ENGLISH PROGRAMME SPRING 2020€¦ · Foreign languages All levels Non available2 each Sport Non availableAll levels 2 Art Elective All levels 2 33 ... - Create and custom photographic

ISTC English Course Catalogue Page 1

ENGLISH PROGRAMME

SPRING 2020


LIST OF COURSES

SPRING SEMESTER

Course title Level Number of

ECTS credits Page

MODULES

Focus on Africa B1 3 3

Business news B1 2 5

Workshop on Communication & Media B2 1,5 To come

Focus on Europe – Italy and Roman Culture 2

B2 3 9

Graphic Design for Social Media B2 3 11

English Lectures B2/B3 2 13

Focus on North America B3 3 15

Negotiations B3 3 17

B2B Marketing M1 3 20

Communication and sustainable Dvt M1 2 22

Intercultural Communication All levels 3 24

Visual Communication All levels 3 27

+ French class

French as a Foreign Language All levels 4 29

(Beginners)

French as a Foreign Language All levels 4 31

(Intermediate /Advanced)

+ OPTIONS

Foreign languages All levels 2 each Non available

Sport All levels 2 Non available

Art Elective All levels 2 33


Focus on Africa

Level Bachelor 1

Semester 3

Number of ECTS credits 3

Language of instruction English

Teacher in charge Nawel Gargoubi

Course description

Learning outcomes - Being able to analyse the impact of history, culture on the communication processes in African countries.

Prerequisites

- Being proficient in English

Content - History of Africa - Presentation of cultural aspects in Africa - Analysis of communication (media, advertising…)

Workload

Type Number of hours Remarks

Practicals 12

Estimated homework 12

Total student workload 24


Teaching methods

Lectures

Debates

Group work

Assessment

Oral presentation

Reading list


Business News

Level Bachelor 2

Semester 2



Teacher in charge B. Rozpara

Course description

Learning outcomes - Growing aware of economic affairs through an organised, regular reading of the press. - Analysing and grasping our strategic and economic environment. - Appraising the various participating economic segments. This course develops the following professional skills: - Understanding, analysing and interpreting one’s environment (general knowledge), including the global context. - Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect. - Being able to lead a team and manage projects from start to finish, including in an international context.

Prerequisites

- Good level of academic English. - In order to follow this course, students need to be curious and to follow important economic events (reading the press, following current affairs on TV or on the radio).

Content - Analysing the economic, political and social current events. - Explaining daily news. - Analysing and explaining current affairs in a given business segment. - Creating economic files related to a business’ social or economic environment or current affairs.


Workload


Seminar 18

Homework 36 Reading and understanding economic

news, group assignments.


Teaching methods

Analysis of documents

Interactive classes

Lectures

Assessment

Reading list


Workshop on Communication & Media

Level B2

Semester 2



Teacher in charge Mehdi Ghassemi

Course description

Learning outcomes: Students will learn to - apply theories and debates learned in term 1 on different media texts through case studies, weekly assignments and classroom workshops - analyse various media texts through the examinations of how different elements form the media texts - develop a critical stance when approaching media texts - use library and digital resources to support the production of knowledge within the field of media and communication studies - conduct a small literature-based study in media and communication studies - use scientific language at a basic level - actively participate in group work and contribute to the group's assignments and continuously contribute to the organisation of the group's work and its objectives

Prerequisites: The course requires a level of English sufficient to read a newspaper article, to understand a radio or television program, and to be comfortable with the English- language online content. Also, preliminary knowledge of basic theories of communication and media theory is required to participate in the interactive workshops.

