ENTERTAINMENT IDENTIFIER REGISTRY COMBINED MONTHLY UPDATE

Technical Working Group Registry Operations Update

Implementation Update Business and Marketing Update

April 21, 2015

EIDR TWG, BMWG, and Implementations Agenda

• EIDR Registry Operations Update • EIDR New Member Update • EIDR Member Presentations: FilmTrack and

RSG Media • EIDR Marketing and Outreach Update • EIDR News Update • EIDR Technology Update

Registry Operations Update

EIDR Operations: Content database overview

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14

Edits & Manifestations

Shorts

One-Time-Only TV

TV Episodes

TV Seasons

TV Series

Movies

EIDR Operations: Content database details

Category Today 2014 2013 2012 2011

Total records 738,663 723,709 581,798 279,900 221,146

Original/title-level content: Movies 133,104 130,137 75,800 51,496 45,774

Shorts 8,146 7,919 3,039 1,406 1,224

One-Time-Only TV 33,341 32,323 29,709 26,112 22,199

Series 15,676 14,881 13,409 9,613 8,719

Seasons 22,039 20,804 18,082 12,197 9,486

Episodes 352,365 346,458 313,328 158,371 130,284

Edits 164,152 161,389 121,513 18,293 1,855

Manifestations 9,576 9,576 6,866 2,046 1,621

EIDR Operations: Content database details

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14

Content records

Alternate IDs

EIDR Operations: Recent Registration Activity

Production Sandbox trials

Media-press Rovi Comcast West10 HBO Sony Warner NBCU Disney Showtime BFI Fox

Paramount - integration

EIDR Operations: UI Training Sessions

• This month’s UI Training Sessions: – Session #1: Wed., Apr. 22, 2015 from 7:00-8:00 a.m. PDT, 10:00-11:00 a.m. EDT, 2:00-

3:00 p.m. GMT (Scheduling consideration for European and Eastern North American members.)

– Session #2: Thurs., Apr. 23, 2015 from 1:00-2:00 p.m. PDT, 4:00-5:00 p.m. EDT, 8:00-

9:00 p.m. GMT (Scheduling consideration for all North American members.)

• Next month’s UI Training Sessions:

– Session #1: Wed., May 20, 2015 from 7:00-8:00 a.m. PDT, 10:00-11:00 a.m. EDT, 2:00-3:00 p.m. GMT (Scheduling consideration for European and Eastern North American members.)

– Session #2: Thurs., May 21, 2015 from 1:00-2:00 p.m. PDT, 4:00-5:00 p.m. EDT, 8:00-

9:00 p.m. GMT (Scheduling consideration for all North American members.)

• RSVP at secretariat@eidr.org

New Member Update

New Industry Contributor

• Magnet Media, Belgium – Company Description: EPG and Metadata Provider – Primary Contact: Rik Wintein

Member Presentation FilmTrack

Who We Are o Global leader in Enterprise

Contract & Rights Management for Media and Entertainment

o An Insight Venture Partners portfolio company

o 2 acquisitions in 2014

o Jaguar & Dashbox

o 200+ global clients

o Extensive partner ecosystem

More companies rely on FilmTrack for their contract & rights management than any other solution in the world.

FilmTrack & EIDR

oEIDR setting metadata standards - single global identification system for all assets

oFilmTrack users can now auto-populate EIDR code

oUnique content identifier integrated in FilmTrack’s StarCM Content Manager

EIDR code integrated in

StarCM Content Manager

+

Member Presentation RSG Media

Marketing & Outreach Update

NAB Show Recap One quarter of EIDR member companies were exhibitors

• Adobe • Deluxe • Microsoft • Cisco • Clearleap • Civolution • RedBee/Ericsson • FilmTrack • Mediamorph • Rovi

• Saffron/Cinram • S&T • Vubiquity • Verizon • Verance • RSG Media • Technicolor • T3Media • thePlatform/Comcast

NAB Show Recap • Briefings, Reception, Releases

– EIDR Briefing and Reception Sponsored by FilmTrack (Thank you to FilmTrack!); FilmTrack product integration

– EIDR Briefings Sponsored by Deluxe (Thank you to Deluxe!) – RSG Media product integration with IBM – Verance selection as ATSC standard – S&T demo of ATSC interactive

• Technical Presentations: – Broadcasting Content Management Challenges by Richard Kroon

• Event Sponsorship: – EIDR Sponsorship of the Framework for Interoperable Media Services (FIMS)

Exhibit at the NAB Labs Futures Park, supporting EBU and AMWA. • EIDR in File Based Workflows by Pierre-Anthony Lemieux, MovieLabs

• One-on-one Meetings: – Counterpoint/Virdex, Soundmouse, Amazon, Apple, castLABS, Fadel, IBM,

Oracle/Front Porch, Sintec Media, Elemental, Cinegy, Levels Beyond, Xytech, IRT (Germany), SRG (Swiss Nat’l Bcaster), Bloomberg, Discovery, AMPAS

2015 Calendar Apr. 22 Coalition for Innovative Media Measurement (CIMM), N.Y.C.

May 5-7

INTX (formerly known as The Cable Show), Chicago - Tues., May 5 – Member Meeting, 5:00-6:00 p.m., meeting room #

W176b (tentative) - Thurs., May 7 – Prospective Member Briefing, 8:30-9:30 a.m., meeting

room # W176b (tentative)

May 14 HITS (MESA), L.A.

Jun. 9-11 EBU Metadata Workshop, Geneva - EBUCore/EIDR paper

Jun. HITS Europe, London

June 13-17 EIDR Board Meeting/ESCA Digital, L.A.

Sept. 10-15

IBC, Amsterdam - Technical Paper submitted by ITV and EIDR - Seeking hosts for briefings - AMWA Presentations

Oct. 5-8 MIPCOM, Cannes

Oct. EIDR Member and Outreach Meeting, Japan (TBD)

News Update

EIDR News Headlines • RSG Media & IBM: A Data Driven Solution for Media

Analytics using IBM Cloud • MESA: MESA, Members Prep for NAB • FilmTrack: FilmTrack Partners with EIDR to Support

Metadata Standards for the Media and Entertainment Industry

• RSG Media & Prime Focus Technologies: RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery

• EBS: EBS Joins EIDR – Entertainment Identifier Registry Association

Technology Update

System Updates

• 2.0.6 bug fix release on March 28, as scheduled • Next focus will be on de-dupe rules and process

review • May result in a 2.0.7 de-dupe release prior to 2.1

• Also reviewing Registry mirror feeds for member consumption (to automate local Registry caching)

Broadcaster Tiger Team

• Next call scheduled for April 29 • April 15 call cancelled for NAB

• Will be reviewing cumulative recommendations developed so far

• Anticipate a document for review on the May TWG call

• Open call for next topics of focus for this group

Thank You