Enrollment Fair Presentation

7/29/2019 Enrollment Fair Presentation

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Marketing & PR

With Rachel MetzlerMarketing Manager at Unity Village


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Marketing Manager at Unity Village Previous experience:

Public Affairs at Fleishman-Hillard Trade Marketing Intern at Microsoft

Bachelors of Journalism and minorsin Business and Spanish from

Mizzou Lees Summit native and LSN grad

About Me


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Anticipating, identifying andsatisfying customer needsprofitably

What is Marketing?


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https://www.youtube.com/
https://www.youtube.com/watch?feature=player_embedded&v=N4t3-__3MA0https://www.youtube.com/watch?feature=player_embedded&v=N4t3-__3MA0


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Product what you usePackaging how it looksPlacement where you find itPromotion how you know

about it

The 4 Ps of Marketing


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Product


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#1


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#2


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Price

2 for$5

_______

________ _______ ____________________ ____________ ____________

_________________ ____________

_____ _____

$3.50


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Placement


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#1


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#2


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The best promotion includes avariety of tactics includingadvertising, public relations,general communications andsales.

Promotion


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Public Relations


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{

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Audience research Pitching

Strategic partnerships Event planning Media training Political campaigns Speechwriting

Social media

Public relationsidentifies,establishes and

maintainsmutuallybeneficialrelationshipsbetween anorganization and

its publics.

Good PR improvesreputation,creates publicinterest andultimatelyincreases sales for

a brand.What is PR?


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Missouri first responders attend Electric Vehicle Safety Training
http://www.columbiamissourian.com/stories/2012/01/28/missouri-first-responders-attend-electric-vehicle-safety-training/http://www.columbiamissourian.com/stories/2012/01/28/missouri-first-responders-attend-electric-vehicle-safety-training/


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BreakingNews Talking

Points

Company

Profile


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RelationshipBuilding


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When I actually thought about PR, Ithought that it was all about events,rubbing shoulders with the rich and

famous, maxing out the companycredit card on lavish lunches withclients and getting numerousamounts of freebies- basically living

the Samantha Jones lifestyle!http://blogmylife.myblog.arts.ac.ukWhat isnt PR?

Public Relations is not advertising orjournalism but works with both.
http://blogmylife.myblog.arts.ac.uk/2011/10/07/im-doing-pr-but-whyhttp://blogmylife.myblog.arts.ac.uk/2011/10/07/im-doing-pr-but-why


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Great writing skillsGood at fostering relationshipsStrategic, big picture thinkerNatural curiosityNot afraid to hear no

Is PR for you?


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Account executive Communications specialist

Social media specialist Public affairs Media relations Employee/internal

communications

There are PR jobsin corporations,nonprofits,

agencies,government,institutions,consulting,healthcare, etc.

Jobs you might look for


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Advertising


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Utilizing paid media to reach atargeted audience with a

targeted message.

What is Advertising?


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Creative

Brainstorming Communicating

succinctly throughcopy and design

Ability to link two

opposing ideas Willingness to do

drafts

Account

Researching trends Strategic thinking

and planning Fostering

relationships

Summarizingcampaign data,budget, etc.

Is Advertising for you?
https://twitter.com/http://awesome.good.is/transparency/web/1202/how-high-school-students-perceive-college/flat.htmlhttp://awesome.good.is/transparency/web/1202/how-high-school-students-perceive-college/flat.htmlhttps://twitter.com/


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Copywriter Multimedia designer Account executive Account planner/researcher

You will find mostadvertising jobs inagencies and

creativeboutiques.

Somecorporations havein-house

agencies.

Jobs you might look for


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Small budgets and teamsVariety of responsibilitiesDonation appealsStorytellingFeeling good about your work

Is Nonprofit Marketingfor you?


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Host postcards

Print ad series ininternalmagazines

Invitation todonors

Thank you letters

*Customer servicetalking points

Cruise Fundraiser -print


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Landing page

Host social mediaguide

Regular Facebookposts

E-newsletterpromos

On-air spot ads

On-air host plugs

YouTube video

Cruise Fundraiser -online


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What can you do now?


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Business/MarketingJournalism English Psychology Sociology Web Design Web Coding

Courses & Majors


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Start tweeting. Dont just use Facebook.Writers write! Designers design! Follow blogs marketing and personal

interest.

Keep up with current events and popculture.

Set up Google Reader.

Blogs & Social Media
http://www.google.com/readerhttp://www.google.com/reader


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Pick a story to tellany story. A first date, a fairy tale, a dream you

hadPick 3 or 4 audiences to tell it

to.Your best friend, your mom, your dad,

your teacher, your grandmaWrite a story to match each

audience. Make it truthful!

You will find your voice whilesending a message tailored for aspecific audiencethe first step to

great communication!

A writing exercise


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Remember that infographic? Make yourown!

Find a compelling statistic Anything you find interesting

Present the information visually

Use Illustrator or just sketch it outMake it shareable

Size it to share on Facebook or Pinterest

Great for your portfolio to showcasecommunication through design!

A design exercise


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Talk to your parents friends.Job shadow.Volunteer.Get a job in customer service.Find a summer internship.

Networking and more


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All of the examples from thispresentation are available on my

lshs enrollment fair board:

www.pinterest.com/rachmetz

Questions? [email protected]

Find me on Pinterest!
http://www.pinterest.com/rachmetzmailto:[email protected]:[email protected]://www.pinterest.com/rachmetz

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