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Hitachi Cable introduced the “Hitachi Cable
Just-in-Time (JIT) Production System” in the
fiscal year ending March 2007. The system
is based on the Toyota Motor Corporation
Production System and aims for a thorough
elimination of waste. From the standpoint
of total optimization, every process
from marketing, R&D to procurement,
manufacturing and shipment is reviewed to
establish a production framework to produce
“what is needed to be produced to the
amount needed when it is needed.”
The “Hitachi Cable Just-in-Time (JIT)
Production System” is not just implemented
as a production method; its primary purpose
is to have a “philosophy” of continuous
improvement in view of total optimization
take root in the company. Under the concept
that the evolution of “manufacturing” means
“development of human resources,” Hitachi
Cable keeps on advancing.
In order to realize this Basic Principle, we
establish a yearly corporate-wide quality
policy, set concrete targets and address
quality assurance activities.
Furthermore, to improve quality and
operational efficiency and to increase
customer satisfaction, the Hitachi Cable
Group has established quality management
systems appropriate for individual
operations while aggressively supporting the
achievement of ISO9001 or ISO/TS16949 at
both domestic and international production
bases※ 2.※ 1 Ochibo Seishin: Hitachi Group’s tradition of “acting on the
basis of conscience and humanity.” Our efforts to eliminate product defects and accidents are based on this spirit.
※ 2 Group companies manufacturing products for vehicles have achieved ISO/TS16949 certification.
In order to deliver high-quality products to customers, we emphasize product development from the viewpoint of customers
and optimize production, quality assurance and other systems. To remain a company that grows with the joy and satisfaction of
customers, Hitachi Cable will continue to do its best in the future.
Social Performance
Evolution of manufacturing with the “Hitachi Cable Just-in-Time (JIT) Production System”
Quality assurance
Engagement with Customers
A scene from a meeting
Model workplace
Company nameMonth and year
of ISO9001 acquisition
Authorizing agency
Tonichi Kyosan Cable, Ltd. 1996.1 LRQA
Hitachi Alloy, Ltd. 2004.2 LRQA
Hitachi Wire & Rod Ltd. 2003.8 LRQA
Hitachi Cable Precision Co., Ltd. 2002.7 LRQA
Hitachi Cable Fine Tech, Ltd. 1994.2 LRQA
Hitachi Cable Logi-Tech, Ltd. ※ LRQA
Hitachi Cable Networks, Ltd. 2004.3 LRQA
Hitachi Cable Mech-Tech, Ltd. 1998.10 LRQA
Hitachi Magnet Wire Corp. 2002.9 LRQA
Tohoku Rubber Co., Ltd. 2001.11 LRQA
Domestic Subsidiaries
Hitachi Cable
Acquisition of ISO Quality Management System Certifications (as of August 31, 2008)
Name of WorksMonth and year
of ISO9001 acquisition
Authorizing agency
Densen Works October 1995 LRQA
Hitaka Works* February 1994 LRQA
Tsuchiura Works December 1998 LRQA
※ Simultaneously acquired with the works of Hitachi Cable
Based on its “Basic Principle of Quality Assurance,” Hitachi Cable promotes initiatives to improve
quality and customer satisfaction within the entire Group.
Basic Principle of Quality Assurance
Aiming for “quality first” and “customer first” based on Hitachi’s Ochibo Seishin (spirit
of Ochibo)※ 1, we offer highly reliable products with secured product safety (including
software, etc.) to satisfy customers, and thereby contribute to the development of
society.
*Including Takasago Works, Toyoura Works and Minato Works
21
■Quality assurance System
The Quality Assurance Departments of each
business group and Group company are
engaged in quality assurance operations of
products they are responsible for, making
efforts for quality improvement. In addition,
from a corporate-wide perspective, the
Quality Assurance Center supports the
Group and Divisions through promoting
corporate-wide quality assurance activities
and implementing quality education in order
to make sure quality-related activities go
smoothly.
As a company-wide organization on
quality, we have established a QF Committee
and Company-wide QA Conference. These
committee activities enable those concerned
including, Officers to share information on
quality situations and to promote continuous
improvement by discussing challenges and
directions for improvement.
Company nameMonth and year
of ISO9001 acquisition
Authorizing agencyMonth and year of ISO/TS16949 (automobiles
acquisition)Authorizing agency Remarks
Shanghai Hitachi Cable Co., Ltd. 2002.3 SAC
Hitachi Cable (Johor) Sdn. Bhd.
