61% of companies have a mobile site or optimized their existing site for mobile.

64% of decision-makers read their e-mail on a mobile device.

Around 33% of enterprises are planning to build enterprise app stores.

35% of large enterprises will leverage mobile application development platforms (MADP) to develop and deploy mobile apps in 2015.

By 2016, the number of enterprise applications optimized for mobility will increase by four times.

By 2018, more than 50% of all mobile apps will be created without coding.

Enterprise apps are becoming a top priority for businesses.

Enterprise Apps Marketplace in the Middle East

AEC | www.aecl.com

The Middle East enterprise apps market is on the ascendance. As more enterprises adopt cloud services for vital workloads and applications, the vendor community is coming to their aid with apps to suit their evolving business needs.

Not too long ago, an enterprise only had to worry about securing the devices it issued to employees. Today, mobile app management (MAM) along with enterprise app stores are here to bring order to the chaotic world of mobile devices in the workplace. Here's how to build the strategy for an enterprise apps marketplace for your company.

First impressions are also important. According to a study by SAP, 78% of enterprise apps are abandoned after their first use.

64% of employees site poor user experience as the reason for rarely using enterprise mobile apps.

The global enterprise mobility market will be worth as much as $140 billion by 2020.

Enterprise users were most satisfied when using mobile application management (MAM) software

(15%), rather than MDM software (13%).

When employees are satisfied with their company's app initiatives, they are more likely (32%) to actively promote their apps internally.

A recent survey of IT professionals in 2015 by 451 Research revealed that over 50% planned to deploy at least 10 enterprise apps over the next two years.

AEC | www.aecl.com

Also, in a global study by Dimension Data, 61% of employees were not able to access enterprise apps using their personal devices.

Middle East companies remain behind the global adoption curve, when it comes to enterprise apps.

Less than 30% of Middle East decision makers have mobile workforce management already deployed in their companies.

Another 20% are planning to do so within the next one to three years.

According to Frost & Sullivan, the enterprise application software market was dominated by ERP solutions in 2014.

ERP contributed the maximum revenues and had a market share of 60.4% in 2014.

The Middle East enterprise app market was worth $8.69 billion in 2014 and is expected to grow at CAGR 11.5% until 2020.

AEC | www.aecl.comAEC | www.aecl.com

How to foster Enterprise App adoption?

• Identify the key business need and business case.• Specify the apps' requirements, target platforms, product roadmap.• Acquire / develop, test and iterate app.• Integrate with backend data.• Secure and authenticate users, apps, and devices.• Deploy, distribute, promote, provision, fulfill, and track.• Support, help, listen, improve and simplify.

Developing the protocols, purchasing the hardware and software, and managing fleets of devices is a strain.

Though these systems are focused on managing apps than devices, IT can enforce some policies.

Corporate data and personal data are stored and secured separately.

If a device is lost or stolen, IT managers can remotely wipe corporate data.

The corporate app store and its apps can be remotely removed, when an employee leaves a company.

These stores provide apps for employees to do their jobs and conform to security policies.

Enterprise app stores are light and require smaller footprint on devices, compared to MDM solutions.

Why Your Company Needs an Enterprise App Store?

Sources:PC Mag Middle East: http://me.pcmag.com/software/2360/feature/why-your-company-needs-an-enterprise-app-storeITP.net: http://www.itp.net/-602955enterprise-apps-evolutionCIO.com: http://www.cio.com/article/2453985/mobile-apps/how-cios-can-boost-mobile-app-adoption.htmlTechcrunch: http://techcrunch.com/30/03/2015/the-next-billion-dollar-market-opportunity-is-mobile-enterprise/Business2Community: http://www.business2community.com/mobile-apps/the-ultimate-list-of-enterprise-mobility-statistics01362499-