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The competition amongst European Hotel Management Schools
February 8th & 9th 2015 - Maastricht - The Netherlands - 7th edition
europeanmise en place cup
www.log-off.euwellness
wellbeing
wealth
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PrefaceBy Charles van Goch
Dear hospitality talent,
We are proud to introduce the 7th edition of
the European Mise en Place Cup (EMCup).
Over the years, this prestigious cup amongst
students from the best Hotel Management
Schools in Europe has evolved into a well-
established event!
With this annual competition we offer young
professionals the chance to make a difference with their vision
and ideas. And they do! That’s why we chose to use the ideas of
the participating students from 2014 as an inspiration for this year’s
theme!
Health & Care becomes: “www.log-off.eu”. Wellness, Wellbeing &
Wealth, back to the basics and a stressless environment are key.
The main focus of the competition is creating networking moments,
not only for students, but also for deans, directors, coaches and
hospitality professionals. The EMCup is an experience where you
can meet likeminded hospitality professionals, receive dozens of
business cards and handshakes, share visions, build relationships
on an European level and have fun!
All the above will reach it’s full potential during Food Executive
Europe (FXE) in Maastricht! I invite you to read more about FXE
and Maastricht further in this brochure.
The EMCup offers you all the ingredients to kick start your career
in hospitality!
We wish all participating schools and students lots of success
with their preparations and participation, and we look forward to
meeting you in Maastricht!
With kind regards,
On behalf of the EMCup organisation,
Charles van Goch
CEO Mise en Place
Initiated by
Co-creator
Supported by
2
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Index
page
Preface 2
HotelloTOP 3
What is the EMCup? 4
Advisory Council 5
Invited schools 6
Flashback 8
Participants 2014 9
Business Jury 2014 10
Theme 2015 11
Hosting City: 12Maastricht
Organising Team 13
Want to join? 14
More than just a competition
All ‘Hotello’s’ have one thing in common:their Hotel Management education and
their love for the hospitality industry. This cre-ates a sense of unity. That’s why at Hotel-loTOP we say: “It’s not what you know butwho you know that makes the difference.”
Ask any well respected Hotel ManagementSchool alumnus how they have beenable to accomplish their success, andthe majority will include ‘network’ to their
answer. By sharing an idea, and feeding it with ideas from otherprofessionals, it becomes a great business idea.
This is what HotelloTOP is specialized in: ‘meeting your roots’by connecting a network of over ve thousand professionals.While organising events and offering various tools and services,networking is always the key element. Hospitality is the foundationof our organisation and is incorporated in everything that we doand express as a company.
The hospitality industry knows more aspects than just the hotelbusiness, such as the catering branche, foodservice and notto forget the educational side; the Hospitality MagagementSchools. To stimulate networking between likeminded peoplefrom these branches of hospitality, we organized the rst and only
event for European decision makers, Food Executive Europe (FXE) on February 3rd and 4th 2014. During this event, we brought 500decision makers from the European hospitality industry togetherfor two days lled with inspiration. We believe it is a greatopportunity for the EMCup to join the next edition of FXE becausein our constantly changing world, it is vital to share experiencesand insights with likeminded colleagues. Today’s market situationforces us to develop new ways of thinking to become successful.The source of improvement is the reality.
After that, the process of development, innovation andexperimenting starts. That is why the true value of this competition
does not lie in the competition itself, but around it.
We encourage you to grab the opportunity to compete inthe EMCup with both hands. We wish you a successful andmeaningful competition, but most importantly, that this will be arst step for you as a young professional to expand your networkand develop your career.
See you at the EMCup 2015!
Maartje BeijsensDirector HotelloTOP
HotelloTOP
3
We are the nextgeneration
and the futurestarts with us!
Institut für
Tourismus-Management,FHWien der WKW
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What is the EMCup?The EMCup is the competition amongst the best European Hotel
Management Schools. This initiative of HotelloTOP, the networking
organisation for graduates of International Hospitality Management
Schools, and co-creator Mise en Place, has grown into a realstatement since the competitions’ foundation in 2009.
The EMCup is aimed at ‘I-do-dare students’, those who stand out from
the crowd and show courage and entrepreneurship with a great
level of commitment. With this annual competition we offer students
the chance to make a difference with their vision and ideas, and we
challenge them to think out of the box about a real life topic. The
goals of the EMCup are building relationships, providing hands-on
experience, broadening the horizon for education, building a bridge
between students and employers (preceding the upcoming War on
Talent), and linking young professionals to the industry.