PLO50 2000.5 LRQA 2006.7 LRQA
PLO40 2000.5 LRQA 2006.7 LRQA
Hitachi Cable (Suzhou) Co., Ltd.
Cable Works 2007.8 CQC
Assembly Works 2004.5 UL
Giga Epitaxy Technology Corporation 2003.1 AFAQ-EAQA
Hitachi Cable Indiana, Inc. 2007.2 Eagle Registrations
Ayutthaya HCL Co., Ltd. 2006.2 URS 2006.2 URS
Hitachi Cable Asia Pacific Pte. Ltd. 2002.11 LRQA 2005.6 LRQA
Thai Hitachi Enamel Wire Co., Ltd. 2003.5 SGS 2007.3 SGS
Hitachi Cable Philippines, Inc. 2003.12 AJA
Hitachi Cable Manchester Inc. 2003.8 UL
Hitachi Bangkok Cable Co., Ltd.
Bangpakong 2003.6 MASCI
Shingburi 2002.11 MASCI
HC Queretaro, S.A. de C.V. 2006.11 SGS 2006.11 SGS
Suzhou Hitachi Cable Precision Co., Ltd. 2006.7 LRQA
Huanan Wire & Cable Service Co., Ltd. 2003.2 UL 2005.11 SGS ISO13485 acquired
Hitachi Cable PS Techno (Malaysia) Sdn. Bhd. 2002.10 BVQI
PHCP, INC. 1998.5 SGS 2005.1 SGS
Hitachi Cable UK, Ltd. 2003.1 BSI
Euro Wire & Cable Services, Industry and Trading Limited Liability Company
2001.9 SGS 2004.10 SGS ISO13485 acquired
Acquisition of ISO Quality Management System Certification (as of August 31, 2008)
Overseas Group Companies
Hitachi Cable Quality Assurance System
President
Business Headquarters
QF Committee
Company-wide QA Conference
Group companies
Quality Assurance Department
QA Center
Quality Assurance Department
“Chairman” of Quality Assurance is responsible as a “committee” member
“Chairman” of QA Center is a “committee” member for quality assurance
22
Social Performance
■Quality improvement activitiesBased on and succeeding “QF21 (Quality
First for 21st Century) Movement” as a
concerted effort developed throughout the
Hitachi Group between 2003 and 2005,
Hitachi Cable has been promoting the “New
QF21 Movement” from 2006 to 2008.
This movement features the below
five themes to address, and each Group
and Division implements it on the basis of
PDCA (Plan-Do-Check-Action): planning,
implementation, follow-up at the Committee,
including executives and review.
■Small group activitiesEver since their introduction as the core of
TQC (Total Quality Control) in 1968, small
group activities have been actively working
in each Business Group and Group company.
In recent years, the range of the activities
has been expanded to cover QCD (Quality,
Cost and Delivery) improvement in general,
serving as part of our business foundation. In
order to vitalize mutual studies and activities
of small groups, we host a “Corporate-
wide Presentation Meeting” to announce
the results of small group activities at
domestic sites and Group companies as well
as an “International Convention” to include
domestic and overseas Group companies.
During the “International Convention” in
2007, 19 companies from 9 countries
gathered in Shanghai, China to present
results and actively exchange opinion.
■Handling quality issuesIf any quality issue occurs, it is
communicated to departments and sections
concerned through predefined rules
and routes. If a major product accident
takes place, it is promptly reported to top
management to take quick action, placing
priority on customers. Countermeasures
for any product accident are pursued on
the basis of two aspects, direct cause of the
accident and the motivational reason of the
background to prevent a recurrence.
In addition, from May to June every year,
an “Ochibo Hiroi” meeting※ 3 inherent to the
Hitachi Group is held at each Business Group
and domestic Group company, and under
the guidance of top management, those
directly involved in accidents and those
concerned learn lessons from the mistakes
and contribute them to future operations.
※ 3 “Ochibo Hiroi” meeting is an activity to review product accidents from the viewpoint of customers, reflect on them and prevent their recurrence.
Logo mark of quality improvement movement
A scene from a presentation at the international convention held in Shanghai
(1) Strengthen quality-related CSR
In order to promote business operations in an orderly manner, we carry out investigations on and thorough awareness raising of technical laws and regulations applied to our products as well as an establishment of compliance mechanisms for individual operational processes.
