EMCup Brochure 2013

The competition amongst International Hotel Management Schools9th &10th of January 2013 - Amsterdam

european mise en place cup 2013

Index

pagePreface 2What is EMCup? 3Invited schools 2013 4Contest 2012 6Testimonial MESV Consultancy International 6Testimonial Ecole hôtelière de Lausanne 7Testimonial Hospitality Business School Saxion 7Theme 2013 7Participants 2012 8Testimonial winners 2012 8Participants & winners 2011 9Participants & winners 2010 10Testimonial Leeds Metropolitan University 10Supported by HRC International 11Supported by Eurhodip 11Hosting City: Amsterdam 12Where we will be staying 12Business Jury 13Advisory Council 13HotelloTOP 14Want to join? 14

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PrefaceBy Charles van Goch

Dear hospitality young professional,

We are proud to present to you the 5th edition of the European Mise en Place Cup (EMCup). This prestigious cup amongst students from the best hotel management schools in Europe has evolved into a well-established event!

During the last edition of the EMCup, we achieved a participation of as many as 20 hotel management schools. For the upcoming edition, we have set the bar even higher and we intend to attract 25 participating schools from at least 10 European countries.

The EMCup is aimed at ‘I-do-dare students’, those who stand out from the crowd and show courage and entrepreneurship with a great level of commitment. With this annual competition we offer students the chance to make a difference with their vision and ideas. The goal of the EMCup is to challenge students to think out of the box about a real life topic. The methods used are innovative, giving the students an energy boost and inspiring them to take part in activities like speed-dating, personal pitches, multimedia presentations and various opportunities to network. The theme for this year’s competition focuses on cruise management.

Besides the ‘24h ideations’ competition in Amsterdam, The Netherlands, the students get the chance to get in touch with professionals from the worldwide hospitality industry in order to establish contacts for the next step in their career as a young professional.

We wish all participating schools and students lots of success with the preparation, participation and off course a great time with many adventurous hours in Amsterdam!

On behalf of the EMCup organisation,With kind regards,

Charles van GochCEO Mise en Place

What is EMCup?The European Mise en Place Cup (EMCup) is an initiative of HotelloTOP and co-creator Mise en Place. The EMCup is a competition amongst international hotel management schools and was founded in 2009.

The EMCup draws upon the quality, knowledge en competences of hotel management students and is focused on concept development within the hospitality industry. The competition is aimed at motivated ‘I-do-dare-students’ who believe that their ideas or experiences make a difference in the hospitality industry.

In 2013 the EMCup will celebrate its fifth anniversary. In 2012 we managed to bring together twenty European hotel management schools and the goal for upcoming edition is to welcome at least twenty-five participating schools, creating more international encounters than ever before! Do you want to be part of this unforgettable experience? Register now for the EMCup 2013!

We are looking forward to welcoming you in Amsterdam on the 9th and 10th of January 2013!

“So many remarkable and noticeable changes from the past few years – each year the competition is

brought to a higher level!”

Robert GallicanoCoach Hotelschool The Hague

24h ideations

University of applied sciences Bad Honnef Bonn takes the 5th place

Presenting the Best Idea Horecava, hospitality trade show

Warming up for 24h ideations

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Invited schools 2013

Leeds Metropolitan University (Uk)

University of Surrey (Uk)

Hotel Management School Maastricht (NL)

Hotelschool The Hague (NL)

NHTV Breda University of Applied Sciences (NL)

Vatel International Business School Hotel & Tourism Management, Lyon (FR)

Institut Paul Bocuse (FR)

Hotelfachschule Berlin (DE)

Hotelfachschule Hannover (DE)

Hotelmanagment-Akademie, IHk koblenz (DE)

Ecole hôtelière de Lausanne (CH)

Hotel Institute Montreux (CH)

Internationale Schule für Touristik Zürich (CH)

FHWien Institute of Tourism Management (AT)

Tourismuskolleg Innsbruck (AT)

CETT Tourism & Hospitality Education Research (ES)

Turismo Sant Ignasi (ES)

