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Apple Inc

Think

different.


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Apple IncIntroduction

History

Revenue

Competitors

SWOT

Product


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Established on April 1, 1976 in Cupertino, California, Apple is an American multinational

corporation that designs and manufactures consumer electronics and computer software

products

Known for hardware and software products such as:

Hardware: Mac, iPod, iPhone, iPad , iPad 2, iPod touch, Apple TV

Software: OS X, iLife, iWork, iTunes, Ping( social network)

Fortune Magazine has named Apple Inc as the most admired company in the world for

2010

History SWOT CompetitorsIntroduction Revenue Product


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1976

1980: The early years

19811985: Lisa and Macintosh

19861993: Rise and fall

19941997: Attempts at reinvention

19982005: Return to profitability

20052007: The Intel transition

2007present: Mobile consumer electronics

era



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1986

1993: Rise and fall

The success of the PowerBook and otherproducts led to increasing revenue. For sometime, it appeared that Apple could do no wrong,introducing fresh new products and generatingincreasing profits in the process. The magazineMacAddict named the period between 1989 and1991 as the "first golden age" of the Macintosh.


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At the 1997 Macworld Expo, Steve Jobsannounced that Apple would join Microsoft torelease new versions of Microsoft Office for

the Macintosh, and that Microsoft made a$150 million investment in non-voting Applestock.

On November 10, 1997, Apple introducedthe Apple Store, tied to a new build-to-order manufacturing strategy.

1994

1997: Attempts at reinvention


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History SWOT CompetitorsIntroduction Revenue

19982005: Return to profitability

On August 15, 1998, Apple introduced a new all-in-one computer is IMac. The iMac featuredmodern technology and a unique design. It soldclose to 800,000 units in its first five months

On May 19, 2001, Apple opened the first officialApple Retail Stores in Virginia and California.The same year, Apple introduced the iPodportable digital audio player The product wasphenomenally successful over 100 million

units were sold within six years

Product


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2005

2007: The Intel transition

At the Worldwide DevelopersConference keynote address on June 6, 2005,Steve Jobs announced that Apple would beginproducing Intel -based Mac computers in 2006.

On January 10, 2006, the new MacBookPro and iMac became the first Applecomputers to use Intel's Core Duo CPU.


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2007

present: Mobile consumer electronics era

Delivering his keynote at the Macworld Expo on January 9, 2007, Jobsannounced that Apple Computer, Inc. would from that point on be known asApple Inc. The event also saw the announcement of the iPhone and theApple TV. The following day, Apple shares hit $97.80, an all-time high at thatpoint. In May, Apple's share price passed the $100 mark


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2007


Later that year on April 3, 2010, the iPad waslaunched in the US and sold more than 300,000units on that day and reaching 500,000 by the endof the first week.[90] In May of the same year,

Apple's market cap exceeded that of competitorMicrosoft for the first time since 1989


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2007


On January 17, 2011, an internal Apple

memo from Jobs announced that hewill once again take a medical leave ofabsence, for an indefinite period, toallow him to focus on his health.although Jobs will still remain "involvedin major strategic decisions for thecompany.


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Competitors

Microsoft

NokiaSamsung

LGMotorola

HTC



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Apple products

I - MacintoshII - iPod

III - iPhone

IV - iPad

V - Software



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iMac

iMac with magic mouse, trackpad and powerful graphics


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Mac Mini


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Mac pro


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Mac Book

Mac Book Pro

Mac Book Air


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II - Apple iPod

iPod Classic

iPod Suffle

iPod Nano

iPod Touch

The current iPod family


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iPod Classic

iPod Classic (6th generation)


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iPod Suffle

The 4 generations of iPod Shuffle


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iPod Nano

iPod Nano (6th Generation)iPod Nano (1st Generation)


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iPod Touch

iPod Touch 4th generation


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III - Apple iPhone

iPhone 4iPhone 3gs


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IV - Apple iPad


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V - Apple iPad 2


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VI - Apple Software

iTunes 10


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