Energica Motor Company S.p.A. Presentation · Energica Motor Company Energica Values Statement It is not the bricks and mortar nor the machines and processes, but the human elements

Energica Motor Company S.p.A.

Presentation

May 2017

Company overview

Heritage

Energica Milestones

Factory

Global Marketing Events

Models

Market

Value Plan

Marketing Plan

Financial highlights

2Energica Motor Company S.p.A.

Energica Motor Company

Energica Motor Company was officially founded in 2014 with the aim of creating the

first high-powered electric motorcycles, but the electric motorcycle project started in

2010. CRP Group acted as a technology incubator and as financial investor until

EMC decided to spin off and become an independent factory. The Energica concept

comes from the eCRP 1.4, the runner-up World Champion and European

Champion electric racing motorcycle (TTXGP Championship). .

The eCRP team realized in just 6 months a high-performed electric racing

motorcycle. After two years of racing, the eCRP team started working on the road

version: Energica. EMC in the last six years has been able to design and develop

internally high performing electric motorcycles, thanks to CRP Group know-how.

Today, after test and homologations, Energica motorcycles are on sales worldwide.

In January 2016 Energica raised capital at AIM Milan Market, to scale the market

and start global production.

Products

ENERGICA EGO is the first model of EMC, it is the first Italian high-performing

electric sportbike.

ENERGICA EVA the new streetfighter model.

Current status

Energica has contracted with the majority of its key suppliers and has set up the

production facility in Modena. Additionally, Energica has unveiled the product design

process of its third vehicle, an “old-school” style motorcycle named Esse Esse 9.

Energica Motor Company S.p.A.3

Energica Motor Company

Energica Values Statement

It is not the bricks and mortar nor the machines and processes, but the human

elements that enable our company to be truly valuable. They will allow us to lead

the industry by providing the technological superiority and focused discipline needed to

lead the market.

Energica Strategy

Objective

To become the best designer and manufacturer of performance-driven electric

motorcycles with the most covered brand in the world within five years.

Aim

To launch a focused product line of state-of-the-art electric motorcycles that are unique

to the PTW industry.

Advantages

Energica benefits in countless and incalculable ways from the close relationship

and consultation with parent company CRP Group who is a leading partner in

the F1 industry. Working in a problem solving culture, whose fast customer response

approach, top quality production, cross sector capabilities with the ability to rapidly

analyze problems and provide solutions has been critical to CRP’s success. The

overall culture that distinguishes CRP group is fully integrated into Energica Motor

Company.

Immersion in the world of F1, aerospace industries and CRP market environment

keeps Energica at the state of the art today and poised for future technology

innovation.

Energica Ego

Energica Eva

Energica Esse Esse 9

Energica Motor Company S.p.A.4


Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Motorsport

Design UAV

AutomotiveYacht & Sail

CRP Engineering, CRP Meccanica, CRP Service, CRP Technology, CRP USA and Energica Motor Company. Each reality

is an example of excellence in its target sector:

CRP Group has 45 years of experience in motorsports alongside the major international teams and it consists of five

companies.

Heritage - The CRP Group

Space



Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Energica Milestones

2009

ENERGICA

Bologna

Modena

Parma

Location

2013 2014 20152010

• Energica EGO launch

2011

* The most important motorcycles fair in the world

2016

Start of the Electric motorcycle

project (within CRP Group)

eCRP – the electric racebike

wins European Electric

Championship

First participation at

EICMA*• Establishment of

Energica Motor

Company Srl

• Worldwide Demo Tour

(USA+ EU+ MC)

• Energica new headquarters

• Stock Market

• Opening Galleria

Energica (San

Francisco)


Energica Milestones 2016

Feb/March June July AugustApril May Sept/Oct.

Sales Ego pre-

series

USA market

strategy

Moving in the new

headquarters

Energica Eva

Ride Experience

Europe

Start production

Bay Area

One-day trip LA-

SF

Deliveries Eva

Grand opening –

new factory

Energica

Goodwood Festival

Opening Galleria

Energica in San

Francisco

New dealers

(Spain)

New sales

strategies (Value

Plan)

• Launch of Energica Eva

• Preparation of product Industrialization

• US and European Homologation

• Energica Eva Ride Experience

• Energica New Headquarters

• Opening of branded display halls

• News sales strategy

• Unveiling Esse Esse 9 prototype

• Sales Network Growth

Nov/Dec

Eicma 2016 –

The International

Motorcycling Fair

Sales Network

Growth

California Sales

License


Stock market entry


EU Sales Network

USA Operations

• Orders to suppliers for the first batch (100 motorcycles)

• Orders of tooling and tools for serial production

• USA Operations organization

• Hiring new technical profiles

• Sales Network growth (Sweden, Israel)

• California sales license

• Inauguration new operation in San Francisco with The Honorable Ambassador Armando Varricchio and The Consul Mauro

Battocchi.


