ENTERTAINMENT IDENTIFIER REGISTRYCOMBINED MONTHLY UPDATE

Technical Working GroupRegistry Operations Update

Business and Marketing UpdateImplementation Update

April 15, 2014

EIDR TWG, BMWG, and Implementations Agenda

• EIDR New Members• EIDR Operations Update• EIDR Technology Update

– 2.0.2 Release Update– 2.1 Release Planning– Tiger Teams– Language Issues

• EIDR Governance• EIDR NAB Show Update• EIDR Marketing and Outreach Update

– Upcoming Industry Events

New Members

New Member Announcements

• PBS – Eric Wolf

Vice President, Technology Planning and Strategy– PBS will offer registration service for member

stations in transition period.

Registry Operations Update

EIDR Operations: Content database overview

Dec-10 Dec-11 Dec-12 Dec-130

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Edits & ManifestationsShortsOne-Time-Only TVTV EpisodesTV SeasonsTV SeriesMovies

EIDR Operations: Content database details

Category 2014-Mar. 2013 2012 2011 2010

Total records 619,014 581,798 279,900 221,146 183,915Original/title-level content:    

Movies 79,951 75,800 51,496 45,774 43,573

Shorts 3,134 3,039 1,406 1,224 1,121

One-Time-Only TV 30,477 29,709 26,112 22,199 17,952

Series 13,645 13,409 9,613 8,719 7,541

Seasons 18,572 18,082 12,197 9,486 7,837

Episodes 317,428 313,328 158,371 130,284 105,891

Edits 146,974 121,513 18,293 1,855 0

Manifestations 8,769 6,866 2,046 1,621 0

EIDR Operations: Alternate ID’sCategory Apr. 2014

Any Alternate ID 352,062

Sony 188,578

Warner 73,703

ISAN 73,560

Baseline 61,280

IMDb 49,317

Flixster 34,199

IVA 30,836

Getting to Scale - 2014• Bulk Registrations – current and upcoming

– ESPN – Developing sports best practices, catalog to follow

– Google – Under review– Flixster – New bulk data set to be processed– Netflix – Under review– Rentrak – Under review– Rovi – Monthly “continuous seeding” will be

expanded to cover more records– T3Media – Will register catalog when sports

practices are available

Technology Update

2.0.2 Release Update

• Released on Schedule• No Reported Compatibility Issues• Focused on Back-End Features

– Registry hardening & performance improvements– Limit Structural/Referent Type combinations– Require Series to specify at least one SeriesInfo item– Enhanced DOI Mapping– Limit on future release years– Prevent empty/0 Alt IDs– Allow Superparty to specify an EIDR ID during registration– Read-only access for Get Mod Base

2.1 Release Planning

• Seeking member input on new features and priorities• Core features to include pending requests from past Tiger

Teams:– Live Events– Provisional Metadata– Radio– Required Base Object Data– Sports (in process)

• Release schedule will depend on budget

Tiger Teams• Sports Programming: In Progress

– Working with ESPN, T3Media, and Red Bee to develop best practices

– Will escalate to TWG or full Tiger Team for specific issues and recommendation review

• Video Services: In Progress– Video Services search function now available in the

Web UI– Preparing registrations for NBCU and ESPN

• Next Up: – Value-Added Extras– Packaged Media (both digital and physical)– Digital Cinema

Language Issues• In general, changes to audio or subtitle tracks alone

are not sufficient for a new Edit– Language track changes are new Manifestations.– If other changes are made at the same time, then a new

Edit may be created.• Should “burned in” subtitles and intertitle cards be

treated the same?– They constitute a significant change to the visual portion

of the program (an Edit), but are language-focused (a Manifestation).

– Such changes are often performed in-territory or by a post house for distribution (arguing for Manifestations)

– Forced subtitles (rendered on the fly via timed text, not burned in) are new Manifestations, not Edits.

EIDR Governance

Policy Discussion: Metadata Authority

• Metadata Authority– a Party that is authoritatively knowledgeable about a

content record and is willing to assist in maintaining the accuracy of the data in the record

– Is usually on the ACL for the record (either by request or if the Party created the record)

• When a record has a Metadata Authority, they will be consulted when another member requests to change fundamental fields (such as primary title or episodic distribution number)

Business and Marketing Update

NAB Report

• PBS TechCon • 2nd Screen Event• Briefings – THANKS AGAIN DELUXE

– Crown Media, AETN, Scripps, LG, Apple• New Prospects

– Broadcast station groups (thanks Zane)– This Technology, AdGorilla, OpenText, Ooyala,

Imagine (Harris), Akamai, Brightcove, IBM, ContentBridge, AT&T

• Co-sponsored MESA reception

Marketing and Outreach Update

• April 29 NCTA– CableNET Exhibit (Thanks CableLabs) – Briefings

• May 22 ESCA • May/June European Visit• September IBC

Selected Implementation Updates

BFI• Match and register BFI catalog with EIDR

– Status• 1300 sample records matched (1063) and registered (239)• In all cases, BFI ID in EIDR as Alternate ID, EIDR ID in BFI record• Using desktop XML tools

– Next steps:• Continue working through UK filmography by collection (Hitchcock, Bond, Kubrick,

Hammer Horror, etc)• Use as impetus to improve BFI metadata as needed• Eventually, include link back to EIDR from BFI searches

• Use EIDR ID as part of existing BFI processes– EIDR ID for new BFI-funded films– EIDR ID for films digitized through Film Heritage Unlocked program– Status

• Projects approved, in planning stages• Use EIDR in National TV Archive

– In planning stages

ESPN• Purpose

– Develop policies and procedures for ESPN to register its works for EIDR Content IDs.

– Register ESPN’s back catalog of works.– Develop best practices and guidelines that EIDR will publish

for all sports entertainment programming.• Partners

– T3 Media and Red Bee Media• Status

– Use Case Identification: In Process– Data Model Alignment: Pending– SDK Integration: Pending– Catalog Registration: Pending

Orchestra Networks• Purpose

– To add direct EIDR support into the Orchestra Networks MDM solution for the media and entertainment industry (search, match, create, and modify).

• Partners– Paramount will be the pilot customer

• Status– Data Model Alignment: Complete– SDK Integration: In Process

Prospective Member Activity

Canal+• Purpose

– Bring forth EIDR ID in StudioCanal avails management system for own productions and acquisition of US titles

• Studio support in adding EIDR ID use for International distribution would be great

– Bring EIDR ID in broadcast operations & title management• Partners

– Canal+ has announced deal with Technicolor• Status

– Manual test: complete– Technical validation with StudioCanal: complete– Internal canal+ discussions with broadcast operations: on-

going