Les Roches International School of Hotel Management Marbella (ES)

Escuela Universitaria de Hotelaría y Turismo (EUHT StPOL) (ES)

Escola Superior de Hotelaria e Turismo do Estoril (ESHTE) (PT)

Westminster kingsway College (Uk)

Edinburgh Napier University (Uk)

Manchester Metropolitan University (Uk)

Shannon College of Hotel Management (IE)

American Hotel Academy (RO)

The Oxford School of Hospitality Management (Uk)

International University College, Dobrich (BG)

The Norwegian School of Hotel Management, University of Stavanger (NO)

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Bournemouth University (Uk)

ESHotel London (Uk)

Escola de Hotelaria e Turismo do Porto (PT)

Stenden University Leeuwarden (NL)

Hospitality Business School Saxion Apeldoorn (NL)

Vatel International Business School Hotel& Tourism Management, Brussel (BE)

ESHotel Paris (FR)

Université d’Angers (FR)

IAE La Reunion (FR)

International University of Applied Sciences Bad Honnef Bonn (DE)

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (DE)

Hotelfachschule Hamburg (DE)

Hotelfachschule Heidelberg Fritz-Gabler-Schule (DE)

Schweizerische Hotelfachschule Luzern SHL (CH)

Les Roches International School of Hotel Management Switzerland (CH)

SSTH Swiss School of Tourism and Hospitality (CH)

Tourismusschulen Salzburg klessheim (AT)

Tourismusschulen Bad Gleichenberg (AT)

Escola Universitària de Turisme i Direcció Hotelera (ES)

University College Birmingham (Uk)

Edge Hotel School (Uk)

Sheffield Hallam University (Uk)

American College Dublin (IE)

HAAGA-HELIA University of Applied Sciences (FI)

Budapest Business School (HU)

Copenhagen Hospitality College (Dk)

University College of Northern Denmark (Dk)

Ege University, Çesme Vocational School of Tourism and Hospitality Management (TR)

Hotel School of Lisboa (PT)

Swiss Hotel Management School (CH)

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Contest 2012Last year’s edition of the EMCup was devoted to the theme ‘SHEconomy, what SHE can do for your business’; a topic of great importance to every young hotel management student with an eager eye for the future.

The CasesIn the months prior to the competition the students had to work out three (pre-)assignments. They started with creating ‘Rumor around the Brand’ by promoting their school, team and the competition via social media channels. Furthermore they had to create a short movie to introduce themselves to the other participants.

Subsequently, the participants wrote a paper, focusing on the female guest of 2020. The students were challenged to investigate the influence of women in the future. Each team was free to give their own interpretation about ‘SHEconomy’. At the first competition day the teams took the stage at the Horecava hospitality trade show, and presented their findings about ‘SHEconomy’.

On the second competition day the teams received the final assignment of the ‘24h Ideations’ concept. The challenge was to create a product/service specific to the hospitality branch and based on ‘SHEconomy’. The teams had 1,5 hours to brainstorm and to create their ‘best ideas’.

Afterwards, the ideas were presented to a prominent business jury. The three ‘best ideas’ were selected to compete in the finale.

Team Sheec from Stenden University Leeuwarden 24h ideations

TestimonialsMESV Consultancy International

First of all many congratulations to the EMCup organisation for the success of the EMCup 2012. It was a professional, colourful, exciting and enjoyable edition. The chaleureux response from the students, the jurors, the tutors, the sponsors and the audience at the end said it all. I am delighted to be part of the team of the EMCup competitions. The objective was and still is to create a forum for students, tutors, restaurateurs, hoteliers, suppliers and consultants in facilitating a network for communication and learning, as well as encouraging the youngsters of the opportunities in our industry, is clearly flying at cruising altitude. So here is to continued success in 2013!

