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Business Plan
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Group Members
Maria AbdullahFaiza Asghar
Asmara RaniNayyara Anbreen
Iffat Saleem
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Royal rice
Taste of Royalty.
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Our business objective is to supplyand demand the royal rice in
such
a way as to create the value thatcan be sustained over the
longterm of shareholders, employees,
consumers and the businesspartners.
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Business of
Business Type;
Suppliers of
Rice
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Royal Rice Rice is an ideal food; delicious, energy
giving and nutritious.
Due to the increasing demand of the rice andits more
significance regarding its
consumption all over the world we havedecided to do the business
of rice. Thebusinesses related to the agricultural fooditems have
the more chances to success.
Rice is used on all occasions in Pakistan:festive, mournful,
religious and in ordinaryroutine life. No banquet is
consideredcomplete in Pakistan without rice on its
menu
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Mission statement
We will dedicateourselves to providethe best rice to
peoplethroughout their day,throughout their lives,throughout the
world.
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Royal Rice vision is to bethe leading company inthe world,
providingcustomers with healthyrice at affordable prices
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Royal Rice vision is to bethe leading company inthe world,
providingcustomers with healthyrice at affordable prices
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To expand our business allover Pakistan T o Export Royal Rice
atInternational Market
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Quality will consider thecornerstone for thesuccess of the Royal
Ricebecause we think that thequality of the productsultimately
enhances thequality of the consumerslife.
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Per capita consumption of rice is 15 kg peryear in Pakistan.
Pakistan is the fastest growing riceproducing nation in
Asia.
Two varieties of rice dominate in Pakistan:
Basmati Irri
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Our market strategy will focus on thelocal and regional market
demand. Ourdistribution chain entail strategic
partnership with retail stores, smallshops', schools as well as
contractswith government and private
institutions as well as army, hospitalsand the police department
in theregion.
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From the beginning we supply rice
relatively in low price in the market so
the demand of royal rice creates inmarket and good quality
available to
them in low price.
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Purchasingcost
Transportation cost
Packagingand
distributionexpense
marketing Total
95000 35000 65000 45000 240,000
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basmati pk-385
super kernelirri-9
Sella
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Packaging
Polypropylene WovenSacks, Bags10-50kg
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PackagingWovenplasticbags for2-10kg
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Cafee IrumMarket I-10,Markaz.IslamabadIslamabad Hotel,nearby
melodyHotel Ornate,melody ,Islamabad
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supply riceto our ownuniversitycafeteria Utility store,
at 1/10-1,Islamabad
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As we are students of MBA and areseeking the professional
education.
We have divided our responsibilities into different departments
and every oneperform her duties with delegation andhard work.
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