(2) Quality improvement of procured and
subcontracted goods In order to strengthen supply chain
management, including the globalization of the procurement of parts, components
and materials, we are restructuring the quality control system of procured and subcontracted goods, and are promoting activities to improve the skills of control engineers.
(3) Global quality improvement
Aiming for the “same quality throughout the world,” we promote quality improvement activities working together with overseas Group companies.
(4) Improvement of quality measures
To meet customer’s expectations of quality and to firmly establish a business foundation, we quantify quality for
improvement.(5) Human resource development
We regularly hold quality control and QC technical courses in order to improve skills by function. Furthermore, in consideration of frequent issues of corporate ethics in recent years, we host ethical education for engineers through manager training and e-learning courses in order to promote an understanding of the importance of compliance and to prevent issues in actual business.
23
As of March 31, 2008, our shareholders
comprised of domestic financial institutions
(about 13%), individual investors (about
12%,) overseas investors (about 19%) and
domestic corporations including Hitachi, Ltd.
(about 53%) plus the company’s own shares
(about 3%.) In disclosing information, we
continue to assure provision of information
to all shareholders including domestic
corporations, domestic financial institutions,
individuals and overseas investors.
For securities analysts and institutional
investors in Japan, we hold a quarterly
briefing of financial results on the day of
announcing them. Furthermore, explanatory
meetings on midterm management plans,
briefings on business and factory tours are
held as appropriate.
For overseas investors, we issue annual
reports, respond to news articles and in
addition, issue information in English,
including summaries of explanatory
meetings on business /financial results and
news releases. As is the case with domestic
investors, we have established a structure to
properly deliver information relating to our
company. The company has implemented
“road shows,” in September 2008 where
management would visit overseas investors
to directly explain management policies.
We aim to deliver information on an
equal basis to individual investors as well as
institutional investors. For this goal, we make
full use of the Internet enabling everyone to
easily access information. In the fiscal year
ended March 2007, we newly created an
explanatory page for individual investors.
Consequently, Hitachi Cable was
selected Best Corporation in the Japanese
nonferrous metals category of the “Internet
IR Best Corporation Award” in 2007 by
Daiwa Investor Relations Co., Ltd. for three
consecutive years. The company also won
top recognition among nonferrous metal
product manufacturers for its website, which
was awarded first place in the “Ranking of
Websites for Listed Corporations in Japan,
in 2007” issued by Nikko Investor Relations
Co., Ltd. for two consecutive years.
We also distribute news releases via
e-mail. Going forward, we plan to take
advantage of a wide variety of media and
deliver information in order to further deepen
an understanding of Hitachi Cable.
In order to meet the trust and expectations of shareholders and investors, Hitachi Cable continues to
strengthen communication. To shareholders, we aggressively disclose important corporate information to
secure trust and form fair share prices while to investors, promoting corporate public relations and making
efforts to establish attractive shares. Toward the future, in order to deepen an understanding of our company,
we will disclose information by taking advantage of various media and events.
Composition of shareholders
IR activities
Engagement Shareholders and investors
Composition of shareholders (As of March 31, 2008)
53.02%
18.72%13.44%
2.79%
12.03%
Total: 374,018,000
Other domestic corporations
Individuals, etc.
Financial institutions and securities companies
Own shares
Overseas investors
0
5
10
15
20
25
30
Num
ber of foreign employees
20072006200520040
20
40
60
80
100
120
Num
ber of employees aged 60 years or over
Number of foreign employeesNumber of employees aged 60 years or over(Persons) (Persons)
66
41
2522
2629
87
114
(As of the end of the fiscal year)
Total shares
Number of shares issued and outstanding Number of shareholders
374,018,174 shares 18,949
(As of March 31, 2008)
Homepage for individual investors
Logo mark of Nikko IR Award
Scene from a TAB Business Explanatory Meeting
24
We endeavor to maintain high levels of
health and safety standards and further
improve them under the basic principle
of “Protecting the health and safety of
employees comes before all else.”
In the area of health and safety, in
addition to the establishment of an
employee health and safety management
system, in particular we have promoted
the nurturing of safety consciousness and
a provision of full safety information. In
terms of safety education, we are making
efforts to strengthen education with steady
activities, including morning sessions taking
advantage of monthly “Safety news” and
regular “Safety analysis” by management as
well as education to improve risk sensitivity
through Risk Anticipation Training (KYT),
viewing of videos and hands-on education
using unsafe equipment. In addition Densen
Works, Packaging Materials Division
acquired OHSAS18001※ 1 certification.