Energica Motor Company S.p.A.


• Exhibition at the International Consumer Electronics Show, CES

2017 – Las Vegas, with CRP Group and CRP USA

• Partnership with Apache Customs Motorcycles for a new

electric café racer based on Energica Eva. The bike is called

Midnight Runner and was unveiled at Bike Expo, Verona, Italy.

• Energica joins CharIN e.v., a registered association founded by

mayor manufacturers and suppliers for the electric automotive

industry, to promote the CCS standard worldwide. Energica is

the only manufacturer of electric motorcycles to join the

Association.

11


• Homologation Euro 4 achieved

• Stefano Benatti joined Energica team as General Manager USA

• New commercial agreements in France (Paris) and Italy (Milan)

• New commercial agreements in US: in California (Orange County),

Florida (West Palm Beach) and New Hampshire (Nashua)


13 Energica Motor Company S.p.A.

• Unveiling the first “Fast Charge Infrastructure Program”

charging station.

• Following Nissan and Tesla, Energica unveiled the first Energica

fast charging station at Selva di Val Gardena, Dolomiti - Italy.

• The 50 kW Fast Charging Station has been installed in Str.

Meisules, 144, 39048 Selva di Val Gardena (BZ) thanks to the

partnership with Alperia.

• This station is the first fast charge in Dolomites Area and is part

of the "Energica Fast Charge Infrastructure Program".

• With this new installation, motorcyclists and other EV customers

will finally be able to discover the amazing Dolomites area with

full electric vehicles and without any range anxiety

Energica Milestones 2017 First Energica Fast Charge


Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Energica Headquarter

Production Dept.

Production Dept.

Showroom Energica Lounge

End-of-Line Testing

Technical Dept.

Energica Factory


Energica Sales Network

Energica Dealers

Spanish DealerSwiss Dealer Dutch Dealer



Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Energica Motor Company – The Ultimate Drag Race

Drag Race 2015 – Energica Team & Customers

18

https://www.youtube.com/watch?v=op6XtozsHZg

Energica Eva Cal 1 Tour

LA to SF Bill Levasseur on Energica Eva

19

https://www.youtube.com/watch?v=DQf6PqJB5FI

https://www.youtube.com/watch?v=DQf6PqJB5FI

The Insane Drag Race: Energica street-legal production motorcycle vs WSBK

Pedercini racebike


https://www.youtube.com/watch?v=d74wjjT2QDU

Energica Brand Ambassador

Norway Riding Experience

Terje Håkonsen and Thomas Sigvartsen on Energica motorcycles

21

https://www.youtube.com/watch?v=qdlCBuAqucM

https://www.youtube.com/watch?v=qdlCBuAqucM


Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


The electric sportbike: 100 kW (ca 136 hp) motor power, 195 Nm torque, top speed 240km/h

Fast charge on board: 0-85% < 30 min)


The electric streetfighter: 70 kW (ca 95 hp) motor power, 170 Nm torque, top speed 200km/h

Fast charge on board: 0-85% < 30 min)


EsseEsse9, il concept

At EICMA 2016, the company unveiled

a new concept, an evolution of design

and technologies.

The new prototype has been called

EsseEsse9, as the real name of Via

Emilia, the major road that crosses the

Italian Motor Valley.

EsseEsse9 approaches the old- school

branch of motorcycles as it’s an

essential prototype: a concept that

encloses the genuine engines passion

typical of our region.

The intention was therefore to create a

passionate, but above all a heartful

motorcycle. Even the choice of

materials was audacious: the structural

aluminum machined plates and folded,

riveted and anodized aluminum sheets,

are completely unveiled.