Content Angles

transactional model of communication

non-verbal communication and cultural identity

Intercultural communication

mainstream culture and standpoint

Agenda setting (priming and framing)

Image analysis

Narrative

Intertextuality


Representation (feminism, ageism, racism)

Ideology Media texts:

• Political speeches • Press releases • Book • Newspaper and Magazine • Radio shows/podcasts • Music clips • Film • Television series • Social Media campaigns • Advertisements

Workload


Seminar 18 Participation in workshops and debates, student presentations

Homework 36 Weekly written analysis


Teaching methods

Interactive workshop, Short Lectures, Student presentations, Debates

Assessment

20% : Weekly written analysis, uploaded weekly before class (10 assignments, 2 points each) 20% : Document analysis presentation (one presentation per group of two) on weeks 6 and 12 60% : Final exam (written analysis of 2 media texts)

Reading list

Selected experts with focus questions will be available on Moodle


Focus on Europe – Italy & Roman Culture 2

Level Bachelor 2

Semester 2



Teacher in charge Giuseppe Montali

Course description

Learning outcomes This class aims at discovering the Italian culture, the history (from the unification, through the Fascism, the economic boom in the 60's, up to the 2008 crisis) and the Italian sensibility (Futurism, Metaphysical Art etc.) using advertising as a prism. It mainly consists in understanding how Italy and the Italians see themselves.

Prerequisites


Content - Men and Women seen through Advertising - Italy projecting abroad / seen from abroad = A country’s selling arguments - Communication in the crisis years (2008-2014)

Workload


Practicals 12 Lectures preceded by a ludic learning

activity

Estimated homework 12 Rehearsing the lecture contents



Teaching methods

Presentation / Lecture

Assessment

- Written test - 50% - Team oral presentation - 50%

Reading list

_


Graphic Design for Social Media

Level Bachelor 2

Semester 2



Teacher in charge M-A D’Huslt

Course description

Learning outcomes - Being able to create a page setup for social Medias or other supports (web and print) - Gain knowledges on technical tools to work with professional partners (agency, community manager, graphic designer, webmaster…)

Prerequisites

- Being proficient in English - Computer and Windows operating system skills.

Content Theoretical knowledges - Iconographic rules - Printed and digital norms (resolution, size and color) Practical skills (Adobe Photoshop and Illustrator) - Create and custom photographic layouts (selection, color, transformation and adjustment) - Design vectorial drawings (pictogram, logotype and illustration) - Text tools - Export and adapt a file depending on the supports (Website, magazine cover…) - Page setup options for the main social Medias (Facebook, twitter, Linkedin, Pinterest, Instagram…)

Workload



Lectures 12



Teaching methods

For Photoshop and Illustrator: - Explanation and demonstration of the tools - Practical works (imposed and free subjects)

Assessment

Design an advanced graphical layout with Photoshop and Illustrator

Reading list


English Lecture

Level Bachelor 2 / Bachelor 3

Semester 2



Teacher in charge Bogna Rozpara

Course description

Learning outcomes Improving students’ various language skills such as: - listening to a native English speaker - speaking with fluency - writing (taking notes and creating concise summaries) - debating (language of conviction and diplomacy) - acquiring specific vocabulary and grammar - gaining confidence in public speaking

Prerequisites

- B1 level in English

Content - Listening to the teacher’s introduction into the given topic and taking notes - Participating in a discussion on a given topic (each session a different one) - Writing a concise summary of the debate Topics range from politics, business to social and culture related issues.


Workload


Practicals 10

Estimated homework


Teaching methods

Introductory Topic presented in English by the teacher

Discussions/Debates with the native speaker

Professional Writing

Assessment

100% continuous assessment (writing a concise summary at the end of each debate)

Reading list

_


Focus on North America

Level Bachelor 3

Semester 2



Teacher in charge T. Ragot

Course description

Learning outcomes - Being able to analyse the impact of history, culture on the communication processes in North American countries.

Prerequisites


Content - History of North America - Presentation of cultural aspects in North America - Analysis of communication (media, advertising…)

Workload


Practicals 12




Teaching methods

Lectures

Debates

Group work

Assessment

Oral presentation

Reading list


Negotiations

Level Bachelor 3

Semester 2



Teacher in charge I. Machut

Course description

Learning outcomes The acquisition and development of the skills necessary to negotiate in English in an international context. To familiarise students with the current business language of Negotiations in English.

