ENGAGE ME!

USING SOCIAL MEDIA TO CONNECT TO YOUR AUDIENCE

THE GOOD NEWS … Social media platforms offer a wide

array of channels for reaching a larger audience than ever before.

Social media transcends age, race, culture, socio-economic status, etc.

THE BAD NEWS … With more

people/organizations/institutions using social media, harder to get noticed.

It takes time, patience and dedicated effort to grow and maintain an audience.

WHERE’S THE AUDIENCE?

GETTING STARTED: Know your audience How does your audience get

information? Pick the most relevant social media

forms for your audience: Twitter vs. Instagram

MAKE A PLAN: Designated social media person or,

preferably, team:offers backupsecond set of eyes on content

What’s your voice?what type of messages matter?tone/style of the content

Schedule posts:routine/consistency is important

CASE STUDY: NCClinked.com

NCClinked.com The website is the product Maintains 3 primary channels

(Facebook, Twitter, Instagram) and 2 secondary (YouTube, Pinterest)

Social media serves two functions:Drive traffic to the siteOffer original “social-only” content

○ Content serves to heighten the NCClinked brand

DRIVING TRAFFIC …

‘ORGANIC’ CONNECTION:

‘BOOSTED’ CONNECTION:

TWITTER

REACH:

INSTAGRAM

LOOK FOR ‘BARS’

DATA TELL STORIES: lessons?

DATA TELL STORIES: lessons?

WHAT’S YOUR STORY?