Marc VerstringheChairman MESV Consultancy InternationalAdvisory Council EMCup

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Cruise Management ‘Success is a moving target’

The cruise industry is the fastest growing travel sector in the world, with over 10.000.000 people taking a cruise per year. Around 80% of the cruises take place in North American waters, but times are changing! Europe is becoming increasingly important for the

cruise industry. The Mediterranean sea, as well as the Baltic sea, are popular cruise destinations. But at the same time, a growing amount of European citizens is spending their holiday on board of a cruise ship.

Considering the fact that the cruise industry is booming business, it is also an increasingly important topic at the various European hotel management schools. The large cruise lines are investing in education programs and staff training, and there are many growth possibilities in the entire industry. That’s why, for the 2013 edition of the EMCup, we decided to let the young professionals from the various European hotel management schools give their vision on this topic. We are curious to hear the ideas of the participating teams and are convinced that this year’s theme will lead to yet another successful edition of the EMCup!

Theme 2013Ecole hôtelière de Lausanne

This was the first time the Ecole hôtelière de Lausanne was participating in the EMCup. It was a really nice opportunity meeting with students and faculty members from other schools, sharing experiences and networking. This is also a unique experience for students. This type of event allows them to think out of the box, be creative, confront their ideas to other students and get feedback from professionals. It allows them to have a much more open mind in a continuously changing economy. Thank you to the EMCup organisation and hope to see you next year.

Alain Najar, MBA, CHEProfessor Ecole hôtelière de Lausanne

Hospitality Business School Saxion Participating in the EMCup is really a unique and special event. As a student, you have the opportunity to enlarge your network, to meet international fellow students and to increase your knowledge about a specific subject in the hospitality industry.

In short: an event you don’t want to miss!

Diana keizerLecturer Hospitality Business School Saxion

“It is amazing to receive feedback from such prominent individuals from the hospitality industry!”

Camilla MolnarFHWien Institute of Tourism Management

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Participants 2012

Oxford Brookes University (Uk)

Turismo Sant Ignasi (ES)


ESHotel London (Uk)


École hôtelière de Lausanne (CH)


Westminster kingsway College (Uk)


SSTH Swiss School of Tourism and Hospitality (CH)



ESHotel Paris (FR)

Bournemouth University (Uk)

Hotelfachschule Heidelberg - Fritz-Gabler-Schule (DE)



Hotelfachschule Hamburg (DE)

FHWien Institute of Tourism Management(AT)


Winners 2012BE WHO YOU ARE!

In a world full of expectations and rules it can be hard to step into it without changing what you do, in what you believe and what you really love. So many people are living in a bubble which is

made not by them but by someone else. It is like living someone else’s life. A dogma which influences what you do.

When we started thinking about our philosophy for the EMCup we also begun to break some of these rules and procedures of our society. Our main objective was to be who we actually are. Acting how we feel comfortable, just saying and showing what needs to be said and shown in a simple way so everybody can follow. It often means to be different. We do not really know why it is like this. Why do you need to be different, just to be yourself.

The most unexpected for us was to win the EMCup. We really did not think we could make this happen. We say thanks to everybody who supported us, especially to our coaches Mrs. Böckmann, Mr. Werner and Mr. Becker who has accompanied us on our journey to Amsterdam.

Be who you are!

Jacoba, Mickey, Suzan and Hape2012 team WIHOGA Dortmund

Team Saxion Hospitality Business School

Musical kickoff of the finaleTeam Stenden University Leeuwarden

Jacoba Hucht, Hape Grobbel, Suzan Lahmann and Michaela Schröer

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Winners 2011Hotelschool The Hague (NL)Robin SpieringsMarijn LetschertVeerle DondersMattias NordlanderRobert Gallicano (coach)

“The EMCup is a superb event for hotel management students, the freedom to be

creative makes it a great experience”

Isabell Hodgson - EMCup Advisory CouncilCouncil for Hospitality Management Education

Marijn Letschert, Robin Spierings, Veerle Donders and Mattias Nordlander

Preparations for the team presentation

Amsterdam RAI

Participants EMCup 2011




The Norwegian School of Hotel Manage-ment Stavanger (NO)




ESHotel Paris (FR)


ESHotel London (Uk)

NHTV Breda University of Applied Sciences(NL)



Escola de Hotelaria e Turismo do Porto (PT)

Participants 2011

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Leeds Metropolitan UniversityIn the past two years, students from our University who participated have been very proud and honoured to be part of such a great event. The EMCup is a unique opportunity for hospitality students from across Europe, to build upon a wide array of skills and knowledge.