Aiming for these goals the organisation has chosen to move the EMCup
away from Amsterdam to it’s new “home” Maastricht. During Food
Executive Europe (FXE) the ofcial EMCup programme will be held on Sunday the 8th and Monday the
9th of February 2015. All participants get to attend part of the FXE programme on Monday; speeddates
with Captains of Industry will be arranged, the award ceremony will take place on the main stage of
FXE and the culinary tour through the city will be also part of the EMCup & FXE programme. On Tuesday
the 10th of February the FXE programme is free to join for all EMCup participants.
Do you believe that your ideas and experiences can make a difference in the hospitality industry?
Then register now for the 7th edition of the EMCup!
What is FXE?FXE is a ‘by invitation only’ event, organised exclusively for the decision makers of the European
hospitality industry, focusing on the foodservice, hotel, catering and education segment. It provides
a platform for networks and associations, to encourage sharing and networking with like-minded
people. FXE is a truly inspiring event for every hospitality professional who believes in the added value
of networking and knowledge sharing, and who is willing to step out of his comfort zone to experience
innovations and business opportunities from other segments of hospitality. www.foodexecutive.eu
4
Maurice Jansen, Area General
Manager, Westbridge Europe:
Participating in the EMCup as a juror
is an experience I can recommend to all
industry leaders. It’s the ideal event to get
in contact with your future employees,
supervisors, managers and leaders.
The diversity of the exercises, cultures
represented and mix of Universities/
Colleges gives you a great insight how the
current youth is motivated and gives you
a reality check if your organisation is still
in line with their expectations. It’s a great
networking opportunity and experience
which has inspired me to look differently on
how we interact with our future employees.
Be a brave innovatorInternational University College, Bulgaria
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Advisory CouncilEMCup 2015
5
Marc Verstringhe - MESVConsultancy InternationalCatering & Business“It gives great pleasure to supportthe EMCup, as its creates the op-portunity for students, tutors, ho-teliers and restaurateurs as wellas the suppliers and consultantsto work and network togetherand so encourage our younger
generation to learn and beaware of the opportunities thatare open to them in today’sglobal environment.”
Floris DrabbeHRC International“It is always a great pleasureto meet and interact with theyoung hoteliers of tomorrowand meet our old friends of theleading hotelschools aroundEurope. We very much lookforward to welcoming you inFebruary 2015 to enjoy this next
edition of the ‘always improv-ing EMCup’.”
Cees van der KlipEurhodip“The benet for the compe-tence development of partici-pating students is unique andwill motivate them to cooper-ate in the global context of thehospitality industry.”
Marianne KrohnSkål International“I believe the EMCup is a won-derful experience for youngpeople in the hospitality industryand shall encourage them tocontinue in this profession. Ourindustry, the tourism, is the worldfastest growing industry and thestudents now are our future for
tomorrow. We in Skål Interna-tional support our young mem-bers and the EMCup is a verygood opportunity to network.”
Stephanie JamesonCouncil for HospitalityManagement Education“I have been involved in hospitalitymanagement education for 27years and have taught in theUnited Kingdom, the United Statesand Switzerland. I have some pret-
ty big shoes to ll, since my pre-decessor and CHME colleagueIsabell Hodgson, was involved inthe EMCup for many years. But itis with great excitement that I takeon my role in the EMCup AdvisoryCouncil. Can’t wait to experiencethis competition in all of its glory.”
Filiep DefrayeHotel- en ToerismeschoolSpermalie / Euhofa“The EMCup not only offers thestudents an interesting competi-tion and connections that canhelp them with their future ca-reers, it also provides teachers
and deans the means to keepup with the hospitality industry.As a dean of a Hotelschool, Iam honored to be part of theAdvisory Council of an organisa-tion that encourages innovativebehavior and builds bridges be-tween students and employers.”
Arie van der SpekFormer SVP & CEO LaureateHospitality Education World-wide, previously COO for In-terContinental Hotels GroupEurope and founding memberof Swiss Learning. Currently Ex-ecutive Director, Board mem-
ber and Advisor for a numberof Swiss and International com-panies for Intellectual Property,Asset Management and HotelInvestments. “I’m looking for-ward to support the EMCupas a member of the AdvisoryCouncil.”
Douwe CramerNHTV Academy of Hoteland Facility Management“I’m curious to experience theEMCup in its full glory; It is agreat opportunity to exchangeknowledge with each other. Iam honoured to engage with
the hospitality professionals oftomorrow and I look forwardto the many encounters duringthe competition.”
Jan SpoorenThe Carlson Rezidor
Hotel Group“The power of the EMCup liesin a couple of factors: bring-ing together so many youngand motivated talents, the net-working opportunities as wellas getting inspired through theinnovation factor that is con-tinuously present. It is thereforemy pleasure to be part of theAdvisory Council.”