The design and function are combined


DASHBOARD

A 4,3" Color Display allows great

flexibility, supporting the flow of

information and interactivity with the

vehicle system

RIDE BY WIRE ENGINEERING

The ride-by-wire system ensure the perfect

driving experience with 4 different engine

mappings and 3 different mappings of

regenerative braking

PARK

ASSISTANT

In order to facilitate

parking and

maneuvers on

slopes or into rush

traffic

BATTERY

PACK

Lithium-polymer

battery with internal

designed cooling

system. Dozens of

sensors and

electromechanical

devices ensure

maximum vehicle

performance and

driver safety

VEHICLE CONTROL

UNIT

EGO’s battery, inverter, charger

and ABS are constantly

monitored and managed by the

VCU, completely designed and

developed by Energica

CONNECTIVITYThe vehicle can be equipped with

“short-range” and “long range”

connectivity services

ABS

Ego has the latest

generation ABS

BOSCH with rear-wheel

lift-up mitigation system

SUSPENSION

EGO is equipped with

adjustable Bitubo

(rear)

TIRES

EGO is equipped

with road-gripping

Pirelli Diablo Rosso

II tires

BRAKES

Front / rear braking

systems provided by

Brembo

ITALIAN DESIGNEGO has an Italian-style,

tubular, craftsman-like trellis

high strength steel frame

KEY FEATURESTop speed: 150 mph / 240 kmh

From 0 to 60 mph / 100 kmh: < 3"

Torque: 195 Nm (0 to 4700 rpm)

Fast charge: 30 minutes (80%)

Zero emissions

FAST CHARGEThe only moto with integrated

Fast Charge

Core technology / IP Selected supplier



Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Global Electric Motorcycles Market

• Electric Motorcycles & Scooters Market size was valued at over USD 25 billion in 2015 and will grow at more than 10% CAGR

estimation from 2016 to 2024. Global shipments are projected to surpass 60 million units by 2024. *

• According to ACEM E-motorcycles registration report we can see more than positive signals from the European Market: + 50%

compared to 2015.

• Joel Couse, chief economist for Total, predicted that sales of electric cars will surge from about 1% globally in today’s new car market to

up to 30% of the market by 2030.

• According to Tracxn Electric vehicles Report electric vehicle space in 2016 saw investments increase by 500% from previous year.

Energica Motor Company was the only one to go public in this sector in the last three years.

* Source: “Electric Motorcycles & Scooters Market Size By Product (Motorcycles, Scooters), By Battery (SLA, Li-ion, NiMH), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK,

France, China, India, Japan, Brazil, Mexico), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024” by Global Market Insights, Inc.


https://www.gminsights.com/industry-analysis/electric-motorcycles-and-scooters-market

http://www.acem.eu/

https://blog.tracxn.com/electric-vehicle-report

Competitive Scenario

• The competitive environment is mainly composed by a few of small Electric Motorcycles focused players. Below on the left is a table showing the

companies operating in the production and sale of electric motorcycles and the companies which intend to launch electric motorcycles.

• On the right is a graph illustrating the competitive positioning of the Company compared to the current competitors within the high-powered electric motorcycles

segment. As far as Energica’s competitive positioning is concerned, we view it as a premium brand in the High Powered Two Wheels Market, i.e. potentially

competing with KTM and Harley Davidson (or with the Italian Ducati if we want to remain in the Italian motor valley), but avoiding direct competition as it is

specialised in innovative electric motorbikes. On the other hand, Polaris, with the acquisition of the motorcycles division of Brammo, represents the first mass

market player that enters the electric market, suggesting that there is a growing interest towards the sector of electric vehicles.


• BMW C evolution (maxi-scooter)

• Producer of electric motorcycles only

• Current product range made up by 6 models

• Battery-powered Freeride E launched in September

2014

• 1 electric motorcycle prototype unveiled to press in

June 2014 (LiveWire)

• Electric motorcycle cocnepts under development and

in pipeline for production (PES/PED)

Competitive Scenario high-powered

Traditional motorcycles manufacturer Electric motorcycles manufacturer

Pre

miu

m p

rod

uc

tsM

ass p

rod

uc

ts

Main Electric Motorcycles competitors - availability

• Sales started in July 2009

• Polaris acquired Brammo’s electric motorcycles

division

✓

✓

✓

✓

X

X


Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Value Plan

Energica is working on a plan to warrantee the value of 2 years used Energica

motorcycles. The plan is based on a package of measures including that the

manufacturer will guarantee the value of the vehicles sold minimum 50% of the

initial price after 24 months, VAT included.

