Lt Col Vishal Sharma (Retd)

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Agenda• Who is an Entrepreneur?• Startups v/s Multinational.• Barriers to Startups in India.• Why should you start on your own?• DNA of a Startup Guy• Starting Up from Ground• Anatomy of a Business Plan• Startup Ecosystem available in India• Funding Options• Opportunities• Why do Startups Fail?

Who is an Entrepreneur ?

Wikipedia introduces Entrepreneur as a loanword from the French language that refers to a person who undertakes and operates a new venture, and assumes some accountability for the inherent risks. Being in business or being an entrepreneur is about taking risks and confronting challenges

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Differences between a Big Company and a Startup Venture

Activity Big Company Startup

Stay Radisson With a Room mate

Recruitment Ma Foi / ABC / … Word of mouth , infecting people

Branding SuperBowl / T 20 Innovative Strategies

Collaboration Through Legal Department Helping others who may never help you back

Processes Very Structured and Mature

Orderly Choas

Learning Spoon fed Fend for yourself

Café Taj / CCD Roadside Tea Stall

Resources Plenty Always Constrained

Market General Niche

Pitch Long and Descriptive Short , to the point

Business Plan Probably 250 pages 20 pages on your idea

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Barriers to Startups• Financing Hurdles

– Lack of seed funds /early stage funds

• Lack Management Education• Cultural factors

– Lack of status– Lack of steady income– Peer Pressure– Relatives/ Parental pressure

• Easy Life in Multinationals• Lack of Awareness• Quality Technical Manpower• Regulatory Framework 5

Ease of Doing Business Rankings

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Source : http://www.doingbusiness.org/economyrankings/

Why would you still do it?

• Become your own boss. • Be in-charge of your destiny.• Because you believe in yourself.• Because you believe in the idea.• Because you believe that you can change the

world.(People may think you are crazy)

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“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”

Western Union internal memo1876

“I think there is a world market for maybe five computers.”

Thomas WatsonChairman, IBM1943

DNA of an Entrepreneur• Risk Taking• Passionate• Natural Leader • Innovative• Optimistic• Self confident• Patient but Persistent• Willing to slog it out for your dream• Ethical• Has a flair for Marketing

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Do you need an MBA?CEO MBA

Steve Jobs, Apple No

Yun Jong-Yong, Samsung No

Alexey B. Miller, Gazprom No

John T. Chambers, Cisco Systems Yes

Mukesh D. Ambani, Reliance No

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Source : http://hbr.org/2010/01/the-best-performing-ceos-in-the-world/sb1

If top 4 of 5 CEO in the world don’t need an MBA Degree to run a multi Billion dollar empire, would you need one to start a Business?

Starting Out• Idea• Business Plan • Build a Team• Make the Product / Offer the services• Sales and Marketing• Learn and Adapt• Expansion and Growth

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Business Plan• Exec Summary.• What Product / Service?• What is the Market Size?• Advisors / Team?• Why would your Product / Service sell?• How will you tell this to the customers?• How will you make money?• How will you reach the customers?• Funding and Financial Projection.• Use of Funds.• Timelines.• Research Data/ Team Resume. 12

EcosystemIncubation Centres• IIM Ahmedabad• IIM Bangalore• IIM Lucknow• IIM Kozhikode• IIM Calcutta• SP Jain Institute of Management and Research• BITS Pilani• IIT Kharagpur• IIT Madras• TENET – IIT Madras• IIT Bombay• IIT Kanpur• IIT Guwahati• IIT Delhi• Nirma Labs• K.J. Somaiya Institute of Management Studies and Research, Mumbai• The ICFAI Center for Entrepreneurship Development, Hyderabad• Mudra Institute of Communications, Ahmedabad (MICA)• FMS Delhi• Entreprenership Development Institute of India (EDI), Ahmedabad• Center for Innovation, Incubation and Entrepreneurship (CIIE), IIM-A• Wadhwani Center for Entrepreneurial Development, Hyderabad• JSS Institutions• NITIE• Science and Tech Entrepreneurs Park at NIT Trichy• ICRISAT• Kongu Engineering College• Society for Innovation & Development• TechnoparkSource: http://ecosystem.pluggd.in/index.php/incubators-in-india

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Web Help

http://www.yourstory.in/

http://www.proto.in/

http://www.pluggd.in/

http://www.nenonline.org/

http://delhi.tie.org/

Magazines

DARE

SiliconIndia

Books

Art of Start

Stay Hungary Stay FoolishCrossing the Chasm

Funding Options

• Relatives / Friends/Family/ Savings• Banks Loan / Debt• Government Funds• VC’s

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Opportunities

http://ecosystem.pluggd.in/index.php/indian-startup-directory/Source: 15

Why do Entrepreneurs Fail

• Wrong Motivation• Poor Management• No Mentorship and Lack of Experience• Failure to Change with the Times• Inadequate Goal-Setting

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THANKS

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