Elena CavagnaroStenden University ofApplied Sciences“The EMCup brings together ex-cellent hotel management stu-dents from almost all Europeancountries. And it sets them at workaround relevant and importantthemes connected to sustainabil-ity. The sustainability challengeis a major one for the hospitalityand tourism industry, and to win itwe need to engage our students’minds and give them a perspec-tive for action. As stated aboveEMCup does this all. This is thereason why I decided to join: weshare the same aim.”
Fabrice TessierAccor
“I’m very happy to be invitedto join the EMCup AdvisoryCouncil. First, I heard from dif-ferent schools their interest ofbeing part of it, so I decided tobe a jury member in 2014. I’vebeen very impressed by theprecision of the organisationas well as the perfect atmo-sphere during the competition.I’m happy to join because itwill give me the opportunity tomeet motivated schools andstudents as well as trying tocontribute to the success of it.”
Alberto SannaOspedale San RaffaeleScientific Institute“This year’s EMCup appealsto me because I am very in-terested in the theme which ischosen. As the Scientic Direc-tor of an innovative ResearchProgramme in Service Design;e-Services for Life Design, I amvery much looking forward tomeeting all participants in or-der to share our ideas and vi-sions.”
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Invited schools 2015
6
NHTV Academy of Hotel and Facility Management
Institut Paul Bocuse
Institut für Tourismus-Management, FHWien der WKW
Tourismuskolleg Innsbruck
Westminster Kingsway College
Edinburgh Napier University
Manchester Metropolitan University
American Hotel Academy
Hotelschool The Hague
Saxion Hospitality Business School
Ecole Supérieure d’Hôtellerie Paris
International University of Applied Sciences Bad Honnef
Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)
Hotelfachschule Hamburg
Les Roches International School of Hotel Management Switzerland
Swiss School of Tourism and Hospitality
Tourismusschulen Salzburg, Klessheim
Edge Hotel School
University College of Northern Denmark
Escolas do Turismo de Portugal
Vatel International Business School Hotel & Tourism Management, Bruxelles
Swiss Hotel Management School
Turismo Sant Ignasi
Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL)
BBI Luxembourg - School for International Hospitality & Tourism Business
Ecole Hôtelière de Genève
Ciomijas; Centro Andaluz de Formación Integral de las Industrias del Ocio
Centro Superior de Hostelería de Galicia
Gr ŵp Llandrillo Menai
Dublin Institute of Technology-Faculty of Tourism & Food
Plymouth University
The Academy of Hotel Management and Catering Industry
Istituto Amerigo Vespucci
University of Strathclyde Business School
Artesis Plantijn Hogeschool Antwerpen
Katholieke Hogeschool VIVES
International Business School Budapest
Tio University of Applied Sciences
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Leeds Metropolitan University
University of Surrey
Hotel Management School Maastricht
Vatel International Business School Hotel & Tourism Management, Bordeaux
Hotelfachschule Berlin
Hotelfachschule Hannover
Ecole Hôtelière de Lausanne
Hotel Institute Montreux
Internationale Schule für Touristik Zürich
Escola Superior de Hotelaria e Turismo do Estoril (ESHTE)
Oxford School of Hospitality Management
The Norwegian School of Hotel Management, University of Stavanger
International University College
Lycée Technique Hôtelier Alexis Heck
Bournemouth University
Ecole Supérieure d’Hôtellerie London
Escola de Hotelaria e Turismo do Porto
Stenden University of Applied Sciences
Université d’Angers
Hotelfachschule Heidelberg Fritz-Gabler-Schule
Schweizerische Hotelfachschule Luzern SHL
Tourismusschulen Bad Gleichenberg
Shefeld Hallam University
HAAGA-HELIA University of Applied Sciences
Copenhagen Hospitality College
CETT Escuela de Hoteleria y Turismo UB
Les Roches International School of Hotel Management, Marbella
Turisme i Direcció Hotelera - Autònoma de Barcelona
Shannon College of Hotel Management
American College Dublin
Glion Institute of Higher Education, Bulle
University College Birmingham
HLA Baden
City Unity College Hospitality & Tourism Management Department
IAL Scuola Alberghiera Friuli Venezia Giulia
Haute Ecole de la Province de Namur
Bremerhaven University of Applied Sciences
Ege University Çesme School of Tourism and Hospitality Management
University of West London
Erasmushogeschool Brussel
Lillebaelt Academy of Professional Higher Education
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Flashback
During the EMCup 2014 there were 23 HotelManagement Schools from 11 countries competing
against each other, all targeted on winning this
prestigious competition. The theme of the competition
was “The Agenda for the Future: There is no Time to
Waste!”. All students got acquainted with the topic
by preparing their pre-assignments; writing a paper,
making an introduction movie and creating as much
‘Rumour around the Brand’ as possible.