Prerequisites Students should be of upper-intermediate English level and be relatively proficient in the speaking, reading and writing of Business English. Current English usage of diplomatic and polite terminology will be necessary.

Content Using various texts, the students will be introduced to negotiating in English. The cases for the course are drawn from the book: English for International Negotiation: A Cross-Cultural Case Study Method Cambridge Editions. The practice cases used are from this text, as well as from various other sources. Main Themes:

- The development of "Principled Bargaining" through the Focusing on Interests not Positional Negotiation;

- the importance of Communication, Observation and Understanding of others perceptions, positions and interests, and the development of the idea of separating people from the problem; Active listening, relationship building; Encouragement of the Invention of options for mutual gain;

- Use of Objective criteria with fair procedures, integrity, with the eventual goal of fair and wise agreements.

- The development of a sensitive approach to Cultural Differences in International negotiations: the use of Diplomatic Language;

- an understanding of the notions of Monochromic versus Polychromic time; - Protocol;


Workload


Practicals 12

Estimated homework _


Teaching methods

Simulations of actual negotiation cases, role play with active participation of the students, using case studies, and documents. Some grammar review, idiomatic use of current business English and general vocabulary. Each case is discussed, and unfamiliar vocabulary and concepts introduced and clarified. Discussion questions will be examined in detail. Cultural aspects of each case is outlined and researched by small groups of students. Roles are assigned, and students work in small groups on their assigned tasks. Presentations of Cultural research for individual and group/class appreciation and further discussion. Practice negotiations, providing students with opportunities to develop their negotiating skills with peers in class simulations.

Assessment

CC An evaluation of each student per month: in the form of 15-30 minutes presentation on Cultural research or Negotiation techniques one evaluation on the use of appropriate vocabulary (written test) one written assignment per term. EXAM in the form of a 20 minute Negotiation between two students (with a jury of 1 professor) after a 20 minute preparation.

- Legal issues during decision making; and different ways of dealing with Conflict. Students will be invited to present individual and group research projects and simulations for evaluation, which will be both oral and written, using the language and communication skills acquired during the duration of the course work.


Reading list

Suggested Reading: ● Fisher, Roger and William Ury. Getting to Yes: Negotiating Agreement Without Giving In. 2nd ed. New York: Penguin Books,1991 ● Harvard Business Essentials. Negotiation. Boston: Harvard Business School Publishing, 2003 ● Gelfand, Michele, and Jeanne M. Brett. The Handbook of Negotiation and Culture. Palo Alto: Stanford University Press, 2004.


B2B marketing

Level Master 1

Semester 2



Teacher in charge François BERGEM

Course description

Learning outcomes: Discover specificities of the B2B marketing versus the B2C one. Identify the B2B eco system and its actors. Understand specificities of the B2B buying process Manage the B2B offer and distribution

Prerequisites: Basic Marketing knowledge

Content

1. Marketing B2B: characteristics and specificities a) Definition and main characteristics b) Types of B2B Marketing c) Delay of the B2B Marketing vs. B2C Marketing

2. Purchasing decisions and Segmentation

a) Buying centers b) Steps of the buyingprocess c) B2B segmentation

3. B2B Marketing-mix

a) Product – Price – Place


b) Promotion and Relationship Marketing c) Digital perspectives

Workload


Seminar 12

Homework 12

Total studentworkload 24

Teaching methods

Analysis of marketing strategies on companies websites (Air liquide, Michelin, Netflix, Tetra Pak, Carl Zeiss, or Intel), case study and debates

Assessment

10 points on Multiple Choice Questions about the course 10 points on a case study

