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Environmental Labelling Decathlon & French Pre-implementation
Raffaele DUBY
24/11/2015
DECATHLON
2
Sens : Innovation lovers for the Happiness of People
3 Retails
… 20 Passion Brands
9 Industrial processes Knit
Warp Knit
Woven Footwear
Plastics/Composites/Metals Electronics Heavy stitching
Agrochemicals Optics
70 000 Employees Turnover : 7,4 Billion € 1000 Stores
Consumer dilemma
3
Which product is the greener between this two
products ?
Environmental labelling
4
What is environmental labelling ?
Consumer reviews
5
For 77 % : env Labelling is an advantage For 85 % : it improve the image of Decathlon For 70 % : had already been influence by a env. information during buying
2010 2011 2012
Raw values Multicriteria notation + raw values Aggregated notation + raw values
Law « grenelle 1 » FCD/ANIA
Law « grenelle 2 » French Experimentation
Post-experimentation
29 products 100 products 100 products Stores Internet & smartphone Internet & stores
Evolution
6
Experimentation
(168 Companies) +
Normalization french PCR
Experimentation
+ UE PEFCR
2010
2012
2013
2016
2020
Supervise volunteering
pre-implementation
Regulation ?
Regulation
Law « Grenelle de
l’environnement 1 & 2 »
Supervise volunteering
Set-up in Webstores
and stores
Pre-Implementation goals
7
Obtain feed back to improve the technical base
Make Env labelling available for consumers
Process & Methods
(BPX 30-323 &
Clothing)
Database Tools
Identify ways to use Env labelling to eco-design
The Team
8
BRANDS & RETAILERS PRODUCERS
CONSULTANTS
PUBLIC AUTHORITIES
Teintures et Apprêts Danjoux
French Ministry for Ecology, Sustainable Development and Energy
ADEME
DGCCRF
CGDD
Les Tissages de Charlieu
Products
9
...
Proceedings
10
Evaluation of products
Definition of communication format
Set up of env labelling
Scope & KPI definition
Listing of products
Consumers reviews
Feedbacks & env labelling guides
Collaborative approach
Multi-stackholders
18 months process
Target : 100 products
Challenge 1 : Make it worldwide scale
11
Challenge 2 : Involve everybody
12
300 3000 Engineers To rate his product
and with eco-
design
50 000 65 M Designers
With 150 Product
Manager
To select greener
product
Sales
Assistants To advice our
customer
Customers To add Eco-criteria
to buying decision
process
The Change to manage...
Installed In progress To do To do
Challenge 3 : Comparability
13
What is next ?
14
For more information :
Raffaele DUBY, Eco-design & environmental labelling project manager
Let’s continue to share !
Feel free to contact me if you
have any questions or
comments
15
ANNEXES
Steps
16
Impact
min
Impact of
component Raw impact of
product 1. 2. Definition of ABCDE Scale 3.
4. Rating of each
product
Impact
max
5. Communication of the
classe on internet
?
?
2010 Raw Impact
17
2011 ABCDE multi-indicators
18 20% 20% 20% 20% 20%
Since 2012 ABCDE global notation
19
Since 2012 ABCDE global notation
20
Next actions
21