The competition days took place in the MövenpickHotel Amsterdam City Centre, Doubletree by Hilton
Amsterdam Centraal Station and RAI Amsterdam on
the 15th and 16th of January 2014. The rst day was
all about getting to know each other in an informal
setting. The jurymembers and advisory council
members were introduced. The students presented
themselves by their introduction movies. Furthermore
they had to pitch the ndings of their paper for which
they received a grade. Also a usefull training about
MEPS was given by Qstaff, including a nice get-to-know eachother game. The day ended at the
HotelloTOP Year Event networking drink.
The 2nd day is known as the ofcial competition
day. The teams had to work on a case related to
the theme, and presented their ndings in a pitch
to the jury. On this day there was also enough time
to network with the jury and advisory council, by a
chat roulette game. The day ended with the award
ceremony on the exhibition oor of the Horecavatrade show. University of Applied Sciences Bad
Honnef Bonn (Germany) won the EMCup 2014. They
were followed by Institut für Tourismus-Management
FHWien der WKW (Austria) and Turisme i Direcció
Hotelera - Autònoma de Barcelona (Spain).
EMCup 2014
8
For a brighter tomorrow!Glion Institute of Higher Education, Switzerland
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Testimonial Team International University of
Applied Sciences Bad Honnef • Bonn
THE ONLY WAY TO FORESEE THE FUTURE IS TO CREATE IT
As participants of the EMCup 2014, we are proud to share our thoughts
and experiences about the competition in Amsterdam. The European Mise
en Place Cup provides a unique and exciting opportunity to get in touch
with professionals from the industry and students from other universities. It
is the perfect opportunity for you to create and extend a strong business network for your future
career. Being able to develop and exchange innovative ideas for the hospitality industry and to
encounter the most interesting personalities, in a competitive environment full of fun and energy is
an experience no one of us will ever forget.
In our opinion, the essential success factor at the EMCup is not purely focusing on victory, but the
networks you build, the integrity of your team and the people you meet. Those might accompany
and support you to reach your goals and in the last part shape your future career. It is about the
passion you put into making those contacts and, of course, your passion for the hospitality indus-
try, which clearly is a people’s business. Nevertheless our key to victory most likely was the diversity
of our team. Being a group of four completely different characters with their own strengths and
weaknesses enabled us to act as a dynamic and exible team which could rely on each other. Still,
preparation is half the job. Putting intense effort in our research and a strong social media campaign
did the trick in the pre-assignments which gave us a head start to begin with.
Throughout the whole competition we had a lot of fun producing the introduction video of our
group, improving our presentation skills for the competition days and working on the assignments
in Amsterdam. We got into contact with interesting and supportive people who joined us on our
way and we are thankful to everyone who supported us throughout these busy weeks. Foremost
we would like to mention our fellow students, friends, families and tutors, but also our university who
supported our cause and mission.
Our tip for you for this competition:
Stay bold and foolish, build your networks
& Get out of your comfort zone!
Nikolaus Brandl, Marlen Krause, David Klein and Torben Kock
1 s t p l a c e
A sub pillar betweenchanging markets and health
& care called Community
The missing piece is people.We are the future, we are the people
Self-sufcient hotel& restaurant
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Testimonial Team Institut für Tourismus-
Management, FHWien der WKW
International event, meeting students from all over Europe and speaking to
people working in the hospitality industry. Before we came to Holland we
did not really know what to expect, but we went there with an open mind.Our coach was very helpful and he did not put us under any pressure.
That way we were able to perform relaxed and without thinking about the
outcome. The assignments we had to work on were not complicated but
complex and had to be looked at from different perspectives. Our team was formed out of four very
different but team oriented personalities, a perfect match to carry out the EMCup tasks. Due to our
light-hearted but focused attitude we ended up at second place and got to take home not only
the trophy but memories we would not want to miss and will never forget.
Sophie-Charlotte Marunge, Philipp Matzer, Barbara Neudorfer and Magdalena Putz
2 n d p l a c e
Go back to basics;we want a hotel with
no technology and stress
Due to the current technologypeople are always connected,resulting in a decrease of socialskills. We need a space in thehotel to disconnect and go
back to basics.
Isabell Hodgson, Council for Hospitality Management Education: I have thoroughly enjoyed my
involvement with the EMCup competition and further on the Advisory Board. My rst attendance at the
competition was as a Head of Department accompanying a group of my students who participated
in the competition. It was not just the participation which the students enjoyed but networking with many
other students from across Europe - they gained a valuable insight into working and competing in a mixed
cultural environment. Furthermore, they met and interacted with key business leaders from the hospitality sector,
contacts who have proved valuable for their future careers. I too gained a great deal from sitting on the Advisory
Council and appreciated the effort, enthusiasm and commitment from my fellow board members to ensure the
competition was a learning and challenging but also enjoyable experience for everyone. I would recommend
the competition to all hotel schools and their students - winning is secondary to the experience and participation.
