English365 Level3 Teachers Book Frontmatter

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    Teachers Book 3

    Matt Smelt-Webb

    36English

    365

    Professional English

    Cambridge University Press www.cambridge.org

    Cambridge University Press0521549175 - English 365: Teachers Book 3Matt Smelt-WebbFrontmatterMore information

    http://www.cambridge.org/http://www.cambridge.org/0521549175http://www.cambridge.org/http://www.cambridge.org/http://www.cambridge.org/0521549175
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    CAMBRIDGE UNIVERSITY PRESS

    Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, So Paulo

    Cambridge University Press

    The Edinburgh Building, Cambridge CB2 2RU, UK

    www.cambridge.orgInformation on this title: www.cambridge.org/9780521549172

    Cambridge University Press 2005

    It is normally necessary for written permission for copying to be obtained in advance

    from a publisher. The Extra classroom activities at the back of this book are designed

    to be copied and distributed in class. The normal requirements are waived here and it

    is not necessary to write to Cambridge University press for permission for an

    individual teacher to make copies for use within his or her own classroom. Only those

    pages which carry the wording Cambridge University Press may be copied.

    First published 2005

    Printed in the United Kingdom at the University Press, Cambridge

    A catalogue record for this book is available from the British Library

    ISBN-13 978-0-521-54917-2 Teachers Book 3

    ISBN-10 0-521-54917-5 Teachers Book 3

    ISBN-13 978-0-521-54916-5 Students Book 3

    ISBN-10 0-521-54916-7 Students Book 3

    ISBN-13 978-0-521-54918-9 Personal Study Book 3

    ISBN-10 0-521-54918-3 Personal Study Book 3

    ISBN-13 978-0-521-54919-6 Students Book 3 Audio CD Set

    ISBN-10 0-521-54919-1 Students Book 3 Audio CD Set

    ISBN-13 978-0-521-54920-2 Students Book 3 Audio Cassette SetISBN-10 0-521-54920-5 Students Book 3 Audio Cassette Set

    Cambridge University Press has no responsibility for the persistence or accuracy of

    URLS for external or third-party internet websites referred to in this publication, and

    does not guarantee that any content on such websites is, or will remain, accurate or

    appropriate.

    Cambridge University Press www.cambridge.org

    Cambridge University Press0521549175 - English 365: Teachers Book 3Matt Smelt-WebbFrontmatterMore information

    http://www.cambridge.org/http://www.cambridge.org/0521549175http://www.cambridge.org/http://www.cambridge.org/http://www.cambridge.org/0521549175
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    Thanks and acknowledgements 3

    Thanks and acknowledgementsThe authors of the course would like to thank: Will Capel and Sally Searby of Cambridge University Press for

    their unflinching support from start to finish; Alison Silver for her eagle eye for detail, for her good sense and

    good cheer throughout the editorial and proofreading process; Julie Moore for her help with the Do it yourselfexercises, based

    on research from the Cambridge Learner Corpus;

    Helena Sharman for writing the worksheets for the Website; Sarah Hall for proofreading the Students Book and Ruth Carimfor proofreading the Teachers Book and Personal Study Book;

    James Richardson for producing the recordings at Studio AVP,London;

    Sue Nicholas for the picture research; Hart McLeod for the design and page make-up; Sue Evans; Lorenza, Mathieu, Jrme and Michael Flinders; and

    Lyn, Jude, Ruth and Neil Sweeney; Catherine Jarvis for theircontinuing patience;

    colleagues and friends at York Associates and in the School ofManagement, Community and Communication at York St JohnCollege and the EFL Unit, University of York for their tolerance ofauthorial distraction;

    and Chris Capper of Cambridge University Press for hisimmeasurable contribution to the project it is above all his hugeefforts which have made this book possible;

    Matt Smelt-Webb would also like to thank Caroline Smelt-Webband Rob Shaw.

    The authors and publishers would like to thank: Henri Baybaud, PY Gerbeau (X-Leisure), Vicky Stringer (Orient-

    Express magazine), Rachid Bouchaib (Norwich Union Life), TerjeKalheim (LO, Norwegian Confederation of Trade Unions), GenerRomeu (Rotecna), Adrian Strain (Leeds City Council), DrRosalind W. Picard (MIT), Maria Roques-Collins (Montex, Paris),Alan Ram (Top Coaching), Sue OBoyle (TMSDI), Melly Still,Ameeta Munshi (Thomas Cook India Ltd), Nicky Proctor(Department of Management Studies, University of York), YlvaAndersson (Gteborgs-Posten), Kristina Keck (Lafarge Zement),Peter Harrington (QA Research), Harald Petersson (Statoil),Yoshihisa Togo (Japan Committee for UNICEF), Marcus vanHooff (Amigos sem Fronteiras), Dani Razmgah(FreningsSparbanken), Aisha Rashid (Samanea PR, Malaysia),Barry Gibbons, Jitka Otmarov (Gide Loyrette Nouel, Prague);

    Paul Munden for technical support; Andy Hutchings, Wyatt-Hutchings Marketing, and Pete Zillessen for help with research;

    Desmond Rome, Cambridge University Press, Portugal, forproviding the introduction to Marcus van Hooff;

    Andy Finlay, Rosemary Richey, Brian Schack, Helena Sharmanand Chris Turner for reviewing the material in its early stages.