As a countermeasure against disasters,
we set December as “Disaster prevention
awareness month” to raise anti-disaster
awareness and to improve the disaster
prevention management system. In
September, we practice drills to prepare
for the event of a major earthquake. We
continue to provide traffic safety activities to
employees, including traffic lectures inviting
people involved in law enforcement as
speakers, education for new car owners and
training using SD cars (a touring automobile
equipped with safe driving educational
facilities.)
To protect the health of employees,
Hitachi Cable offers counseling to employees
who work a lot of extra hours as well as
regular health checks, complete medical
check ups for employees who reach a certain
age and various seminars on lifestyle disease
prevention and such are carried out.
On the other hand, we urge health
insurance unions to introduce such
mechanisms as reference services to
specialist doctors and consultation for
second opinions, making efforts to build
an environment where employees can
work with a sense of safety and security. In
recent years, mental health of employees
has become a critical issue in society. We
regularly offer opportunities for stress
checks of employees and feed the results
back to them, while improving mental
health care services where they can consult
specialists and counselors. Furthermore,
in order to solve the wide variety of trouble
employees encounter, we collaborate with
medical institutions in the Hitachi Group and
the EAP※ 2 Center to provide consultation.※ 1 OHSAS18001: Workplace Safety Management System
Certification※ 2 EAP: Employee Assistance Program This is a program with the purpose of supporting
employees mentally, physically and socially
Hitachi Cable seeks to establish a working environment where every employee can feel at ease and work under a fair treatment
of human resources. Furthermore, to enable individual employees to work in a way that matches their individual styles, we take
initiatives to promote a work life balance. In terms of employee benefits, we make efforts to enhance and improve the lineup in
response to each employee’s lifestyle and needs.
Engagement with employees
Safety diagnosis activity
Social Performance
Health and safety
Labor accident rates
Rate= Casualty figure of labor accidents
Total working hours X 1,000,000
25
The driving force of the power of corporate
growth is human resources. In order to
improve corporate competitive-edge, it is
most important to acquire excellent human
resources and develop their abilities and
skills. Through a wide variety of education/
training systems and planned/organized
job rotations, Hitachi Cable supports its
employees so they can make the most of
their strengths and uniqueness and work as
professionals.
We also respect the will of employees
and offer opportunities to advance their
careers.
Utilization and development of human resources
Main human resource development systems
Staff of Hitachi Cable America and an overseas operation trainee (2nd from the left) Scene from sales training
In-house human resource recruitment
The in-house human resource recruitment
system is to publicly recruit the employees
in the Company for specific operations. The
company announces the requirements for
the posts in-house and selects the necessary
human resources from those who have
applied for the posts. Thanks to this system,
each employee can select a workplace and a
type of job he or she wants to do at his or her
own discretion, instead of being transferred
based on operational orders by the company.
In-house FA
By realizing autonomous in-house transfers
based on personal decisions and willingness,
this system vitalizes human resources,
enhances the morale of employees to create
a culture in which outstanding results are
achieved. Employees register their careers,
abilities/skills and job functions/tasks,
and based on this information, relevant
departments/sections conduct interviews with
them to make transfer decisions.
Education and training system
While putting a primary emphasis on OJT
(On the Job Training,) Hitachi Cable offers a
wide variety of OFF-JT (Off the Job Training)
and self-development support systems to
supplement OJT. In relation to OFF-JT, in
addition to class-wide training courses, we
offer a wide variety of education and training
opportunities such as the technology and
skills required for different functions and
sales and management related courses for
potential officers. In addition, as part of human
resource development, we continue to enhance
and improve training courses for developing
global human resources, including courses
on intercultural communication, overseas
operations and human resources to be
posted overseas. We also back up employees’
efforts to acquire qualifications through the
qualification acquisition support system.
Overseas operations training
This training system enables employees to
have operational experiences of overseas
offices or group companies in the Hitachi
Cable Group, while going to language or
other schools to master the command of
practical languages and operational expertise
in the international community, nurturing
an international view and way of thinking.
There is a one-year and short-term (3 to 6
months) course available, and trainees are
determined through public recruitment and
recommendations from workplaces.
