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行銷報告 - scu.edu.t · 行銷報告 第六組 組員名單 ... 不斷根據市場需求提出新商品專案的能力，再經由強而 有力的的整合式連鎖經營，且在欲使利潤極大化的同時也
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94153302 94153330 94153353 93141149 92112018 92122246
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7-ELEVEN 1946711 7-ELEVEN
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67
685
6810 7-11
692 7-11
71
72 1024
76
88 7-11
89 3695 4378
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SWOT(Strengths)1.2.3.4.
(Weaknesses)1.2.
(Opportunities)1.2.3.
(Threats)1.2.3.4.
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(Strengths)
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(Weaknesses)
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(Opportunities)
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(Threats)
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vs
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()
()
()
()
()
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7-11 VS
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()
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()
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()
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()
24hr
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POS ()
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POS
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V.S
i-cash
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()::::
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:() : : : :
()
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: : : : :
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: : : : :
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Product
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Season & Occasion
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Price
1.2.3.4.5.
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7-11
20057-1177HELLO KITTY
584.26166.78
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7-11
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7-1119
39
7-11
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(1)
(1)(2)(3)
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(1)(2)
(1)
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7-117-11
35
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Place 7-Eleven
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VMS
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24
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POS (Point on Sale) EOS
(Electronic Ordering System) GOT
()
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Promotion
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77
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0800-008-711 30
OPENI-CASH
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1.2.3.
4.
1.
2.
3.
SWOT (Strengths) (Weaknesses) (Opportunities) (Threats) () () () ()
() Product Price Place () Promotion-
