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    Al ternate Weekend Program for Working Professionals at MUMBAI, PUNE & DELHI / NCR

    (August 2014 May 2015)

    INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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    Indian Institute of Technology, Bombay (IIT Bombay)

    IIT Bombay set up by an Act of Parliament, was established in 1958, at Powai, a northernsuburb of Mumbai. Today the Institute is recognized as one of the centers of academic

    excellence in the country. Over the years, the dynamic progress at IIT Bombay in allacademic and research activities, and a parallel improvement in facilities and infrastructure,has kept the institute on par with the best institutions in the world. About 20 percent of itsgraduates and post-graduates are entrepreneursmany of them first generation.(http://www.iitb.ac.in/)

    Shailesh J Mehta School of Management (SJM SOM)

    IITBombay established its management school in 1995 to promote interdisciplinary learningand to keep up with the changing environment and with the objective of transformingprofessionals to "Renaissance Leaders" of tomorrow. In the year 2000, the school wasrenamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, adistinguished alumnus of IIT Bombay and a generous contributor to the school. SJM SOMalready leads the way in preparing its Graduates to respond to the new challenges bydrawing on the varied intellectual resources of IIT Bombay and providing an outstanding andinnovative program in management education. (http://www.som.iitb.ac.in/)

    http://www.iitb.ac.in/http://www.iitb.ac.in/
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    Continuing Education and Quality Improvement Programme (CE&QIP)

    With the rapid pace of growth in technological knowledge and frequent paradigm shifts in

    technology, Continuing Education of working professionals in industry is a vital need.Continuing Education Programmes are being conducted all over the country and abroad. Inaddition to regular short term programmes, CE&QIP also conducts intensive courses onselected topics leading to a certificate on successful completion and evaluation.

    XII Batch of Executive Program in Management (2014-15)

    XII batch of Executive Program in Management with specialization in Marketing andHRM (EPM MHRM) is proposedto be held through CE&QIP of IIT Bombay duringAugust2014 May 2015. The program is proposed to be held simultaneously at three centres-MUMBAI (IIT Bombay), PUNE & DELHI / NCR.The programme will be coordinated by Prof.S.Bhargava and Prof. Dinesh Sharma of SJM SOM, IIT Bombay.

    Since last 11 years, this programme has attracted executives, managers and entrepreneursengaged in different domains viz. government, private and family managed businesses. Thisprogramme has been designed to meet their emerging needs, bridge the existing skills gapand facilitate easy transition to the required platform for success. EPM-MHRM is anendeavor to provide an opportunity to get an in-depth orientation and exposure to thefoundations of Management and addressing specialized aspects of Marketing and HRM.Thisprogramme seeks to address the following:

    Address the emerging paradigms in the field of Management.

    An emphasis on current concepts and applications.

    Emphasizing on skills such as analytical reasoning, communication and teamwork.

    Contemporary & Conventional marketing and people Management with focus onentrepreneurship.

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    Programme DurationXII batch of the Executive Program in Management with specialization in Marketing & HRMis proposed to be held during July 2014 April 2015. Classes are proposed to be held onalternate weekend Saturdays (2pm-8.30 pm) and Sundays (8.30am to 2 pm).

    Who Will Benefit:

    This programme is useful to the executives, managers and entrepreneurs working inprivate, public,government and non-government/voluntary organizations.

    This programme, emphasises on high quality education to the professionals, who areinterested in enhancing (building/developing) their career and business competencies.

    Pedagogy and Programme FacultyThe programme pedagogy will involve use of case studies, lecture-cum-discussions, video /film discussions, seminars, role plays, projects etc. The programme will include faculty fromIIT Bombay, leading experts from industry and academia.

    Programme FeeTotal fees for the programme will be One Lakh Sixty Five Thousand One hundred andsixty nine only (165,169/-).This includes One Lakh Forty seven Thousand (1, 47,000/-) as the program fee andadditional 12.36% services tax (Rs 18169.2, Eighteen thousand one Hundred sixty ninerupees and Paisa twenty only).There is no separate registration fee. This program fee includes the course materials. Eachparticipant is required to pay the total fee by a crossed demand draft drawn in favour of THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT) and payable at Mumbai.

    The DD is to be submitted along with the application form. However, the same DD will be

    returned, if the candidate is not selected to the program.

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    Programme Structure

    The structure of this programme includes three major modules. General Management,Marketing & HRM. Marketing function and managing people in any kind of business arebackbone of sustainable competitive advantage. Successful corporate leaders have realizedit and are applying all possible strategies to hone up the business development skills ofpeople, who can bring the creative and innovative edge to the business.

    S.N.Programme Structure

    A Foundation and Fundamentals of Management

    1 Principles of Management,

    2 Strategic Management

    3 Understanding Individual and Fundamentals of Organizational Behavior

    4 Economic Environment Analysis

    5 Fundamentals of Marketing

    6 Principles of Finance & Accounting

    7 Introduction to Human Resource Management

    8 Operations Management

    9 Effective Business Communication

    B Marketing Management

    10 Consumer and Industrial Buyer Behavior

    11 Product Planning and Management

    12 Marketing Channels: Distribution and Retailing

    13 Sales & Negotiations

    14 Market Research

    15 Pricing Strategies

    16 Branding and Brand Management

    17 Integrated Marketing Communication and Advertising

    18 Services Marketing

    19 Relationship Marketing and CRM

    C Human Resource Management (Managing People)

    20 Innovation, New Venture Management and Entrepreneurship

    21 Recruitment & Selection :Talent Management

    22 Performance Appraisal and Management System

    23 Training & Development (Self, Team & Organisation)

    24 Developing Leadership and Culture in Organisations

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    Profile of the Programme Coordinators

    Dr. S. Bhargava is Professor at the SJMSOM, IIT Bombay. He teaches OrganizationalBehavior, HRM and Business Entrepreneurship Development and is engaged in research as

    well as consulting in same areas.