Reading list

Mercator 12th edition Marketing Management 15th edition


Communication & Sustainable Development

Level Master 1

Semester 2



Teacher in charge J.GOLDIAMOND

Course description

Learning outcomes Students will gain a general understanding of the field of Communicating Sustainability and of its centrality and importance to the achievement of Sustainability goals. These goals are set by international organizations, such as the United Nations, as well as by special climate conferences, governments, activists, NGOs, scholars, and businesses. A paradox is that while a general consensus has been taking form as to the importance, broadness and even urgency of change in the area, no one will argue that we are on pace with, say, the United Nations Millennium Development Goals set for 2015. This serves to underscore the importance of communicating sustainability effectively. At the same time, there is much long-term reason for hope, if short-term optimism evades us. New models for integrating sustainability into the firm’s activities bear the mark of originality and are quite compelling. Students will achieve a theoretical understanding of these models, how they differentiate from more traditional approaches to Corporate Social Responsibility, and the implications they pose for the Public Relations and Communications professional. Students will achieve a clear understanding of the field of Communicating Sustainability. Sustainability will be treated as a complex and evolving field, that embraces the intertwined themes of the environment, economic development and prosperity, and social progress. • Effective communications in the field of Sustainability • Different frameworks of Sustainable Development • Relation and differences between CSR and Sustainability approaches


• New models for integrating Sustainability into the firm’s activities • Challenges to the communications professional • Communicating Sustainability from the societal and firm perspectives • Creating Sustainability communications plans The course content will combine theory, case reviews, workshops and teamwork. Student teams will create concept reports, creative briefs, and communication plans. Each team will treat 1 of 3 Sustainability cases: Chocolate slavery, Nespresso Ecolaboration, and KickStart.

Prerequisites

- Being proficient in English.

Content The Sustainability Movement. Introduction and overview. Communicating Sustainability. Choosing teams and selecting topic. Workshop: developing a creative concept. The Sustainability Story Part I.

To prepare, please: • Research your topic. • Read: United Nations Environment Program, “Communicating Sustainability: How to Produce Effective Campaigns.” http://www.unep.fr/shared/publications/pdf/DTIx0679xPA-CommunicatingEN.pdf • Read: AdCracker, “How to write a creative brief.” http://www.adcracker.com/brief/Creative_Brief.htm Workshop: developing a creative brief. The Sustainability Story Part II. To prepare, please: • Explore: Futerra, the sustainability communications agency. http://www.futerra.co.uk/ Workshop: team presentations of sustainability communication plans around a key creative piece (video, slides, or social media tool you have created).

Workload


Lectures 6

Practicals 12



http://www.unep.fr/shared/publications/pdf/DTIx0679xPA-CommunicatingEN.pdf

http://www.adcracker.com/brief/Creative_Brief.htm

http://www.futerra.co.uk/


Assessment

Teams will be assessed collectively, based on these three points: - The company’s “overall” performance. Each virtual company is rated based on a score that takes into account the most representative performance criteria (profitability, turnover, market share, etc.) The score also depends on the team’s administrative skills (cash flow management, maintaining an acceptable debt level). - The quality of materials turned in during the game. Several “challenges” are organised during the course: working out a production cost, creating a cash flow forecast chart, etc. These assignments are marked and each team is debriefed. - The quality of oral presentations. The final oral presentation is a summary of results and a justification of future strategic choices. It is assessed based on recommendation consistency and analysis quality.

Reading list

_


Intercultural Communication

Level All levels

Semester 2



Teacher in charge Fella Adimi

Course description

Learning outcomes

Students will have a better understanding on cultural differences, they will also improve their ability to communicate appropriately with people from other cultures which is very important in today’s world.

They will be encouraged to analyze their own country’s habits, behaviors, culture.

The objective of this course is to enable them to have a better understanding of cross-cultural communication and be able to make well-informed choices before meeting with someone from another culture in the workplace. They will, this way, avoid cultural misunderstandings and open their mind to different approaches.