The projects and activities challenge them to apply and develop a series of skills, such as business acumen, networking, team work, communication and presentation.

Sofia Rebelo Senior LecturerCourse Leader – BSc (Hons) Hospitality Leadership and ManagementLeeds Metropolitan University

TestimonialWinners 2010Stenden UniversityAnnebel BosmaMayra BossenbroekRuben de GrootAmanda JonathansMarc Jacobs (Coach)

Participants 2010

Amanda Jonathans, Mayra Bossenbroek, Ruben de Groot and Annebel Bosma

24h ideationsMaartje Beijsens (Director HotelloTOP)

announces the finalists




HAAGA-HELIA University of Applied Sciences (FI)


International University Bad Honnef (DE)


Tourismusschulen Modul Wien (OS)


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HRC InternationalHRC International is proud to be part of the fifth annual EMCup. We are extremely happy to see a growing number of well known international hotel management schools participating.

We have visited most of these schools over the past 16 years and the EMCup is a great new way to meet another group of wonderful students.

Year after year the competition is getting more and more interesting and challenging and therefore tougher for the competing teams. We

wish you all good luck, lots of success and creativity before and during the competition. Besides that, we look forward to assisting you with an exciting career program after your graduation in a renowned hotel in the USA or in China.

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” Conrad Hilton Floris DrabbeGeneral Manager HRC InternationalEMCup Advisory Council

EurhodipThe EMCup is an added value for all Eurhodip member schools. As president of Eurhodip and educationalist I am very impressed by the quality and possibilities the EMCup creates for all our students.

The aim of this international contest is to enhance the international focus and creativity of the participating students. The hospitality education of today needs curricula, which pays attention to three C’s representing the competencies: Completeness, Customer-orientation and Creativity.

The framework of the EMCup has a line out which meets these important competencies. In teams, the students work together in order to find solutions in the context of an international brain forum.

The benefit for the competence development of participating students is unique and will motivate them to cooperate in the global context of the hospitality industry.

I highly recommend all our member schools to participate in this international contest offering our students a new way to global professionalism and broader business insights.

Cees van der klip,President of EurhodipEMCup Advisory Council

Supported by Supported by

“Well organized competition in a fantastic setting!”

Jens HatjeCoach Hotel Management School of Hamburg

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Hosting City: AmsterdamWe invite you to our country’s capital; Amsterdam. Amsterdam is a conveniently sized city, but with the heart of a large metropolis.

Approximately 4.5 million people worldwide come to Amsterdam each year; this makes Amsterdam the fourth most visited city in Europe. The most famous attractions in the Netherlands can be found in Amsterdam; like a boat trip over the canals, a visit to the Anne Frank House or the Van Gogh Museum. Furthermore, the city offers lots of restaurants, pubs and cafés.

The competition days of the EMCup will be held at the Horecava in Amsterdam RAI, Exhibition and Congress Centre. The Horecava is an annual hospitality tradeshow held in Amsterdam since 1957. It is the largest hospitality tradeshow in the Netherlands.

Where we will be staying

DoubleTree by Hilton Amsterdam Central Station

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EMCup 2012

“The EMCup is a great event with large networking opportunities for students as well as lecturers.

We cannot wait to go back!”

Clare MannallTutor Westminster Kingsway College

Business Jury Advisory Council EMCup 2013

Marc Verstringhe MESV Consultancy International Catering & Business

Cees van der klip Eurhodip

Lone Ricks Travel Art / Skål International

Isabell Hodgson Council for Hospitality Management Education

Floris Drabbe HRC International

Daniel ReadUBM

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More than just a competition: ‘Meet your roots’In our constantly changing world it is vital to share experiences and insights with likeminded colleagues. Today’s market situation forces us to develop new ways of thinking to become successful. The source of improvement is the reality. After that, the process of development, innovation and experimenting starts.