    Dr Dinesh Sharma comes with diverse experience in marketing as practioner, researcherand teacher. He has worked in Industry before joining research and teaching career. Histeaches marketing strategy, marketing research brand management, sales management. Hehas published several research papers in many peer reviewed international journals andalso has written several case studies.

    Important Instructions

    Please note carefully that only graduates (in any discipline) with 2 years of workexperience in any organization are eligiblefor this programme.

    Medium of instruction will be English. The programme is non-residential.

    Total fee is to be paid in Advance. There is no provision for installment. The fee oncepaid would not be refunded under any condition.

    Registration fees paid bya candidate cannot be transferred to another candidate.

    The class schedule will be finalized at the start of the course. However there can besome changes at later stage due to unforeseen circumstances.

    Minimum attendance requirement will be as per rules of IIT Bombay, CE&QIP.

    Certificate will be issued only after the satisfactory performance in the programme

    Conduct of this program is sole discretion of IIT Bombay and can be rescheduled orcancelled due to any unavoidable circumstances. In that case the registration fee will be

    fully refunded. For any issues, the Coordinators will be the point of contact.

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    Important Dates

    Last date of Submission of application forms : 11th

    August, 2014

    Personal Interview: : 16th

    August, 2014Program Starts : 23

    ndAugust, 2014

    CONTACT:

    Prof. S. Bhargava /Prof Dinesh SharmaCoordinator, 12th batch Executive Programme in ManagementShailesh J. Mehta School of Management,IIT Bombay Powai, Mumbai, 400 076

    Telephone: (Office) 0222576 7897 / 7763Mobile: 09869126678, 9769907763

    Email:[email protected],[email protected],[email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    Glimpse of the Previous Batches

    Name Designation & Organization Contact

    Atul ShahEntrepreneur Gold Star Group (RealEstate Developer, Mumbai)

    [email protected]

    Col. Ramesh KumarPullabhatla

    Indian Army (Mumbai) [email protected]

    Kirk D'Cruz Mindgardenz, Mumbai [email protected]

    Bharati Lele L & T infotech, Mumbai [email protected]

    Subhajit Bhattacharya IT Project Delivery Manager @ Accenture [email protected]

    Ashutosh Sharma Futuresoft [email protected]

    Daanish Amir Ellias Amir Ellias/Ellias Intl. Partner Mumbai [email protected] Emersons , Mumbai [email protected],

    N Raghuraman Editor , DNA, Mumbai [email protected],

    Prashant P Mishra Entrepreneur (Director ) Mumbai [email protected]

    Jatin Gala Project Manager, Mumbai [email protected]

    Ms Sabita Pereira Marketing, Pfizer , Mumbai [email protected]

    Mr. Nitin A. RevdekarMarketing , Vardhman Textiles Ltd.,Mumbai

    [email protected]

    Mr. Jyoti P Panigrah Oracle Project Manager [email protected]

    Mr Tarun Mathur Zonal Sales Manager NATCO Pharma [email protected]

    Mr. SridharRamachandruni

    SAIC India, Business Development Delhi [email protected]

    Ms Mahak Jain Honeywell Design Engineer , Pune [email protected] Chowdhary Oswal Footwear Pvt. Ltd. Territory

    Sales Manager , [email protected]

    Ms Chhaya Levis Admin- HR Mumbai [email protected]

    Ms Vineeta Desai Idea Cellular [email protected]

    Ms Ricky Kumar Bayer Cropscience [email protected]

    Ms. Sweta Gamon India Ltd., Mumbai [email protected]

    Ms Nimmi Pandey TCS [email protected] Aman Arora Nangia SEKOOL [email protected] Vinaya VishnuDudhane

    Tech Mahindra, Pune [email protected]

    Mr Anil Jawalkar Mahyco Seeds Ltd. [email protected]

    Ms Sunanda Ratha Urmi Envirotech Pvt. Ltd., Mumbai [email protected] Sanjay Aggarwal Jt. GM (ops) Indian Railways IRCTC [email protected]

    Ms. Anita Ajgaonkar Vice President -HR ICICI Venture, Mumbai [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    REGISTRATION FORM (12thBatch EPM MHRM)

    Conducted by Continuing Education & Quality Improvement Programme of IIT BombayMUMBAI / PUNE / DELHI-NCR (Aug 2014 - May 2015)

    Participants Details

    Name: ____________________________________________________________________

    Gender:__________________ Date of Birth: (DD-MM-YEAR)_________________________

    Address: ___________________________________________________________________

    _____________________________________________________ PIN _________________

    Phone (Office)___________________(Res.)__________________ (Mobile)______________

    Fax: _____________________________E-Mail: ___________________________________

    Academic Details (please attach photocopy of the graduation/last qualifying degree)

    Degree College Universi ty Discipline Year % of Marks/Grade

    Work Experience Summary (Pls attach detailed Resume)

    Organization Duration Role Responsibi lities

    Choice of Centre: .(MUMBAI / PUNE / DELHI-NCR)

    Registration Details

    DD No.: _________________ Drawn on: _________________________

    Dated: _________________ Amount: Rs 165,169-00

    The draft should be drawn in favour ofThe Registrar, IIT Bombay CEP Account .

    The DD is to be submitted along with the application form. However, the same DD will bereturned, if the candidate is not selected to the program.

    I hereby declare that the information provided above is true & correct. I promise to abide by thenorms and rules of the programme.

    Date: _____________ Signature of the appl icant: ____________________

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