Prerequisites

- Being proficient in English - Involvement and open-mindedness - Analytical skills

Content

1. Introduction – In a culture, what we see from what we don’t What is French culture? Fighting against stereotypes.

2. From saying hello to saying no or nothing, the multitude of ways to communicate Students examples, sharing of intercultural anecdotes

3. Getting in contact with some other cultures… From Denmark to Brazil and Saudi Arabia Emotions and confrontation, the different approaches from a country to the other (video)

4. Students presentations and conclusion


Workload


Practicals 12



Teaching methods

Analysis of intercultural situations through videos, lectures and sharing experiences

Assessment

Oral presentation

Reading list

Ting-Toomey Stella, Communicating across cultures, Guilford Press, 2018 Harvard Business Review’s most reads on managing across cultures, HBR, 2016 Meyer Erin, The Culture Map, Decoding how people think, lead, and get things done across cultures, PublicAffairs, 2016 The students will be invited to read all sort of press sources


Visual Communication

Level All levels

Semester 2



Teacher in charge Thierry Ragot

Course description

Learning outcomes - Being able to analyse and work on a Brief in order to create a visual communication campaign.

Prerequisites


Content - How to develop a strong creativity - How to transform ideas in powerful lever - Analysis of communication (media, advertising…)

Workload


Practicals 12




Teaching methods

Lectures

Debates

Group work

Assessment

Oral presentation

Reading list

_


French as a Foreign Language

Level Beginners

Semester 2


Language of instruction French

Teacher in charge Carine Masse

Course description

Learning outcomes Using the fundamental structures of standard French as well as the vocabulary and cultural knowledge necessary in everyday situations.

Prerequisites: None

Content - Developing communication skills - Using grammatical structures in context - Apprehending the French-speaking world

Workload


Classes 12

Homework 12



Teaching methods

• Lectures • Interactive classes

Assessment

Written exam

Reading list


French as a Foreign Language

Level Intermediate/Advanced

Semester 2


Language of instruction French

Teacher in charge C. Masse

Course description

Learning outcomes - Improve grammar knowledge. - Express yourself in French with more ease. - Improve vocabulary, esp. in the business area.

Prerequisites

- B1 level in French

Content - Grammar o Revision of the past tenses (passé composé/imparfait) o Learning of future, conditional, subjunctive tenses o Relative pronouns o Pronouns y/en as well as definite and undefinite articles - Oral and written comprehension and expression o Reading and listening of B1 – B2-level texts. o Learn how to read a French press article, extract the main ideas and present them. o Know how to express your opinion in a varied and toned manner on a topic. o Know how to talk about yourself, your studies, your home country… o Know how to make a 20-minute presentation on a chosen topic (ex: presentation of your home country with the exciting stereotypes…). o Understand a narrative text.


Workload


Practicals 15



Teaching methods

Lectures

Discussions

Group work

Assessment

100% continuous assessment

Reading list

_


Art (Elective)

Level All

Semester 2



Teacher in charge Valérie BUISINE

Course description

Learning outcomes: Facilitate access to art and culture to all ISTC students

Prerequisites: None

Content The student will have to validate at least five activities: theatre, opera, exhibition, show, drawing class… These activities can either be followed with the frame of events organised by ISTC (drawing or theatre classes, guided visits, opera …) or organised on your own – in Lille, Paris or elsewhere (for instance visits in London, Brussels, Barcelona could be taken into account).

Workload


Seminar None

Homework Undefined

Total studentworkload Undefined


Teaching methods

_

Assessment

At the end of the semester, you will have to hand in an Art Book detailing your activities (with entry tickets, pictures, given places etc.).

Reading list

_

Documents

ENGLISH PROGRAMME SPRING 2020€¦ · Foreign languages All levels Non available2 each Sport Non availableAll levels 2 Art Elective All levels 2 33 ... - Create and custom photographic