That is why the true value of this competition does not lie in the competition itself, but around it. Ask any

well respected hotel management school alumnus, how they have been able to accomplish their success and the majority will include ‘network’ to their answer. By sharing an idea, and feeding it with ideas from other professionals, it becomes a great business idea. This is what HotelloTOP is specialized in: ‘meeting your roots’ by offering a network with over five-thousand professionals. While organizing events and offering tools, networking is always the key element, in everything we did in the past and we will do in the future.

We encourage you to grab the opportunity to compete in the EMCup with both hands. We wish that you will have a successful and meaningful competition, but most important, that this will be a first step for you as a young professional to expand your network and develop your career.

See you at the EMCup 2013!

Maartje BeijsensDirector HotelloTOP

HotelloTOP Want to join?Do you want to broaden your horizon and expand your network with relationships on an international level? The EMCup is the perfect opportunity!

Each hotel management school can send a team with a minimum of three students and a maximum of four students. In order to select the team members, the EMCup organisation suggests to hold an internal competition.

PreparationBefore the competition days in Amsterdam, each team has to prepare three assignments, which compose 50% of the total score.

“The concept of Hotel Management schools competing against each other is great!

The international representation within the EMCup is large and diverse!“

Floris Drabbe Adisory Council EMCup - HRC International

Congress of the HotelloTOP Year Event Speeddate session at the Horecava

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“The EMCup is a wonderful and unforgettable event. We are looking forward to participating in 2013!“

Alain NajarProfessor École Hôtelière de Lausanne

Assignment 1- Rumor around the brandThe students have to promote their school, their team and the EMCup, by creating ‘Rumor around the Brand’.

Assignment 2 – The introduction movieEach team has to present itself by making a small introduction video, with a maximum duration of two minutes.

Assignment 3 – The paperEach team has to write a paper with a maximum of three pages, which is related to the theme cruise management. Furthermore the teams have to prepare a two minute presentation which summarizes the findings of their paper, the presentation will be held on stage during the first competition day.

The define assignments will be send to the teams by the EMCup organisation in October. The assignments need to be handed in by the teams in Novemver.

Competition day 1On the first compitition day each team has to present their findings from the paper. This presentation will be given on stage on the exhibition floor of the Horecava trade show.

Competition day 2During the second competition day, the teams will receive the final assignment of the ’24h Ideations’ concept. The teams have 1,5 hours to brainstorm and to create ‘best ideas’ about cruise management. The best ideas have to be presented to the business jury.

The team with the best score, of the pre-competition assignments and competition days, will be the winner of the EMCup 2013!

General costsDuring the ‘24h Ideations’ the EMCup organisation takes care of:1. An overnight stay in the DoubleTree by Hilton Amsterdam Central

Station on Wednesday the 9th of January2. An invitation for the HotelloTOP Year Event 2013 on Wednesday

the 9th of January, including drinks & bites3. Breakfast on Thursday the 10th of January4. Lunch on Thursday the 10th of January5. Drinks & bites on Thursday the 10th of January6. Tickets for the Horecava 2013, for Wednesday the 9th and

Thursday the 10th of January

Other costsTransportation to and from Amsterdam has to be paid by the participating teams. Pre- and post nights are not included, but can be arranged by the EMCup organisation against a special rate.

Want to join?Create a team and find a representative of your school who will serve as your coach. Please remember that each hotel management school can be represented by one team only. Registration is possible until Friday the 14th of September.

Register now at: www.emcup.eu

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European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlandstel: +31(0)43-3561091 • fax: +31(0)43-3264263 • [email protected] • www.emcup.eu • #emcup2013 • emcup

see you in amsterdam!

entrepreneurship 9th &10th of January 2013i-do-dare hospitality students real life topics

hospitality trade show best hotel management schools challenge think out of the box speed dating

europe stand out from the crowd

Documents

EMCup Brochure 2013