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Engaging More People:The Time is Now
In this session:
• Priority Activity Review• Expanding Your Committees • High 5 Plan • Chapter Case Studies:
–Mass Market Approach–Grassroots Approach
• Nationwide Advertising
Grow community presence and the Alzheimer’s movement by
doubling the number of registered participants in the Walk to End
Alzheimer’s &
expanding Walk to End Alzheimer’s to additional geographies.
Double in 3 Years
565,610 participants
60,000+ teams
Current Median:
1.5 / 1000
Walkers/Population
108 Areas with no walks
100K+ Population
$7.7m Potential
Expanding Your Committee
Lead
Walk StaffWalk Event
Chair
Team Chair
Volunteer Committee StructurePhase I
Marketing & Outreach Chair
Mission Chair Logistics ChairSponsorship Chair
Committee Volunteers
Committee Volunteers
Committee Volunteers
Committee Volunteers
Committee Volunteers
Lead
Walk StaffWalk Event
Chair
Team Chair
Volunteer Committee StructurePhase II
Marketing & Outreach Chair
Mission Chair Logistics ChairSponsorship Chair
CommitteeVolunteers
Walk EventCo-Chair
Committee Volunteers
Committee Volunteers
Committee Volunteers
CommitteeVolunteers
Event Experience Chair
Revenue Chair
Online Chair
(New Phase II)
(New Phase II) (New Phase II)
(New Phase II)
Advocacy
(New Phase II)
Corporate Leadership Champion
(New Phase III)
(New Phase III)
Phase III
•Organizations/social clubs (Kiwanis, chamber, garden club)•Places of service (health clubs, retail, salons)•Places of worship (denominations, religious centers, faith-based community groups)•Corporate (business parks and their tenants)
5x5=100
High 5 Team Recruitment Plan
Your High 5 Recruit Plan
I. 5 phone calls a month to each category
II.Pick two categories and make 5 personal visits a month to each for a total of 10 visits each month
III. Plan 5 public appearances
IV. Drop off 5 packets of Walk information to 5 places you’ve never stepped foot in per month
V. Take 5 additional outreach actions of your choice.
Mass Market Recruitment Strategies
Minnesota–North Dakota Chapter
ResearchMemory Walk Survey 2010
Help us make our Memory Walks better by completing the following short survey. All survey responses will be anonymous, so your privacy is guaranteed.
To say thank you, everyone who completes the survey may enter a drawing to win one of the following prizes:
•two tickets to the Alzheimer’s Association’s Remembering Our Stars 2011 gala.•two tickets to A Meeting of the Minds, the 2011 Alzheimer’s Association dementia conference, which brings together national and local experts for a day of education, information and support. Thank you for your support of the Alzheimer’s Association Minnesota-North Dakota! Part I: The Basics1. How have you participated in Memory Walk, either this year or in previous years? (Check all that apply.) I walked in a Memory Walk.I made a personal donation. I asked friends, family or colleagues to donate.I was a team captain.I was a team member.I walked as an individual, not as part of a team.My company was a sponsor.
Evaluations/Measurement Tools
GrassrootsRecruitment Strategies
Florida Gulf Coast Chapter
Key Communication Strategies to Grow Walk Participation
WALK Media Timeline
Event TV5/15 – 5/29
National TV5/15 – 6/26
National Print5/15 – 8/31
Interactive TV7/11 – 8/7
National TV7/11 – 7/24
Mapping7/11 – 7/24
Social Media5/15 – 8/31
National Radio5/15 – 6/11
Event TV7/11 – 7/24
24
WALK Impression Delivery
0
5
10
15
20
25
30
35
40
45
w/o
5/16
w/o
5/23
w/o
5/30
w/o
6/6
w/o
6/13
w/o
6/20
w/o
6/27
w/o
7/4
w/o
7/11
w/o
7/18
w/o
7/25
w/o
8/1
w/o
8/8
w/o
8/15
w/o
8/22
Target Impressions (millions)May launch
and July push will include “Event TV”
Sustaining levels of TV will follow the initial
May launch
Online mapping
and Interactive TV will pull
in participants starting with the July push
National Radio will be in market for
the launch
National Print and
Social Media will be in
market for the entire
flight
LEAD THE WAY