Management by objectives
This system aims to encourage autonomy and
promote the enhancement of ability and skills
by detailing corporate management strategies
into personal targets and strongly linking
individual efforts with the realization of such
strategies as well as by enabling individual
employees to voluntarily set higher targets
and making efforts to accomplish them. This
system has an item for each employee to
declare his or her own career development,
and through interviews with his or her
seniors, each employee can develop his or her
own career based on mid-term and long-term
perspectives.
26
Hitachi Cable promotes diversity management
to integrate the ability and value of diverse
human resources into one to invigorate the
entire organization. Thanks to this initiative,
the employment ratio of people with
disabilities that had been below the mandatory
proportion of jobs for people with disabilities
as of the end of the fiscal year 2007 exceeded
the mandatory proportion (1.83%.) Also when
including domestic connected companies
it reached 1.87%. Foreign employees also
actively work in a wide variety of jobs.
However, at present, the ratio of females
employed in managerial roles is low, and when
compared with Hitachi Group companies
and major companies in the industry, we are
somewhat behind in terms of active roles of
females within the company. For this reason,
in the current mid-term management plan,
we set a target of promoting the employment
of female managerial employees so that the
ratio reaches 20% among newly employed
managerial employees. Furthermore, we will
promote the education and development of
female managerial candidates. In order to
make Hitachi Cable a company where females
feel at ease working, it is indispensable to
enhance and improve various systems to
support a work-life balance and diverse ways
of working and to promote an understanding
of such systems within the company. Toward
a company that can fully offer opportunities
for women to take advantage of their abilities
and skills, Hitachi Cable will continue to take a
wide range of initiatives.
In its “Business Ethics Guidebook,” the
Hitachi Cable Group claims that it respects
the personalities and human rights of its
individual employees and never commits
any unjustified discrimination. Under a
basic stance of “not allowing any kind of
harassment occur” and “taking whatever
appropriate measures including awareness-
raising activities and education in order to
prevent various types of harassment from
taking place,” the Group addresses the
prevention of harassment. To be precise,
contact persons are assigned at individual
offices and workplaces to handle issues, and
awareness-raising activities are conducted as
appropriate, taking advantage of the Intranet,
in-house magazines and other measures.
Additionally, with regard to human rights,
position-based education opportunities are
mainly exploited to propagate and raise an
awareness of proper knowledge.
Social Performance
Initiatives to promote diversity
Creating workplaces with favorable working conditions
Numbers of foreign employees and employees aged 60 years or over (non-consolidated)
Ratio of females hired as new employees (non-consolidated)
Ratio of employees with disabilities (non-consolidated)
On April 29, the “May Day Award 2008” took
place in Singapore, and Hitachi Cable Asia
Pacific Pte. Ltd. (HCAP) won the “Excellent
Company Award.”
At the ceremony sponsored by the National
Trades Union Congress (NTUC), which has 47
years of history in Singapore, HCAP became the
only one award-winning company among 120
member companies of the United Workers of
Electronic and Electrical Industries (UWEEI※
).
Ever since the foundation of the labor union
of the former Hitachi Cable Singapore in 1981,
HCAP has always been cooperative with UWEEI,
and its conspicuous contribution to improved
working environments, enhanced labor
productivity and job creation activities were
highly evaluated. Furthermore, such measures
introduced in recent years as a re-employment
system for retired employees (62 years or
over,) re-education systems, and flexible wage
systems also contributed to winning the award.
Going forward, the company aims to
establish compatibility of business operations
with social contribution through the above-
mentioned steady activities.※One of 63 subordinate bodies under the umbrella of NTUC
Hitachi Cable Asia Pacific Pte. Ltd. received the “Excellent Company Award” at the “May Day Award 2008” in Singapore
Mr. Ohe, Executive Officer, receiving the award (right)
27
In order to enable employees to choose
the ideal way to work in accordance with
personal values and family conditions, a
wide variety of alternatives are available.
For childbirth, child rearing and nursing,
employees can take advantage of the
“temporary leave system” and “part-time
working system,” etc. The company has also
introduced such systems as discretionary
labor, flextime and satellite offices, offering
a flexible working structure. For employees
who participate in volunteer activities, we
adopted the “volunteer vacation system”
taking advantage of the number of total paid
holidays to support their involvement.