The plan works as follow:

1.Trade-in of the motorcycle for the purchase of a new Energica model: The

official Energica Dealer undertakes to evaluate the motorcycle given in trade-in

at 50% of the retail price + € 6.000,00 VAT Included. This part is paid as over-

valuation by Energica.

2.Super-warranty of the battery for 100.000km or 5 years [1]

After 24 months from the motorcycle registration (minus 1 as notice), the

Customer, based on its own feeling experience, has to choose between the two

options.

The trade-in of the motorcycle will be up to the local dealer that originally sold

the bike. The extra bonus will be paid directly to final customers by Energica

Motor Company. The plan is covered under the “sales support costs” approved

in the official business plan.

[1] Whichever occurs sooner


Energica is the unique EV Motorcycle with DC fast-charge technology based

on CCS Combo that allows the bike to charge 80% of battery in 20 minutes.

Energica intends to deploy an installation plan of fast charge points targeting

the best roads motorcyclists love to ride through.

In partnership with several companies (Utilities, Hardware provider, charging

services) Energica will either co-finance the installations of dedicated chargers

(DC technology 20kw, Combo CCS standard plugs) or facilitate the access to

existing ones. This will allow Energica customers to enjoy the best roads

without any range anxiety. Energica will fill the gap to guarantee EV motorcycle

rides.

A detail plan on routes is in process according to Energica dealership network

and a first round of installations has been identified in some locations in Italy

(Energica Fast Charge already unveiled in Dolomiti area) and in California.

In the areas where charging network are already available Energica facilitates

customer to used them. In The Netherlands Energica has the option to use fast

charge network for free thanks to an agreement with Fastned Company that

provides 4 years fast charge through the growing network with 20-30 minutes

average charging time.

The fast-charge installation project foresees multiyear plan with prospective

investment up to 1.mln € according to market areas and needs, starting from

for Italian region and California, to be deployed by spring 2017, covered under

the marketing budget.

Fast Charge Infrastructure Program


Focus: partnership with Agos

• Thanks to the partnership with Agos in Italy it is possible to

have a financing plan according to customer needs.

Energica dealers and Energica salespeople are working on

similar partnerships In EU and US:

• Leasedesk - The Netherlands example, Energica Eva:

✓ Price: € 32.730,50

✓ Down payment: € 9.738,00

✓ Final installment: € 5.000,00

✓ 60x monthly payments of € 268,01

• Close Brothers Motor Finance – UK example, Energica

Ego:

✓ Price: £ 24,999.00

✓ Down payment : £ 6,950.01

✓ Final Installment: £ 10,665.00

✓ 36x monthly payments of £ 300.00



Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


Future Strategies and Plans

Future Strategic milestones

• Start Series Production

2016

• New additional production

line

2018 2019 20202017

• 2 New additional

production lines

• Launch of a New

Model (4th)

• New additional

production line

CO

NS

OL

IDA

TIO

N P

HA

SE

• Launch of a New Model (3rd)

• Restyling of the

first 3 models

2021


Marketing Plan Milestones

The marketing strategy aims to define company and products placements, according to our target:

a) To strengthen the credibility of the company and its products

b) To make the target aware of the value proposition of our product

c) To leverage the products in order to create community


2017 Marketing Plan- activities

1) Fairs (International, National, local, EU/USA)

2) Show tester & Brand ambassador (8 tester in USA/EU and several testimonial in key markets)

3) Long test media (strengthen the collaboration with media with long test ride)

4) Product Communication (ADV plan between February and June on 8 EU media and 3 USA media in several

fields – motorcycling, sport, lifestyle)

5) Digital Communication (website SEO, social media marketing and google ads)

6) Promotions (Value Plan, Kit promotion, fast-charge)

7) Sales Development (new markets and dealer network development)



Company overview

Heritage

Energica Milestones

Factory


Models

Market

Value Plan

Marketing Plan


ANALYST COVERAGE

"Ready to scale up"

● "High performing electric motorcycles manufacturer founded back in 2014, Energica Motor

Company has a clear mission in mind: to create high performance - high powered electric

motorcycles with top quality components.”

ValueTrack Analyst Coverage available on Energica Investors Relations section


http://www.energicamotor.com/it/investors-relations/analyst-coverage/

ELECTRIC REVOLUTION

https://www.youtube.com/watch?v=EgYRUCg5lJg

Documents

Energica Motor Company S.p.A. Presentation · Energica Motor Company Energica Values Statement It is not the bricks and mortar nor the machines and processes, but the human elements