Power: a waitress walksmore or less 5000 steps per
shift. Is the solution under ourfeet? The longest journey
starts with the rst step.
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Insights of The Agenda forthe Future by the EMCup teams
From our point of view the future of health tourism
is very promising. If we compare the currentsituation with what we expect for the future,
the trend of health will move towards a combi-
nation of preventive and medical actions.
Centro Superior de Hosteleríade Galicia (CSHG)
Consumers consider it the role of hospitality
to help them eat healthy with 70% of peoplesurveyed by Consensus Action on Salt & Health
(2013) thinking chefs should be responsible for
helping them eat less salt.
Bournemouth University
We would like to offer our guests a modularity to
create their own individual health-package.
Our health-coaches will support the guests with
their choice and give advices for what they
need. Our guests can choose from different
kinds of categories for example, nutrition, exer-
cise and relaxation.... because we are worth it!Hotelfachschule Hannover
it seems odd that hospitals – normally considered
the place where health is improved - are not
considered desirable institutions to be in by
patients, but in actuality this should be the most
desirable place to be when you aim to improve
your health: a place where the patient is satised.
Stenden University ofApplied Sciences
It is unlikely that people will work less in the
future. On the contrary, perhaps they will be
required to work even harder and longer. This
presents an opportunity for the tourism industry
to develop a rich catalogue of products and
hospitality services which focus on providing
people who feel overworked, stressed and
fatigued the opportunity to recharge their
batteries and gain a new perspective on life
and work before it’s too late.
Institut für Tourismus-Management,FHWien der WKW
”Hospitals and hotels have the same
etymology. The word “hospital” comes from
the Latin word “hospes” (host), which also is the
root for the English words “hospice,” “hotel,”
“hostel”, and “hospitality”. Although the link
between healthcare and hospitality is not new,
remarkable improvements in the industry
have not been made yet.
Staatliche GewerbeschuleGastronomie und Ernährung -
Hotelfachschule Hamburg
If hotels want to have the best unication of health and hospitality they need to seek out the best of both
worlds. The more hotels forcefully spoon-feed health to guests the more they will push away. No longer will
this health trend be a decoration for hotels, but exude an authentic healthy lifestyle from within. This will save
hotels from creating large investments and having the misfortune to keep up with sudden changes the next
generation will surely create. The future will be totally integrated. Why then, knowing this will hotels keep play-
ing the game of catch up and instead, be there ready to catch the future before they change their minds.
Saxion Hospitality Business School
Guests are getting increasingly health conscious and due to an all-time high of stress levels caused by
technology advancements in both work and leisure, guests seek a quick relief from the feverish pace of
everyday life more and more often (Yesawich, 2007). This has led to spas surpassing restaurants as top
attracting facilities in the eyes of guests; both leisure and business.
Glion Institute of Higher Education
Go to the nextstep inraising
green awareness
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Testimonial Team Turisme i Direcció
Hotelera - Autònoma de Barcelona
Our adventure started when we saw for the rst time the announcement ofthe EMCUP Competition. Without hesitating we signed up and we were cho-sen to represent our university school Turisme i Direcció Hotelera - Autònomade Barcelona in this European competition. When we were selected we didn’tthink we were able to win so we took it as an rewarding challenge. However,each member of our team worked hard and we did our best in all the pre-liminary stages. We really enjoyed making the video; it was fun to plan every
single detail we wanted to show. For instance, we decided to have a common theme made of coloursso that each of us could be identied with one of them in the competition but also each color had ameaning related to the topic chosen in the competition: yellow for energy, blue for water, red for foodand green for nature.The rst day of the competition we woke up very early as we had our ight thesame morning. Actually, we didn’t mind because we were really motivated and we couldn’t wait to bethere. Once we arrived in Amsterdam and we got our accreditations, we were ready to roll! We didn’tknow what to expect, whether the competition was going to be too formal. We were pleasantly surprisedwhen we found out that it was going to be more fun than anything. The point was not really to win butto meet new people and widen our personal networks. We spent two perfect days doing a lot of activi-ties and learning from each other; we danced, we created a statue made of marshmallows and raw
spaghetti, we played blackjack, we went on a boat tour and suchlike. The EMCup organisation was verywelcoming and outgoing and they made us feel at home. Because of that we didn’t feel under pressureand we could enjoy ourselves in a relaxed and friendly atmosphere. To sum up, we spent two days fullof positive energy and happiness.Eventually, the time of the award ceremony arrived at the end of thesecond day. At that time, we were especially nervous because we knew we had a great chance to wingoing by the ranking shown the day before. They started announcing the list from the bottom to the topand when they nally named our university we couldn’t believe we were in third place! Such an amazingfeeling! We went up on stage and we received a trophy and a fantastic prize: a digital camera! We feltthat all our efforts had been rewarded. Unfortunately and unbelievably, the championship was over. Werealized that when you are having fun time goes fast. But well, then we could enjoy some days visitingAmsterdam. We denitely recommend it to everyone because it was an unforgettable experience! Andnow, a few months later, we are still in touch with some members of the organisation and competitors.