Work Life Balance
Nursing care leave results
FY2004 FY2005 FY2006 FY2007
Persons 1 1 0 0
Childcare leave results
Maternity leave results
Part-time system use results
FY2004 FY2005 FY2006 FY2007
Persons 0 1 9 10
In order to make the lives of employees
and their families richer and more stable,
Hitachi Cable offers a comprehensive
range of measures to support them. In
2003, as one of the employee benefits and
welfare to back up self-help efforts and the
independence of employees, the company
introduced the “Café Terrace Plan System
(selective benefit and welfare system)” that
offers options to meet the different lifestyles
and needs of individual employees such
as “ability and skill development,” “child-
rearing,” “nursing” and “health building” in
addition to such conventional benefits and
welfare as dormitories for single employees,
company-run houses and medical services.
Within a range of points that each employee
has earned (Café Terrace Points,) he or
she can choose the necessary support
when it necessary. In fiscal 2006, various
events were held at individual offices and
workplaces in which employee’s families
could also participate, to celebrate the 50th
anniversary since Hitachi Cable started
operating as an independent company.
In these modern times with a declining
birthrate and an aging population and as
lifestyles in old age are becoming more
diversified, having a definitive life plan
is becoming more and more important.
Hitachi Cable provides information to
serve as the basis for life planning after
retirement (retirement benefits, company
pension, welfare pension, health insurance,
employment insurance, etc.) and hosts
“Life Plan Seminars” as opportunities to
think about one’s life and work styles after
retirement. In fiscal 2006, three seminars
were held, with a total of 71 participants.
Life plan support
Employee benefits and welfare
Scene from a Life plan seminar
28
The Hitachi Cable Group endorses a group
MATE, promoting the “ecoCAP Movement”
in Yokohama City, and extends support
to it. In the ecoCAP Movement, caps of
plastic bot tles normally incinerated as
plastic waste are sorted, collected and
recycled in order to address a reduction in
CO2 emissions, and by taking advantage
of the profit from the sales, this citizen’s
movement contributes vaccines of various
infectious diseases to children all over
the world. Our Group has supported the
movement since November 2007 and
col lec ts caps f rom Japanese works,
branches, offices and Group companies.
As of August 2008, a total of 353,280
caps have been collected, which is the
equivalent of 441 polio vaccines.
In cooperation with an NPO organization
the “Asaza Fund,” Hitachi Cable hosts
“planting activities,” which is a project to
regenerate endangered aquatic plants in
Lake Kasumigaura, Ibaragi prefecture.
A water fringe is a perennial floating-
leaved plant specified as a vulnerable
species (VU,) or domestic endangered
species in the Red Data Book published
by the Ministry of the Environment. It
has subterranean stems that extend
horizontally in the mud covering the
bottom of the lake, long stems running
up to the surface, and heart-shaped
leaves and produces small yellow flowers
from summer to fall. Kasumigaura was
originally a typical habitat of water fringes,
but due to environmental changes at the
waterfront, the number of these plants has
been drastically decreasing.
The purpose of the “water fringe
planting activity” is to revitalize the eco-
system of Kasumigaura that was once
a paradise of nature and wild birds by
recovering the water fringes in the lake.
Since 2000, Hitachi Cable has recruited
volunteers from among employees, mainly
from Tsuchiura Works in carrying out this
activity. In the fiscal year 2007, a total of
30 persons participated in the activity that
took place on July 30.
The principle of social contribution activities of Hitachi Cable is to meet social expectations and demands as a good corporate
citizen and to perform activities toward the realization of full and rich human lives and a better society. In particular, at
individual factories that are our bases of manufacturing activities, exchanges with people in the local communities have been
deepened through social contribution activities closely tied to the communities as well as a promotion of sports and culture.
As a member of the Hitachi Group, we also support social contribution activities hosted by foundations of the Hitachi Group.
Social contribution activities
Participating in “ecoCAP Movement”
Planting Asaza, or “ floating hearts” water fringes (aquatic plants)
Engagement with Local Communities
Participants planting water fringes
Caps collected
Social Performance
29
Hitachi Cable conducts environmental
improvement activities near works.
Densen Works (Sukegawa Town, Hitachi
City) has made a joint effort with the
“Society to Clean the Kazusagawa River”
(comprised of local volunteers) since
1994, and Toyoura Works (Kawajiri Town,
Hitachi City) has done so with the Juo
River Fishery Cooperative to clean up the
river near the works. Every year, about 40
to 50 employees participate in the activity,
pick up trash scattered along the riverside,
which are then sorted, disposed of and
recycled. In addition, Hitachi Cable hosts
cleaning and weeding activities around
Tonbo Pond in the Ogitsuyama Nature Park
in Hitachi City every March, while Hitachi
Alloy participates in “Irodori no Kuni Road
Support,” an initiative to clean and beautify
the road.
