappear with little more than symbolic resolution. Asignificant body of environmental history concentrates on the history of state forestmanagement and its impact on the rights of people. Colonialism and colonial forest policiesare seen the most significant factors that influenced damaging impact on the environmentof the colonized society.

KEYWORDS: Environment, Forest Economy, Colonialism, Forest Policies, EnvironmentalHistory, Colonized Society etc.


21

A STUDY ON COMMUNICATION CHALLENGES IN AMULTICULTURAL ENVIRONMENT WITH REFERENCE

TO CHENNAI CITY

Geetha Ashok Kumar* & Dr.D.Rajasekar**

*Research Scholar, AMET Business School, Amet University, Kanathur, Chennai- 603112,Tamil Nadu.**Associate Professor, AMET Business School, Amet University, Kanathur, Chennai-603112,Tamil Nadu.

ABSTRACT

Culture is an intricate concept, with many different classifications. Simplyput, “culture” refers to a group or community with which we share common

experiences that shape the way we understand the world. Each of us is shaped by manyfactors, and culture is one of the powerful forces that influence our lives.

In addition, this paper highlights current psychological and cultural issues whichare relevant to contemporary life in India (Chennai) with multicultural learningenvironment. This paper mainly discusses the impact of cross cultural communicationchallenges and behaviour among students and teaching staffs .The purpose of this paperthen is to offer a critique of challenges and a problem experienced in a multicultural learningenvironment and explores the factors that inhibit intercultural communication.

The core of cross-cultural communication is to improve the cross-culturalcommunicative competence of English learners. Cultural transfer of first language is themost influential element of cross-cultural communication. This paper offers a critique ofthe problems experienced in a multicultural learning environment and explores factorsthat inhibit intercultural communication.

KEYWORDS:Culture, Communication, Intercultural Competency, Learning,Multiculturalism.


22

PERFORMANCE AND PROSPECTS OF INDIAN STOCKMARKET

Dr. Venkataramanaiah. M*

ABSTRACT

In the recent past the Indian stock market has witnessed a significant growthin all the aspects. The history of the stock market in India dates back to 1875

where the Bombay Stock Exchange (BSE) came into being with name of Native BrokersAssociation. Since then, it has expanded its operations by leaps and bounds. This researchpaper studies the performance of Indian stock market in terms of number of stockexchanges, member players (brokers) and their classification, growth in investorpopulation, performance of industrial securities, trend in foreign institutional investorsetc.,.

JEL classification: G1, G2

KEYWORDS: Indian stock market, foreign institutional investors, stock brokers/members, stock exchange, the investor population.

*Assistant Statistical Officer, Department of Planning, Directorate of Economics and Statistics, Pamur, Ongole, Andhra Pradesh, India.


23

TIME SERIES ANALYSIS OF NUMBER OFRECOGNISED EDUCATIONAL INSTITUTIONS ANDLEVEL WISE STUDENTS ENROLMENT RATIOS IN

INDIA

Arunhari P*& Mujeeb P**

*Ph.D Research Scholar, Department of Economics, P.S.G College of Arts & Science,Coimbatore – 14, Tamil Nadu.

**Assistant Professor, Department of Economics, Safi Institute of Advanced Studies, Ramanatukkara, Malappuram.

Education is increasingly being viewed as central to issues of developmentlike productivity, income distribution, employment, and knowledge as an

input to production. Education in every sense is one of the fundamental factors ofdevelopment Estimates on internal rate of return also contributed to strengthening ofsuch presumption. Increased national and international concerns for Education forAll, also led to overall neglect of higher education in many developing countries. Theproblem of resource scarcity added further to the problem. But given the inter-dependence of one layer of education on the other, higher education becomes criticallyimportant for developing and sustaining a good quality primary and secondaryeducation. It is also a critical factor necessary for economic growth and developmentand also for its sustenance. It is important to note that while literacy and elementaryeducation are important and necessary for development, they are not adequate foreconomic development. Without realising the importance of higher education indevelopment, many governments tend to ignore higher education. Economists nowaccept that investment in education, or human capital, is an important element in theeconomic development process. Economic development depends upon status ofeducation. Status of education depends upon number of educational institutions in thecountry and students enrolment ratio.

KEYWORDS: Education, Development, Productivity, Growth.

ABSTRACT

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