Núria Reguero, Sarah Samsó, Valèria Muscatelo and Marta López
3 r d p l a c e
Recycling e-wasteWe take care ofthe care takers
QstaffWhat a great experience to host the European Mise en Place Cup!
We learned a lot from the young enthousiastic, but most of alltalented students, who participated. This new generation showedus simply that they know best and that they should decide onour common future. In return we got to exchange some of ourknowledge. Through an interactive workshop the students gotmore insight in the behaviour of themselves and others. This tostrenghten the cooperation in their teams and to know howto inuence the jury in their favour. Rewarding to see how theycontinued to work with this behavioural model throughout thecompetition. As we like to develop talents, it was perfect to trainand coach students at some of the schools after the EMCup.
What we will remember above all is the amazing energy of theteams. The fun and sillyness combined with eagerness to win madea cocktail for success. We had a great time, so are we hosting yourteam the upcomming edition? We are looking forward to do so!
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9
Participants 2014
University of Applied Sciences Bad Honnef Bonn (DE)
• Wirtschaftsschulen für Hotellerie und Gastronomie
(WIHOGA) (DE) • Hotelfachschule Hannover (DE) •
Staatliche Gewerbeschule Gastronomie und Ernährung
Hotelfachschule Hamburg (DE) • Institut für Tourismus-
Management, FHWien der WKW (AU) • Saxion University
of Applied Sciences, Apeldoorn (NL) • Hotelschool The
Hague (NL) • Hotel Management School Maastricht (NL)• Stenden University of Applied Sciences (NL) • NHTV
Academy of Hotel and Falicity Management Breda
(NL) • Shannon College of Hotel Management (IE) •
Norwegian School of Hotel Management, University of
Stavanger (NO) • Plymouth University (UK) • London
School of Hospitality and Tourism, University of West
London (UK) • Bournemouth University (UK) • Manchester
Metropolitan University (UK) • Westminster Kingsway
College (UK) •Insitut Paul Bocuse (FR) •Glion Institute of
Higher Education (CH) • Centro Superior de Hostelería de
Galicia (ES) • Turisme i Direcció Hotelera - Autònoma de
Barcelona (ES) • International University College Albena
(BG) • American Hotel Academy (RO)
Robert Gallicano, Hotel School
The Hague: The EMCup 2014 has
made a truly inspirational impact
and I believe that the event pushed
out the barriers for both students, coaches
and jury members – professionally and
personally. The EMCup continues to evolve
dynamically each year, becoming more
challenging intellectually, informative
regarding career opportunities for our
students and thought provoking in light
of the trends and developments in thehospitality industry. I can only encourage
those who have been present in 2014 and
in the past to continue to participate and
as well to recruit new colleagues – we all
always walk away with a special message
and an extraordinarily memorable
experience.
How would you liketo leave the world?Hotel Management School
Maastricht
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EMCup 2014
Last year’s Business JurySponsored by
Exclusive Partner
Hosts
Industry Partners
Hospitality Partners
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WESTBRIDGE
E U R O P E
V R I J M I B O
The only way to foresee the future is to create itInternational University of Applied Sciences Bad Honnef • Bonn
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Theme 2015
Food
In Europe,
180 kg of
food is wasted
per person
per year
American and
European foodwaste could
feed the 3rd
world
Every year
20 milliontons of sh are
thrown back
into the sea
Water
In 2013, 36% of the
global population
lives in water-scarce regions.
If we do nothing,
this will increase
to 50% by 2050
An average of
1,000 m3 of
water is needed
to produce the
2,800 daily calo-
ries required for a
nourished diet
Global water
demand will increase
by some 55%, due to
growing demand from manufacturing
(+400%), thermal
power plants (+140%)
and domestic
use(+130%)
Power
By 2050, we
could get all the
energy we need
from renewable
sources
More than half of
the heat we
pump into our
homes
disappears
through walls,
windows and
roofs
The global cost
of lighting is
$230 billionper year
Pollution
A city affects a
large area outside its
own boundaries.London alone will
need anarea of almost
300 times its size
to satisfy its demands
and to dispose its
waste and emissions
Air pollutants can travel
thousands of
kilometres by
air. In many cities,
only a part of local
air pollution isgenerated by the
city itself
Urban air pollution
is set to become the
top environmental
cause of mortalityworldwide by 2050,
ahead of dirty
water and lack of
sanitation
Changing markets
Booking sites such as
Expedia and Booking.
com are becoming in-
creasingly inuential.