    The authors and publishers are grateful to the following forpermission to use copyright material. While every effort has beenmade, it has not been possible to identify the sources of all thematerial used and in such cases the publishers would welcomeinformation from the copyright owners.

    Background briefings

    Martinique Tourist Board for the text on p. 18 and for the weblink;X-Leisure for the text on p. 21 and for the weblink; Orient-ExpressHotels, Trains & Cruises for the text on p. 26 and for the weblink;Terje Kalheim and Bradford University for the text on p. 32 and forthe weblink; Rotecna NA for the text on p. 32 and for the weblink;Chinapages for the text on p. 35 and for the weblink 2005Chinapages.cn. All Rights Reserved; Leeds City Council for theweblink; Guggenheim Museum, Bilbao for the text on p. 37 and forthe weblink; MIT Media Laboratory for the text on p. 40 and for theweblink; Montex for the text on p. 43 Montex; TMSDI for the texton p. 48 and for the weblink; The Royal National Theatre for thetext on p. 50 and for the weblink The Royal National Theatre;Lonely Planet Publications for the text about Jaisalmer on p. 56 andfor the weblink 2005 Lonely Planet Publications. Reproducedwith permission;Thomas Cook India for the text on p. 56 and for theweblink; University of York for the text on p. 58 and for the weblink;

    Gteborgs-Posten for the text on p. 62 and for the weblink; LafargeZement for the text on p. 65 and for the weblink; QA Research forthe text on p. 65 and for the weblink; The National Autistic Societyfor the text on p. 69 and the weblink; Statoil ASA for the text onp. 71 and for the weblink; UNICEF for the text on p. 73 and for theweblink; Amigos sem Fronteiras for the text on p. 77 and for theweblink; FreningsSparbanken for the text on pp. 778 and for theweblink; Samanea PR for the text on p. 80 and for the weblink;CSA Speakers Ltd for the text on p. 85 and for the weblink.

    Extra classroom activities

    Dyson UK for the text on p. 105 and for the weblink; BBC News forthe text on p. 110 TV conquers remote Bhutan taken from thewebsite www.news.bbc.co.uk 10 March 2005, by permission ofBBC News at bbcnews.com; Nielson BookScan for The Observerbestseller lists on p. 119 Nielson BookScan 2005; Comic Relief

    and the BBC for the text on p.121 Big Hair, Big Dosh taken fromthe BBC website www.bbc.co.uk/tyne. By kind permission of ComicRelief and the BBC; BBC News Interactive for the adapted text onp.127 Union claims 300m equal pay win, adapted from the BBCnews website. By kind permission of the BBC.

    Better learning activities on the Website

    The Council of Europe for the weblink in the Teachers notes foractivity 2; University of Cambridge ESOL Examinations for theweblink in the Teachers notes for activity 4.

    Cambridge University Press www.cambridge.org

    Cambridge University Press0521549175 - English 365: Teachers Book 3Matt Smelt-WebbFrontmatterMore information

    http://www.cambridge.org/http://www.cambridge.org/0521549175http://www.cambridge.org/http://www.cambridge.org/http://www.cambridge.org/0521549175
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    4 Contents

    1 Introduction toEnglish365

    Book 3

    Welcome 8

    Course components 9

    Organisation of the Students Book 9

    Starting up the course 10

    2 Introduction to the Teachers Book

    Getting ready 12

    Common elements 14

    Teaching type 1 units 15Teaching type 2 units 16

    Teaching type 3 units 16

    3 Teachers notes: Units 130

    1 Martinique meets Paris 18

    2 The art of management 21

    3 Hitting the headlines 23

    4 Orient Express 25

    5Financial planning 28

    6 Top cities 30

    7 Motivating careers 32

    8 Twin towns 35

    9 Hows the weather? 38

    10 Emotional computers 40

    11 Quality control 43

    12 I was a couch potato 45

    13 Developing people 48

    14Project management 50

    15 Are customers always right? 53

    16 Thomas Cook in India 55

    17 The marketing mix 58

    18 Wish you were here 60

    19 Media world 62

    20 Everybodys business 65

    21 The Curious Incident of the Dog in 68

    the Night-time

    22 Photo management 70

    23 Childrens world 73

    24 Going up? 75

    25 International education planning for 77

    the future

    26Public