The Mountaineer Club of Hitachi Cable
is engaged in the maintenance of the hiking
course of the Ogitsuyama Nature Park, and
in September 2007, renewed an obsolete
fingerpost. In December of the same year,
the Club also participated in cleaning up
Mt. Tsukuba, which was sponsored by the
Ibaraki Mountaineering Federation.
Environmental improvement activities
Hitachi Cable Philippines, Inc. has an
organization called, “Family Welfare,”
conducting social contribution activities for
residents in the neighboring community and
families of its employees. To be precise,
they host such activities as food service for
elementary school pupils and children who
cannot go to school, free-of-charge dental
checks, repair of employee family homes
using scrap wood, and support of part-
time jobs for employee families. At the food
service held in August 2008, about 150
children participated.
Hitachi Cable Philippines Inc. hosted social contribution for residents in the neighboring community
Cleaning Kazusawa River Renewed fingerpost and members of the Mountaineering Club
Children with souvenirs from the food service
The Kasumigaura Marathon (International
Blind Marathon Kasumigaura) takes
place every April, attracting about 10,000
runners. Members of Hitachi Cable's
Marathon Team participate in this event
as volunteers, serving as escorts for
visually impaired runners. Our employees
also assist at the event as guide helpers.
Hitachi Cable supports this international
event in a variety of ways.
Volunteer activities at the Kasumigaura Marathon (Marathon Team)
Marathon Team member running as an escort for a visually impaired runner, on reaching the finish line
In November 2007, we invited elementary
school pupils in the neighborhood to
Hitaka Works. This tour is held every year
as part of social studies, and this year, a
total of 131 visitors, including teachers
and guardians came to the works over
three days. Our Group companies, Hitachi
Alloy Co. Ltd. and Hitachi Magnet Wire
Corp. also held factory tours and one-day
hands-on experience in workplaces for
elementary school pupils and junior high
school students in the community.
Factory tour held
A scene from a factory tour that took place at Hitachi Alloy
30
Hitachi Cable's Marathon Team participates
in the New Year Ekiden (the All-Japan Inter-
Business Organization Ekiden relay race) that
takes place in Gunma prefecture every New
Year's Day. The Team has participated in
the race for six consecutive years and for a
total of 21 times, and in the New Year Ekiden
2008, finished the race in 16th place. The
great leap forward of the team has played
an important role in the shared excitement
among our employees and people in the
community as well as a strengthened sense
of integrity in the Hitachi Cable Group.
Excellent results at the New Year Ekiden, or New Year relay race (Marathon Team)
Hitachi Cable Marathon Team and those involved
Mr. Shimazawa running the 7th leg
Social Performance
As contribution to recovery from
the “2007 Niigata Chuetsu Offshore
Earthquake” that occurred on July 16,
2007, we made a donation of three million
yen in total to Niigata Prefecture. After
the 2008 Sichuan Earthquake in China,
we contributed a total of one million
yen, working together with our Group
companies in China, and employees
voluntarily raised subscriptions and
donated about 3.6 million yen. In
addition to other support activities for
disaster-stricken areas, we make money
contributions to various foundations as
part of our social contribution activities.
Hitachi Cable Asia Ltd.
also participated in a charity
walking event, “Walk for
Millions,” sponsored by the
largest charity organization
in Hong Kong. In this event,
the participation fees (358
Hong Kong dollars) were
donated to child welfare and
elderly citizens, medical
service, local service, etc.
A total of 23 Hitachi Cable Asia Ltd.
employees participated in the program.
Support of disaster recovery and contribution to foundations
Technical instruction by Basketball Team members
Hitachi Cable's Basketball Team
aggressively conducts exchange activities
in the community to promote sports.
For example, in exchange activities
through basketball that have been
continuously held since 2002, the Team
hosts about 10 to 15 practice matches
and gives technical instruction (clinics)
to pupils and students in the local
community in the period between March
and July every year. About 2,000 pupils
and students from local elementary, junior
and senior high schools participate in the
initiative each year.
Hitachi Cable's Basketball Team also
actively participates in local events,
especially in Hitachi City, playing an
important role in community exchanges
and contributing to promoting sports in
the local community.
Supporting sports promotion in the community (Basketball Team)
Hitachi Cable Asia Ltd. staff participating in the event