Embracing Change Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services

Embracing Change

Oliver PeschChief Strategist, E-ResourcesEBSCO Information Services

North Carolina Serials Conference 2013

In a constant state of change progress is sometimes hard to recognize...


We always blame the budget!


The Economic SituationConditions are improving but still tough

Past, Present, and FutureOverview of Library Budgets:


The Economic SituationJournal pricing: Annual EBSCO study of publisher prices

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Annual Inflation (CPI) Price Increases for ARL Libraries

Serials price increases vs. inflation


But there is more to the story...


Story in The Roanoke Times by Tonia Moxley March 4, 2013

http://www.roanoke.com/news/nrv/1743797-12/libraries-stack-up-in-new-digital-world.html


Story in The Roanoke Times by Tonia Moxley March 4, 2013

Selected quotes describing Virginia Tech’s Newman Library ..

“Library collections are moving from paper to cyberspace”

“... print books and journals are ... being replaced by digital classrooms, sequestered study rooms and open areas for all kinds of group and individual work.”

“Centralizing several services from around campus... make it easy for students to get the help they need to succeed.”

“round-the-clock hours Sundays through Thursdays”

“moving into the future requires ... reconfiguring the library building, diversifying the skills of librarians ... and planning for how to curate and preserve traditional print and emerging digital resources


Embracing Change

• The collection: moving to electronic• The library as a place (physical and virtual)• Services available from the library• Librarian’s role in curating and managing data sets• Discovery tools and access to content• How and where users can be reached• Library’s role in exposing the institution’s research

and knowledge assets on a world stage

What’s changing?


The collection...


The Economic Situation

% of librarians indicating that they employed the following strategies last year

Librarians’ strategies for dealing with budget realities


88%Print

1999

50%Electronic

only

34%Print

8% 4%

ElectroniconlyPrint &

Electronic

17%

2011

Electroniconly

63%

21%

Print & Electronic

Print

16%

The Economic SituationGrowth of e-only

EBSCO’s total revenue dispersion by format: university & college customers


The CollectionSome numbers

ARL statistics...

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Average for ARL Libraries

Total Serials Titles

185% growth in the number of serials titles over the past 10 years



• 15 years ago: 28,000 serial titles

Today: 166,485 including free

• More than 2 million downloads from all e-journal packages

Rutgers example...



• Aggregated full text databases• One subscription adds thousands of journals

• E-journal packages• Can increase title count from a larger publisher

from a few hundred titles to a thousand or more• eBooks and eBook packages

• Subscription packages can add 10s of thousands of eBooks

Content packaging affects the numbers...


The library as a place...


Library as a placeFocus is now on collaboration and learning

Transforming from the traditional tables and chairs surrounded by print stacks...



Open study areas...

Miller Nichols Library, UMKC



To collaborative learning spaces...




Fully wired private study rooms...




Comfortable furniture...



Other services found in libraries...


Other services in the library

Food outlets and vending machines...

Syracuse University Library Cafe


Other services in the library

Computer labs, writing centers, IT support...

Computer Lab in Miller Nichols Library, UMKC


Librarians as information specialists...


Librarians are information specialists...

• Assist faculty in data classification• Manage Institutional Repositories• Create and manage content sites• Oversee university press

The skills of librarians, both traditional and in new technologies, are available to the campus...


Advances in information discovery...


Advances in information discovery...Evolution of library search...

1980s to mid 1990sOPAC

• Search of metadata for print books/journals, with circulation status

• Separate search of paper indexes to locate articles with journal issues

Search “worked”



1980s to mid 1990s

Mid-1990s – 2010

OPAC

OPACFull text

platformsA&I

platformsE-Journal platforms

A-to-Z lists

eBook Platforms

• ILS vendors attempt to add full text searching.

• Federated search of multiple platforms

• Google use proliferates

Search fragmented

Search “worked”



1980s to mid 1990s

Mid-1990s – 2010

Present day

OPAC

Discovery Index

OPACFull text

platformsA&I


A-to-Z lists

eBook Platforms

OPACFull text

platformsA&I


A-to-Z lists

eBook Platforms

• All online resources indexed on a single platform

• Effective relevancy ranking• Google-like experience for

scholarly material

Search “worked”

Search fragmented

Search works


Advances in information discovery...Discovery... Better than Google?

Search is a main feature of the library web site.



Google like search Auto-suggest and synonyms built in.



Intelligent relevancy ranking

Direct links to full text

OpenURL support



Limit search to full text, peer review, in library holdings, date of publication, and more..

Facets for filtering results


Using technology to increase the library’s reach...


TechnologyExtending the reach of the library


And changes continue...


Changes continue

Demand Driven Acquisitions for eBooks

Open Access

Pay-per-view/Patron Driven Acquisitions for e-journal articles

Alternative Metrics

Preservation


Conclusions

• offering access to more content with a superior user experience

• transitioning the library into collaborative learning environment with added services that makes it a focal point of the campus

• serving more users and producing higher satisfaction scores

• making themselves known as the experts in data categorization, information management and publishing

In spite budget pressures and technology threats that came with online content, Google, etc.; academic librarians have responded by:


“It’s an exciting time!”

Thank [email protected]

Documents

Embracing Change Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services