If a hotel wants to be
mentioned on the rst
page, a booking
site often demandsa commission of
15% until 25%.
Google plays a
major role in the rise of
these commissions.
The retail industryis focusing more and
more on hospitality. Is
this blurring a threat to traditional
hospitality?
Consumer toconsumer initia-
tives like Air B&Band Couchsurng are
upcoming alternatives to
hotel accommodation.
Couchsurfng
has 1,2 million beds on
offer, all over the world.
EducationLaying the foundation Creating awareness
www.log-off.eu
During the EMCup 2014 we elaborated on the theme “The Agenda for the Future: There is no Time to
Waste!” where we took a closer look on the 7 pillars; water, power, food, pollution, changing markets,
health & care and education. Because the subject is very broad we chose to further explore 1 of the
pillars: health & care.
We proudly present “www.log-off.eu”;
Wellness, Wellbeing & Wealth, back to the basics and a stress less environment will be central, it is
time to log-off.
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One Team. One Dream: Caring for our EnvironmentPlymouth University
Health & Care
Our society is ageing.
Customer needs
are changing, as we
are growingolder
More than 1.4billion adults
are overweight. Of
these, over 200 million
men and n
early 300 million
women are
obese
People are becoming
more and more conscious about
their options and
choices regarding a
healthy lifestyle.The hospitality
industry also has
a responsibility in
this matter
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Hosting City:Maastricht
We invite you to European city Maastricht - well known for it’s
hospitable character.
Why Maastricht?
Maastricht is the oldest city in the Netherlands and features
countless opportunities. To some Maastricht represents ‘joie de
vivre’ and to others Maastricht is an ‘experience’ – something
that the Romans already knew.
Whatever way one sees Maastricht, one thing is indisputable:
it is a city with a vigorously European outlook that promotes
itself as a nexus of lifestyle, knowledge and culture. It’s located
at the most southern tip of the Netherlands, very close to the
Belgian and German border. Its proximity to Brussels, Dusseldorf
and Cologne creates an ease to transport between these
major cities; vital for any event!
The city today has lost nothing of its charm, cachet or appeal.
On the contrary, it is economically and culturally more vibrant
than ever, and ready to tackle any international challenges
that the future holds. Maastricht is building bridges to the future.
The future will be dened by cooperation and partnerships.
Maastricht boasts an airport, a university hospital, a university
and over 130 international institutes. Although their activities
are quite varied, they have one thing in common: thanks to
their extensive and vibrant networks, Maastricht is in intimate
daily contact with the entire world.
“The Maastricht Treaty”
- February 7th 1992 - The Netherlands
Being one of the original members and founders of the
European Community, the Dutch government arranged
a ceremony inside the Provincial Government Buildings on
the Meuse, for representatives from the twelve member
states of the European Community. Nowadays, the
European Union (EU) is an economic and political union of
28 member states.
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I am going to startCentro Superior De Hostelería
De Galicia (CSHG)
To Fight The Dark Side Of HospitalityLondon School Of Hospitality And Tourism,
University of West London
MAASTRICHT
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Organising TeamServicecenter 4Hospitality
HotelloTOP and the European Mise en Place Cup are initiatives of
Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a
unique and extended network for companies as well as professionals
who are active within the hospitality industry, to exchange thoughts,
do business and share knowledge.
Hospitality is the foundation of our organisation and is incorporated in
everything that we do and express as a network company.
S4H is the linking pin within 4 areas: HOTEL, EDUCATION, FOODSERVICE and
CATERING. Our primary objective is to provide all kinds of services to hospitality
related businesses, with the goal to make connections and to facilitate
networking. S4H aims to create the largest international networking platform
for the hospitality industry in Europe, in order to stimulate and increase business.
S4H intends to reach this goal by:
• Maintaining, assembling and optimising existing networks
• Developing new initiatives and connecting them to other networks
• Enthusing Young Professionals for, and introducing them to,
the hospitality industry
• Offering services and knowledge to support others
With this in mind we will support you throughout this competition with knowledge and experience.
We will assist you with the pre-assignments and cases, and answer any questions that you may
have leading up to the competition, as well as during the competition days.
We cannot wait to meet you all in Maastricht for the 2015 edition of the EMCup!
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StephanieCleven
Anjade Kleijn
We want to reachpeople and we wantto make a change!
