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Energy Drink Preference: Feasibility Report. Introduction. 51% of college students surveyed reported they have consumed greater than one energy drink per month We conducted our own study using 4 of the top selling energy drinks on the market - PowerPoint PPT Presentation
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Energy Drink Preference:Feasibility Report
Introduction
• 51% of college students surveyed reported they have consumed greater than one energy drink per month
• We conducted our own study using 4 of the top selling energy drinks on the market
• The students rated each drink based on taste, flavoring, and overall preference
Introduction continued
• Our results showed that Red Bull out performed its competitors
• It was rated highest in all 3 categories mentioned
• Students also mentioned that Red Bull was great for the price, as well
Methods for Evaluating
the Options
We tested 4 energy drinks
- Red Bull- Monster- Amp
- Rockstar
Methods for Evaluating the Options Continued
• Each product was blind taste-tested based on flavoring and sugar content
• Considered taste, price, nutritional value, and effectiveness
• Also considered price
Methods for Evaluating the Options Continued
Amp = $1.50Monster = $2.50Rockstar = $3.00Red Bull = $3.00
Results of the Evaluation
• The following charts are based on 10 participants
• Rating system was based on sugar content, flavoring , and best tasting
• Ratings for sugar content and flavoring were 0-50 (50 being highest)
• Ratings for best tasting were 0-10 (10 being highest)
Taste Test Results
AMP
Red Bull
Rockstar
Monster
0 5 10 15 20 25 30 35 40 45
Sugar ContentFlavoring
Voted Best Overall
AMP
Red Bull
Rockstar
Monster
0 1 2 3 4 5 6
Voted best overall
Voted best overall
Evaluation Summary
Option Cost Flavoring Sugar Content Voted Best Overall
Amp $1.50 39 39 2
Red Bull $3.00 41 43 5
Rockstar $3.00 34 30 0
Monster $2.50 35 38 3
Nutritional Value• Nutritional facts on all four options are based
on an 8 oz. energy drink can. • Guarana is a high concentration of a caffeine
plant. • Taurine on the other hand is a good source of
antioxidants that are also found in meat and fish.
Calories 70Sodium 65mgSugar 29gCaffeine 71mgGuarana 0mgTaurine 10mg
Calories 100Sodium 180mgSugar 27gCaffeine 80mgGuarana 0mgTaurine 1000mg
Calories 140Sodium 40mgSugar 31gCaffeine 80mgGuarana 25mgTaurine 1000mg
Calories 160Sodium 200mgSugar 27gCaffeine 80mgGuarana 0mgTaurine 1mg
Amp Energy Rockstar Original
Red Bull Monster
Price Differentiation
• Costs of Red Bull and Rockstar resulted on an average of $3.00 per 8 oz. can
• Amp Energy is the cheapest of its competitors at $1.50 per 8 oz. can
• The mid-priced energy drink was Monster at a price of $2.50 per 8 oz. can
• Research was shown that buyers are likely to buy a drink based on flavoring
Side Effects
Amp: • Amp energy drink has shown minimal side
effects due to no traces of guarana • Amp causes little to no jittersRed Bull: • Showed minimal side effects with no crashing
from buyers and from no traces of guarana • Lack of headaches, nervousness, and anxiety
when consumed
Side Effects
Rockstar: • This energy drink has shown the largest amount of negative
side effects when it comes to health reasons• This is the only option that contains any amount of guaranaMonster: • Research has shown that Monster Energy Drink causes
individuals to crash once the energy has ended. • Although the crashes do occur, the nutritional value is far
less unhealthy compared to its three competitors• Monster is the second leading energy drink, following Red
Bull, pertaining to side effects.
Conclusion
• Based on our research and criteria, we have found Red Bull as the top competitor out of the four options
• Red Bull provided the largest amount of gained energy and there was little-to-no negative side effects
• Although, both the sodium and calories count was the highest when comparing all the nutrient facts
Conclusion Continued
• Monster was the second pick within the blind survey with a lower amount of calories and caffeine
• Rockstar resulted in the most negative feedback on the blind taste-testing. Also contains the harshest amount of ingredients that cause an increase in crashes and jitters
• Amp proved to be the healthiest option of the four
Recommendation
• Our recommendation of the four tested energy drinks is Red Bull
• If an individual is looking for a quick energy boost and minimal effects of crashing, Red Bull is at the top of the list
• Red Bull will provide the longest-lasting energy, while providing a great tasting beverage.
The EndEveryone Have an Awesome and Safe Break!!!