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www.environmentuk.net

Environment UK Media Pack

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Environment Media Pack

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Page 1: Environment UK Media Pack

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Page 2: Environment UK Media Pack

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INTRODUCTIONEnvironment UK was born out of the need to supply the UK with a substantial, informative and instant point of call for any issues regarding the environment.

Since its initial conception seven years ago, Environment UK has adapted and grown with its audience, not only in how it reports the news but in the way it delivers it, with specific sections tailored to individual industry sectors, the launch of its monthly newsletter, online digital directory and embracing social media to instantly interact with its audience. More importantly we have created a brand in which you can trust and recognise within this specialised industry.

Environment UK has opened up its website doors to advertising positions, in order for private organisations, public sector authorities and service providers to market their brand, products and services next to the site’s content and take advantage of its excellent traffic figures, Google page ranking and dedicated audience.

The design of the site has been created to promote ease of use, with clear definitive sections integrated with video streaming, live Twitter feeds and scrolling news reels to draw users into the page and enable them to navigate through the site finding information they need easily.

Advertisers on the site will benefit from strategic positioning next to relevant content as well as the creative aspect to online advertising. Environment UK will support you in not only maximising on the advertising potential of the site, but include you as a key editorial contact for features and discussion in your area of expertise.

ENVIRONMENT UK’S REGULAR FEATURESVia our home page Environment UK will cover general, yet important, key issues affecting all sectors within the environment arena, including:

• General News • Environment Policies• Carbon Foot Printing • Sustainability • Legal Issues

Then, within the sections of Environment UK, we will break down into industry sectors highlighting important issues and features specific to your industry, including:

• Green Business • Construction •Energy • Food• Information Systems/Technology • Eco-leisure• Recycling and Waste Management

To name but a few........

Specialist featuresSpecialist features will be tailored to the specific requirements of the individual or industry and will be posted on the home page allowing organisations involved to advertise their products and services next to the content.

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WEBSITE VISIBILITY AND SITE OPTIMISATIONThe Environment UK team work tirelessly to promote the website via a number of marketing streams, ensuring the site continues to grow in stature, respectability and visibility in the market place. This gives you, as an advertiser, the peace of mind that we will never rest on our laurels and will always look to grow and provide you with maximum exposure.

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We do this by:- Partnering events, exhibitions and conferences within the UK- focusing on all environmental sectors.- Updating the website with news three times a day.- Social marketing via LinkedIn, Twitter and Facebook.- In-house marketing campaigns – promoting the website via our- other titles such as Construction National.- Search engine optimisation, Google Ad words, page rankings- and syndicating news and information through other websites. - Monthly E-newsletter.- Buying new data to source subscriptions and offer competitions- to draw users to the site.

Environment UK’s AudienceOur readership audience of Environment UK is extremely

important to us. When attracting advertisers to the site, we realise that in order for your campaign to be successful you do not just need quantity but quality and a specific audience who will see your advert or editorial piece.

Listed below are the titles and job specifics of our target audience.

• Senior officials• In government seats, offices and individual council boroughs• across the UK

• Senior Executives/Key decision makers• Within businesses who have adopted or are in the process of• adopting sustainability programmes, CSR initiatives, green• products or services.

• Contractors and Developers

• Manufacturers

• Suppliers

• Heads of public sector authorities • Education • NHS • Emergency Services • Tourism Boards • Development Agencies

• Consultants

• Architects

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DIRECTORYThe Environment UK directory provides its users with a full listing of organisations within their specific sector, providing company names, telephone numbers, web and emails addresses and direction maps etc.

Package includes:

• Contact name• Address• Telephone number• Fax number• Email (with direct link)• Website (with direct link)• Qualifications listed• Four entry headings• Google map• A Full Page A4 Company Profile including photos,• description of services and case histories (if applicable)

Profile your

company in the

directory for as

little as £195for a whole year!!

ENVIRONMENT UK ADVERTISING RATESWEBSITE – Home PageAll positions are based on a 3 way rotational basis – each company sharing theposition with 2 others on an equal rotational basis

POSITIONS

Promo video slot (home page)

Top bannerSide bannerSkyscraper banner

SIZE (in pixels)

468wide x 60high310wide x 50high125wide x 250 high

x3 mnth

£595

£495£275£225

Promo Video Slot

Leader Board 468 x 70

Side 310 x 50

Banners

DirectoryDirectory

Skys

crap

er31

0 x

50

DIRECT E-MARKETINGOur direct e-mail promotional campaigns offer exactly this opportunity. Using our vast user database – divided up or filtered as you like – we can make sure your own personalised e-mail and/or promotional message hits the in boxes of the industry figureheads you want to be in front of.

Environment UK can, at a small cost, evencreate your own advert to send out onthis direct E-marketingcampaign.

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CONTACT

To discuss, plan or design your next campaign please callour advertising specialistwho will be only toowilling to help.

Thank you

Environment UK

ADVERTISING CONTACT

Kind regards

Ian WildTel: 0161 850 1680Email: [email protected]

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