Staatliche GewerbeschuleGastronomie und Ernährung- Hotelfachschule Hamburg
Melle van Uden, Recruiter, Starwood Hotels the Netherlands:
As Recruiter of Starwood Hotels the Netherlands the
EMCup gave me the opportunity to network and get
to know students from different hospitality universities all over
Europe. This in order to obtain knowledge about the different
levels of education and obtain contacts for future internships
within Starwood Hotels and Resorts Worldwide. I had the privilege
to meet students who are current interns for their Bachelor
graduation internships and as well as an Vita Futura candidate
(Participant of Starwood’s Graduate Management Program). Ihad the possibility to share knowledge with other professionals
and recruiters from different industries in the hospitality business
in order to improve our businesses and share opportunities in the
hotel market.
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Want to join?
Do you want to broaden your horizon and expand your networkwith relationships on an European level? The EMCup is the perfectopportunity!
Each Hotel Management School can send a team with a minimum of three and a maximum of
four students. In order to select the team members, the EMCup organisation suggests to hold an
internal competition.
PreparationPrior to the competition days in Maastricht, each team has to prepare three assignments, which
compose 50% of the total score.
Assignment 1- Rumour around the Brand: The students have to promote their school, their team
and the EMCup, by creating ‘Rumour around the Brand’ via social media.
Assignment 2 – The Introduction Movie: Each team has to present themselves, their school and
the EMCup in a short introduction movie, with a maximum duration of one minute.
Assignment 3 – The Paper: Each team has to write a paper with a maximum of 5 pages, which is
related to the EMCup theme: ‘www.log-off.eu’. Furthermore, the teams have to prepare a pitch
of maximum 2 minutes which summarizes the ndings of their paper, which will be presented on
stage during the competition days.
The denite assignments, including detailed information and deadlines, will be sent to the teams
by the EMCup organisation after the registration has closed.
Competition day 1The rst competition day is about getting to know
one another. Networking is the key component.
Competition day 2During the second day, the ofcial part of the
competition will take place and the teams will
receive their nal assignments. The team with the best
score, of the pre-assignments and competition days
combined, will be the winner of the EMCup 2015!
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Foxy Competencefor the healthy future
Norwegian School ofHotel Management
Ruedi Bachmann, President EPCAS
(Alumnus from EHL Ecole Hôtelière
de Lausanne): As President of EPCAS
(European Party Caterer Association)
praise, raise and amaze future talents is on the
top of my agenda! The future of the hospitality
industry depends on today’s students fromthe Hotel Management Schools. Acting as a
business jury member on the European Mise
en Place Cup 2014, I was impressed to see the
many enthusiastic participants, committed to
deliver the best during the competition, coming
forward with some outstanding thought for
the future. The 2-day event also provided the
platform to network and meet fantastic people
in an inspiring atmosphere, exchanging views
and ideas between the future managers and
the actual industry leaders. An event no Hotel
Management School should miss in their yearly
planning! After the 2 days at EMCup I know, the
hospitality industry has a promising future and
can count on many fabulous talents!
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General costsOf course you cannot put a price on an unforgettable experience and the chance to broaden
your professional network. However, in order to provide a high-quality programme, we ask for a
compensation for the costs of € 145,- per team member. This means students as well as coaches
and deans.
The following is included in this contribution:
1. 2 overnight stays including breakfast on Sunday the 8th of February and Monday the 9th of
February 2015 (a limited number of rooms is available for each team);
2. An entrance ticket for Food Executive Europe (worth € 1.250,- per ticket) for Monday the 9th of
February & Tuesday the 10th of February including drinks & bites;
4. Transport during the ofcial EMCup programme;
5. F&B arrangements during the ofcial EMCup programme;
Other costsAs usual, transportation to and from Maastricht has to be paid by the participating teams. Pre- and
post-nights are not included, but special requests can be taken care of by the EMCup organisation.
Want to join?Create a team and nd a representative of your school
who will serve as your coach. Please remember that
each Hotel Management School can be represented
by one team only.
Registration is possible until Friday the 31st of October 2014.
Register now at:www.emcup.eu
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Kenneth Cronin, Senior Marketing
Manager, Corporate Accounts,
Institutional Europe, Ecolab: I was
delighted to be a jury member during the
EMCup 2014 and to witness rsthand the
enthusiasm, passion and professionalism of
our future hospitality managers. The event is
a great networking and learning opportunity
for students, where they can compete against
some of the best hospitality schools in Europe.
The hard work, dedication and preparation
from students in advance of the competition
creates a very high standard and I have no
doubt that these experiences will be of benet
as they begin to build a successful career in
hospitality. The atmosphere at the EMCup is
fantastic and I look forward to being part of
this exciting event again in 2015.
time4changeShannon College of Hotel Management
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European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands
tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • [email protected]